B-Brain
Fulford Ings Software logo

Fulford Ings Software

Watch£20kRenews 20 Oct 26
made from

AI facts

Current to 14 Oct 26

Fulford Ings Software holds a Starter subscription at £20k a year under the executed order form of 6 Oct 2025, running 20 Oct 2025 to 19 Oct 2026 with no auto-renewal. Active users went from 11 to 11 over the last four months, while questions asked rose from 484 to 567 (17%). A renewal order form at £22k for 20 Oct 2026 to 19 Oct 2027 carries blank signature lines, and invoice INV-173-0003 for £26k is open, due 5 Nov 2026. The CRM records ARR of £30k.

Read from 9 calls · 12 email threads · 9 tickets · 2 deals · 4 people · 8 documents, newest 7 Oct 26

AImade from

Profile

Updated 9 Oct 26
  • IndustryB2B softwareSource: CRM company record
  • Websitefulfordings.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityYorkSource: CRM company record
  • Size120 employeesSource: CRM company record
  • CRM ownerSophie LingSource: CRM company record · Account Executive · CSM Amara Obi
  • Customer since20 Oct 2025Source: first executed order form ctr_173_01, signed 6 Oct 2025 · Starter tier · In the CRM since 29 Apr 2025
  • TypeCustomerSource: contracts and invoices (signals) · CRM stage customer
  • StateWatchSource: AI assessment · Written 14 Oct 2026
CRMmade from

AI opinion

Current to 14 Oct 26

Watch, because the renewal falls in 11 days with a 12.8% price rise and no countersigned order form on file. Usage is steady and William Coultas says he signed. Opportunity: Harry Kitching's reporting question points to a Growth dashboards upgrade.

SignalsFulford Ings Software - Order Form (signed)Renewal order formFulford Ings Software / BB-Demo – RenewalFulford Ings SoftwareINV-173-0003

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

Key facts

Updated 9 Oct 26
  • Contracted ARR£19,500differsSource: executed order form ctr_173_01, 20 Oct 2025 to 19 Oct 2026 · CRM £30,000 · Invoiced run rate £19,500 · As of 9 Oct 2026 · The sources disagree
  • Next renewal20 Oct 2026Basis: order form ctr_173_01 ends 19 Oct 2026 · In 11 days · Renewal price £22,000 (+12.8%) · list price of the tier on the renewal date (price book); v1 prices and first-term discounts end at renewal
  • Term20 Oct 2025 to 19 Oct 2026Source: order form ctr_173_01 (new), signed 6 Oct 2025 · Billed annually · 15 seats, 4 connectors
  • TierStarterSource: the current order form
  • Last contact6 Oct 2026Email: Renewal invoice · 3 days before 9 Oct 2026
  • Tenanteu-west-2Source: product analytics, reporting since Oct 2025 · 3 connectors configured
  • Licensed seats1511 active users in Sep 2026 · Order form ctr_173_01: 15 seats
Computedmade from

Next step

Current to 14 Oct 26
What
Sophie Ling to obtain the countersigned Starter renewal order form at £22k from William Coultas or his assistant, with the signatory's name and signing date, before the 20 Oct 2026 start. renewal
Who
Sophie Ling Sophie Ling
When
Within 2 weeks by 19 Oct 2026
Why
Sophie Ling to obtain the countersigned Starter renewal order form from William Coultas before 20 Oct 2026. He wrote on 5 Oct 2026 that he had signed, but the filed copy has blank signature lines, and invoice INV-173-0003 is already issued.

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

The story

Current to 14 Oct 26
Watch

Watch: Fulford Ings Software renews Starter on 20 Oct 2026 at £22k against £20k today. William Coultas wrote that he signed, but the renewal order form on file has blank signature lines. Usage is steady.

Watch. Fulford Ings Software holds Starter at £20k a year under the executed order form, ending 19 Oct 2026 with no auto-renewal. It renews on 20 Oct 2026 at £22k (12.8%), but the renewal order form on file is unsigned.

Usage is steady: active users went from 11 to 11 over the last four months (0%), and questions asked from 484 to 567 (17%). Eleanor Pickering asks 26% of questions and Harry Kitching, the only active admin, 20%, a key-person risk.

William Coultas called the rise a significant jump on 10 Sep 2026, then wrote on 5 Oct 2026 that he had signed, but no countersigned copy is on file. Invoice INV-173-0003 for £26k is open, due 5 Nov 2026.

