ARR
Commentary
As at Fri 9 Oct 2026Contracted ARR was £3.4m at 30 Sep 2026, short of the illustrative target. Retention tiles are all outside tolerance, with gross retention at 75.6%.
Contracted ARR was £3.4m at 30 Sep 2026, up from £1.8m at 31 Oct 2025, as at 9 Oct 2026.
What moved: Over 12 months, Land added £1.6m and Expand £395k, while Lost took away £444k. ARR eased from £3.37m at 31 Jul 2026 to £3.35m.
Against target: ARR, Customers, Logo retention %, Gross retention % and Net retention % are outside tolerance, unfavourable. ARR growth % is outside tolerance, favourable, and Average ARR meets target.
Watch: Gross retention % of 75.6% and Logo retention % of 72.7% sit well below the illustrative target. Other industries lost £314k across eight lost logos.
One point per month; the dot and figure at the right end are the latest value. Each month end against the same month a year earlier, over the last 36 month ends.
Show the figures as a table
| Month | Net retention |
|---|---|
| Oct 23 | |
| Nov 23 | |
| Dec 23 | |
| Jan 24 | |
| Feb 24 | |
| Mar 24 | |
| Apr 24 | 171.4% |
| May 24 | 171.4% |
| Jun 24 | 138.3% |
| Jul 24 | 138.3% |
| Aug 24 | 130.5% |
| Sep 24 | 130.5% |
| Oct 24 | 130.5% |
| Nov 24 | 109.6% |
| Dec 24 | 120.3% |
| Jan 25 | 118.6% |
| Feb 25 | 126.1% |
| Mar 25 | 124.7% |
| Apr 25 | 107.1% |
| May 25 | 107.9% |
| Jun 25 | 107.4% |
| Jul 25 | 107.4% |
| Aug 25 | 100.0% |
| Sep 25 | 100.0% |
| Oct 25 | 100.7% |
| Nov 25 | 88.9% |
| Dec 25 | 87.6% |
| Jan 26 | 94.7% |
| Feb 26 | 88.9% |
| Mar 26 | 87.2% |
| Apr 26 | 92.6% |
| May 26 | 94.1% |
| Jun 26 | 95.6% |
| Jul 26 | 97.0% |
| Aug 26 | 98.8% |
| Sep 26 | 97.3% |
- Other industries
- Logistics
- Insurance
- Payments
- B2B software
- Healthcare services
- Wholesale distribution
- Care services
- Recruitment
Ranked largest first; each bar is a share of the largest. ARR at the last month end.
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| Industry | ARR |
|---|---|
| Other industries | £1,221,800 |
| Logistics | £438,400 |
| Insurance | £360,050 |
| Payments | £303,500 |
| B2B software | £241,000 |
| Healthcare services | £235,000 |
| Wholesale distribution | £229,500 |
| Care services | £170,500 |
| Recruitment | £153,500 |
- UK
- EU
- US
- ROW
Ranked largest first; each bar is a share of the largest. ARR at the last month end.
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| Region | ARR |
|---|---|
| UK | £1,985,950 |
| EU | £899,300 |
| US | £402,000 |
| ROW | £66,000 |
| Measure | Jun 25 | Sep 25 | Dec 25 | Mar 26 | Jun 26 | Sep 26 |
|---|---|---|---|---|---|---|
| ARR BF | 379 | 648 | 780 | 1,177 | 1,492 | 1,821 |
| Expand | 67 | 81 | 64 | 130 | 240 | 395 |
| Downsell | 0 | 0 | 0 | 0 | 0 | 0 |
| Lost | -39 | -82 | -161 | -281 | -306 | -444 |
| Retained | 407 | 648 | 684 | 1,026 | 1,426 | 1,772 |
| Gross % | 90% | 87% | 79% | 76% | 80% | 76% |
| Net % | 107% | 100% | 88% | 87% | 96% | 97% |
| Land | 1,085 | 1,173 | 1,264 | 1,392 | 1,872 | 1,582 |
| ARR | 1,492 | 1,821 | 1,948 | 2,418 | 3,298 | 3,353 |
| ARR net | 1,112 | 1,173 | 1,167 | 1,241 | 1,806 | 1,533 |
| Growth % | 294% | 181% | 150% | 106% | 121% | 84% |
Each quarter end in the last 18 months against the same month a year earlier.
