Profit and Loss
Commentary
Current to 14 Oct 26Recurring revenue is well above a year ago, but costs exceed revenue and EBITDA is negative. Recurring revenue also dipped in the latest month, so the next month end is worth watching.
Revenue was £3.0m in the 12 months to 30 Sep 2026, against total cost of £4.1m, leaving EBITDA of -£1.1m, as at 9 Oct 2026.
What moved: Monthly recurring revenue rose from £147k at 30 Sep 2025 to £263k at 30 Sep 2026, after a peak of £286k at 31 Jul 2026. Recurring share of revenue over 12 months reached 86.0%.
Against target: Gross margin 69.2% and recurring share 86.0% are on target. Development at 38.7% and general at 27.0% of revenue, and EBITDA at -35.8%, are outside tolerance and unfavourable.
Watch: Recurring revenue fell from £286k at 31 Aug 2026 to £263k at 30 Sep 2026. In the month to 30 Sep 2026, EBITDA was -£62k and total cost was £355k.
- Payroll
- Employer NI and pension
- Marketing
- Cloud hosting
- Office rent
- Recruitment
- Software tools
- Travel
- Events
- AI inference
- Professional fees
- Insurance
Ranked largest first; each bar is a share of the largest. The twelve months to 30 Sep 26, from the ledger.
Show the figures as a table
| Category | Cost |
|---|---|
| payroll | £2,865,585 |
| employer_ni_pension | £429,840 |
| marketing | £210,087 |
| cloud_hosting | £148,279 |
| office_rent | £133,560 |
| recruitment | £117,180 |
| software_tools | £68,535 |
| travel | £40,533 |
| events | £40,348 |
| ai_inference | £37,947 |
| professional_fees | £29,216 |
| insurance | £9,180 |
| Measure | Sep 25 | Oct 25 | Nov 25 | Dec 25 | Jan 26 | Feb 26 | Mar 26 | Apr 26 | May 26 | Jun 26 | Jul 26 | Aug 26 | Sep 26 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Recurring | 147 | 155 | 153 | 161 | 180 | 176 | 205 | 224 | 258 | 268 | 286 | 286 | 263 |
| Non-recurring | 6 | 18 | 30 | 54 | 48 | 24 | 84 | 60 | 54 | 18 | 6 | 0 | 30 |
| Revenue | 153 | 173 | 183 | 215 | 228 | 200 | 289 | 284 | 312 | 286 | 292 | 286 | 293 |
| Gross cost | 62 | 65 | 69 | 73 | 76 | 73 | 78 | 82 | 83 | 84 | 85 | 84 | 86 |
| Gross margin | 92 | 108 | 115 | 142 | 151 | 128 | 211 | 202 | 230 | 202 | 207 | 202 | 207 |
| Gross margin % | 60% | 62% | 62% | 66% | 66% | 64% | 73% | 71% | 74% | 70% | 71% | 70% | 71% |
| Sales & marketing | 79 | 92 | 95 | 90 | 93 | 98 | 109 | 100 | 102 | 113 | 100 | 102 | 102 |
| S&M % | 51% | 53% | 52% | 42% | 41% | 49% | 38% | 35% | 33% | 39% | 34% | 36% | 35% |
| Development | 99 | 93 | 100 | 98 | 93 | 100 | 100 | 100 | 100 | 97 | 99 | 99 | 99 |
| Development % | 65% | 54% | 55% | 45% | 41% | 50% | 35% | 35% | 32% | 34% | 34% | 34% | 34% |
| General | 56 | 77 | 72 | 79 | 64 | 72 | 66 | 66 | 58 | 72 | 58 | 69 | 69 |
| General % | 37% | 44% | 39% | 37% | 28% | 36% | 23% | 23% | 19% | 25% | 20% | 24% | 24% |
| Operating costs | 234 | 262 | 266 | 266 | 250 | 270 | 275 | 266 | 260 | 281 | 257 | 270 | 269 |
| EBIT | -143 | -154 | -152 | -123 | -98 | -142 | -64 | -64 | -30 | -80 | -51 | -68 | -62 |
| EBIT % | -93% | -89% | -83% | -57% | -43% | -71% | -22% | -22% | -10% | -28% | -17% | -24% | -21% |
| Rule of 40, CAC ratio, LTV:CAC | By month these are not in the facts measure pl_monthly; their 12-month figures are tiles on the Dashboard (kpis), the one owner of them. | ||||||||||||
Recognised revenue (invoices spread over their service period); costs from the ledger by function; money in £000s. Monthly: each month end over its month. Quarterly: calendar quarter ends, each over its quarter. Annually: calendar year ends, each over its year (2022 from October, when the company started). Rolling: every month end over the quarter or the year to it. A period's percentages are its own sums' ratios. No depreciation is simulated, so EBIT equals EBITDA. Ratios read green or red against their illustrative (annual) targets only over a year.
