B-Brain
Calderbrook Housing Group logo

Calderbrook Housing Group

Lost£0
made from

AI facts

Current to 14 Oct 26

Calderbrook Housing Group held a Growth subscription at £44k a year under the order form signed 11 Aug 2025, running 2 Sep 2025 to 1 Sep 2026. Craig Oduya gave written notice of non-renewal on 6 Jul 2026, and the CRM renewal deal is closed lost citing an in-house build. Active users fell from 14 in May 2026 to 5 in September 2026 (-64%). The notice asks BB-Demo to confirm its validity and send a written exit plan. All three invoices were paid within terms.

Read from 44 calls · 75 email threads · 19 tickets · 6 news items · 3 deals · 3 people · 23 documents, newest 2 Sep 26

AImade from

Profile

Updated 9 Oct 26
  • IndustryHousing associationSource: CRM company record
  • Websitecalderbrook.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityLeedsSource: CRM company record
  • Size1,200 employeesSource: CRM company record
  • CRM ownerTom AshdownSource: CRM company record · Account Executive · CSM Daniel Okafor
  • Customer since2 Sep 2024Source: first executed order form ctr_007_01, signed 16 Aug 2024 · Growth tier · In the CRM since 7 Jun 2024
  • TypeChurneddiffersSource: contracts and invoices (signals) · CRM stage former_customer · The sources disagree
  • StateLostSource: AI assessment · Written 14 Oct 2026
CRMmade from

AI opinion

Current to 14 Oct 26

Lost: the Growth term ended on 1 Sep 2026 after written notice of non-renewal, and no later executed paper exists. The cause was an in-house platform mandate, not product quality, and all invoices were paid. A clean exit keeps a later win-back open with Helen Marsden.

SignalsDocument roll-upCalderbrook Housing Group - NoticeCalderbrook Housing Group – RenewalCalderbrook Housing Group / BB-Demo – Check In

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

Key facts

Updated 9 Oct 26
  • TierGrowthSource: deal_007_02
  • Last contact2 Sep 2026Email: Notes from our check-in · 37 days before 9 Oct 2026
  • Tenanteu-west-2Source: product analytics, reporting since Sep 2024 · 5 connectors configured
  • Licensed seats405 active users in Sep 2026
Computedmade from

Next step

Current to 14 Oct 26
What
Daniel Okafor sends Helen Marsden the written handover covering what the brain holds, the options for the Snowflake data and pages, and the arrears reconciliation. re_engage
Who
Daniel Okafor Daniel Okafor
When
This week by 9 Oct 2026
Why
Send Helen Marsden the overdue written handover: what the brain holds, options for the Snowflake data and pages, and the arrears reconciliation. A clean exit keeps a later Growth win-back open.

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

The story

Current to 14 Oct 26
Lost

Lost: Calderbrook Housing Group did not renew its £44k Growth subscription, which ended on 1 Sep 2026 after notice citing an in-house platform. Invoices were paid within terms. The written handover to Helen Marsden is overdue.

Lost: Calderbrook Housing Group did not renew its £44k a year Growth subscription. The executed order form signed 11 Aug 2025 ran 2 Sep 2025 to 1 Sep 2026; Craig Oduya gave notice on 6 Jul 2026.

Active users fell from 14 to 5 and questions asked from 240 to 60 between May 2026 and September 2026. In the last 90 days one unnamed user asked 33% and Paul Rigby 14%.

The cause was an in-house Microsoft platform mandate. Helen Marsden called it not a quality issue, and invoices were paid within terms. No written reply to the notice or exit plan is on record, and the Snowflake data is undecided.

Daniel Okafor sends Helen the written handover, including the arrears reconciliation, by 9 Oct 2026. Tom Ashdown confirms the exit plan to Craig, keeping a later win-back open.

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

ARR journey

Updated 9 Oct 26
Updated 09 Oct 26
CSV
Contracted ARRInvoiced ARR
£0k£25k£50kJan 25Jun 25Nov 25Apr 26Sep 26newchurn£0k£0kSep 24: Contracted ARR £44,000; Invoiced ARR £44,000Oct 24: Contracted ARR £44,000; Invoiced ARR £44,000Nov 24: Contracted ARR £44,000; Invoiced ARR £44,000Dec 24: Contracted ARR £44,000; Invoiced ARR £44,000Jan 25: Contracted ARR £44,000; Invoiced ARR £44,000Feb 25: Contracted ARR £44,000; Invoiced ARR £44,000Mar 25: Contracted ARR £44,000; Invoiced ARR £44,000Apr 25: Contracted ARR £44,000; Invoiced ARR £44,000May 25: Contracted ARR £44,000; Invoiced ARR £44,000Jun 25: Contracted ARR £44,000; Invoiced ARR £44,000Jul 25: Contracted ARR £44,000; Invoiced ARR £44,000Aug 25: Contracted ARR £44,000; Invoiced ARR £44,000Sep 25: Contracted ARR £44,000; Invoiced ARR £44,000Oct 25: Contracted ARR £44,000; Invoiced ARR £44,000Nov 25: Contracted ARR £44,000; Invoiced ARR £44,000Dec 25: Contracted ARR £44,000; Invoiced ARR £44,000Jan 26: Contracted ARR £44,000; Invoiced ARR £44,000Feb 26: Contracted ARR £44,000; Invoiced ARR £44,000Mar 26: Contracted ARR £44,000; Invoiced ARR £44,000Apr 26: Contracted ARR £44,000; Invoiced ARR £44,000May 26: Contracted ARR £44,000; Invoiced ARR £44,000Jun 26: Contracted ARR £44,000; Invoiced ARR £44,000Jul 26: Contracted ARR £44,000; Invoiced ARR £44,000Aug 26: Contracted ARR £44,000; Invoiced ARR £44,000Sep 26: Contracted ARR £0; Invoiced ARR £0