| Measure | Logistics | Insurance | Payments | B2B software | Healthcare services | Wholesale distribution | Care services | Recruitment | Other industries | Total |
|---|---|---|---|---|---|---|---|---|---|---|
| ARR BF | 199 | 44 | 118 | 147 | 90 | 136 | 42 | 141 | 905 | 1,821 |
| Expand | 66 | 81 | 33 | 13 | 73 | 24 | 8 | 35 | 62 | 395 |
| Downsell | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Lost | -20 | 0 | 0 | -66 | 0 | 0 | 0 | -44 | -314 | -444 |
| Retained | 246 | 125 | 151 | 94 | 163 | 160 | 50 | 132 | 652 | 1,772 |
| Gross % | 90% | 100% | 100% | 55% | 100% | 100% | 100% | 69% | 65% | 76% |
| Net % | 123% | 284% | 128% | 64% | 180% | 117% | 120% | 94% | 72% | 97% |
| Land | 193 | 235 | 152 | 147 | 72 | 70 | 120 | 22 | 570 | 1,582 |
| ARR | 438 | 360 | 304 | 241 | 235 | 230 | 170 | 154 | 1,222 | 3,353 |
| ARR net | 239 | 316 | 186 | 94 | 145 | 94 | 129 | 13 | 317 | 1,533 |
| Growth % | 120% | 718% | 158% | 64% | 160% | 69% | 308% | 9% | 35% | 84% |
Over the period chosen above, to the last month end; Total is the whole book.
| Measure | UK | EU | US | ROW | Total |
|---|---|---|---|---|---|
| ARR BF | 1,562 | 259 | 0 | 0 | 1,821 |
| Expand | 362 | 32 | 0 | 0 | 395 |
| Downsell | 0 | 0 | 0 | 0 | 0 |
| Lost | -426 | -18 | 0 | 0 | -444 |
| Retained | 1,498 | 274 | 0 | 0 | 1,772 |
| Gross % | 73% | 93% | 76% | ||
| Net % | 96% | 106% | 97% | ||
| Land | 488 | 626 | 402 | 66 | 1,582 |
| ARR | 1,986 | 899 | 402 | 66 | 3,353 |
| ARR net | 424 | 640 | 402 | 66 | 1,533 |
| Growth % | 27% | 247% | 84% |
Over the period chosen above, to the last month end; Total is the whole book.
Left to right: ARR BF £1.8m plus the movements gives ARR £3.4m. Rises carry a plus sign and falls a minus sign; the solid bars from zero are levels, not movements. The whole book over the period chosen above (12 months unless changed).
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| Step | ARR | Kind |
|---|---|---|
| ARR BF | £1,820,700 | start |
| Land | £1,581,750 | step |
| Expand | £394,650 | step |
| Downsell | £0 | step |
| Lost | -£443,850 | step |
| ARR | £3,353,250 | total |
| Customer | Sep 25 | Oct 25 | Nov 25 | Dec 25 | Jan 26 | Feb 26 | Mar 26 | Apr 26 | May 26 | Jun 26 | Jul 26 | Aug 26 | Sep 26 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Merriott Lyle Distribution | 116 | 116 | 116 | 116 | 116 | 128 | 128 | 128 | 128 | 128 | 128 | 128 | 138 |
| Vellacott Payments | 99 | 99 | 99 | 99 | 103 | 103 | 103 | 103 | 103 | 103 | 129 | 129 | 129 |
| Fenmoor Specialty Underwriting | 44 | 44 | 44 | 44 | 44 | 44 | 44 | 44 | 44 | 44 | 125 | 125 | 125 |
| Kenmure Business Telecom | 104 | 104 | 104 | 104 | 104 | 104 | 104 | 104 | 104 | 104 | 104 | 125 | 125 |
| Kaltenbrunn Medizintechnik | 125 | 125 | 125 | 125 | 125 | ||||||||
| Hollowmere Care Group | 120 | 120 | 120 | 120 | 120 | 120 | |||||||