Sophie Ling is to obtain the countersigned renewal order form from William or his assistant, with the signatory and signing date, by 19 Oct 2026.

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

ARR journey

Updated 9 Oct 26
Updated 09 Oct 26
CSV
Contracted ARRInvoiced ARR
£0k£10k£20kNov 25Jan 26Mar 26May 26Jul 26Sep 26new£20k£20kOct 25: Contracted ARR £19,500; Invoiced ARR £19,500Nov 25: Contracted ARR £19,500; Invoiced ARR £19,500Dec 25: Contracted ARR £19,500; Invoiced ARR £19,500Jan 26: Contracted ARR £19,500; Invoiced ARR £19,500Feb 26: Contracted ARR £19,500; Invoiced ARR £19,500Mar 26: Contracted ARR £19,500; Invoiced ARR £19,500Apr 26: Contracted ARR £19,500; Invoiced ARR £19,500May 26: Contracted ARR £19,500; Invoiced ARR £19,500Jun 26: Contracted ARR £19,500; Invoiced ARR £19,500Jul 26: Contracted ARR £19,500; Invoiced ARR £19,500Aug 26: Contracted ARR £19,500; Invoiced ARR £19,500Sep 26: Contracted ARR £19,500; Invoiced ARR £19,500

One point per month; the dot and figure at the right end are the latest value. Dashed upright lines mark dated events. Latest (Sep 26): Contracted ARR £20k; Invoiced ARR £20k. Invoiced ARR matches Contracted ARR in every month, so it is drawn dashed over it. Basis: accounting system, facts.arr_monthly:org_173.

Show the figures as a table
MonthContracted ARRInvoiced ARR
Oct 25£19,500£19,500
Nov 25£19,500£19,500
Dec 25£19,500£19,500
Jan 26£19,500£19,500
Feb 26£19,500£19,500
Mar 26£19,500£19,500
Apr 26£19,500£19,500
May 26£19,500£19,500
Jun 26£19,500£19,500
Jul 26£19,500£19,500
Aug 26£19,500£19,500
Sep 26£19,500£19,500
Accountingmade from

Platform usage

Updated 9 Oct 26
Active users · Sep 26
11level vs 3 months earlierof 15 included on the tier
Questions asked · Sep 26
567down 8 vs 3 months earlier
Connectors configured · Sep 26
3level vs 3 months earlierof 4 included on the tier
Active admins · Sep 26
1level vs 3 months earlier
Data volume · Sep 26
1.9 GBup 0.1 GB vs 3 months earlier
Active users and questions · monthlyUpdated 09 Oct 26
CSV
Left axisActive usersLicensed seatsIncluded users (15)Right axisQuestions asked
00830015600Nov 25Jan 26Mar 26May 26Jul 26Sep 26Included users (15)1556711Oct 25: Active users 3; Licensed seats 15; Questions asked 32Nov 25: Active users 8; Licensed seats 15; Questions asked 241Dec 25: Active users 9; Licensed seats 15; Questions asked 347Jan 26: Active users 11; Licensed seats 15; Questions asked 463Feb 26: Active users 11; Licensed seats 15; Questions asked 494Mar 26: Active users 11; Licensed seats 15; Questions asked 551Apr 26: Active users 11; Licensed seats 15; Questions asked 547May 26: Active users 11; Licensed seats 15; Questions asked 484Jun 26: Active users 11; Licensed seats 15; Questions asked 575Jul 26: Active users 11; Licensed seats 15; Questions asked 584Aug 26: Active users 11; Licensed seats 15; Questions asked 330Sep 26: Active users 11; Licensed seats 15; Questions asked 567

Questions asked are read on the right axis, on their own scale, and users on the left: questions run to thousands a month where users run to hundreds. The dotted line is the allowance. Dashed upright lines mark dated events. Latest (Sep 26): Active users 11; Licensed seats 15; Questions asked 567. Basis: product usage, facts.usage_monthly:org_173, signals:org_173.

