Who they are
Insight
As at Fri 9 Oct 2026Ruud Verhoeven is the Financial Director and economic buyer at Brinkerhof Distributie. He signs, checks every figure against the contract and does not decide on calls. At the 2 Sep 2026 call he questioned value; nothing is signed on renewal.
Role: Financial Director and CRM economic buyer. He signs, and Femke van Gestel does not commit budget without him. Platform user since 24 Nov 2025, not an admin.
Influence: He wants invoices that match the contract, written terms and the yearly cost split from the one-off fee. He accepted that first-term discounts end at renewal.
Watch: On 2 Sep 2026 he asked whether the brain is worth it with so few users and said he will not decide until he has written numbers and Femke's view. The renewal call booked for 12 Oct 2026 is after the as-of date, so its outcome is not known.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Brinkerhof Distributie | Financial Director | Economic buyer | ruud.verhoeven@brinkerhof.example |
Activity
- Upcoming
- 12 Oct 2026upcoming callBrinkerhof Distributie / BG-Demo – Renewal
+2
- 12 Oct 2026upcoming callBrinkerhof Distributie / BG-Demo – QBR
+1
- 26 Oct 2026upcoming callBrinkerhof Distributie / BG-Demo – Renewal
+1
- Held
- 24 Sep 2026eventYour renewals, read by the brain
+40
- 7 Sep 2026email threadInvitation: Your renewals, read by the brain
- 2 Sep 2026callBrinkerhof Distributie / BG-Demo – Renewal
+1
- 27 Aug 2026email threadRenewal call: finding a time
- 25 Aug 2026email threadRenewal notice: Brinkerhof Distributie
- 11 Jun 2026eventBG-Demo Customer Day London
+91
- 12 May 2026email threadOrder form for signature
- 11 May 2026callBrinkerhof Distributie / BG-Demo – Negotiation
+2
- 22 Apr 2026email threadFollow-up on the proposal
- 20 Apr 2026callBrinkerhof Distributie / BG-Demo – Proposal
- 16 Apr 2026callBrinkerhof Distributie / BG-Demo – QBR
- 24 Feb 2026eventRevenue leaders roundtable
+43
- 2 Feb 2026email threadInvitation: Revenue leaders roundtable in London
- 6 Nov 2025email threadOrder form for signature: Brinkerhof Distributie
- 9 Oct 2025callBrinkerhof Distributie / BG-Demo – Negotiation
+2
- 1 Oct 2025email threadScheduling the next conversation on terms
- 11 Sep 2025email threadFollow-up: Growth proposal for Brinkerhof Distributie
- 9 Sep 2025callBrinkerhof Distributie / BG-Demo – Proposal
- 14 Jul 2025email threadFollow-up: discovery call
- 10 Jul 2025callBrinkerhof Distributie / BG-Demo – Discovery
- 20 Mar 2025eventBG-Demo webinar
+17