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Carrowkeel Software

Healthy£50kRenews 15 Aug 27
made from

AI facts

Current to 14 Oct 26

Carrowkeel Software holds a Growth subscription at £50k a year for 40 licensed users, under the order form signed 23 Jul 2026 for 15 Aug 2026 to 14 Aug 2027. Active users held at 34 from 2026-05 to 2026-09, while questions asked rose from 1667 to 1877, a 13% increase. All three invoices were paid within terms, and no deal is open. A product usage connector ticket raised on 22 Sep 2026 with an invalid API key error remains open.

Read from 18 calls · 29 email threads · 11 tickets · 1 news items · 2 deals · 6 people · 14 documents, newest 24 Sep 26

AImade from

Profile

Updated 9 Oct 26
  • IndustryB2B softwareSource: CRM company record
  • Websitecarrowkeel.exampleSource: CRM company record
  • CountryIrelandSource: CRM company record · CRM code IE · Region EU
  • HQ cityDublinSource: CRM company record
  • Size230 employeesSource: CRM company record
  • CRM ownerSophie LingSource: CRM company record · Account Executive · CSM Marcus Bell
  • Customer since15 Aug 2025Source: first executed order form ctr_085_01, signed 1 Aug 2025 · Growth tier · In the CRM since 6 May 2025
  • TypeCustomerSource: contracts and invoices (signals) · CRM stage customer
  • StateHealthySource: AI assessment · Written 14 Oct 2026
CRMmade from

AI opinion

Current to 14 Oct 26

Healthy, because the renewal closed at £50k with every invoice paid on time and questions asked are up 13% over four months. The open usage connector fault and reliance on a few askers need fixing before the next value conversation with Conor Daly.

SignalsProduct usage connector not syncingCarrowkeel Software / BB-Demo – Check InCarrowkeel Software - Order Form v3INV-085-0003

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

Key facts

Updated 9 Oct 26
  • Contracted ARR£50,000Source: executed order form ctr_085_02, 15 Aug 2026 to 14 Aug 2027 · CRM £50,000 · Invoiced run rate £50,000 · As of 9 Oct 2026
  • Next renewal15 Aug 2027Basis: order form ctr_085_02 ends 14 Aug 2027 · In 310 days · Renewal price £50,000 · list price of the tier on the renewal date (price book); v1 prices and first-term discounts end at renewal
  • Term15 Aug 2026 to 14 Aug 2027Source: order form ctr_085_02 (renewal), signed 23 Jul 2026 · Billed annually · 40 seats, 8 connectors
  • TierGrowthSource: the current order form
  • Last contact24 Sep 2026Email: Invitation: BB-Demo webinar on Thursday 15 Oct 2026 · 15 days before 9 Oct 2026
  • Tenanteu-west-1Source: product analytics, reporting since Aug 2025 · 6 connectors configured
  • Licensed seats4034 active users in Sep 2026 · Order form ctr_085_02: 40 seats
Computedmade from

Next step

Current to 14 Oct 26
What
Marcus Bell sends Aoife Mulcahy a one-page usage and value summary of the Growth subscription for her leadership, including Conor Daly, after the product usage connector is repaired. renewal
Who
Marcus Bell Marcus Bell
When
Within 2 weeks by 15 Oct 2026
Why
Marcus Bell should send Aoife Mulcahy the promised one-page usage and value summary for her leadership by 15 Oct 2026, once the product usage connector is fixed. Her leadership are asking what the £50k buys.

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

The story

Current to 14 Oct 26
Healthy

Healthy: Growth at £50k a year on the order form signed 23 Jul 2026, invoices paid within terms and questions asked up 13%, but a broken product usage connector and a narrow group of askers weaken the value case Carrowkeel's leadership want.

Healthy: Carrowkeel Software holds Growth at £50k a year under the order form signed 23 Jul 2026, running 15 Aug 2026 to 14 Aug 2027 with renewal on 15 Aug 2027. All three invoices were paid within terms.

Active users held at 34 against 40 licensed from May to September 2026, while questions asked rose from 1667 to 1877 (13%). Use is narrow: one unnamed user asks 17% of questions and Niamh Fogarty 15%; Aoife Mulcahy is the champion.

The product usage connector has failed since 22 Sep 2026 on an invalid API key and the ticket remains open. On 21 Sep 2026 Aoife said her leadership ask what the money buys; Draft Order Form v3 still states £55k.

Marcus Bell sends Aoife a one-page value summary for her leadership, including Conor Daly, by 15 Oct 2026, once Olivia Grant and Siobhán Nolan have repaired the connector.