Show the figures as a table
MonthActive usersLicensed seatsQuestions asked
Oct 2531532
Nov 25815241
Dec 25915347
Jan 261115463
Feb 261115494
Mar 261115551
Apr 261115547
May 261115484
Jun 261115575
Jul 261115584
Aug 261115330
Sep 261115567
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
CSV
Left axisConnectors configuredActive adminsIncluded connectors (4)Right axisData volume
00.0 GB21.0 GB42.0 GBNov 25Jan 26Mar 26May 26Jul 26Sep 26Included connectors (4)1.9 GB31Oct 25: Connectors configured 1; Active admins 1; Data volume 0.53 GBNov 25: Connectors configured 3; Active admins 1; Data volume 1.61 GBDec 25: Connectors configured 3; Active admins 1; Data volume 1.64 GBJan 26: Connectors configured 3; Active admins 1; Data volume 1.68 GBFeb 26: Connectors configured 3; Active admins 1; Data volume 1.70 GBMar 26: Connectors configured 3; Active admins 1; Data volume 1.74 GBApr 26: Connectors configured 3; Active admins 1; Data volume 1.77 GBMay 26: Connectors configured 3; Active admins 1; Data volume 1.80 GBJun 26: Connectors configured 3; Active admins 1; Data volume 1.83 GBJul 26: Connectors configured 3; Active admins 1; Data volume 1.86 GBAug 26: Connectors configured 3; Active admins 1; Data volume 1.90 GBSep 26: Connectors configured 3; Active admins 1; Data volume 1.93 GB

Data volume is read on the right axis, in GB, and connectors and admins on the left, as counts: one scale would flatten the counts. The dotted line is the allowance. Latest (Sep 26): Connectors configured 3; Active admins 1; Data volume 1.9 GB. Basis: product usage, facts.usage_monthly:org_173, signals:org_173.

Show the figures as a table
MonthConnectors configuredActive adminsData volume
Oct 25110.53 GB
Nov 25311.61 GB
Dec 25311.64 GB
Jan 26311.68 GB
Feb 26311.70 GB
Mar 26311.74 GB
Apr 26311.77 GB
May 26311.80 GB
Jun 26311.83 GB
Jul 26311.86 GB
Aug 26311.90 GB
Sep 26311.93 GB
Usagemade from

Documents

Updated 9 Oct 26

8 documents in 3 folders; 2 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