| Headcount | Sep 25 | Oct 25 | Nov 25 | Dec 25 | Jan 26 | Feb 26 | Mar 26 | Apr 26 | May 26 | Jun 26 | Jul 26 | Aug 26 | Sep 26 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gross | 10 | 11 | 12 | 12 | 12 | 11 | 13 | 13 | 13 | 13 | 13 | 13 | 13 |
| S&M | 10 | 13 | 11 | 12 | 12 | 13 | 13 | 13 | 13 | 13 | 13 | 13 | 13 |
| Development | 11 | 11 | 12 | 11 | 11 | 12 | 12 | 12 | 11 | 12 | 12 | 12 | 12 |
| General | 4 | 4 | 4 | 4 | 4 | 4 | 3 | 4 | 4 | 4 | 4 | 4 | 5 |
| Total | 35 | 39 | 39 | 39 | 39 | 40 | 41 | 42 | 41 | 42 | 42 | 42 | 43 |
People employed at each period end, by function.
One point per month; the dot and figure at the right end are the latest value. Recognised revenue over each period chosen above (36 months, 12 quarters or every year). Invoiced amounts are on Debtors and cash.
Show the figures as a table
| Period | Recurring | Non-recurring |
|---|---|---|
| Oct 23 | £9,416 | £0 |
| Nov 23 | £9,642 | £18,000 |
| Dec 23 | £14,842 | £18,000 |
| Jan 24 | £19,510 | £12,000 |
| Feb 24 | £19,640 | £0 |
| Mar 24 | £23,027 | £0 |
| Apr 24 | £24,307 | £24,000 |
| May 24 | £31,981 | £0 |
| Jun 24 | £31,004 | £30,000 |
| Jul 24 | £41,627 | £12,000 |
| Aug 24 | £46,259 | £30,000 |
| Sep 24 | £51,871 | £6,000 |
| Oct 24 | £54,938 | £12,000 |
| Nov 24 | £54,892 | £24,000 |
| Dec 24 | £65,899 | £60,000 |
| Jan 25 | £81,369 | £12,000 |
| Feb 25 | £81,151 | £30,000 |
| Mar 25 | £100,448 | £48,000 |
| Apr 25 | £109,241 | £12,000 |
| May 25 | £116,911 | £36,000 |
| Jun 25 | £122,530 | £30,000 |
| Jul 25 | £133,605 | £6,000 |
| Aug 25 | £139,209 | £60,000 |
| Sep 25 | £147,206 | £6,000 |
| Oct 25 | £155,300 | £18,000 |
| Nov 25 | £153,428 | £30,000 |
| Dec 25 | £161,067 | £54,000 |
| Jan 26 | £179,620 | £48,000 |
| Feb 26 | £176,126 | £24,000 |
| Mar 26 | £205,086 | £84,000 |
| Apr 26 | £224,284 | £60,000 |
| May 26 | £258,464 | £54,000 |
| Jun 26 | £267,897 | £18,000 |
| Jul 26 | £285,978 | £6,000 |
| Aug 26 | £285,934 | £0 |
| Sep 26 | £262,931 | £30,000 |