Brinkerhof Distributie / BG-Demo – QBR
Callcompleted
Brinkerhof Distributie · 16 Apr 2026 11:15
Elena Novak held the QBR with Femke van Gestel and Ruud Verhoeven. Invoice matches the £44k order form, about nine of forty licences are active, and Ruud wants renewal terms in writing before the 24 Nov 2026 renewal.
What was said
What this says
As at Fri 9 Oct 2026Elena Novak held the QBR with Femke van Gestel and Ruud Verhoeven. Invoice matches the £44k order form, about nine of forty licences are active, and Ruud wants renewal terms in writing before the 24 Nov 2026 renewal.
What happened: The 16 Apr 2026 QBR covered usage, account manager behaviour, contract and invoicing, and renewal preparation. Ruud confirmed the invoice matches the contract and left the rest to Femke.
Customer view: Femke wants the south group off old spreadsheets and in one view of orders, delivery complaints and credit questions. Ruud said a late-paying installer must be known before the call.
Commercial: The term ends on 23 Nov 2026 and renewal is 24 Nov 2026. Ruud asked for the renewal price and Elena gave no number, promising written terms.
Watch: Nothing was decided. Ruud will not decide on a call, and Femke wants good usage before money is discussed.
Themes
As at Fri 9 Oct 2026Theme
QBR and renewal preparation
Importance
renewal
Sentiment
positive
Voice
decision-maker
Who was there
BG-Demo
CRMmade from
Them
CRMmade from
Follow-up
Next steps
As at Fri 9 Oct 2026- Femke van Gestel to name two people per team this week.
- Elena Novak to send the south group session invitation once names are in.
- Elena Novak to send the renewal terms in writing and the 90-day renewal notice ahead of 24 Nov 2026.
Risks
As at Fri 9 Oct 2026- Ruud Verhoeven wants renewal terms in writing and no surprises, and no price has been given yet.
- Some account managers still use old spreadsheets, so the value of the brain is not yet proven for the south group.
Opportunities
As at Fri 9 Oct 2026- Forty licences with about nine regular users is headroom to grow adoption before the renewal.
- A south group session could deliver the single view of orders, complaints and credit questions the customer bought it for.
Transcript
Elena NovakGood morning, Femke, good morning, Ruud. Can you both hear me properly?
Femke van GestelGood morning, Elena. Yes, loud and clear. Ruud is just joining, I think.
Ruud VerhoevenI am here. Sorry, the other meeting ran over. Good morning.- Elena NovakNo problem at all. Thank you for making time. To confirm, I sent the agenda yesterday. There are four points. One, usage this quarter. Two, what the account managers are doing with the brain. Three, the contract and invoicing position. Four, what we do ahead of the renewal. Is that still right for you?
- Femke van GestelYes. But first, last time's actions. You were going to send the list of installer accounts that were not showing up properly. Did that happen?
- Elena NovakAs agreed, yes. I sent it to you, and your team corrected the account names on the Dutch side. I will make sure the remaining Belgian ones are covered in the written notes today.
- Femke van GestelGood. Practical. Then go on.
- Ruud VerhoevenBefore the usage, can I ask the invoice question? We received the annual invoice. Is it the same as the contract? I want no surprises.
- Elena NovakYes, Ruud, it is a fair place to start. To confirm, the order form is for £44,000 a year, and the invoiced amount is £44,000 a year. They match. There is nothing outstanding on your account.
- Ruud VerhoevenGood. And that is the whole yearly cost? What does it cost per year, with nothing added?
- Elena NovakThat is the whole subscription for the year, for the Growth tier, with forty licensed users. Nothing has been added on top of that during the term.
- Ruud VerhoevenFine. Then I am happy. Femke, you take the rest, it is more your area.
- Femke van GestelOf course. Elena, usage. What is the plan? Do the account managers use it?
- Elena NovakThey do, and more than before. This is the part I am pleased about. Compared with the previous quarter, the number of active people has risen strongly. On average it is now about nine people active in a typical month, and that is a large step up.
- Femke van GestelNine is still not forty.
- Elena NovakThat is true, and I would not hide that. You have forty licences and nine regular users, so there is room. I see that as headroom, not a problem.
- Femke van GestelYes. I think the same. Some account managers are still using the old spreadsheets before a call with an installer. I want that to stop.
- Elena NovakCould I ask which team that is? If it is the same group, I can see what they ask the brain and what they do not.
- Femke van GestelThe south group, mostly. They have the biggest installers, and the credit questions come up all the time with them. Ruud knows.
- Ruud VerhoevenCredit queries, yes. If an installer is late with payment, the account manager must know before the call, not after. That is simply risk.
- Elena NovakUnderstood. I will make sure that point is in my notes. So, to confirm, the aim is that the south group sees orders, delivery complaints and credit questions in one view before each call.
- Femke van GestelExactly. One view. That is why we bought it.
- Elena NovakGood. Let me look at the other side of the picture too. There were no support tickets in the last month, and nothing urgent. The nightly refresh has been running without trouble.
- Femke van GestelThat is good. So no one is complaining and nothing is broken.
- Elena NovakCorrect. Though a quiet queue can also mean people are not trying things, so I do not take it as proof by itself. Here, with usage rising, I read it as healthy.
- Femke van GestelFair. I want to push it further. What would you do in the next quarter, if you were me?
- Elena NovakThree things, if I may. One, a short session for the south group, in Dutch where it helps, on using the brain before installer calls. Two, you name two people in each team as the ones who show others. Three, we look again at the numbers in the summer and see whether the spreadsheets are going away.
- Femke van GestelYes. Let's make it practical. Two people per team, I will choose them this week.
- Elena NovakThank you. I will send a short invitation for the session once you have the names.
- Ruud VerhoevenElena, one more from me. The contract. It ends in the autumn. Is that right? I want to put it in my planning.
- Elena NovakYes. To confirm, the current term ends on 23 Nov 2026, and the renewal date is 24 Nov 2026. In line with the contract, you will receive a renewal notice from us ninety days before that.
- Ruud VerhoevenAnd the price at renewal. Is it known already?
- Elena NovakI would rather not give you a number today that I have not checked in writing. I will confirm the renewal terms for your account with my colleagues and send them in the notes. I will not name a date for that until I have asked.
- Ruud VerhoevenThat is acceptable. Put it in writing. No surprises.
- Femke van GestelAnd nothing is decided today, Ruud, I know. I just want the account managers to be using it well before we talk about money.
- Ruud VerhoevenCorrect. I will not decide on a call anyway.
- Elena NovakUnderstood, both. Then let me summarise. Number one, you will name two people per team this week. Number two, I will send the session invitation for the south group. Number three, I will send you the renewal terms in writing. Number four, we look at usage again in the summer. Anything to add?
- Femke van GestelNo. Good list. Send it today, please.
- Elena NovakAs agreed, this afternoon. Thank you, Femke, thank you, Ruud. Have a good rest of the week.
- Femke van GestelGroetjes, Elena. Talk soon.
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