Brinkerhof Distributie / BG-Demo – Negotiation
Callcompleted
Brinkerhof Distributie · 11 May 2026 13:30
Negotiation on a £2,115 expansion. BG-Demo held the price and offered an end date aligned to the existing term. Ruud Verhoeven, who signs, wanted it on paper and will review the next day, with signing aimed for Thu 14 May 2026.
What was said
What this says
As at Fri 9 Oct 2026Negotiation on a £2,115 expansion. BG-Demo held the price and offered an end date aligned to the existing term. Ruud Verhoeven, who signs, wanted it on paper and will review the next day, with signing aimed for Thu 14 May 2026.
What happened: Matteo Ricci and Owen Tallis closed the last open points with Femke van Gestel, Ruud Verhoeven and Ilse Smits. Ruud asked for a lower price and was refused: Owen said BG-Demo holds the number and will not discount twice.
Customer view: Ruud wants the term aligned to his contract end of 23 November 2026, one renewal conversation and no second date to track. He chose simple over arguing, and Femke said active users are up on last quarter.
Commercial: The £2,115 is the total value of the expansion deal, beside a subscription that stays at £44k a year. Ruud signs and Femke does not commit budget without him.
Watch: Ilse wants the order form quoted on the invoice. A high priority ticket from the last month needs a written answer from Elena Novak this week.
Themes
As at Fri 9 Oct 2026Theme
Expansion price and term alignment
Importance
renewal
Sentiment
positive
Voice
decision-maker
Who was there
BG-Demo
CRMmade from
Them
CRMmade from
Follow-up
Next steps
As at Fri 9 Oct 2026- Matteo Ricci sends the paper, aligned to November and quoting the order form on the invoice, the same afternoon.
- Ruud Verhoeven reviews the next day and BG-Demo aims to sign by Thu 14 May 2026.
- Elena Novak writes to Femke van Gestel this week and Matteo checks that it has gone.
Risks
As at Fri 9 Oct 2026- Ruud has not committed and the signing date of Thu 14 May 2026 depends on his review.
- A high priority ticket from the last month still owes the customer a written answer.
- The invoice reference must match the order form or Ilse's team will chase it.
Opportunities
As at Fri 9 Oct 2026- Aligning the expansion to the November term end gives one renewal conversation.
- Rising active users support the value case for the renewal.
Transcript
Matteo RicciGood afternoon, everyone. Can you all hear me? Ilse, welcome, I think this is the first time we have had you on one of these.
Ilse SmitsGood afternoon. Yes, I can hear you. Ruud asked me to join because of the invoicing part.
Femke van GestelHello, Matteo. Hello, Owen. Ruud is a minute late, I think. He is finishing another call.
Owen TallisNo problem. Afternoon, all. Owen Tallis, I lead sales at BG-Demo. Matteo asked me to join because we are close to the finish and I would like to see us get there cleanly.
Ruud VerhoevenSorry, sorry. I am here. Good afternoon.- Matteo RicciRuud, welcome. Let me restate the timeline so everyone has it. We spoke on the proposal in April. The date we are working towards is Thursday 14 May 2026, which is three days from now. Today is about the last open points.
- Owen TallisAnd where does the deal stand against that date? From my side, the paper is ready. What is open on yours?
- Ruud VerhoevenTwo things. I opened the invoice question last time, so let me do it again. The expansion is £2,115. Is it a one-off, or does it come back every year?
- Matteo RicciAs written, £2,115 is the total value of the expansion deal. Let me confirm that in writing again, with the split, because I know you want it matched to the contract. It sits beside your subscription, which stays at £44,000 a year.
- Ruud VerhoevenAnd the term. My contract ends on 23 November 2026. I do not want a second renewal date to track.
- Owen TallisThat is reasonable. We align it to your existing term. Same end date, one renewal conversation, in November. One date for you to track, not two.
- Ruud VerhoevenGood. That I like. No surprises.
- Femke van GestelRuud, may I? The account managers are using it every day. Active users are up again on last quarter. I do not want us to lose weeks on small things.
- Ruud VerhoevenI know. I am not slowing it down. I want it clean.
- Ilse SmitsCan I ask the invoice question from my side? When the invoice arrives, will the reference match the order form? Otherwise my team has to chase it, and it sits.
- Matteo RicciA fair point, Ilse. I will ask our finance team to quote the order form on the invoice, and I will say that in my written confirmation. If it does not, tell me and I will fix it with them directly.
- Ilse SmitsThat is enough. And payment terms are as in the master agreement?
- Matteo RicciYes. Nothing changes on terms. I will put that sentence in the cover note too.
- Ruud VerhoevenThen the second thing. Price. I would like it lower. Is there room on the £2,115?
- Owen TallisStraight answer, Ruud. We hold the number. This is an expansion inside your first term, and the subscription already carries what we agreed. Let's not discount twice. What I can do is give you the aligned end date, which saves you a second cycle, and keep the paper as light as possible.
- Ruud VerhoevenHm. It is not a big number. I would rather have it simple than argue about it.
- Femke van GestelThen simple is good. Take the end date and let's go.
- Ruud VerhoevenI will not decide on this call. Put it on paper, aligned to November, with the invoice reference. I will read it tomorrow.
- Owen TallisUnderstood. Who signs?
- Ruud VerhoevenI sign. Femke does not commit budget without me, and she is right not to.
- Femke van GestelCorrect. I only push.
- Owen TallisThen the next dated step is: Matteo sends the paper this afternoon, Ruud reviews tomorrow, and we aim to sign by Thursday 14 May 2026. If anything slips, I want to hear it Wednesday, not Thursday.
- Matteo RicciUnderstood. One more item, and I would rather you heard it from me. I saw there was a ticket raised in the last month, flagged as high priority. I have asked Elena to make sure it is properly closed out and that you have the answer in writing.
- Femke van GestelYes, the one ticket. It did not stop us. But I do want the written answer. What is the plan on that?
- Matteo RicciElena will write to you directly this week. I will check that it has gone.
- Femke van GestelGood. Thank you.
- Ilse SmitsNothing else from me. I will watch for the invoice reference.
- Owen TallisThanks, all. Matteo has the pen from here. Thanks, Owen, on my side.
- Matteo RicciThank you, everyone. Best regards, and speak soon.
- Ruud VerhoevenMet vriendelijke groet. Tot donderdag.
Callsmade from