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Brinkerhof Distributie

At risk£48kRenews 24 Nov 26Negotiation · £54k/yr
made from

AI facts

Current to 14 Oct 26

Brinkerhof Distributie holds a Growth subscription at £44k a year under the order form signed 10 Nov 2025, plus 10 extra users at £4,000 a year signed 14 May 2026, both ending 23 Nov 2026. Active users were 42 in September 2026 against 50 licensed users. The renewal deal of £54k is in CRM stage negotiation, with an expected close of 30 Oct 2026 and a renewal call booked for 12 Oct 2026. The CRM and the renewal proposals cite £48k, a figure no executed document states.

Read from 21 calls · 32 email threads · 10 tickets · 3 deals · 6 people · 14 documents, newest 9 Oct 26

AImade from

Profile

Updated 9 Oct 26
  • IndustryWholesale distributionSource: CRM company record
  • Websitebrinkerhof.exampleSource: CRM company record
  • CountryNetherlandsSource: CRM company record · CRM code NL · Region EU
  • HQ cityEindhovenSource: CRM company record
  • Size390 employeesSource: CRM company record
  • CRM ownerMatteo RicciSource: CRM company record · Account Executive · CSM Elena Novak
  • Customer since24 Nov 2025Source: first executed order form ctr_086_01, signed 10 Nov 2025 · Growth tier · In the CRM since 5 Jun 2025
  • TypeCustomerSource: contracts and invoices (signals) · CRM stage customer
  • StateAt riskSource: AI assessment · Written 14 Oct 2026
CRMmade from

AI opinion

Current to 14 Oct 26

At risk, because Ruud Verhoeven has questioned value and Femke van Gestel wants fewer users, 46 days before renewal. Stale order data in two recent tickets weakens the value case. An adoption plan for the quiet accounts could still keep the subscription at its current size.

SignalsBrinkerhof Distributie / BB-Demo – RenewalBrinkerhof Distributie / BB-Demo – Check InDocument roll-upData not refreshing overnight

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

Key facts

Updated 9 Oct 26
  • Contracted ARR£48,000differsSource: executed order form ctr_086_02, 15 May 2026 to 23 Nov 2026 · CRM £48,000 · Invoiced run rate £46,115 · As of 9 Oct 2026 · The sources disagree
  • Next renewal24 Nov 2026Basis: order form ctr_086_02 ends 23 Nov 2026 · In 46 days · Renewal price £50,000 (+1150%) · list price of the tier on the renewal date (price book); v1 prices and first-term discounts end at renewal
  • Term15 May 2026 to 23 Nov 2026Source: order form ctr_086_02 (expansion), signed 14 May 2026 · Billed annually · 50 seats, 8 connectors
  • TierGrowthSource: the current order form
  • Open dealNegotiation · £54,000Source: CRM deal Brinkerhof Distributie – Renewal · renewal deal · Expected close 30 Oct 2026 · Owner Matteo Ricci
  • Last contact18 Sep 2026Call: Brinkerhof Distributie / BB-Demo – Check In · 21 days before 9 Oct 2026
  • Tenanteu-west-1Source: product analytics, reporting since Nov 2025 · 6 connectors configured
  • Licensed seats5042 active users in Sep 2026 · Order form ctr_086_02: 50 seats
Computedmade from

Next step

Current to 14 Oct 26
What
Matteo Ricci sends Ruud Verhoeven a written renewal build-up traced to the executed order forms, reconciling the £54k proposal with the £50k renewal price on record, ahead of the 12 Oct 2026 renewal call. at_risk_save
Who
Matteo Ricci Matteo Ricci
When
This week by 9 Oct 2026
Why
Matteo Ricci sends Ruud Verhoeven a written renewal build-up traced to the executed order forms before the 12 Oct 2026 renewal call. Ruud will not decide without one, and the £54k proposal does not match the £50k renewal price on record.

