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Ashwell Mercer Interiors

Lost£0
made from

AI facts

Current to 14 Oct 26

Ashwell Mercer Interiors held Growth for 40 users at £44k per year under the order form signed 8 Aug 2025, running 23 Aug 2025 to 22 Aug 2026. Sunil Kapoor asked 52% of 5558 questions in the last twelve months, and all named platform users were deactivated on 22 Aug 2026. The joint administrator's notice of 21 Jul 2026 declined renewal, and the renewal deal closed lost on 21 Jul 2026. Invoice INV-155-0009 for £11k net was written off under a one-off credit note.

Read from 44 calls · 113 email threads · 25 tickets · 4 news items · 3 deals · 7 people · 22 documents, newest 8 Sep 26

AImade from

Profile

Updated 9 Oct 26
  • IndustryConstructionSource: CRM company record
  • Websiteashwellmercer.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityReadingSource: CRM company record
  • Size520 employeesSource: CRM company record
  • CRM ownerLewis KerrSource: CRM company record · Account Executive · CSM Marcus Bell
  • Customer since23 Aug 2024Source: first executed order form ctr_155_01, signed 9 Aug 2024 · Growth tier · In the CRM since 22 Apr 2024
  • TypeChurneddiffersSource: contracts and invoices (signals) · CRM stage former_customer · The sources disagree
  • StateLostSource: AI assessment · Written 14 Oct 2026
CRMmade from

AI opinion

Current to 14 Oct 26

Lost, because the administration declined to adopt or renew the Growth contract, which ended on 22 Aug 2026 with no executed renewal. Recovery of the written-off invoice rests on the statement of claim. Sunil Kapoor, who asked 52% of questions, is a relationship worth keeping.

SignalsDocument roll-upAshwell Mercer Interiors - NoticeINV-155-0009Overdue invoice INV-155-0009: fourth reminder

AI · claude-opus-5-5 · 14 Oct 2026

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Key facts

Updated 9 Oct 26
  • TierGrowthSource: deal_155_02
  • Last contact10 Sep 2026Email: Overdue invoice INV-155-0009: fourth reminder · 29 days before 9 Oct 2026
  • Tenanteu-west-2Source: product analytics, reporting since Aug 2024 · 5 connectors configured
  • Licensed seats406 active users in Sep 2026
Computedmade from

Next step

Current to 14 Oct 26
What
Amara Obi sends Alistair Penrose written confirmation of the data BB-Demo held, how it was returned or deleted at term end, and that no further charges accrue. other
Who
Amara Obi Amara Obi
When
This week by 9 Oct 2026
Why
Amara Obi sends Alistair Penrose written confirmation of the data held, how it was handled at term end and that no further charges accrue. Rachel Dunmore answers Debbie Rowntree's query on INV-155-0009 with the executed order form.

AI · claude-opus-5-5 · 14 Oct 2026

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The story

Current to 14 Oct 26
Lost

Lost: Ashwell Mercer Interiors entered administration and the joint administrator declined renewal, so the Growth term at £44k per year ended on 22 Aug 2026. The final £11k net invoice was written off; data confirmation and an invoice query remain open.

Lost: Ashwell Mercer Interiors held Growth at £44k per year under the executed order form of 8 Aug 2025, a term that ended on 22 Aug 2026 with no renewal executed.

Sunil Kapoor asked 52% of 5558 questions in the last twelve months and 63% of 560 in the last 90 days. All named platform users were deactivated on 22 Aug 2026, and Priya Raman left BB-Demo on 28 Aug 2026.

The company entered administration on 13 Jul 2026 and the administrator's notice of 21 Jul 2026 declined renewal. The records do not show the data return or deletion confirmation owed, nor a reply to Debbie Rowntree's 10 Sep 2026 invoice query.

Amara Obi sends Alistair Penrose written confirmation of data held and that no further charges accrue, signed off by Bridget Kearsley, by 9 Oct 2026. Rachel Dunmore sends Debbie the executed order form of 8 Aug 2025.