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

ARR journey

Updated 9 Oct 26
Updated 09 Oct 26
CSV
Contracted ARRInvoiced ARR
£0k£25k£50kSep 25Dec 25Mar 26Jun 26Sep 26newexpansion£50k£50kAug 25: Contracted ARR £41,800; Invoiced ARR £41,800Sep 25: Contracted ARR £41,800; Invoiced ARR £41,800Oct 25: Contracted ARR £41,800; Invoiced ARR £41,800Nov 25: Contracted ARR £41,800; Invoiced ARR £41,800Dec 25: Contracted ARR £41,800; Invoiced ARR £41,800Jan 26: Contracted ARR £41,800; Invoiced ARR £41,800Feb 26: Contracted ARR £41,800; Invoiced ARR £41,800Mar 26: Contracted ARR £41,800; Invoiced ARR £41,800Apr 26: Contracted ARR £41,800; Invoiced ARR £41,800May 26: Contracted ARR £41,800; Invoiced ARR £41,800Jun 26: Contracted ARR £41,800; Invoiced ARR £41,800Jul 26: Contracted ARR £41,800; Invoiced ARR £41,800Aug 26: Contracted ARR £50,000; Invoiced ARR £50,000Sep 26: Contracted ARR £50,000; Invoiced ARR £50,000

One point per month; the dot and figure at the right end are the latest value. Dashed upright lines mark dated events. Latest (Sep 26): Contracted ARR £50k; Invoiced ARR £50k. Invoiced ARR matches Contracted ARR in every month, so it is drawn dashed over it. Basis: accounting system, facts.arr_monthly:org_085.

Show the figures as a table
MonthContracted ARRInvoiced ARR
Aug 25£41,800£41,800
Sep 25£41,800£41,800
Oct 25£41,800£41,800
Nov 25£41,800£41,800
Dec 25£41,800£41,800
Jan 26£41,800£41,800
Feb 26£41,800£41,800
Mar 26£41,800£41,800
Apr 26£41,800£41,800
May 26£41,800£41,800
Jun 26£41,800£41,800
Jul 26£41,800£41,800
Aug 26£50,000£50,000
Sep 26£50,000£50,000
Accountingmade from

Platform usage

Updated 9 Oct 26
Active users · Sep 26
34level vs 3 months earlierof 40 included on the tier
Questions asked · Sep 26
1,877up 206 vs 3 months earlier
Connectors configured · Sep 26
6level vs 3 months earlierof 8 included on the tier
Active admins · Sep 26
2level vs 3 months earlier
Data volume · Sep 26
8.9 GBup 0.4 GB vs 3 months earlier
Active users and questions · monthlyUpdated 09 Oct 26
CSV
Left axisActive usersLicensed seatsIncluded users (40)Right axisQuestions asked
00201,000402,000Sep 25Nov 25Jan 26Mar 26May 26Jul 26Sep 26Included users (40)401,87734Aug 25: Active users 9; Licensed seats 40; Questions asked 64Sep 25: Active users 22; Licensed seats 40; Questions asked 600Oct 25: Active users 27; Licensed seats 40; Questions asked 1,345Nov 25: Active users 31; Licensed seats 40; Questions asked 1,450Dec 25: Active users 34; Licensed seats 40; Questions asked 1,357Jan 26: Active users 34; Licensed seats 40; Questions asked 1,698Feb 26: Active users 34; Licensed seats 40; Questions asked 1,614Mar 26: Active users 34; Licensed seats 40; Questions asked 1,710Apr 26: Active users 34; Licensed seats 40; Questions asked 1,677May 26: Active users 34; Licensed seats 40; Questions asked 1,667Jun 26: Active users 34; Licensed seats 40; Questions asked 1,671Jul 26: Active users 34; Licensed seats 40; Questions asked 1,856Aug 26: Active users 34; Licensed seats 40; Questions asked 975Sep 26: Active users 34; Licensed seats 40; Questions asked 1,877

Questions asked are read on the right axis, on their own scale, and users on the left: questions run to thousands a month where users run to hundreds. The dotted line is the allowance. Latest (Sep 26): Active users 34; Licensed seats 40; Questions asked 1,877. Basis: product usage, facts.usage_monthly:org_085, signals:org_085.

