What it says
What this says
As at Fri 9 Oct 2026Proposal from Tom Ashdown for Skovdal Software's Starter tier: four connectors, up to 15 users, 4-week implementation. Implementation £6,000 and first-year subscription £18k after a 10% discount, £24k in total. No service levels stated.
What it is: a version 1 proposal dated 13 Dec 2024, filed as final, prepared by Tom Ashdown for Skovdal Software in Copenhagen. It is a sales document, not an executed order form.
Commits: it sets out scope of "Up to 15 users" and "Four system connectors (CRM, email, helpdesk, accounting)", with implementation of "4 weeks". Pricing is £6,000 implementation and £18k for the first-year subscription, totalling £24k.
Unusual: the first-year subscription carries a 10% discount, which applies to the first term only. Renewal is stated as "per the then-current BG-Demo price list", with no figure.
Not settled: the text states no availability, P1 response time, refresh deadline, connector go-live dates or payment terms. It does not show whether an order form followed or what was signed, so the executed order form decides contracted terms.
As found in this document
As at Fri 9 Oct 2026- Price£23,550Source: the AI read of this record
- Implementation fee£6,000Source: the AI read of this record
- Starter annual subscription (first year, with 10% discount)£17,550Source: the AI read of this record
- Total first-year cost£23,550Source: the AI read of this record
- Implementation duration4 weeksSource: the AI read of this record
- Users includedUp to 15 usersSource: the AI read of this record
- Connectors includedFour system connectors (CRM, email, helpdesk, accounting)Source: the AI read of this record
- BillingThe annual subscription renews each year and is invoiced in advanceSource: the AI read of this record
- Renewal pricingper the then-current BG-Demo price listSource: the AI read of this record
The document
Body
Skovdal Software - Proposal
Overview
Skovdal Software is implementing BG-Demo's Starter tier to integrate client queries, booking data, and finance information into one queryable layer. This proposal outlines scope, pricing and implementation.
Prepared by: Tom Ashdown, Account Executive
Prepared for: Skovdal Software, Copenhagen
Date: 13 Dec 2024
Scope
BG-Demo will integrate your CRM, email, helpdesk and accounting system into a single data layer inside your Snowflake account. Your team will query across systems in chat and search, build pages, and receive nightly data refreshes.
Included in Starter:
- Up to 15 users
- Four system connectors (CRM, email, helpdesk, accounting)
- Chat and search interface
- Pages builder
- Six-monthly check-in with the Customer Success team
Implementation: 4 weeks, including systems integration, field mapping, data validation and user training.
Pricing
| Item | Amount |
|---|---|
| Starter implementation | £6,000 |
| Starter annual subscription (first year, with 10% discount) | £18k |
| Total first-year cost | £24k |
Read the whole document (1,485 characters)
The annual subscription renews each year and is invoiced in advance. Renewal pricing will be per the then-current BG-Demo price list.
Next Steps
- Confirm budget and scope
- Security review if required
- Order form execution
- Begin implementation
Questions
Please contact Tom Ashdown with any questions about this proposal.
Unusual terms
As at Fri 9 Oct 2026- 10% first-year discount
- renewal at then-current price list, no figure stated