AI · claude-opus-5-5 · 14 Oct 2026

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ARR journey

Updated 9 Oct 26
Updated 09 Oct 26
CSV
Contracted ARRInvoiced ARR
£0k£25k£50kDec 24May 25Oct 25Mar 26Aug 26newexpansionchurn£0k£0kAug 24: Contracted ARR £39,600; Invoiced ARR £39,600Sep 24: Contracted ARR £39,600; Invoiced ARR £39,600Oct 24: Contracted ARR £39,600; Invoiced ARR £39,600Nov 24: Contracted ARR £39,600; Invoiced ARR £39,600Dec 24: Contracted ARR £39,600; Invoiced ARR £39,600Jan 25: Contracted ARR £39,600; Invoiced ARR £39,600Feb 25: Contracted ARR £39,600; Invoiced ARR £39,600Mar 25: Contracted ARR £39,600; Invoiced ARR £39,600Apr 25: Contracted ARR £39,600; Invoiced ARR £39,600May 25: Contracted ARR £39,600; Invoiced ARR £39,600Jun 25: Contracted ARR £39,600; Invoiced ARR £39,600Jul 25: Contracted ARR £39,600; Invoiced ARR £39,600Aug 25: Contracted ARR £44,000; Invoiced ARR £44,000Sep 25: Contracted ARR £44,000; Invoiced ARR £44,000Oct 25: Contracted ARR £44,000; Invoiced ARR £44,000Nov 25: Contracted ARR £44,000; Invoiced ARR £44,000Dec 25: Contracted ARR £44,000; Invoiced ARR £44,000Jan 26: Contracted ARR £44,000; Invoiced ARR £44,000Feb 26: Contracted ARR £44,000; Invoiced ARR £44,000Mar 26: Contracted ARR £44,000; Invoiced ARR £44,000Apr 26: Contracted ARR £44,000; Invoiced ARR £44,000May 26: Contracted ARR £44,000; Invoiced ARR £44,000Jun 26: Contracted ARR £44,000; Invoiced ARR £44,000Jul 26: Contracted ARR £44,000; Invoiced ARR £44,000Aug 26: Contracted ARR £0; Invoiced ARR £0

One point per month; the dot and figure at the right end are the latest value. Dashed upright lines mark dated events. Latest (Aug 26): Contracted ARR £0k; Invoiced ARR £0k. Invoiced ARR matches Contracted ARR in every month, so it is drawn dashed over it. Basis: accounting system, facts.arr_monthly:org_155.

Show the figures as a table
MonthContracted ARRInvoiced ARR
Aug 24£39,600£39,600
Sep 24£39,600£39,600
Oct 24£39,600£39,600
Nov 24£39,600£39,600
Dec 24£39,600£39,600
Jan 25£39,600£39,600
Feb 25£39,600£39,600
Mar 25£39,600£39,600
Apr 25£39,600£39,600
May 25£39,600£39,600
Jun 25£39,600£39,600
Jul 25£39,600£39,600
Aug 25£44,000£44,000
Sep 25£44,000£44,000
Oct 25£44,000£44,000
Nov 25£44,000£44,000
Dec 25£44,000£44,000
Jan 26£44,000£44,000
Feb 26£44,000£44,000
Mar 26£44,000£44,000
Apr 26£44,000£44,000
May 26£44,000£44,000
Jun 26£44,000£44,000
Jul 26£44,000£44,000
Aug 26£0£0
Accountingmade from

Platform usage

Updated 9 Oct 26
Active users · Aug 26
6down 6 vs 3 months earlierof 40 included on the tier
Questions asked · Aug 26
160down 320 vs 3 months earlier
Connectors configured · Aug 26
5down 1 vs 3 months earlierof 8 included on the tier
Active admins · Aug 26
2level vs 3 months earlier
Data volume · Aug 26
5.2 GBdown 9.0 GB vs 3 months earlier
Active users and questions · monthlyUpdated 09 Oct 26
CSV
Left axisActive usersLicensed seatsIncluded users (40)Right axisQuestions asked
002040040800Aug 24Nov 24Feb 25May 25Aug 25Nov 25Feb 26May 26Aug 26Included users (40)401606Aug 24: Active users 3; Licensed seats 40; Questions asked 17Sep 24: Active users 14; Licensed seats 40; Questions asked 224Oct 24: Active users 17; Licensed seats 40; Questions asked 594Nov 24: Active users 17; Licensed seats 40; Questions asked 558Dec 24: Active users 17; Licensed seats 40; Questions asked 443Jan 25: Active users 17; Licensed seats 40; Questions asked 584Feb 25: Active users 17; Licensed seats 40; Questions asked 562Mar 25: Active users 17; Licensed seats 40; Questions asked 580Apr 25: Active users 17; Licensed seats 40; Questions asked 547May 25: Active users 17; Licensed seats 40; Questions asked 558Jun 25: Active users 17; Licensed seats 40; Questions asked 606Jul 25: Active users 17; Licensed seats 40; Questions asked 652Aug 25: Active users 17; Licensed seats 40; Questions asked 357Sep 25: Active users 17; Licensed seats 40; Questions asked 615Oct 25: Active users 17; Licensed seats 40; Questions asked 641Nov 25: Active users 17; Licensed seats 40; Questions asked 529Dec 25: Active users 17; Licensed seats 40; Questions asked 466Jan 26: Active users 17; Licensed seats 40; Questions asked 556Feb 26: Active users 17; Licensed seats 40; Questions asked 563Mar 26: Active users 17; Licensed seats 40; Questions asked 620Apr 26: Active users 17; Licensed seats 40; Questions asked 583May 26: Active users 14; Licensed seats 40; Questions asked 560Jun 26: Active users 12; Licensed seats 40; Questions asked 480Jul 26: Active users 10; Licensed seats 40; Questions asked 400Aug 26: Active users 6; Licensed seats 40; Questions asked 160

Questions asked are read on the right axis, on their own scale, and users on the left: questions run to thousands a month where users run to hundreds. The dotted line is the allowance. Latest (Aug 26): Active users 6; Licensed seats 40; Questions asked 160. Basis: product usage, facts.usage_monthly:org_155, signals:org_155.