Show the figures as a table
MonthActive usersLicensed seatsQuestions asked
Aug 2594064
Sep 252240600
Oct 2527401,345
Nov 2531401,450
Dec 2534401,357
Jan 2634401,698
Feb 2634401,614
Mar 2634401,710
Apr 2634401,677
May 2634401,667
Jun 2634401,671
Jul 2634401,856
Aug 263440975
Sep 2634401,877
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
CSV
Left axisConnectors configuredActive adminsIncluded connectors (8)Right axisData volume
00.0 GB45.0 GB810.0 GBSep 25Nov 25Jan 26Mar 26May 26Jul 26Sep 26Included connectors (8)8.9 GB62Aug 25: Connectors configured 2; Active admins 2; Data volume 2.35 GBSep 25: Connectors configured 4; Active admins 2; Data volume 4.80 GBOct 25: Connectors configured 6; Active admins 2; Data volume 7.35 GBNov 25: Connectors configured 6; Active admins 2; Data volume 7.49 GBDec 25: Connectors configured 6; Active admins 2; Data volume 7.63 GBJan 26: Connectors configured 6; Active admins 2; Data volume 7.78 GBFeb 26: Connectors configured 6; Active admins 2; Data volume 7.91 GBMar 26: Connectors configured 6; Active admins 2; Data volume 8.05 GBApr 26: Connectors configured 6; Active admins 2; Data volume 8.19 GBMay 26: Connectors configured 6; Active admins 2; Data volume 8.33 GBJun 26: Connectors configured 6; Active admins 2; Data volume 8.47 GBJul 26: Connectors configured 6; Active admins 2; Data volume 8.62 GBAug 26: Connectors configured 6; Active admins 2; Data volume 8.76 GBSep 26: Connectors configured 6; Active admins 2; Data volume 8.90 GB

Data volume is read on the right axis, in GB, and connectors and admins on the left, as counts: one scale would flatten the counts. The dotted line is the allowance. Latest (Sep 26): Connectors configured 6; Active admins 2; Data volume 8.9 GB. Basis: product usage, facts.usage_monthly:org_085, signals:org_085.

Show the figures as a table
MonthConnectors configuredActive adminsData volume
Aug 25222.35 GB
Sep 25424.80 GB
Oct 25627.35 GB
Nov 25627.49 GB
Dec 25627.63 GB
Jan 26627.78 GB
Feb 26627.91 GB
Mar 26628.05 GB
Apr 26628.19 GB
May 26628.33 GB
Jun 26628.47 GB
Jul 26628.62 GB
Aug 26628.76 GB
Sep 26628.90 GB
Usagemade from

Documents

Updated 9 Oct 26

14 documents in 6 folders; 3 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

Not yet analysedNo open deals.
CRMmade from

Open tickets

Helpdeskmade from

Activity

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • not yet analysed
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds

Carrowkeel Software's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 73 AI summaries of 78 raw things (calls, tickets, emails, news), 6 people (6 with an AI write-up) and 5 staff (0 with an AI write-up), shown on 10 pages.

