B-Brain
Skovdal Software logo

Skovdal Software

Lost£0
made from

AI facts

Current to 13 Oct 26

Skovdal Software held a Starter subscription under the executed order form of 17 Jan 2025 at £18k a year after a 10% first-term discount, plus a £6,000 implementation fee, from 1 Feb 2025 to 31 Jan 2026. The renewal deal closed lost on 12 Jan 2026 with the reason budget, and the CRM stage is former_customer with ARR of £0. No questions were asked in the last 90 days. Both invoices were paid within terms, and the four platform users were deactivated on 31 Jan 2026.

Read from 13 calls · 14 email threads · 7 tickets · 2 deals · 5 people · 7 documents, newest 12 Jan 26

AImade from

Profile

Updated 9 Oct 26
  • IndustryB2B softwareSource: CRM company record
  • Websiteskovdal.exampleSource: CRM company record
  • CountryDenmarkSource: CRM company record · CRM code DK · Region EU
  • HQ cityCopenhagenSource: CRM company record
  • Size140 employeesSource: CRM company record
  • CRM ownerTom AshdownSource: CRM company record · Account Executive · CSM Daniel Okafor
  • Customer since1 Feb 2025Source: first executed order form ctr_027_01, signed 17 Jan 2025 · Starter tier · In the CRM since 23 Oct 2024
  • TypeChurneddiffersSource: contracts and invoices (signals) · CRM stage former_customer · The sources disagree
  • StateLostSource: AI assessment · Written 13 Oct 2026
CRMmade from

AI opinion

Current to 13 Oct 26

Lost: the renewal deal closed lost on budget grounds after Sofie Bech doubted another year justified a price increase, and no subscription invoice follows the term that ended on 31 Jan 2026. A win-back would need a value case beyond one heavy asker.

SignalsSkovdal Software – RenewalSkovdal Software / BB-Demo – RenewalDocument roll-upSkovdal SoftwareMads Mortensen

AI · claude-opus-5-5 · 13 Oct 2026

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Key facts

Updated 9 Oct 26
  • TierStarterSource: deal_027_01
  • Last contact23 Dec 2025Email: Salesforce connector sync · 290 days before 9 Oct 2026
  • Tenanteu-west-1Source: product analytics, reporting since Feb 2025 · 3 connectors configured
  • Licensed seats1514 active users in Sep 2026
Computedmade from

Next step

Current to 13 Oct 26
What
Tom Ashdown contacts Anders Thomsen to confirm who now holds budget at Skovdal Software, then proposes a win-back conversation with that person. re_engage
Who
Tom Ashdown Tom Ashdown
When
This week by 9 Oct 2026
Why
Tom Ashdown should ask Anders Thomsen who now holds budget at Skovdal Software, then propose a win-back conversation. The renewal closed lost on budget on 12 Jan 2026, and the usage records suggest four former contacts have left.

AI · claude-opus-5-5 · 13 Oct 2026

AImade from

The story

Current to 14 Oct 26
Lost

Lost: Skovdal Software's Starter term ended on 31 Jan 2026 after the renewal closed lost on budget on 12 Jan 2026. The Managing Director doubted the value justified a price increase, and invoices were paid within terms. Tom Ashdown is to find the current buyer for a win-back.

Lost: Skovdal Software held a Starter subscription at £18k a year under the executed order form of 17 Jan 2025, ending 31 Jan 2026. The renewal deal closed lost on budget on 12 Jan 2026.

In 2025 Skovdal asked 2634 questions, and 1087 in the latest twelve months, with none in the last 90 days. Mads Mortensen asked 41% of 2025 questions, and all four platform users were deactivated on 31 Jan 2026.

On 18 Dec 2025 Sofie Bech, Managing Director, called the brain useful in patches and not worth a price increase. Both invoices were paid within terms, so this was value risk rather than money risk.

Tom Ashdown should ask Anders Thomsen, Accounts Payable Manager, who now holds budget, then propose a win-back conversation, by 9 Oct 2026. Daniel Okafor drafts a value case that goes beyond Mads's 41% share.

