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Brakkevoort Logistics

Healthy£44kRenews 1 Apr 27
made from

AI facts

As at Fri 9 Oct 2026

Brakkevoort Logistics holds a Growth subscription at £44k a year under the order form signed 16 Mar 2026, running 1 Apr 2026 to 31 Mar 2027 and billed quarterly. In September 2026 there were 38 active users of 40 licensed and 1757 questions asked, across 6 connectors. The renewal on 1 Apr 2027 is 174 days away, at £50k on the v2 list. The CRM shows £50k ARR against £44k contracted, and invoice INV-024-0008 for £11k is open, due 31 Oct 2026.

Read from 26 calls · 42 email threads · 15 tickets · 2 deals · 6 people · 14 documents, newest 1 Oct 26

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Profile

Updated 9 Oct 26
  • IndustryLogisticsSource: CRM company record
  • Websitebrakkevoort.exampleSource: CRM company record
  • CountryNetherlandsSource: CRM company record · CRM code NL · Region EU
  • HQ cityRotterdamSource: CRM company record
  • Size410 employeesSource: CRM company record
  • CRM ownerTom AshdownSource: CRM company record · Account Executive · CSM Marcus Bell
  • Customer since1 Apr 2025Source: first executed order form ctr_024_01, signed 21 Mar 2025 · Growth tier · In the CRM since 27 Dec 2024
  • TypeCustomerSource: contracts and invoices (signals) · CRM stage customer
  • StateHealthySource: AI assessment · As at Fri 9 Oct 2026 · written 14 Oct 2026
CRMmade from

AI opinion

As at Fri 9 Oct 2026

Healthy, because usage is steady and the customer pays: active users held at 38 from May to September 2026 and questions rose 12%. Calls tell a softer story, with the CFO wanting a board-ready value case before the 1 Apr 2027 renewal.

SignalsBrakkevoort Logistics - Order Form (signed)Brakkevoort LogisticsBrakkevoort Logistics / BG-Demo – QBRPieter van Dam

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

Key facts

Updated 9 Oct 26
  • Contracted ARR£44,000differsSource: executed order form ctr_024_02, 1 Apr 2026 to 31 Mar 2027 · CRM £50,000 · Invoiced run rate £44,000 · As of 9 Oct 2026 · The sources disagree
  • Next renewal1 Apr 2027Basis: order form ctr_024_02 ends 31 Mar 2027 · In 174 days · Renewal price £50,000 (+13.6%) · list price of the tier on the renewal date (price book); v1 prices and first-term discounts end at renewal
  • Term1 Apr 2026 to 31 Mar 2027Source: order form ctr_024_02 (renewal), signed 16 Mar 2026 · Billed quarterly · 40 seats, 8 connectors
  • TierGrowthSource: the current order form
  • Last contact1 Oct 2026Email: Invoice INV-024-0008, Brakkevoort Logistics · 8 days before 9 Oct 2026
  • Tenanteu-west-1Source: product analytics, reporting since Apr 2025 · 6 connectors configured
  • Licensed seats4038 active users in Sep 2026 · Order form ctr_024_02: 40 seats
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Marcus Bell sends Marloes Hendriks a one-page, board-ready value case for the Growth subscription, built from the September usage and Pieter van Dam's shipper review, ahead of the £50k renewal. renewal
Who
Marcus Bell Marcus Bell
When
This month by 31 Oct 2026
Why
Marcus Bell to send Marloes Hendriks a board-ready value case by 31 Oct 2026. The CFO will explain low use to her board before signing a renewal that moves from £44k to £50k on 1 Apr 2027.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

The story

As at Fri 9 Oct 2026
Healthy

Healthy: Growth at £44k a year to 31 Mar 2027, users steady at 38 of 40 and questions up 12% since May 2026. The CFO wants a board-ready value case before the 1 Apr 2027 renewal at £50k, and Marcus Bell sends it by 31 Oct 2026.

Healthy: Brakkevoort Logistics holds a Growth subscription at £44k a year under the executed order form of 16 Mar 2026, running to 31 Mar 2027. Renewal on 1 Apr 2027 moves to the v2 Growth list of £50k.