Not yet analysedNo open deals.
CRMmade from

Open tickets

Helpdeskmade from

Activity

  • 19 Nov 2026eventBB-Demo webinar Alice Brewer, Harriet Gale, Sanne Bakker, Brooke Dawson, Warren Petrie, Orla Keane, Melissa Garnett, Sam Yates, Nathan Wragg, Kristen Abernathy, Bradley Faircloth, Gordon McInnes, Helen Varley, Aisling Kiely, Shane Twomey, Kristin Lindahl, Eleanor Pickering, Maureen Ellis, Martina Engel, Allan Stoker, Gemma Varley, Glen Nuttall, Imran Qureshi, Linnea Holm, Lucas Goossens, Vicky Brearley, Megan Entwistle, Toby Eccles, Kevin Bishop, Elspeth Haldane, Lauren Pilkington, Ronan Healy, Joanne Unwin, Sue Ditchfield, Maarten Bosman, Phil CatterallAlice BrewerHarriet GaleSanne Bakker+33
  • 7 Oct 2026ticketChat interface not loading on some pages Eleanor Pickering, Bethan Lister logoEleanor PickeringBethan Lister
  • 6 Oct 2026email_threadRenewal invoice Leah Brandt, Maureen Ellis logoLeah BrandtMaureen Ellis
  • 6 Oct 2026invoiceINV-173-0003 Maureen Ellis logoMaureen Ellis
  • 5 Oct 2026documentFulford Ings Software - Order Form (signed) Sophie Ling logoSophie Ling
  • 1 Oct 2026email_threadRenewal order form Sophie Ling, William Coultas logoSophie LingWilliam Coultas
  • 10 Sep 2026callFulford Ings Software / BB-Demo – Renewal Amara Obi, Sophie Ling, William Coultas, Eleanor Pickering logoAmara ObiSophie LingWilliam Coultas+1
  • 25 Aug 2026ticketHow to run a report on ticket volume by team Harry Kitching, Olivia Grant logoHarry KitchingOlivia Grant
  • 21 Jul 2026email_threadRenewal notice Amara Obi, Sophie Ling, William Coultas logoAmara ObiSophie LingWilliam Coultas
  • 21 Jul 2026dealFulford Ings Software – Renewal Sophie Ling, Eleanor Pickering logoSophie LingEleanor Pickering
  • 21 Jul 2026callFulford Ings Software / BB-Demo – Check In Amara Obi, Eleanor Pickering logoAmara ObiEleanor Pickering
  • 20 Jul 2026ticketSearch queries taking too long Eleanor Pickering, Olivia Grant logoEleanor PickeringOlivia Grant
  • 16 Jul 2026eventBB-Demo webinar Alice Brewer, Callum Reid, Fran Whiting, Asif Jagger, Claire Ackroyd, Jamal Edwards, Russell Bland, Adrian Mellor, Abigail Hinchliffe, Brenda Oldroyd, Maureen Ellis, Kayla Ramirez, Lieke Hermans, Beth Venn, Roy Saxton, Travis Whitaker, Chris Jagger, Ian Brearley, Imran Qureshi, Siobhán Dunne, Gráinne Lynch, Lucas Goossens, Jonas Hofmann, Vicky Brearley, Steve Yates, Donna Dobson, Kirsty Hollis, Sara Forsberg, Aaron Goh, Tariq Saleem, Neil Ashworth, Trent Nakamura, Bryony Searle, Nadia Bashir, Leanne Armstrong, Tomasz Wiśniewski, Joost van der Linden, Joanne Unwin, Anthony Garrow, Tracey Bainbridge, Yara El IdrissiAlice BrewerCallum ReidFran Whiting+38
  • 9 Jul 2026ticketTraining connector sync stopped Harry Kitching, Olivia Grant logoHarry KitchingOlivia Grant
  • 27 Jun 2026email_threadWebinar invitation Alice Brewer, Maureen Ellis logoAlice BrewerMaureen Ellis
  • 11 Jun 2026eventBB-Demo Customer Day London Alice Brewer, Callum Reid, Liam Doherty, Aisha Rahman, Imogen Hartley, Kelly Sharpe, Greg Haskins, Tanya Briggs, Ravi Atherton, Kirsty Rigby, Toby Mellor, Hugh Firth, Kofi Asamoah, Priti Varma, Andrew Sugden, Claire Ackroyd, Siân Pritchard, Graham Tovey, Lee Hathaway, Gordon McInnes, Natasha Greaves, Adrian Mellor, Daan Visser, Helen Varley, Andrea Neumann, Shane Twomey, Huw Bevan, Dylan Price, Rhian Morgan, Tyler Brookes, Sandra Neale, Lindsay Pallister, Barry Coxon, Harry Kitching, Brittany Hayes, Karin Vossen, Martina Engel, Dirk Vogt, Eoin Hegarty, Maeve Doherty, Jacinta Hoad, Riley Tran, Els Van Damme, Katrien Wouters, Karen Midgley, Kevin Kershaw, Oliver Kirkby, Chris Jagger, Toby Cowell, Mark Brearley, Ian Brearley, Graham Rowntree, Imran Qureshi, Marloes Hendriks, Ilse de Graaf, Karin Sjöberg, Linnea Holm, Annika Lund, Arnaud Janssens, Lena Becker, Jonas Lehmann, Markus Hofmann, Mike Delaney, Tyler Nguyen, Dev Malhotra, Jess Doyle, Lachlan Hutchinson, Malcolm Ridgway, Tariq Saleem, Gareth Pugh, Kwame Asante, Matthias Ebner, Dennis Wolter, Danielle Okonkwo, Lauren Pilkington, Stuart Haworth, Nadia Bashir, Carl Whittle, Kirsty Robson, Samuel Adeyemi, Clara Hoskins, Gavin Rudd, Ruud Verhoeven, Raymond Tsai, Ingrid Solberg, Pauline Metcalfe, Tracey Bainbridge, Vikram Sethi, Andy Buckley, Yara El Idrissi, Phil Catterall, Monique Fairley, Elliot Rosen, Javier OrtizAlice BrewerCallum ReidLiam Doherty+91