One point per month; the dot and figure at the right end are the latest value. Dashed upright lines mark dated events. Latest (Sep 26): Contracted ARR £0k; Invoiced ARR £0k. Invoiced ARR matches Contracted ARR in every month, so it is drawn dashed over it. Basis: accounting system, facts.arr_monthly:org_007.

Show the figures as a table
MonthContracted ARRInvoiced ARR
Sep 24£44,000£44,000
Oct 24£44,000£44,000
Nov 24£44,000£44,000
Dec 24£44,000£44,000
Jan 25£44,000£44,000
Feb 25£44,000£44,000
Mar 25£44,000£44,000
Apr 25£44,000£44,000
May 25£44,000£44,000
Jun 25£44,000£44,000
Jul 25£44,000£44,000
Aug 25£44,000£44,000
Sep 25£44,000£44,000
Oct 25£44,000£44,000
Nov 25£44,000£44,000
Dec 25£44,000£44,000
Jan 26£44,000£44,000
Feb 26£44,000£44,000
Mar 26£44,000£44,000
Apr 26£44,000£44,000
May 26£44,000£44,000
Jun 26£44,000£44,000
Jul 26£44,000£44,000
Aug 26£44,000£44,000
Sep 26£0£0
Accountingmade from

Platform usage

Updated 9 Oct 26
Active users · Sep 26
5down 6 vs 3 months earlierof 40 included on the tier
Questions asked · Sep 26
60down 120 vs 3 months earlier
Connectors configured · Sep 26
5level vs 3 months earlierof 8 included on the tier
Active admins · Sep 26
1down 1 vs 3 months earlier
Data volume · Sep 26
0.0 GBdown 16.1 GB vs 3 months earlier
Active users and questions · monthlyUpdated 09 Oct 26
CSV
Left axisActive usersLicensed seatsIncluded users (40)Right axisQuestions asked
00201,000402,000Sep 24Dec 24Mar 25Jun 25Sep 25Dec 25Mar 26Jun 26Sep 26Included users (40)40560Sep 24: Active users 9; Licensed seats 40; Questions asked 212Oct 24: Active users 17; Licensed seats 40; Questions asked 589Nov 24: Active users 20; Licensed seats 40; Questions asked 957Dec 24: Active users 23; Licensed seats 40; Questions asked 885Jan 25: Active users 26; Licensed seats 40; Questions asked 1,349Feb 25: Active users 26; Licensed seats 40; Questions asked 1,379Mar 25: Active users 26; Licensed seats 40; Questions asked 1,322Apr 25: Active users 26; Licensed seats 40; Questions asked 1,343May 25: Active users 26; Licensed seats 40; Questions asked 1,337Jun 25: Active users 26; Licensed seats 40; Questions asked 1,356Jul 25: Active users 26; Licensed seats 40; Questions asked 1,564Aug 25: Active users 26; Licensed seats 40; Questions asked 820Sep 25: Active users 31; Licensed seats 40; Questions asked 610Oct 25: Active users 29; Licensed seats 40; Questions asked 564Nov 25: Active users 27; Licensed seats 40; Questions asked 518Dec 25: Active users 25; Licensed seats 40; Questions asked 471Jan 26: Active users 22; Licensed seats 40; Questions asked 425Feb 26: Active users 20; Licensed seats 40; Questions asked 379Mar 26: Active users 18; Licensed seats 40; Questions asked 332Apr 26: Active users 16; Licensed seats 40; Questions asked 286May 26: Active users 14; Licensed seats 40; Questions asked 240Jun 26: Active users 11; Licensed seats 40; Questions asked 180Jul 26: Active users 8; Licensed seats 40; Questions asked 120Aug 26: Active users 5; Licensed seats 40; Questions asked 60Sep 26: Active users 5; Licensed seats 40; Questions asked 60

Questions asked are read on the right axis, on their own scale, and users on the left: questions run to thousands a month where users run to hundreds. The dotted line is the allowance. Latest (Sep 26): Active users 5; Licensed seats 40; Questions asked 60. Basis: product usage, facts.usage_monthly:org_007, signals:org_007.