The trail as a list (block, record, entity, raw row)
  • Activity page block
  • AI opinion page block
    • Carrowkeel Software healthy AI record
      • Carrowkeel Software – New entity
        • Carrowkeel Software entity
          • accounting/customers.csv org_085 raw row
          • crm/companies.csv org_085 raw row
          • product_analytics/tenants.csv org_085 raw row
        • contracts/order_form_lines.csv ctr_085_01:1 raw row
        • contracts/order_form_lines.csv ctr_085_01:2 raw row
        • contracts/order_forms.csv ctr_085_01 raw row
        • crm/deal_line_items.csv deal_085_01:1 raw row
        • crm/deal_line_items.csv deal_085_01:2 raw row
        • +7 more
      • Carrowkeel Software – Renewal entity
        • Carrowkeel Software entity
          • accounting/customers.csv org_085 raw row
          • crm/companies.csv org_085 raw row
          • product_analytics/tenants.csv org_085 raw row
        • contracts/order_form_lines.csv ctr_085_02:1 raw row
        • contracts/order_forms.csv ctr_085_02 raw row
        • crm/deal_line_items.csv deal_085_02:1 raw row
        • crm/deal_stage_history.csv deal_085_02:1 raw row
        • crm/deal_stage_history.csv deal_085_02:2 raw row
        • +3 more
      • Carrowkeel Software document roll-up AI record
      • INV-085-0001 entity
        • Carrowkeel Software entity
          • accounting/customers.csv org_085 raw row
          • crm/companies.csv org_085 raw row
          • product_analytics/tenants.csv org_085 raw row
        • accounting/invoice_lines.csv inv_085_001:1 raw row
        • accounting/invoices.csv inv_085_001 raw row
        • accounting/payments.csv pay_085_001 raw row
      • INV-085-0002 entity
        • Carrowkeel Software entity
          • accounting/customers.csv org_085 raw row
          • crm/companies.csv org_085 raw row
          • product_analytics/tenants.csv org_085 raw row
        • accounting/invoice_lines.csv inv_085_002:1 raw row
        • accounting/invoices.csv inv_085_002 raw row
        • accounting/payments.csv pay_085_002 raw row
      • INV-085-0003 entity
        • Carrowkeel Software entity
          • accounting/customers.csv org_085 raw row
          • crm/companies.csv org_085 raw row
          • product_analytics/tenants.csv org_085 raw row
        • accounting/invoice_lines.csv inv_085_003:1 raw row
        • accounting/invoices.csv inv_085_003 raw row
        • accounting/payments.csv pay_085_003 raw row
      • +82 more
  • ARR journey page block
    • facts.arr_monthly:org_085 facts table
      • Carrowkeel Software – New entity
        • Carrowkeel Software entity
          • accounting/customers.csv org_085 raw row
          • crm/companies.csv org_085 raw row
          • product_analytics/tenants.csv org_085 raw row
        • contracts/order_form_lines.csv ctr_085_01:1 raw row
        • contracts/order_form_lines.csv ctr_085_01:2 raw row
        • contracts/order_forms.csv ctr_085_01 raw row
        • crm/deal_line_items.csv deal_085_01:1 raw row
        • crm/deal_line_items.csv deal_085_01:2 raw row
        • +7 more
      • Carrowkeel Software – Renewal entity
        • Carrowkeel Software entity
          • accounting/customers.csv org_085 raw row
          • crm/companies.csv org_085 raw row
          • product_analytics/tenants.csv org_085 raw row
        • contracts/order_form_lines.csv ctr_085_02:1 raw row
        • contracts/order_forms.csv ctr_085_02 raw row
        • crm/deal_line_items.csv deal_085_02:1 raw row
        • crm/deal_stage_history.csv deal_085_02:1 raw row
        • crm/deal_stage_history.csv deal_085_02:2 raw row
        • +3 more
      • INV-085-0001 entity
        • Carrowkeel Software entity
          • accounting/customers.csv org_085 raw row
          • crm/companies.csv org_085 raw row
          • product_analytics/tenants.csv org_085 raw row
        • accounting/invoice_lines.csv inv_085_001:1 raw row
        • accounting/invoices.csv inv_085_001 raw row
        • accounting/payments.csv pay_085_001 raw row
      • INV-085-0002 entity
        • Carrowkeel Software entity
          • accounting/customers.csv org_085 raw row
          • crm/companies.csv org_085 raw row
          • product_analytics/tenants.csv org_085 raw row
        • accounting/invoice_lines.csv inv_085_002:1 raw row
        • accounting/invoices.csv inv_085_002 raw row
        • accounting/payments.csv pay_085_002 raw row
      • INV-085-0003 entity
        • Carrowkeel Software entity
          • accounting/customers.csv org_085 raw row
          • crm/companies.csv org_085 raw row
          • product_analytics/tenants.csv org_085 raw row
        • accounting/invoice_lines.csv inv_085_003:1 raw row
        • accounting/invoices.csv inv_085_003 raw row
        • accounting/payments.csv pay_085_003 raw row
  • AI facts page block
    • Carrowkeel Software healthy AI record
      • Carrowkeel Software – New entity
        • Carrowkeel Software entity
          • accounting/customers.csv org_085 raw row
          • crm/companies.csv org_085 raw row
          • product_analytics/tenants.csv org_085 raw row
        • contracts/order_form_lines.csv ctr_085_01:1 raw row
        • contracts/order_form_lines.csv ctr_085_01:2 raw row
        • contracts/order_forms.csv ctr_085_01 raw row
        • crm/deal_line_items.csv deal_085_01:1 raw row
        • crm/deal_line_items.csv deal_085_01:2 raw row
        • +7 more
      • Carrowkeel Software – Renewal entity
        • Carrowkeel Software entity
          • accounting/customers.csv org_085 raw row
          • crm/companies.csv org_085 raw row