Active users held at 38 of 40 from May to September 2026 and questions rose from 1569 to 1757. Pieter van Dam asks 22% of questions, a key-person risk, and calls report fewer daily users than monthly counts show.

At the 26 Aug 2026 QBR, CFO Marloes Hendriks said she will explain low use to the board before signing anything further. Three July 2026 P1 tickets met the 1 hour target, though Growth credits do not cover freshness.

Marcus Bell sends Marloes a board-ready value case by 31 Oct 2026, walking Pieter through it first. Tom Ashdown corrects the CRM ARR to the contracted £44k by then.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

ARR journey

Updated 9 Oct 26
Updated 09 Oct 26
CSV
Contracted ARRInvoiced ARR
£0£25k£50kJun 25Sep 25Dec 25Mar 26Jun 26Sep 26new£44k£44kApr 25: Contracted ARR £44,000; Invoiced ARR £44,000May 25: Contracted ARR £44,000; Invoiced ARR £44,000Jun 25: Contracted ARR £44,000; Invoiced ARR £44,000Jul 25: Contracted ARR £44,000; Invoiced ARR £44,000Aug 25: Contracted ARR £44,000; Invoiced ARR £44,000Sep 25: Contracted ARR £44,000; Invoiced ARR £44,000Oct 25: Contracted ARR £44,000; Invoiced ARR £44,000Nov 25: Contracted ARR £44,000; Invoiced ARR £44,000Dec 25: Contracted ARR £44,000; Invoiced ARR £44,000Jan 26: Contracted ARR £44,000; Invoiced ARR £44,000Feb 26: Contracted ARR £44,000; Invoiced ARR £44,000Mar 26: Contracted ARR £44,000; Invoiced ARR £44,000Apr 26: Contracted ARR £44,000; Invoiced ARR £44,000May 26: Contracted ARR £44,000; Invoiced ARR £44,000Jun 26: Contracted ARR £44,000; Invoiced ARR £44,000Jul 26: Contracted ARR £44,000; Invoiced ARR £44,000Aug 26: Contracted ARR £44,000; Invoiced ARR £44,000Sep 26: Contracted ARR £44,000; Invoiced ARR £44,000

One point per month; the dot and figure at the right end are the latest value. Dashed upright lines mark dated events. Latest (Sep 26): Contracted ARR £44k; Invoiced ARR £44k. Invoiced ARR matches Contracted ARR in every month, so it is drawn dashed over it. Basis: accounting system, facts.arr_monthly:org_024.

Show the figures as a table
MonthContracted ARRInvoiced ARR
Apr 25£44,000£44,000
May 25£44,000£44,000
Jun 25£44,000£44,000
Jul 25£44,000£44,000
Aug 25£44,000£44,000
Sep 25£44,000£44,000
Oct 25£44,000£44,000
Nov 25£44,000£44,000
Dec 25£44,000£44,000
Jan 26£44,000£44,000
Feb 26£44,000£44,000
Mar 26£44,000£44,000
Apr 26£44,000£44,000
May 26£44,000£44,000
Jun 26£44,000£44,000
Jul 26£44,000£44,000
Aug 26£44,000£44,000
Sep 26£44,000£44,000
Accountingmade from