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

The story

Current to 14 Oct 26
At risk

At risk: Brinkerhof Distributie's Growth term ends 23 Nov 2026 with an unsigned £54k renewal proposal. Ruud Verhoeven has questioned value and Femke van Gestel questions fifty users, while active users held at 42.

At risk: Brinkerhof Distributie holds Growth at £44k a year plus 10 extra users at £4,000 a year, both ending 23 Nov 2026. An unsigned £54k renewal proposal cites a £48k current price that no executed paper states.

Active users held at 42 from May 2026 to September 2026 against 50 licensed users, while questions rose from 1161 to 1497. One unnamed user asked 24% of questions over the last 12 months, a key-person risk.

Ruud Verhoeven, Financial Director, questioned value on 2 Sep 2026, and Femke van Gestel questioned renewing fifty users on 18 Sep 2026. A 9 Oct 2026 ticket reports data stale for 48 hours.

Matteo Ricci sends Ruud a written renewal build-up traced to the executed order forms, reconciling the £54k proposal with the £50k renewal price on record, by 9 Oct 2026, before the booked 12 Oct 2026 renewal call.

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

ARR journey

Updated 9 Oct 26
Updated 09 Oct 26
CSV
Contracted ARRInvoiced ARR
£0k£25k£50kNov 25Jan 26Mar 26May 26Jul 26Sep 26newexpansion£48k£46kNov 25: Contracted ARR £44,000; Invoiced ARR £44,000Dec 25: Contracted ARR £44,000; Invoiced ARR £44,000Jan 26: Contracted ARR £44,000; Invoiced ARR £44,000Feb 26: Contracted ARR £44,000; Invoiced ARR £44,000Mar 26: Contracted ARR £44,000; Invoiced ARR £44,000Apr 26: Contracted ARR £44,000; Invoiced ARR £44,000May 26: Contracted ARR £48,000; Invoiced ARR £46,115Jun 26: Contracted ARR £48,000; Invoiced ARR £46,115Jul 26: Contracted ARR £48,000; Invoiced ARR £46,115Aug 26: Contracted ARR £48,000; Invoiced ARR £46,115Sep 26: Contracted ARR £48,000; Invoiced ARR £46,115

One point per month; the dot and figure at the right end are the latest value. Dashed upright lines mark dated events. Latest (Sep 26): Contracted ARR £48k; Invoiced ARR £46k. Basis: accounting system, facts.arr_monthly:org_086.

Show the figures as a table
MonthContracted ARRInvoiced ARR
Nov 25£44,000£44,000
Dec 25£44,000£44,000
Jan 26£44,000£44,000
Feb 26£44,000£44,000
Mar 26£44,000£44,000
Apr 26£44,000£44,000
May 26£48,000£46,115
Jun 26£48,000£46,115
Jul 26£48,000£46,115
Aug 26£48,000£46,115
Sep 26£48,000£46,115
Accountingmade from

Platform usage

Updated 9 Oct 26
Active users · Sep 26
42level vs 3 months earlierof 40 included on the tier
Questions asked · Sep 26
1,497down 20 vs 3 months earlier
Connectors configured · Sep 26
6level vs 3 months earlierof 8 included on the tier
Active admins · Sep 26
2level vs 3 months earlier
Data volume · Sep 26
5.8 GBup 0.3 GB vs 3 months earlier
Active users and questions · monthlyUpdated 09 Oct 26
CSV
Left axisActive usersLicensed seatsIncluded users (40)Right axisQuestions asked
00251,000502,000Nov 25Jan 26Mar 26May 26Jul 26Sep 26Included users (40)50421,497Nov 25: Active users 5; Licensed seats 40; Questions asked 23Dec 25: Active users 18; Licensed seats 40; Questions asked 188Jan 26: Active users 25; Licensed seats 40; Questions asked 697Feb 26: Active users 28; Licensed seats 40; Questions asked 851Mar 26: Active users 32; Licensed seats 40; Questions asked 1,076Apr 26: Active users 34; Licensed seats 40; Questions asked 1,094May 26: Active users 42; Licensed seats 50; Questions asked 1,161Jun 26: Active users 42; Licensed seats 50; Questions asked 1,517Jul 26: Active users 42; Licensed seats 50; Questions asked 1,534Aug 26: Active users 42; Licensed seats 50; Questions asked 833Sep 26: Active users 42; Licensed seats 50; Questions asked 1,497