| Brimscombe Energy | 115 | 115 | 115 | 115 | 120 | 120 | 120 | 120 | 120 | 120 | 120 | 120 | 120 |
| Kingdon Diagnostics | 51 | 51 | 51 | 51 | 119 | 119 | 119 | 119 | 119 | 119 | 119 | 119 | 119 |
| Penwortham Mutual | 119 | 119 | 119 | 119 | 119 | ||||||||
| Lindqvarn Retail | 99 | 99 | 99 | 99 | 99 | 103 | 103 | 103 | 103 | 114 | 114 | 114 | 114 |
| Thackwray Logistics | 44 | 44 | 44 | 44 | 44 | 44 | 44 | 110 | 110 | 110 | 110 | 110 | 110 |
| Harrowden Foods | 50 | 50 | 50 | 50 | 50 | 58 | 58 | 58 | 58 | ||||
| Pemaquid Analytics | 50 | 50 | 50 | 50 | 50 | 58 | |||||||
| Veenendrecht Payments | 48 | 48 | 48 | 48 | 48 | 52 | 52 | 52 | |||||
| Harcastle Environmental | 40 | 40 | 40 | 40 | 40 | 40 | 40 | 44 | 44 | 44 | 52 | 52 | 52 |
| Dunholm Precision | 47 | 47 | 47 | 51 | 51 | 51 | 51 | 51 | 51 | 51 | 51 | 51 | 51 |
| Wexmoor Property Group | 50 | 50 | 50 | 50 | 50 | 50 | 50 | 50 | |||||
| Copperwick Logistics | 50 | 50 | 50 | 50 | |||||||||
| Brenneck Pay | 50 | 50 | 50 | 50 | 50 | 50 | 50 | 50 | |||||
| Quarrington Care Network | 50 | 50 | 50 | 50 | 50 | 50 | |||||||
| Carrowkeel Software | 42 | 42 | 42 | 42 | 42 | 42 | 42 | 42 | 42 | 42 | 42 | 50 | 50 |
| Bayard Lane Payments | 50 | 50 | 50 | 50 | 50 | 50 | 50 | ||||||
| Pellegrin Hart Benefits | 50 | 50 | 50 | 50 | 50 | ||||||||
| Pelton Grange Care | 42 | 42 | 42 | 42 | 42 | 42 | 42 | 42 | 42 | 42 | 42 | 42 | 50 |
| Tilden Marsh Logistics | 50 | 50 | 50 | 50 | 50 | 50 | 50 | 50 | |||||
| Oosterdijk Logistiek | 50 | 50 | 50 | 50 | 50 | 50 | 50 | 50 | 50 | 50 | |||
| Brannock Medical Supplies | 48 | 48 | 48 | 48 | 48 | 48 | 48 | 48 | 48 | 48 | 48 | 48 | 48 |
| Grisedale Search & Selection | 20 | 24 | 24 | 24 | 24 | 24 | 24 | 24 | 48 | 48 | 48 | 48 | 48 |
| Brinkerhof Distributie | 44 | 44 | 44 | 44 | 44 | 44 | 48 | 48 | 48 | 48 | 48 | ||
| Auerhain Industrietechnik | 48 | 48 | 48 | 48 | 48 | ||||||||
| Pentreath Cold Chain | 48 | 48 | 48 | 48 | 48 | 48 | 48 | 48 | 48 | 48 | 48 | 48 | 48 |
| Kesselfeld Software | 48 | 48 | 48 | 48 | 48 | 48 | 48 | 48 | 48 | ||||
| Kronfeld Assekuranz | 48 | 48 | 48 | 48 | 48 | 48 | |||||||
| Clonvara Insurance Services | 42 | 42 | 42 | 42 | 42 | 47 | 47 | 47 | 47 | 47 | 47 | ||
| Veldmaat Payments | 45 | 45 | 45 | 45 | 45 | 45 | 45 | 45 | 45 | ||||
| Hartside Student Living | 45 | 45 | 45 | 45 | 45 | 45 | |||||||
| Brackwell Freight Ltd | 44 | 44 | 44 | 44 | 44 | 44 | 44 | 44 | 44 | 44 | 44 | 44 | 44 |
| Marlstone Legal | 40 | 40 | 40 | 40 | 40 | 40 | 40 | 44 | 44 | 44 | 44 | 44 | 44 |
| Brakkevoort Logistics | 44 | 44 | 44 | 44 | 44 | 44 | 44 | 44 | 44 | 44 | 44 | 44 | 44 |
| Ellerby Dental Group | 40 | 40 | 40 | 40 | 40 | 40 | 40 | 44 | 44 | 44 | 44 | 44 | 44 |
| Carnmoor Fleet Leasing | 42 | 42 | 42 | 42 | 42 | 42 | 42 | 42 | 42 | 42 | |||
| Vantrell Software | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 22 | 22 | 22 |
| Wrenfield Property Management | 22 | 22 | 22 | 22 | 22 | 22 | 22 | ||||||