AI · claude-opus-5-5 · 14 Oct 2026

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ARR journey

Updated 9 Oct 26
Updated 09 Oct 26
CSV
Contracted ARRInvoiced ARR
£0k£10k£20kFeb 25May 25Aug 25Nov 25Feb 26newchurn£0k£0kFeb 25: Contracted ARR £17,550; Invoiced ARR £17,550Mar 25: Contracted ARR £17,550; Invoiced ARR £17,550Apr 25: Contracted ARR £17,550; Invoiced ARR £17,550May 25: Contracted ARR £17,550; Invoiced ARR £17,550Jun 25: Contracted ARR £17,550; Invoiced ARR £17,550Jul 25: Contracted ARR £17,550; Invoiced ARR £17,550Aug 25: Contracted ARR £17,550; Invoiced ARR £17,550Sep 25: Contracted ARR £17,550; Invoiced ARR £17,550Oct 25: Contracted ARR £17,550; Invoiced ARR £17,550Nov 25: Contracted ARR £17,550; Invoiced ARR £17,550Dec 25: Contracted ARR £17,550; Invoiced ARR £17,550Jan 26: Contracted ARR £17,550; Invoiced ARR £17,550Feb 26: Contracted ARR £0; Invoiced ARR £0

One point per month; the dot and figure at the right end are the latest value. Dashed upright lines mark dated events. Latest (Feb 26): Contracted ARR £0k; Invoiced ARR £0k. Invoiced ARR matches Contracted ARR in every month, so it is drawn dashed over it. Basis: accounting system, facts.arr_monthly:org_027.

Show the figures as a table
MonthContracted ARRInvoiced ARR
Feb 25£17,550£17,550
Mar 25£17,550£17,550
Apr 25£17,550£17,550
May 25£17,550£17,550
Jun 25£17,550£17,550
Jul 25£17,550£17,550
Aug 25£17,550£17,550
Sep 25£17,550£17,550
Oct 25£17,550£17,550
Nov 25£17,550£17,550
Dec 25£17,550£17,550
Jan 26£17,550£17,550
Feb 26£0£0
Accountingmade from

Platform usage

Updated 9 Oct 26
Active users · Jan 26
14of 15 included on the tier
Questions asked · Jan 26
276
Connectors configured · Jan 26
3of 4 included on the tier
Active admins · Jan 26
1
Data volume · Jan 26
1.0 GB
Active users and questions · monthlyUpdated 09 Oct 26
CSV
Left axisActive usersLicensed seatsIncluded users (15)Right axisQuestions asked
00820015400Mar 25May 25Jul 25Sep 25Nov 25Jan 26Included users (15)1514276Feb 25: Active users 7; Licensed seats 15; Questions asked 55Mar 25: Active users 10; Licensed seats 15; Questions asked 181Apr 25: Active users 12; Licensed seats 15; Questions asked 236May 25: Active users 14; Licensed seats 15; Questions asked 256Jun 25: Active users 14; Licensed seats 15; Questions asked 307Jul 25: Active users 14; Licensed seats 15; Questions asked 306Aug 25: Active users 14; Licensed seats 15; Questions asked 172Sep 25: Active users 14; Licensed seats 15; Questions asked 310Oct 25: Active users 14; Licensed seats 15; Questions asked 319Nov 25: Active users 14; Licensed seats 15; Questions asked 266Dec 25: Active users 14; Licensed seats 15; Questions asked 226Jan 26: Active users 14; Licensed seats 15; Questions asked 276

Questions asked are read on the right axis, on their own scale, and users on the left: questions run to thousands a month where users run to hundreds. The dotted line is the allowance. Latest (Jan 26): Active users 14; Licensed seats 15; Questions asked 276. Basis: product usage, facts.usage_monthly:org_027, signals:org_027.