Platform usage

Updated 9 Oct 26
Active users · Sep 26
38level vs 3 months earlierof 40 included on the tier
Questions asked · Sep 26
1,757down 72 vs 3 months earlier
Connectors configured · Sep 26
6level vs 3 months earlierof 8 included on the tier
Active admins · Sep 26
2level vs 3 months earlier
Data volume · Sep 26
15.7 GBup 0.7 GB vs 3 months earlier
Active users and questions · monthlyUpdated 09 Oct 26
CSV
Left axisActive usersLicensed seatsIncluded users (40)Right axisQuestions asked
00201,000402,000May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Sep 26Included users (40)40381,757Apr 25: Active users 15; Licensed seats 40; Questions asked 271May 25: Active users 26; Licensed seats 40; Questions asked 673Jun 25: Active users 30; Licensed seats 40; Questions asked 1,247Jul 25: Active users 35; Licensed seats 40; Questions asked 1,612Aug 25: Active users 38; Licensed seats 40; Questions asked 970Sep 25: Active users 38; Licensed seats 40; Questions asked 1,754Oct 25: Active users 38; Licensed seats 40; Questions asked 1,909Nov 25: Active users 38; Licensed seats 40; Questions asked 1,564Dec 25: Active users 38; Licensed seats 40; Questions asked 1,307Jan 26: Active users 38; Licensed seats 40; Questions asked 1,597Feb 26: Active users 38; Licensed seats 40; Questions asked 1,612Mar 26: Active users 38; Licensed seats 40; Questions asked 1,811Apr 26: Active users 38; Licensed seats 40; Questions asked 1,578May 26: Active users 38; Licensed seats 40; Questions asked 1,569Jun 26: Active users 38; Licensed seats 40; Questions asked 1,829Jul 26: Active users 38; Licensed seats 40; Questions asked 1,836Aug 26: Active users 38; Licensed seats 40; Questions asked 1,002Sep 26: Active users 38; Licensed seats 40; Questions asked 1,757

Questions asked are read on the right axis, on their own scale, and users on the left: questions run to thousands a month where users run to hundreds. The dotted line is the allowance. Latest (Sep 26): Active users 38; Licensed seats 40; Questions asked 1,757. Basis: product usage, facts.usage_monthly:org_024, signals:org_024.

Show the figures as a table
MonthActive usersLicensed seatsQuestions asked
Apr 251540271
May 252640673
Jun 2530401,247
Jul 2535401,612
Aug 253840970
Sep 2538401,754
Oct 2538401,909
Nov 2538401,564
Dec 2538401,307
Jan 2638401,597
Feb 2638401,612
Mar 2638401,811
Apr 2638401,578
May 2638401,569
Jun 2638401,829
Jul 2638401,836
Aug 2638401,002
Sep 2638401,757
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
CSV
Left axisConnectors configuredActive adminsIncluded connectors (8)Right axisData volume
00.0 GB410.0 GB820.0 GBJun 25Sep 25Dec 25Mar 26Jun 26Sep 26Included connectors (8)15.7 GB62Apr 25: Connectors configured 4; Active admins 2; Data volume 7.80 GBMay 25: Connectors configured 5; Active admins 2; Data volume 9.95 GBJun 25: Connectors configured 5; Active admins 2; Data volume 10.14 GBJul 25: Connectors configured 6; Active admins 2; Data volume 12.40 GBAug 25: Connectors configured 6; Active admins 2; Data volume 12.64 GBSep 25: Connectors configured 6; Active admins 2; Data volume 12.87 GBOct 25: Connectors configured 6; Active admins 2; Data volume 13.11 GBNov 25: Connectors configured 6; Active admins 2; Data volume 13.34 GBDec 25: Connectors configured 6; Active admins 2; Data volume 13.57 GBJan 26: Connectors configured 6; Active admins 2; Data volume 13.81 GBFeb 26: Connectors configured 6; Active admins 2; Data volume 14.03 GBMar 26: Connectors configured 6; Active admins 2; Data volume 14.26 GBApr 26: Connectors configured 6; Active admins 2; Data volume 14.49 GBMay 26: Connectors configured 6; Active admins 2; Data volume 14.73 GBJun 26: Connectors configured 6; Active admins 2; Data volume 14.96 GBJul 26: Connectors configured 6; Active admins 2; Data volume 15.20 GBAug 26: Connectors configured 6; Active admins 2; Data volume 15.43 GBSep 26: Connectors configured 6; Active admins 2; Data volume 15.66 GB

Data volume is read on the right axis, in GB, and connectors and admins on the left, as counts: one scale would flatten the counts. The dotted line is the allowance. Latest (Sep 26): Connectors configured 6; Active admins 2; Data volume 15.7 GB. Basis: product usage, facts.usage_monthly:org_024, signals:org_024.