| Maelbeek Assurances | 22 | 22 | 22 | 22 | 22 | 22 | 22 | 22 | |||||
| Tallowfield Health Partners | 22 | 22 | 22 | ||||||||||
| Wattlebrook Insurance Services | 22 | 22 | 22 | 22 | 22 | 22 | |||||||
| Linthorpe Trade Supplies | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 22 | 22 |
| Kadewerk Software | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 22 | 22 | 22 |
| Quennell Harte | 22 | 22 | 22 | ||||||||||
| Coorabell Logistics | 22 | 22 | 22 | 22 | 22 | ||||||||
| Moycullen Recruitment | 22 | 22 | 22 | 22 | |||||||||
| Clashmore Recruitment | 19 | 19 | 19 | 19 | 19 | 19 | 19 | 19 | 19 | 19 | 19 | 19 | 22 |
| Marsden Vale Recruitment | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 22 |
| Llano Crossing Software | 22 | 22 | 22 | 22 | |||||||||
| Kilcolgan Payments | 19 | 19 | 19 | 19 | 19 | 19 | 19 | 19 | 19 | 19 | 19 | 22 | 22 |
| Saltia Hardware Distributors | 22 | 22 | 22 | 22 | 22 | 22 | 22 | 22 | |||||
| Leiekant Accountants | 22 | 22 | 22 | 22 | 22 | 22 | 22 | ||||||
| Haddon Rook Logistics | 21 | 21 | 21 | 21 | 21 | 21 | 21 | 21 | 21 | ||||
| Hollins Tarrant | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 |
| Brindlecote Insurance Brokers | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 |
| Quaystead Marine Services | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 |
| Silverbeck Energy Services | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | |||
| Copperlane Payroll | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 |
| Garrow Lusk | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 |
| Wellbrook Facilities | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 |
| Tarnbeck Insurance Brokers | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 |
| Fulford Ings Software | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | 20 | |
| Lornefield Pensions Administration | 44 | 44 | 44 | 44 | 44 | 44 | 44 | ||||||
| Calderbrook Housing Group | 44 | 44 | 44 | 44 | 44 | 44 | 44 | 44 | 44 | 44 | 44 | 44 | |
| Tidecombe Housing | 20 | 20 | 20 | 20 | 20 | 20 | |||||||
| Fairhallow Travel | 40 | 40 | 40 | 40 | |||||||||
| Skovdal Software | 18 | 18 | 18 | 18 | 18 | ||||||||
| Delancey Haig | 44 | 44 | 44 | 44 | 44 | 44 | 44 | 44 | 44 | 44 | |||
| Kelvinhaugh Pension Services | 44 | 44 | 44 | 44 | 44 | ||||||||
| Saltdean Hart Insurance Brokers | 40 | 40 | |||||||||||
| Ashwell Mercer Interiors | 44 | 44 | 44 | 44 | 44 | 44 | 44 | 44 | 44 | 44 | 44 | ||
| Penmaen Software | 48 | 48 | 48 | 48 | 48 | 48 | 48 | 48 | 48 | 48 | |||
| Stainmore Haulage | 20 | 20 | |||||||||||
| Whitlingham Wealth | 40 | 40 | |||||||||||
| Total | 1,821 | 1,845 | 1,832 | 1,948 | 2,149 | 2,344 | 2,418 | 2,794 | 3,185 | 3,298 | 3,374 | 3,365 | 3,353 |
Contracted ARR at each month end, largest customer first; a green cell rose and a red one fell from the month before; each name opens the organisation.