Skovdal Software / BG-Demo – Negotiation
Callcompleted
Skovdal Software · 2 Jan 2025 14:45
On 2 Jan 2025 Skovdal Software's managing director and accounts payable manager went through Starter terms with BG-Demo: £6,000 implementation, £20k subscription, four weeks to go live. They want an early February start and were told to sign by mid-January.
What was said
What this says
As at Fri 9 Oct 2026On 2 Jan 2025 Skovdal Software's managing director and accounts payable manager went through Starter terms with BG-Demo: £6,000 implementation, £20k subscription, four weeks to go live. They want an early February start and were told to sign by mid-January.
What happened: Tom Ashdown and Owen Tallis set out Starter for four connectors and fifteen users, with a £6,000 implementation fee invoiced up front and a £20k annual subscription. Sofie Bech and Anders Thomsen asked about go-live, payment timing, extra users, support and refresh.
Customer view: Sofie said they liked what they saw but needed the timeline to work. Anders closed with "That works for us" once the proposal and order form sequence was set out.
Commercial: Support is a four-hour first response on critical issues with six-monthly check-ins. Extra users beyond fifteen were left as a per-user add-on to be sorted later, so the price is not yet agreed.
Watch: The order form must be signed by mid-January for an early February go-live. The evidence does not show a signature or the executed order form.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Tom Ashdown sends the proposal with all terms the day after the call.
- Tom Ashdown sends the order form early the following week for signature by mid-January.
Risks
As at Fri 9 Oct 2026- The go-live in early February depends on the order form being signed by mid-January.
- Extra users beyond fifteen were left as a per-user add-on with no price agreed on the call.
Opportunities
As at Fri 9 Oct 2026- Extra users beyond the fifteen included are an add-on opportunity once the team grows.
Transcript
Tom AshdownSofie, Anders, thanks for taking the call. So we're keen to get this moving, and I wanted to walk through the details with you both.
Sofie BechThanks Tom, yes. We liked what we saw. But we want to make sure the timeline works for us.
Owen TallisThat's fair. So what we're looking at is Starter tier for you, four connectors, fifteen users. Implementation fee is six thousand, subscription is nineteen thousand five hundred a year.
Anders ThomsenAnd when is implementation complete? When are we live?- Tom AshdownSo, four weeks from kick-off. We'd start in January, you'd be live by early February.
- Sofie BechOkay. And the six thousand, is that on day one or spread?
- Owen TallisInvoiced up front when we kick off. The nineteen five is annual, due at the start of the year.
- Anders ThomsenRight. And if we need to add more users during the year?
- Tom AshdownYou've got fifteen included. If you add more, that's a per-user add-on. We'd sort that when the time comes.
- Sofie BechMm. What about support? If something goes wrong?
- Owen TallisStarter gets four-hour first response on critical issues, and we check in with you every six months.
- Anders ThomsenAnd the data, nightly refresh?
- Tom AshdownYeah, every night. Complete by seven in the morning your time, every business day.
- Sofie BechOkay. So to get this live in early February, when do we need to sign?
- Owen TallisOrder form signed by mid-January. That gives us time to set up and start proper.
- Sofie BechAnd if we want to move forward, what's the next step?
- Tom AshdownI'll get a proposal over to you by tomorrow with all the terms. You review, ask any questions, and we'll get the order form to you by early next week.
- Anders ThomsenThat works for us.
- Owen TallisBrilliant. I'll make sure Tom sends that over first thing. Cheers, all.