Fulford Ings Software / BG-Demo – Check In
Callcompleted
Fulford Ings Software · 21 Jul 2026 14:45
Amara Obi told Eleanor Pickering that Starter renews on the twentieth of October on the same terms at £20k. Eleanor plans no changes. The price book suggests the v2 list of £22k may apply, so the terms need checking.
What was said
What this says
As at Fri 9 Oct 2026Amara Obi told Eleanor Pickering that Starter renews on the twentieth of October on the same terms at £20k. Eleanor plans no changes. The price book suggests the v2 list of £22k may apply, so the terms need checking.
What happened: Amara Obi held a 30 minute check-in with Eleanor Pickering on 21 Jul 2026. She reported about four active users, up four per cent from the previous quarter, and only how-to tickets.
Customer view: Eleanor said Starter is working well and no changes are planned. Harry Kitching runs most of the searches and is the power user.
Commercial: Amara said terms stay the same at £20k. Under the price book a v1 Starter customer renewing on or after 1 Jul 2026 moves to the v2 list of £22k, up 12.8%, so that statement needs checking against the order form.
Watch: Harry is a key-person risk. The evidence does not show whether the early September renewal notice went out or what price it carried.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Amara Obi to check the executed order form and confirm the renewal price before the renewal date.
- Amara Obi to confirm the renewal notice was sent and tell Eleanor plainly if the price moves to the v2 list.
Risks
As at Fri 9 Oct 2026- Eleanor was told terms stay the same, but the price book puts a v1 Starter renewal after 1 Jul 2026 at the v2 list of £22,000, which could land as a surprise.
- Harry Kitching runs most of the searches, so usage depends heavily on one person.
- Only about four active users are on the account, which gives little evidence of broad value.
Opportunities
As at Fri 9 Oct 2026- Starter has headroom well above four active users, so wider team adoption could deepen value before renewal.
Transcript
Amara ObiHi Eleanor, how are you getting on?
Eleanor PickeringGood, yeah. Busy with various projects. How's the brain looking on our side?- Amara ObiAll solid. Let me walk you through the numbers. Your active users in the last month are four point zero, and that's up four per cent from the previous quarter.
- Eleanor PickeringStill steady, then.
- Amara ObiYes, you're ticking along at about four active users. You've had a couple of support tickets from us: nothing serious, just how-to questions, and we've been able to help quickly.
- Eleanor PickeringGood. And it's mainly Harry using it?
- Amara ObiFrom the query logs, Harry's running most of the searches, yes. You and he are the main ones, but Harry's really the power user.
- Eleanor PickeringThat's fine. It's doing what we need.
- Amara ObiExcellent. So one thing I want to flag, your renewal date is the twentieth of October. That's coming up in about three months.
- Eleanor PickeringOK. Is there anything we need to do before then?
- Amara ObiWe'll send over a formal renewal notice closer to the time, probably in early September. You'll have a few weeks to confirm you want to continue. Your current contract is Starter at nineteen thousand five hundred annually. At renewal, you'd stay on the same terms unless you want to add users or upgrade tier.
- Eleanor PickeringI don't think we're planning any changes. Starter's working well.
- Amara ObiGreat. Nothing changes on our end. I'll get that renewal notice to you in early September, and if anything changes: if you decide to expand, bring more people on, anything, just give me a shout.
- Eleanor PickeringWill do. Thanks, Amara.
- Amara ObiBest, Eleanor. Speak soon.