Skovdal Software / BG-Demo – Renewal
Callcompleted
Skovdal Software · 18 Dec 2025 15:00
Skovdal's Managing Director said the brain had been useful only in patches and was not convinced another year justified an increase. BG-Demo asked for a decision by 12 Jan 2026. The call did not settle the renewal.
What was said
What this says
As at Fri 9 Oct 2026Skovdal's Managing Director said the brain had been useful only in patches and was not convinced another year justified an increase. BG-Demo asked for a decision by 12 Jan 2026. The call did not settle the renewal.
What happened: Daniel Okafor opened the renewal call with Sofie Bech and Anders Thomsen, and Tom Ashdown covered price. Tom said the Starter subscription had been at £18k for the last year and that pricing would adjust upward from 1 Feb 2026.
Customer view: Sofie described use as moderate and useful in patches, and said she was not convinced another year justified an increase. Anders only asked whether the invoice was in order.
Commercial: Daniel reported about three and a half active users and tickets turned around without issue. Tom asked for a decision by 12 Jan 2026 and promised renewal terms the next day.
Watch: Value rests on one champion in the team. The evidence does not show the new price or what happened after the call.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Tom Ashdown to send the renewal terms the day after the call so Skovdal can see the price point.
- Skovdal to discuss internally for a week or two, then a follow-up call to be scheduled.
- Daniel Okafor to build a value case around the champion's questions ahead of the 12 Jan 2026 decision date.
Risks
As at Fri 9 Oct 2026- The Managing Director doubts another year justifies a price increase on the Starter subscription.
- Value depends on one champion, and use is described as moderate.
- A decision was requested by 12 Jan 2026 and the evidence does not show the outcome.
Opportunities
As at Fri 9 Oct 2026- A coordinated team could grow the value the champion is already pulling, which Daniel Okafor offered as the case to make.
- Service was solid with tickets resolved cleanly, which supports a value conversation.
Transcript
Daniel OkaforHi, Sofie, Anders. Thanks for taking the time this afternoon. So we're here to talk about the renewal: your contract runs until 31 January, and we'd like to understand where you're at with the brain.
Sofie BechYes, hello Daniel, Tom. We're evaluating whether to renew. So let's hear what you're proposing.
Tom AshdownFair enough. So you've been on Starter for the last year at £17,550. Before we talk renewal, I'd like to understand, how's the team been using it?- Sofie BechWe had a few people in it. I'd say moderate use. It was useful when the champion was actively engaged, but we haven't seen a lot of traction otherwise.
- Daniel OkaforOK, that's helpful feedback. I'm looking at the usage on our end. So you've got about three and a half active users on average, and that's actually up a bit from earlier in the term. You've had a couple of tickets: connector question, a data question, and we turned those around without issue.
Anders ThomsenAnd the invoice is in order?- Daniel OkaforYes, all clean.
- Tom AshdownSo from our side, the service has been solid. The question is whether the value proposition is right for you. At renewal from 1 February 2026, the pricing will adjust upward, we took a decision to refresh our pricing a few months back. So I wanted to check, is there appetite to renew at a new price point?
- Sofie BechWe're not sure, to be honest. It's been useful in patches, but I'm not convinced we'll get enough value out of another year to justify an increase.
- Daniel OkaforI hear that. The thing I'd say is that you do have a champion in your team who's been asking questions and pulling value. If the team could be more coordinated, you might see that value grow.
- Sofie BechIt's possible. I think we need to talk internally about what we'd want from this.
- Tom AshdownThat makes sense. Why don't you take a week or two and have that conversation, and then we'll schedule a follow-up call? I can get you the renewal terms in the meantime so you can see the price point. Is that fair?
- Anders ThomsenYes, we'll have a look and get back to you.
- Tom AshdownBrilliant. I'll send that over tomorrow. We'd want to get a decision by 12 January 2026 so there's no gap on 31 January, OK?
- Sofie BechFine. Thanks.
- Daniel OkaforThanks, Sofie, Anders. Just to close the loop, if you have any questions on the platform, my door's always open. Cheers.
- Sofie BechCheers.