  • 2 Jun 2026ticketWrong data showing in customer records Harry Kitching, Kate Ormerod logoHarry KitchingKate Ormerod
  • 27 May 2026ticketHow do I filter search results by date? Harry Kitching, Bethan Lister logoHarry KitchingBethan Lister
  • 23 May 2026email_threadCustomer Day invitation Alice Brewer, Harry Kitching logoAlice BrewerHarry Kitching
  • 21 May 2026eventBB-Demo webinar Alice Brewer, Gemma Holt, Moira Sinclair, Ravi Atherton, Toby Underwood, Tasha Merriweather, Linnéa Holmberg, Saira Khalid, Brianna Ocampo, Emma Croft, Fleur Jansen, Helen Varley, Sunita Bains, Christina Möller, Ffion Rees, Luke Oakes, William Coultas, Kevin Kershaw, Mervyn Hales, Laurent Brisset, Bas Vermeulen, Brendan Moran, Jess Mitchell, Alexa Fraser, Joe Mallinson, Gavin Rudd, Bas Kuijpers, Joost van der Linden, Raymond Tsai, Kevin Dussault, Heather Bauman, Sue DitchfieldAlice BrewerGemma HoltMoira Sinclair+29
  • 25 Mar 2026ticketHow to add user permissions Harry Kitching, Kate Ormerod logoHarry KitchingKate Ormerod
  • 23 Mar 2026callFulford Ings Software / BB-Demo – Check In Amara Obi, Eleanor Pickering logoAmara ObiEleanor Pickering
  • 20 Mar 2026ticketHow to group support tickets by type Harry Kitching, Bethan Lister logoHarry KitchingBethan Lister
  • 19 Mar 2026eventBB-Demo webinar Alice Brewer, Richard Thorne, Ruben Smit, Imogen Hartley, Kelly Sharpe, Sam Yates, Danny Sargent, Ajay Bhatt, Vincent Almeida, Martin Firth, Alan Rennie, Natasha Greaves, Wayne Dobson, Christina Möller, Brenda Oldroyd, Tina Goddard, Maureen Ellis, Stijn Gielen, Clodagh Fitzgerald, Diarmuid Kenny, Eoin Hegarty, Ruth Ackroyd, Ronald Hetherington, Kevin Kershaw, Hugh Fenton, Chris Jagger, Darragh Quinlan, Arnaud Janssens, Chris Riley, Chris Dyson, Jade Riley, Holly Tranter, Carl Whittle, Tomasz Wiśniewski, Clara Hoskins, Mirjam Hendriks, Tim SchröderAlice BrewerRichard ThorneRuben Smit+34
  • 19 Feb 2026eventBB-Demo webinar Alice Brewer, Richard Thorne, Nadia Osei, Warren Petrie, Ellen Cairns, Peter Mayes, Jo Fowler, Patricia Gleave, Mark Ellwood, Nikhil Rao, Sunil Kapoor, Fleur Jansen, Andrea Neumann, Ethan Brody, Deirdre Barry, Anita Mistry, Emma Haworth, Barry Coxon, Stephanie Lowes, Eleanor Pickering, Ruth Ackroyd, Mhairi MacLeod, Graham Rowntree, Ilse de Graaf, Eva Mulder, Shane Keane, Ed Eccles, Nicole Sullivan, Kevin Simmons, Justin Simmons, Tariq Saleem, Lauren Pilkington, Samuel Adeyemi, Neville HirstAlice BrewerRichard ThorneNadia Osei+31
  • 24 Nov 2025callFulford Ings Software / BB-Demo – Training Laura Penhaligon, Eleanor Pickering, Harry Kitching logoLaura PenhaligonEleanor PickeringHarry Kitching
  • 14 Nov 2025email_threadOnboarding training Laura Penhaligon, Eleanor Pickering logoLaura PenhaligonEleanor Pickering
  • 29 Oct 2025ticketGetting started with connectors Harry Kitching, Olivia Grant logoHarry KitchingOlivia Grant
  • 24 Oct 2025callFulford Ings Software / BB-Demo – Kickoff Laura Penhaligon, Esther Quaye, Eleanor Pickering, Harry Kitching logoLaura PenhaligonEsther QuayeEleanor Pickering+1
  • 22 Oct 2025documentFulford Ings Software - Onboarding Plan Laura Penhaligon logoLaura Penhaligon
  • 20 Oct 2025email_threadSubscription invoice Rachel Dunmore, Maureen Ellis logoRachel DunmoreMaureen Ellis
  • 20 Oct 2025invoiceINV-173-0002 Maureen Ellis logoMaureen Ellis
  • 7 Oct 2025email_threadInvoice INV-173-0001 Rachel Dunmore, Maureen Ellis logoRachel DunmoreMaureen Ellis
  • 7 Oct 2025invoiceINV-173-0001 Maureen Ellis logoMaureen Ellis
  • 6 Oct 2025documentFulford Ings Software - Order Form (signed) Lewis Kerr logoLewis Kerr
  • 6 Oct 2025documentFulford Ings Software - Data Processing Agreement (signed) Lewis Kerr logoLewis Kerr