Questions asked are read on the right axis, on their own scale, and users on the left: questions run to thousands a month where users run to hundreds. The dotted line is the allowance. Dashed upright lines mark dated events. Latest (Sep 26): Active users 42; Licensed seats 50; Questions asked 1,497. Basis: product usage, facts.usage_monthly:org_086, signals:org_086.

Show the figures as a table
MonthActive usersLicensed seatsQuestions asked
Nov 2554023
Dec 251840188
Jan 262540697
Feb 262840851
Mar 2632401,076
Apr 2634401,094
May 2642501,161
Jun 2642501,517
Jul 2642501,534
Aug 264250833
Sep 2642501,497
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
CSV
Left axisConnectors configuredActive adminsIncluded connectors (8)Right axisData volume
00.0 GB43.0 GB86.0 GBNov 25Jan 26Mar 26May 26Jul 26Sep 26Included connectors (8)5.8 GB62Nov 25: Connectors configured 0; Active admins 2; Data volume 0.00 GBDec 25: Connectors configured 5; Active admins 2; Data volume 4.09 GBJan 26: Connectors configured 5; Active admins 2; Data volume 4.17 GBFeb 26: Connectors configured 5; Active admins 2; Data volume 4.25 GBMar 26: Connectors configured 6; Active admins 2; Data volume 5.19 GBApr 26: Connectors configured 6; Active admins 2; Data volume 5.29 GBMay 26: Connectors configured 6; Active admins 2; Data volume 5.39 GBJun 26: Connectors configured 6; Active admins 2; Data volume 5.48 GBJul 26: Connectors configured 6; Active admins 2; Data volume 5.58 GBAug 26: Connectors configured 6; Active admins 2; Data volume 5.68 GBSep 26: Connectors configured 6; Active admins 2; Data volume 5.78 GB

Data volume is read on the right axis, in GB, and connectors and admins on the left, as counts: one scale would flatten the counts. The dotted line is the allowance. Latest (Sep 26): Connectors configured 6; Active admins 2; Data volume 5.8 GB. Basis: product usage, facts.usage_monthly:org_086, signals:org_086.

Show the figures as a table
MonthConnectors configuredActive adminsData volume
Nov 25020.00 GB
Dec 25524.09 GB
Jan 26524.17 GB
Feb 26524.25 GB
Mar 26625.19 GB
Apr 26625.29 GB
May 26625.39 GB
Jun 26625.48 GB
Jul 26625.58 GB
Aug 26625.68 GB
Sep 26625.78 GB
Usagemade from

Documents

Updated 9 Oct 26

14 documents in 6 folders; 4 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

DealStageAmountClose
Brinkerhof Distributie – Renewalnegotiation£54,00030 Oct 2026
CRMmade from

Open tickets

Helpdeskmade from

Activity

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • not yet analysed
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds

Brinkerhof Distributie's pages are written from 5 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 77 AI summaries of 86 raw things (calls, tickets, emails, news), 6 people (6 with an AI write-up) and 9 staff (0 with an AI write-up), shown on 14 pages. 2 AI records in this trail are not yet analysed.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Usage
made from

BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Brain is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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Press Ask Brain in the header. Type a question, or pick one of the examples.

The site itself does not call an AI model; answers in Claude come from the same figures you see here.

What the data covers

DataRecords
Organisations225
People at customers862
BB-Demo staff58
Calls1,995
Email threads3,013
Support tickets1,159
Documents1,218
Deals315
Invoices285
Events49
News items119

Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BB-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Brain is the tool that reads its data.

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