Skovdal Software / BG-Demo – Proposal
Callcompleted
Skovdal Software · 16 Dec 2024 14:45
Tom Ashdown presented a Starter proposal at an all-in £24k. Sofie Bech called it solid and said she would sign in the new year. Ida Mortensen said data staying in the customer's Snowflake account was what sold them.
What was said
What this says
As at Fri 9 Oct 2026Tom Ashdown presented a Starter proposal at an all-in £24k. Sofie Bech called it solid and said she would sign in the new year. Ida Mortensen said data staying in the customer's Snowflake account was what sold them.
What happened: Tom walked Sofie and Ida through a Starter proposal on 16 Dec 2024. Sofie said she was happy with it and asked what was needed to move forward.
Customer view: Ida said keeping clinic data in their own cloud was the deciding point. Sofie's only probing questions were the annual fee after year one and whether implementation included data migration.
Commercial: The price was quoted as one bundled figure covering implementation and the first year. The renewal fee was described only as the standard Starter renewal rate, so no number was given.
Watch: Nothing was signed on the call; the order form was to be emailed the next day and signed in the new year.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Tom Ashdown emails the order form the day after the call.
- Sofie Bech signs in the new year so kick-off can start in the second week of January.
Risks
As at Fri 9 Oct 2026- The annual fee after year one was given only as the standard Starter renewal rate, with no figure, which could surprise the customer at renewal.
- The order form was unsigned at the end of the call, with signing left to the new year.
Opportunities
As at Fri 9 Oct 2026- Data staying inside the customer's own Snowflake account is the strongest selling point for this clinic-data customer.
- Starter covers one team, leaving room to grow once the first team is live.
Transcript
Tom AshdownSofie, Ida, thanks for finding time before the holidays. Hope you're having a good week.
Sofie BechThanks, Tom. It's hectic but good. Looking forward to seeing what you've got for us.- Tom AshdownRight, so, just to recap: we've been talking about how the brain could help Skovdal join up your CRM, calls and product data so the whole team can see what's happening with a clinic. We did a demo a couple of weeks back, you seemed pretty keen. I've put together a proposal and I wanted to walk you through it before you head into the new year.
Ida MortensenYes, we loved the demo. The team's been talking about it actually, how much faster they could be if they had one source of truth.- Tom AshdownBrilliant. So what I've proposed is Starter tier: that's one team, search and chat across your data, nightly refresh. Implementation is four weeks, and the all-in cost is £23,550, that's implementation plus the first year subscription bundled.
- Sofie BechAnd what's the annual fee after that?
- Tom AshdownOur standard Starter renewal rate, renewing annually. You'd give notice if you wanted to cancel, no early termination.
- Sofie BechOK. And the implementation, does that include data migration or just the connectors?
- Tom AshdownIt's the connectors: we pull live from your Salesforce, your call system, your product data. We set all that up, we do the security review, we run a training day with your team. It's end-to-end. No manual data migration.
- Ida MortensenWill you need access to our systems during implementation?
- Tom AshdownYeah, we'll need API access to Salesforce and your call system, and a read connection to your product database. Your IT team would set that up. It's not invasive, we're just reading data, we're not changing anything.
- Sofie BechAnd the data stays with us, yeah? I remember that from the demo.
- Tom AshdownRight. The brain runs in your Snowflake account. Your data doesn't leave your cloud. We can't see it, we can't touch it.
- Ida MortensenThat's what sold us, to be honest. There's a lot of clinic data in there, we needed to be sure of that.
- Tom AshdownExactly. So, questions on the proposal itself, or are we ready to move forward?
- Sofie BechI think it's solid. When could we kick off if we wanted to go ahead?
- Tom AshdownWe'd want to start in early January, so second week of January. Four weeks from there, you're live in early February.
- Ida MortensenThat's tight but doable.
- Sofie BechI'm happy with this. What do we need to do to move forward?
- Tom AshdownI'll send over an order form. You'll sign that, and then we'll get your IT team in touch with our implementation lead to kick off the connector setup. No drama, just a planning call and then we're rolling.
- Sofie BechGreat. Send the form over, I'll get it signed in the new year and we'll be ready to go.
- Tom AshdownPerfect. I'll email you the form tomorrow, and you can review it over the holidays. If there's anything you want to change or you have questions in the new year, just ping me.
- Ida MortensenThanks, Tom. Really looking forward to this.
- Tom AshdownCheers, both, happy holidays.