  • 6 Oct 2025documentFulford Ings Software - Master Services Agreement (signed) Lewis Kerr logoLewis Kerr
  • 2 Oct 2025email_threadStarter order form Lewis Kerr, William Coultas logoLewis KerrWilliam Coultas
  • 5 Sep 2025email_threadNext steps on your Starter proposal Sophie Ling, Owen Tallis, William Coultas, Maureen Ellis logoSophie LingOwen TallisWilliam Coultas+1
  • 5 Sep 2025callFulford Ings Software / BB-Demo – Negotiation Sophie Ling, Owen Tallis, William Coultas, Maureen Ellis logoSophie LingOwen TallisWilliam Coultas+1
  • 4 Sep 2025documentFulford Ings Software - Master Services Agreement v2 Lewis Kerr logoLewis Kerr
  • 7 Aug 2025callFulford Ings Software / BB-Demo – Proposal Sophie Ling, Eleanor Pickering logoSophie LingEleanor Pickering
  • 4 Aug 2025documentFulford Ings Software - Proposal Lewis Kerr logoLewis Kerr
  • 30 Jul 2025documentFulford Ings Software - Proposal v1 Lewis Kerr logoLewis Kerr
  • 3 Jul 2025callFulford Ings Software / BB-Demo – Demo Sophie Ling, Anya Petrova, Eleanor Pickering, Harry Kitching logoSophie LingAnya PetrovaEleanor Pickering+1
  • 1 Jul 2025email_threadLet's schedule your demo Sophie Ling, Eleanor Pickering logoSophie LingEleanor Pickering
  • 5 Jun 2025callFulford Ings Software / BB-Demo – Discovery Sophie Ling, Eleanor Pickering, William Coultas logoSophie LingEleanor PickeringWilliam Coultas
  • 27 May 2025eventRevenue leaders roundtable Sofia Marchetti, Jenna Price, Helen Marsden, Ravi Atherton, Sofie Claes, Johan Ekström, Neil Entwistle, Noel Cronin, Ashley Chen, Melvin Goh, Gina Ferraro, Howard Feinberg, Nikhil Rao, Josh Pearce, Huw Bevan, Clive Wardle, Harry Kitching, Beth Venn, Mohammed Hanif, Andre Baptiste, Brent Overholt, Geneviève Lalonde, Alyssa Jenkins, Emma Quinn, Priti Haworth, Alexa Fraser, Henrik Lorenz, Carl Whittle, Aoife Mulcahy, Declan Moran, Siobhán Nolan, Ronan Healy, Kayleigh Roberts, Liam Corner, Megan StathamSofia MarchettiJenna PriceHelen Marsden+32
  • 14 May 2025email_threadRoundtable invitation Sofia Marchetti, Harry Kitching logoSofia MarchettiHarry Kitching
  • 29 Apr 2025dealFulford Ings Software – New Lewis Kerr, Eleanor Pickering logoLewis KerrEleanor Pickering
  • 20 Feb 2025eventBB-Demo webinar Sofia Marchetti, Orla Keane, Kenny Lockhart, Jason Pengelly, Linnéa Holmberg, Marieke Postma, Gemma Yates, Sukhvinder Dhillon, Matthew Grice, Helen Varley, Sunita Bains, Craig Holt, Asif Nuttall, Rachael Dixon, Colin Airey, Eleanor Pickering, Shirley Bowman, Nina Barden, Ciarán Hughes, Aoife Tuohy, Anders Thomsen, Luke Kershaw, Megan Entwistle, Graeme Charlton, Priscilla Bowen, Hamish CrawfordSofia MarchettiOrla KeaneKenny Lockhart+23
CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • not yet analysed
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds

Fulford Ings Software's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 38 AI summaries of 43 raw things (calls, tickets, emails, news), 4 people (4 with an AI write-up) and 7 staff (0 with an AI write-up), shown on 10 pages.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Usage
made from

BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Brain is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

How to use the site

How to ask

Press Ask Brain in the header. Type a question, or pick one of the examples.

The site itself does not call an AI model; answers in Claude come from the same figures you see here.

What the data covers

DataRecords
Organisations225
People at customers862
BB-Demo staff58
Calls1,995
Email threads3,013
Support tickets1,159
Documents1,218
Deals315
Invoices285
Events49
News items119

Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BB-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Brain is the tool that reads its data.

Who to contact

Email support@b-brain.example or talk to your B-Brain account team. Tell us the page address and what looked wrong; a screenshot helps.
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