Show the figures as a table
MonthActive usersLicensed seatsQuestions asked
Feb 2571555
Mar 251015181
Apr 251215236
May 251415256
Jun 251415307
Jul 251415306
Aug 251415172
Sep 251415310
Oct 251415319
Nov 251415266
Dec 251415226
Jan 261415276
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
CSV
Left axisConnectors configuredActive adminsIncluded connectors (4)Right axisData volume
00.0 GB20.6 GB41.2 GBMar 25May 25Jul 25Sep 25Nov 25Jan 26Included connectors (4)1.0 GB31Feb 25: Connectors configured 2; Active admins 1; Data volume 0.56 GBMar 25: Connectors configured 2; Active admins 1; Data volume 0.57 GBApr 25: Connectors configured 3; Active admins 1; Data volume 0.88 GBMay 25: Connectors configured 3; Active admins 1; Data volume 0.89 GBJun 25: Connectors configured 3; Active admins 1; Data volume 0.91 GBJul 25: Connectors configured 3; Active admins 1; Data volume 0.93 GBAug 25: Connectors configured 3; Active admins 1; Data volume 0.95 GBSep 25: Connectors configured 3; Active admins 1; Data volume 0.96 GBOct 25: Connectors configured 3; Active admins 1; Data volume 0.98 GBNov 25: Connectors configured 3; Active admins 1; Data volume 1.00 GBDec 25: Connectors configured 3; Active admins 1; Data volume 1.01 GBJan 26: Connectors configured 3; Active admins 1; Data volume 1.03 GB

Data volume is read on the right axis, in GB, and connectors and admins on the left, as counts: one scale would flatten the counts. The dotted line is the allowance. Latest (Jan 26): Connectors configured 3; Active admins 1; Data volume 1.0 GB. Basis: product usage, facts.usage_monthly:org_027, signals:org_027.

Show the figures as a table
MonthConnectors configuredActive adminsData volume
Feb 25210.56 GB
Mar 25210.57 GB
Apr 25310.88 GB
May 25310.89 GB
Jun 25310.91 GB
Jul 25310.93 GB
Aug 25310.95 GB
Sep 25310.96 GB
Oct 25310.98 GB
Nov 25311.00 GB
Dec 25311.01 GB
Jan 26311.03 GB
Usagemade from

Documents

Updated 9 Oct 26

7 documents in 3 folders; 2 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

Not yet analysedNo open deals.
CRMmade from

Open tickets

Not yet analysedNo open tickets.
Helpdeskmade from

Activity

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • not yet analysed
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds

Skovdal Software's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 41 AI summaries of 45 raw things (calls, tickets, emails, news), 5 people (5 with an AI write-up) and 5 staff (0 with an AI write-up), shown on 7 pages.

