Brinkerhof Distributie / BG-Demo – Check In
Callcompleted
Brinkerhof Distributie · 20 Jul 2026 14:00
Femke van Gestel reported a core group using the brain daily, and asked whether credit control can see open invoices beside orders. Elena Novak opened the November renewal conversation and asked for a value list and a joint date with Ruud.
What was said
What this says
As at Fri 9 Oct 2026Femke van Gestel reported a core group using the brain daily, and asked whether credit control can see open invoices beside orders. Elena Novak opened the November renewal conversation and asked for a value list and a joint date with Ruud.
What happened: Elena Novak ran a check-in with Femke van Gestel. Active users have grown by around a third on the previous quarter, with about twelve a day out of fifty licences.
Customer view: The core group uses it every morning, and the one view per installer replaced three systems. One manager had a full story in a minute where it took maybe half an hour. Femke said the others forget.
Commercial: The credit view request is a possible plan change that Elena will check with the solutions team in writing. Femke cannot say yes to anything with money, as that is for Ruud.
Watch: Contract runs to 23 Nov 2026 with renewal on 24 Nov 2026. Ruud has not yet been met properly by Elena.
Themes
As at Fri 9 Oct 2026Theme
Usage growth and renewal prep
Importance
renewal
Sentiment
positive
Voice
champion
Who was there
BG-Demo
CRMmade from
Them
CRMmade from
Follow-up
Next steps
As at Fri 9 Oct 2026- Elena Novak checks the credit view with the solutions team and replies in writing, in a form Femke can forward to Ruud.
- Femke van Gestel sends a short list of gains and asks Ruud Verhoeven for a joint date with Matteo Ricci and Elena.
- Elena sends two training formats for September and holds a slot for the account manager session.
Risks
As at Fri 9 Oct 2026- Only a core group uses the brain daily, and Femke says the others forget.
- Ruud Verhoeven, who decides on money, has not yet been met by Elena Novak before the 24 Nov 2026 renewal.
- The credit view may not be in the current plan or connected sources, and an unclear answer could stall goodwill.
Opportunities
As at Fri 9 Oct 2026- A credit view beside orders could be a plan change or connector add-on.
- A peer demo by the account manager and a September training could widen use beyond the core group.
Transcript
Femke van GestelHello Elena, can you hear me? I have the camera on, but I think the sound is a bit low.
Elena NovakGood afternoon, Femke. Yes, I can hear you well. Is it better now that you have spoken a bit louder?- Femke van GestelYes, good. Okay. Busy day, but fine. Before we start, last time you were going to send the note about the saved views for the account managers. Did that come?
- Elena NovakYes, to confirm, I sent it by email the same week, with the short guide on how to share a view with a colleague. If it did not reach you, I will send it again today.
- Femke van GestelNo, I have it. I forwarded it to the team. Good. So that is done.
- Elena NovakThank you. So, as in the agenda I emailed beforehand, I would like to cover three things. First, how the brain is being used since the spring. Second, the connectors and anything that is not working as you expect. Third, what you want from us before the renewal in November. Is that still right for you?
- Femke van GestelThat is right. Let's make it practical. What do you see on your side?
- Elena NovakWhat I see is positive. The number of people who are active in a normal month has grown by around a third compared with the previous quarter. On average it is now twelve or so people on a typical day, out of fifty licences.
- Femke van GestelTwelve out of fifty. Hm. That is not so many, no? Do the account managers use it?
- Elena NovakI understand the question. The fifty are the licences you have, and not everyone opens it every day. What matters more is the direction, and the direction is up. But it is fair to say there is room. I would not call twelve a ceiling.
- Femke van GestelOkay. I think it is the same in my mind. The core group, they use it every morning. Before they call an installer, they look at the orders and the delivery complaints. The others, they forget.
- Elena NovakThat is quite common at this stage. May I ask, which part do the core group like the most?
- Femke van GestelThe one view per installer. Before, they had to open three systems. Now it is one question. One of the managers told me last week, he asked it about an installer in Flanders who complained twice about late delivery, and he had the whole story in a minute. Before this was maybe half an hour.
- Elena NovakThat is exactly the use we hoped for. Would he be willing to show it to the others, perhaps in a short session? I can prepare it with him, so it is not extra work for you.
- Femke van GestelYes. Maybe. Let me ask him. I think he would like it. He likes to be the expert.
- Elena NovakGood. I will make sure that I hold a slot open for it, and you tell me when he has said yes. Is that fine?
- Femke van GestelThat is fine. Next.
- Elena NovakThe second point. Connectors. From our side, I see the sources loading normally, and the nightly refresh is arriving before the working day starts. There has been one ticket in the last month, and it was a how-to question, which was answered. Nothing high priority. Does that match what you experience?
- Femke van GestelYes. The one ticket, that was from my side, I think. A question about filters. It was answered quickly. No problems with the data. Only one thing.
- Elena NovakPlease, go ahead.
- Femke van GestelThe credit queries. The people in credit control, they ask me, can they see the open invoices of an installer in the same place. Now they see the complaints and the orders, but for credit they still go to the accounting system. Is this possible, or is this for another plan?
- Elena NovakThank you, that is a useful question. To confirm what I understand: you would like the credit team to see the invoice position next to the orders for the same installer.
- Femke van GestelYes, exactly. Not to change anything. Only to look.
- Elena NovakThen the first thing I need to check is which accounting system sits behind this and whether it is among the sources already connected for you. I do not want to promise something before I have checked it with our solutions team. I will come back to you in writing with a clear answer, and I will say plainly if it needs a change to the plan.
- Femke van GestelGood. Writing is good. And if there is a cost, I need to tell Ruud. I cannot say yes to anything with money. That is for him.
- Elena NovakUnderstood, and that is as it should be. I will put it in the note so you can forward it to Ruud as it is. No surprises for him.
- Femke van GestelNo surprises, yes, this is what he always says. You know him already.
- Elena NovakA little. I hope to speak with him properly before the renewal. Which brings me to the third item. Your contract runs until 23 Nov 2026, and the renewal date is 24 Nov 2026. We have a few months, but I would like us to start the conversation early, so that Ruud and you can see the value before any decision.
- Femke van GestelOkay. What is the plan? What do you need from me?
- Elena NovakThree things, if you agree. One, a short list of what the account managers have gained, in your own words, even three or four lines. Two, the decision on the credit view, once I have the answer. Three, a date when Matteo and I can speak with you and Ruud together. Matteo is your account executive, and he will handle the commercial side.
- Femke van GestelMatteo, yes, I know. Fine. I will write the list. Not long. For the date, I will ask Ruud, he has the calendar of the finance team around the end of the quarter, it is busy.
- Elena NovakThat is fine. I will wait for your proposal. And one more point, if I may. The growth in usage is the best argument you have, so I would like to keep it moving. Could we plan another short training for the people who do not open it daily?
- Femke van GestelYes. After the holidays are over, September. Everybody is back. Then it is practical.
- Elena NovakGood, September then. I will make sure that I send you two possible formats, so you can choose the one that fits the team. Anything else you would like to raise today?
- Femke van GestelNo, I think this is all. It is good. I like that you write everything down.
- Elena NovakThank you. So, to summarise the actions. From my side: I resend nothing, because you have the note; I check the credit view question and write to you; I prepare the session with your account manager; and I send two formats for the training. From your side: you ask the account manager, you send the short list of gains, and you ask Ruud for a date.
- Femke van GestelYes. That is clear. Thank you, Elena.
- Elena NovakThank you, Femke. Kind regards, and enjoy the rest of the week.
- Femke van GestelGroetjes. You too. Bye.
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