Show the figures as a table
MonthActive usersLicensed seatsQuestions asked
Aug 2434017
Sep 241440224
Oct 241740594
Nov 241740558
Dec 241740443
Jan 251740584
Feb 251740562
Mar 251740580
Apr 251740547
May 251740558
Jun 251740606
Jul 251740652
Aug 251740357
Sep 251740615
Oct 251740641
Nov 251740529
Dec 251740466
Jan 261740556
Feb 261740563
Mar 261740620
Apr 261740583
May 261440560
Jun 261240480
Jul 261040400
Aug 26640160
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
CSV
Left axisConnectors configuredActive adminsIncluded connectors (8)Right axisData volume
00.0 GB410.0 GB820.0 GBAug 24Nov 24Feb 25May 25Aug 25Nov 25Feb 26May 26Aug 26Included connectors (8)55.2 GB2Aug 24: Connectors configured 1; Active admins 2; Data volume 2.34 GBSep 24: Connectors configured 5; Active admins 2; Data volume 11.94 GBOct 24: Connectors configured 5; Active admins 2; Data volume 12.18 GBNov 24: Connectors configured 6; Active admins 2; Data volume 14.90 GBDec 24: Connectors configured 6; Active admins 2; Data volume 15.19 GBJan 25: Connectors configured 6; Active admins 2; Data volume 15.47 GBFeb 25: Connectors configured 6; Active admins 2; Data volume 15.74 GBMar 25: Connectors configured 6; Active admins 2; Data volume 16.02 GBApr 25: Connectors configured 6; Active admins 2; Data volume 16.30 GBMay 25: Connectors configured 6; Active admins 2; Data volume 16.59 GBJun 25: Connectors configured 6; Active admins 2; Data volume 16.87 GBJul 25: Connectors configured 6; Active admins 2; Data volume 17.16 GBAug 25: Connectors configured 6; Active admins 2; Data volume 17.45 GBSep 25: Connectors configured 6; Active admins 2; Data volume 17.73 GBOct 25: Connectors configured 6; Active admins 2; Data volume 18.02 GBNov 25: Connectors configured 6; Active admins 2; Data volume 18.30 GBDec 25: Connectors configured 6; Active admins 2; Data volume 18.59 GBJan 26: Connectors configured 6; Active admins 2; Data volume 18.88 GBFeb 26: Connectors configured 6; Active admins 2; Data volume 19.14 GBMar 26: Connectors configured 6; Active admins 2; Data volume 19.42 GBApr 26: Connectors configured 6; Active admins 2; Data volume 19.70 GBMay 26: Connectors configured 6; Active admins 2; Data volume 18.61 GBJun 26: Connectors configured 6; Active admins 2; Data volume 14.19 GBJul 26: Connectors configured 6; Active admins 2; Data volume 9.49 GBAug 26: Connectors configured 5; Active admins 2; Data volume 5.19 GB

Data volume is read on the right axis, in GB, and connectors and admins on the left, as counts: one scale would flatten the counts. The dotted line is the allowance. Latest (Aug 26): Connectors configured 5; Active admins 2; Data volume 5.2 GB. Basis: product usage, facts.usage_monthly:org_155, signals:org_155.

Show the figures as a table
MonthConnectors configuredActive adminsData volume
Aug 24122.34 GB
Sep 245211.94 GB
Oct 245212.18 GB
Nov 246214.90 GB
Dec 246215.19 GB
Jan 256215.47 GB
Feb 256215.74 GB
Mar 256216.02 GB
Apr 256216.30 GB
May 256216.59 GB
Jun 256216.87 GB
Jul 256217.16 GB
Aug 256217.45 GB
Sep 256217.73 GB
Oct 256218.02 GB
Nov 256218.30 GB
Dec 256218.59 GB
Jan 266218.88 GB
Feb 266219.14 GB
Mar 266219.42 GB
Apr 266219.70 GB
May 266218.61 GB
Jun 266214.19 GB
Jul 26629.49 GB
Aug 26525.19 GB
Usagemade from

Documents

Updated 9 Oct 26

22 documents in 8 folders; 4 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • other
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

Not yet analysedNo open deals.
CRMmade from

Open tickets

Not yet analysedNo open tickets.
Helpdeskmade from

Activity

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • not yet analysed
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds

Ashwell Mercer Interiors' pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 208 AI summaries of 220 raw things (calls, tickets, emails, news), 7 people (7 with an AI write-up) and 7 staff (0 with an AI write-up), shown on 21 pages.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Web · Usage
made from

BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Brain is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

How to use the site

How to ask

Press Ask Brain in the header. Type a question, or pick one of the examples.

The site itself does not call an AI model; answers in Claude come from the same figures you see here.

What the data covers

DataRecords
Organisations225
People at customers862
BB-Demo staff58
Calls1,995
Email threads3,013
Support tickets1,159
Documents1,218
Deals315
Invoices285
Events49
News items119

Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BB-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Brain is the tool that reads its data.

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Email support@b-brain.example or talk to your B-Brain account team. Tell us the page address and what looked wrong; a screenshot helps.
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