The trail as a list (block, record, entity, raw row)
  • Activity page block
  • AI opinion page block
    • Skovdal Software lost AI record
      • Skovdal Software – New entity
        • Skovdal Software entity
          • accounting/customers.csv org_027 raw row
          • crm/companies.csv org_027 raw row
          • product_analytics/tenants.csv org_027 raw row
        • contracts/order_form_lines.csv ctr_027_01:1 raw row
        • contracts/order_form_lines.csv ctr_027_01:2 raw row
        • contracts/order_forms.csv ctr_027_01 raw row
        • crm/deal_line_items.csv deal_027_01:1 raw row
        • crm/deal_line_items.csv deal_027_01:2 raw row
        • +7 more
      • Skovdal Software – Renewal entity
        • Skovdal Software entity
          • accounting/customers.csv org_027 raw row
          • crm/companies.csv org_027 raw row
          • product_analytics/tenants.csv org_027 raw row
        • crm/deal_stage_history.csv deal_027_02:1 raw row
        • crm/deal_stage_history.csv deal_027_02:2 raw row
        • crm/deal_stage_history.csv deal_027_02:3 raw row
        • crm/deal_stage_history.csv deal_027_02:4 raw row
        • crm/deals.csv deal_027_02 raw row
      • Skovdal Software: Starter paper, term ended AI record
      • INV-027-0001 entity
        • Skovdal Software entity
          • accounting/customers.csv org_027 raw row
          • crm/companies.csv org_027 raw row
          • product_analytics/tenants.csv org_027 raw row
        • accounting/invoice_lines.csv inv_027_001:1 raw row
        • accounting/invoices.csv inv_027_001 raw row
        • accounting/payments.csv pay_027_001 raw row
      • INV-027-0002 entity
        • Skovdal Software entity
          • accounting/customers.csv org_027 raw row
          • crm/companies.csv org_027 raw row
          • product_analytics/tenants.csv org_027 raw row
        • accounting/invoice_lines.csv inv_027_002:1 raw row
        • accounting/invoices.csv inv_027_002 raw row
        • accounting/payments.csv pay_027_002 raw row
      • Discovery: manual account lookups AI record
        • Skovdal Software / BB-Demo – Discovery entity
          • Skovdal Software entity
            • accounting/customers.csv org_027 raw row
            • crm/companies.csv org_027 raw row
            • product_analytics/tenants.csv org_027 raw row
          • call_recorder/calls.csv call_027_001 raw row
        • Skovdal Software entity
          • accounting/customers.csv org_027 raw row
          • crm/companies.csv org_027 raw row
          • product_analytics/tenants.csv org_027 raw row
      • +48 more
  • ARR journey page block
    • facts.arr_monthly:org_027 facts table
      • Skovdal Software – New entity
        • Skovdal Software entity
          • accounting/customers.csv org_027 raw row
          • crm/companies.csv org_027 raw row
          • product_analytics/tenants.csv org_027 raw row
        • contracts/order_form_lines.csv ctr_027_01:1 raw row
        • contracts/order_form_lines.csv ctr_027_01:2 raw row
        • contracts/order_forms.csv ctr_027_01 raw row
        • crm/deal_line_items.csv deal_027_01:1 raw row
        • crm/deal_line_items.csv deal_027_01:2 raw row
        • +7 more
      • Skovdal Software – Renewal entity
        • Skovdal Software entity
          • accounting/customers.csv org_027 raw row
          • crm/companies.csv org_027 raw row
          • product_analytics/tenants.csv org_027 raw row
        • crm/deal_stage_history.csv deal_027_02:1 raw row
        • crm/deal_stage_history.csv deal_027_02:2 raw row
        • crm/deal_stage_history.csv deal_027_02:3 raw row
        • crm/deal_stage_history.csv deal_027_02:4 raw row
        • crm/deals.csv deal_027_02 raw row
      • INV-027-0001 entity
        • Skovdal Software entity
          • accounting/customers.csv org_027 raw row
          • crm/companies.csv org_027 raw row
          • product_analytics/tenants.csv org_027 raw row
        • accounting/invoice_lines.csv inv_027_001:1 raw row
        • accounting/invoices.csv inv_027_001 raw row
        • accounting/payments.csv pay_027_001 raw row
      • INV-027-0002 entity
        • Skovdal Software entity
          • accounting/customers.csv org_027 raw row
          • crm/companies.csv org_027 raw row
          • product_analytics/tenants.csv org_027 raw row
        • accounting/invoice_lines.csv inv_027_002:1 raw row
        • accounting/invoices.csv inv_027_002 raw row
        • accounting/payments.csv pay_027_002 raw row
  • AI facts page block
    • Skovdal Software lost AI record
      • Skovdal Software – New entity
        • Skovdal Software entity
          • accounting/customers.csv org_027 raw row
          • crm/companies.csv org_027 raw row
          • product_analytics/tenants.csv org_027 raw row
        • contracts/order_form_lines.csv ctr_027_01:1 raw row
        • contracts/order_form_lines.csv ctr_027_01:2 raw row
        • contracts/order_forms.csv ctr_027_01 raw row
        • crm/deal_line_items.csv deal_027_01:1 raw row
        • crm/deal_line_items.csv deal_027_01:2 raw row
        • +7 more
      • Skovdal Software – Renewal entity
        • Skovdal Software entity
          • accounting/customers.csv org_027 raw row
          • crm/companies.csv org_027 raw row
          • product_analytics/tenants.csv org_027 raw row
        • crm/deal_stage_history.csv deal_027_02:1 raw row