Show the figures as a table
MonthActive usersLicensed seatsQuestions asked
Sep 24940212
Oct 241740589
Nov 242040957
Dec 242340885
Jan 2526401,349
Feb 2526401,379
Mar 2526401,322
Apr 2526401,343
May 2526401,337
Jun 2526401,356
Jul 2526401,564
Aug 252640820
Sep 253140610
Oct 252940564
Nov 252740518
Dec 252540471
Jan 262240425
Feb 262040379
Mar 261840332
Apr 261640286
May 261440240
Jun 261140180
Jul 26840120
Aug 2654060
Sep 2654060
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
CSV
Left axisConnectors configuredActive adminsIncluded connectors (8)Right axisData volume
00.0 GB420.0 GB840.0 GBSep 24Dec 24Mar 25Jun 25Sep 25Dec 25Mar 26Jun 26Sep 26Included connectors (8)510.0 GBSep 24: Connectors configured 4; Active admins 2; Data volume 19.72 GBOct 24: Connectors configured 5; Active admins 2; Data volume 25.15 GBNov 24: Connectors configured 6; Active admins 2; Data volume 30.76 GBDec 24: Connectors configured 6; Active admins 2; Data volume 31.36 GBJan 25: Connectors configured 6; Active admins 2; Data volume 31.96 GBFeb 25: Connectors configured 6; Active admins 2; Data volume 32.51 GBMar 25: Connectors configured 6; Active admins 2; Data volume 33.11 GBApr 25: Connectors configured 6; Active admins 2; Data volume 33.69 GBMay 25: Connectors configured 6; Active admins 2; Data volume 34.29 GBJun 25: Connectors configured 6; Active admins 2; Data volume 34.87 GBJul 25: Connectors configured 6; Active admins 2; Data volume 35.47 GBAug 25: Connectors configured 6; Active admins 2; Data volume 36.07 GBSep 25: Connectors configured 6; Active admins 3; Data volume 36.52 GBOct 25: Connectors configured 6; Active admins 3; Data volume 36.85 GBNov 25: Connectors configured 6; Active admins 3; Data volume 36.91 GBDec 25: Connectors configured 6; Active admins 3; Data volume 34.61 GBJan 26: Connectors configured 6; Active admins 2; Data volume 32.22 GBFeb 26: Connectors configured 6; Active admins 2; Data volume 29.98 GBMar 26: Connectors configured 5; Active admins 2; Data volume 22.85 GBApr 26: Connectors configured 5; Active admins 2; Data volume 20.71 GBMay 26: Connectors configured 5; Active admins 2; Data volume 18.43 GBJun 26: Connectors configured 5; Active admins 2; Data volume 16.15 GBJul 26: Connectors configured 5; Active admins 1; Data volume 11.32 GBAug 26: Connectors configured 5; Active admins 1; Data volume 5.66 GBSep 26: Connectors configured 5; Active admins 1; Data volume 0.00 GB

Data volume is read on the right axis, in GB, and connectors and admins on the left, as counts: one scale would flatten the counts. The dotted line is the allowance. Latest (Sep 26): Connectors configured 5; Active admins 1; Data volume 0.0 GB. Basis: product usage, facts.usage_monthly:org_007, signals:org_007.

Show the figures as a table
MonthConnectors configuredActive adminsData volume
Sep 244219.72 GB
Oct 245225.15 GB
Nov 246230.76 GB
Dec 246231.36 GB
Jan 256231.96 GB
Feb 256232.51 GB
Mar 256233.11 GB
Apr 256233.69 GB
May 256234.29 GB
Jun 256234.87 GB
Jul 256235.47 GB
Aug 256236.07 GB
Sep 256336.52 GB
Oct 256336.85 GB
Nov 256336.91 GB
Dec 256334.61 GB
Jan 266232.22 GB
Feb 266229.98 GB
Mar 265222.85 GB
Apr 265220.71 GB
May 265218.43 GB
Jun 265216.15 GB
Jul 265111.32 GB
Aug 26515.66 GB
Sep 26510.00 GB
Usagemade from

Documents

Updated 9 Oct 26

23 documents in 8 folders; 4 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • other
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

Not yet analysedNo open deals.
CRMmade from

Open tickets

Not yet analysedNo open tickets.
Helpdeskmade from

Activity

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • not yet analysed
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds

Calderbrook Housing Group's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 167 AI summaries of 173 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 11 staff (0 with an AI write-up), shown on 16 pages.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Web · Usage
made from

BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Brain is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

How to use the site

How to ask

Press Ask Brain in the header. Type a question, or pick one of the examples.

The site itself does not call an AI model; answers in Claude come from the same figures you see here.

What the data covers

DataRecords
Organisations225
People at customers862
BB-Demo staff58
Calls1,995
Email threads3,013
Support tickets1,159
Documents1,218
Deals315
Invoices285
Events49
News items119

Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BB-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Brain is the tool that reads its data.

Who to contact

Email support@b-brain.example or talk to your B-Brain account team. Tell us the page address and what looked wrong; a screenshot helps.
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