          • product_analytics/tenants.csv org_085 raw row
        • contracts/order_form_lines.csv ctr_085_02:1 raw row
        • contracts/order_forms.csv ctr_085_02 raw row
        • crm/deal_line_items.csv deal_085_02:1 raw row
        • crm/deal_stage_history.csv deal_085_02:1 raw row
        • crm/deal_stage_history.csv deal_085_02:2 raw row
        • +3 more
      • Carrowkeel Software document roll-up AI record
      • INV-085-0001 entity
        • Carrowkeel Software entity
          • accounting/customers.csv org_085 raw row
          • crm/companies.csv org_085 raw row
          • product_analytics/tenants.csv org_085 raw row
        • accounting/invoice_lines.csv inv_085_001:1 raw row
        • accounting/invoices.csv inv_085_001 raw row
        • accounting/payments.csv pay_085_001 raw row
      • INV-085-0002 entity
        • Carrowkeel Software entity
          • accounting/customers.csv org_085 raw row
          • crm/companies.csv org_085 raw row
          • product_analytics/tenants.csv org_085 raw row
        • accounting/invoice_lines.csv inv_085_002:1 raw row
        • accounting/invoices.csv inv_085_002 raw row
        • accounting/payments.csv pay_085_002 raw row
      • INV-085-0003 entity
        • Carrowkeel Software entity
          • accounting/customers.csv org_085 raw row
          • crm/companies.csv org_085 raw row
          • product_analytics/tenants.csv org_085 raw row
        • accounting/invoice_lines.csv inv_085_003:1 raw row
        • accounting/invoices.csv inv_085_003 raw row
        • accounting/payments.csv pay_085_003 raw row
      • +82 more
  • Contacts page block
    • Aoife Mulcahy entity
      • Carrowkeel Software entity
        • accounting/customers.csv org_085 raw row
        • crm/companies.csv org_085 raw row
        • product_analytics/tenants.csv org_085 raw row
      • crm/contacts.csv per_8501:org_085 raw row
      • product_analytics/users.csv usr_085_002 raw row
    • Conor Daly entity
      • Carrowkeel Software entity
        • accounting/customers.csv org_085 raw row
        • crm/companies.csv org_085 raw row
        • product_analytics/tenants.csv org_085 raw row
      • crm/contacts.csv per_8502:org_085 raw row
      • product_analytics/users.csv usr_085_004 raw row
    • Niamh Fogarty entity
      • Carrowkeel Software entity
        • accounting/customers.csv org_085 raw row
        • crm/companies.csv org_085 raw row
        • product_analytics/tenants.csv org_085 raw row
      • crm/contacts.csv per_8503:org_085 raw row
      • product_analytics/users.csv usr_085_001 raw row
    • Declan Moran entity
      • Carrowkeel Software entity
        • accounting/customers.csv org_085 raw row
        • crm/companies.csv org_085 raw row
        • product_analytics/tenants.csv org_085 raw row
      • crm/contacts.csv per_8504:org_085 raw row
    • Siobhán Nolan entity
      • Carrowkeel Software entity
        • accounting/customers.csv org_085 raw row
        • crm/companies.csv org_085 raw row
        • product_analytics/tenants.csv org_085 raw row
      • crm/contacts.csv per_8505:org_085 raw row
      • product_analytics/users.csv usr_085_003 raw row
    • Ronan Healy entity
      • Carrowkeel Software entity
        • accounting/customers.csv org_085 raw row
        • crm/companies.csv org_085 raw row
        • product_analytics/tenants.csv org_085 raw row
      • crm/contacts.csv per_8506:org_085 raw row
  • Open deals (not yet analysed) page block
    • Carrowkeel Software entity
      • accounting/customers.csv org_085 raw row
      • crm/companies.csv org_085 raw row
      • product_analytics/tenants.csv org_085 raw row
  • Documents page block
  • hero page block
    • Key facts page block
      • Evidence trail page block
        • The story page block
          • Next step page block
            • Open tickets page block
              • Profile page block
                • Sources page block
                  • Platform usage page block
                    Computedmade from
                    Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Web · Usage
                    made from

                    BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

                    Help & Support

                    Open as a page

                    Help & Support

                    B-Brain is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

                    How to use the site

                    How to ask

                    Press Ask Brain in the header. Type a question, or pick one of the examples.

                    The site itself does not call an AI model; answers in Claude come from the same figures you see here.

                    What the data covers

                    DataRecords
                    Organisations225
                    People at customers862
                    BB-Demo staff58
                    Calls1,995
                    Email threads3,013
                    Support tickets1,159
                    Documents1,218
                    Deals315
                    Invoices285
                    Events49
                    News items119

                    Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

                    BB-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Brain is the tool that reads its data.

                    Who to contact

                    Email support@b-brain.example or talk to your B-Brain account team. Tell us the page address and what looked wrong; a screenshot helps.
                    Help

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