        • crm/deal_stage_history.csv deal_027_02:2 raw row
        • crm/deal_stage_history.csv deal_027_02:3 raw row
        • crm/deal_stage_history.csv deal_027_02:4 raw row
        • crm/deals.csv deal_027_02 raw row
      • Skovdal Software: Starter paper, term ended AI record
      • INV-027-0001 entity
        • Skovdal Software entity
          • accounting/customers.csv org_027 raw row
          • crm/companies.csv org_027 raw row
          • product_analytics/tenants.csv org_027 raw row
        • accounting/invoice_lines.csv inv_027_001:1 raw row
        • accounting/invoices.csv inv_027_001 raw row
        • accounting/payments.csv pay_027_001 raw row
      • INV-027-0002 entity
        • Skovdal Software entity
          • accounting/customers.csv org_027 raw row
          • crm/companies.csv org_027 raw row
          • product_analytics/tenants.csv org_027 raw row
        • accounting/invoice_lines.csv inv_027_002:1 raw row
        • accounting/invoices.csv inv_027_002 raw row
        • accounting/payments.csv pay_027_002 raw row
      • Discovery: manual account lookups AI record
        • Skovdal Software / BB-Demo – Discovery entity
          • Skovdal Software entity
            • accounting/customers.csv org_027 raw row
            • crm/companies.csv org_027 raw row
            • product_analytics/tenants.csv org_027 raw row
          • call_recorder/calls.csv call_027_001 raw row
        • Skovdal Software entity
          • accounting/customers.csv org_027 raw row
          • crm/companies.csv org_027 raw row
          • product_analytics/tenants.csv org_027 raw row
      • +48 more
  • Contacts page block
    • Ida Mortensen entity
      • Skovdal Software entity
        • accounting/customers.csv org_027 raw row
        • crm/companies.csv org_027 raw row
        • product_analytics/tenants.csv org_027 raw row
      • crm/contacts.csv per_2701:org_027 raw row
      • product_analytics/users.csv usr_027_002 raw row
    • Sofie Bech entity
      • Skovdal Software entity
        • accounting/customers.csv org_027 raw row
        • crm/companies.csv org_027 raw row
        • product_analytics/tenants.csv org_027 raw row
      • crm/contacts.csv per_2702:org_027 raw row
      • product_analytics/users.csv usr_027_004 raw row
    • Mads Mortensen entity
      • Skovdal Software entity
        • accounting/customers.csv org_027 raw row
        • crm/companies.csv org_027 raw row
        • product_analytics/tenants.csv org_027 raw row
      • crm/contacts.csv per_2703:org_027 raw row
      • product_analytics/users.csv usr_027_001 raw row
    • Ida Bech entity
      • Skovdal Software entity
        • accounting/customers.csv org_027 raw row
        • crm/companies.csv org_027 raw row
        • product_analytics/tenants.csv org_027 raw row
      • crm/contacts.csv per_2704:org_027 raw row
      • product_analytics/users.csv usr_027_003 raw row
    • Anders Thomsen entity
      • Skovdal Software entity
        • accounting/customers.csv org_027 raw row
        • crm/companies.csv org_027 raw row
        • product_analytics/tenants.csv org_027 raw row
      • crm/contacts.csv per_2705:org_027 raw row
  • Open deals (not yet analysed) page block
    • Skovdal Software entity
      • accounting/customers.csv org_027 raw row
      • crm/companies.csv org_027 raw row
      • product_analytics/tenants.csv org_027 raw row
  • Documents page block
  • hero page block
    • Key facts page block
      • Evidence trail page block
        • The story page block
          • Next step page block
            • Open tickets (not yet analysed) page block
              • Profile page block
                • Sources page block
                  • Platform usage page block
                    Computedmade from
                    Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Usage
                    made from

                    BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

                    Help & Support

                    Open as a page

                    Help & Support

                    B-Brain is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

                    How to use the site

                    How to ask

                    Press Ask Brain in the header. Type a question, or pick one of the examples.

                    The site itself does not call an AI model; answers in Claude come from the same figures you see here.

                    What the data covers

                    DataRecords
                    Organisations225
                    People at customers862
                    BB-Demo staff58
                    Calls1,995
                    Email threads3,013
                    Support tickets1,159
                    Documents1,218
                    Deals315
                    Invoices285
                    Events49
                    News items119

                    Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

                    BB-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Brain is the tool that reads its data.

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                    Email support@b-brain.example or talk to your B-Brain account team. Tell us the page address and what looked wrong; a screenshot helps.
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