Show the figures as a table
MonthConnectors configuredActive adminsData volume
Apr 25427.80 GB
May 25529.95 GB
Jun 255210.14 GB
Jul 256212.40 GB
Aug 256212.64 GB
Sep 256212.87 GB
Oct 256213.11 GB
Nov 256213.34 GB
Dec 256213.57 GB
Jan 266213.81 GB
Feb 266214.03 GB
Mar 266214.26 GB
Apr 266214.49 GB
May 266214.73 GB
Jun 266214.96 GB
Jul 266215.20 GB
Aug 266215.43 GB
Sep 266215.66 GB
Usagemade from

Documents

Updated 9 Oct 26

14 documents in 6 folders; 3 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

No open deals.

CRMmade from

Open tickets

No open tickets.

Helpdeskmade from

Activity

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds

Brakkevoort Logistics' pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 97 AI summaries of 107 raw things (calls, tickets, emails, news), 6 people (6 with an AI write-up) and 7 staff (0 with an AI write-up), shown on 14 pages.

The trail as a list (block, record, entity, raw row)
  • Activity page block
  • AI opinion page block
  • ARR journey page block
    • facts.arr_monthly:org_024 facts table
      • Brakkevoort Logistics – New entity
        • Brakkevoort Logistics entity
          • accounting/customers.csv org_024 raw row
          • crm/companies.csv org_024 raw row
          • product_analytics/tenants.csv org_024 raw row
        • contracts/order_form_lines.csv ctr_024_01:1 raw row
        • contracts/order_form_lines.csv ctr_024_01:2 raw row
        • contracts/order_forms.csv ctr_024_01 raw row
        • crm/deal_line_items.csv deal_024_01:1 raw row
        • crm/deal_line_items.csv deal_024_01:2 raw row
        • +7 more
      • Brakkevoort Logistics – Renewal entity
        • Brakkevoort Logistics entity
          • accounting/customers.csv org_024 raw row
          • crm/companies.csv org_024 raw row
          • product_analytics/tenants.csv org_024 raw row
        • contracts/order_form_lines.csv ctr_024_02:1 raw row
        • contracts/order_forms.csv ctr_024_02 raw row
        • crm/deal_line_items.csv deal_024_02:1 raw row
        • crm/deal_stage_history.csv deal_024_02:1 raw row
        • crm/deal_stage_history.csv deal_024_02:2 raw row
        • +3 more
      • INV-024-0001 entity
        • Brakkevoort Logistics entity
          • accounting/customers.csv org_024 raw row
          • crm/companies.csv org_024 raw row
          • product_analytics/tenants.csv org_024 raw row
        • accounting/invoice_lines.csv inv_024_001:1 raw row
        • accounting/invoices.csv inv_024_001 raw row
        • accounting/payments.csv pay_024_001 raw row
      • INV-024-0002 entity
        • Brakkevoort Logistics entity
          • accounting/customers.csv org_024 raw row
          • crm/companies.csv org_024 raw row
          • product_analytics/tenants.csv org_024 raw row
        • accounting/invoice_lines.csv inv_024_002:1 raw row
        • accounting/invoices.csv inv_024_002 raw row
        • accounting/payments.csv pay_024_002 raw row
      • INV-024-0003 entity
        • Brakkevoort Logistics entity
          • accounting/customers.csv org_024 raw row
          • crm/companies.csv org_024 raw row
          • product_analytics/tenants.csv org_024 raw row
        • accounting/invoice_lines.csv inv_024_003:1 raw row
        • accounting/invoices.csv inv_024_003 raw row
        • accounting/payments.csv pay_024_003 raw row
      • INV-024-0004 entity
        • Brakkevoort Logistics entity
          • accounting/customers.csv org_024 raw row
          • crm/companies.csv org_024 raw row
          • product_analytics/tenants.csv org_024 raw row
        • accounting/invoice_lines.csv inv_024_004:1 raw row
        • accounting/invoices.csv inv_024_004 raw row
        • accounting/payments.csv pay_024_004 raw row
      • +4 more
  • AI facts page block
  • Contacts page block
    • Pieter van Dam entity
      • Brakkevoort Logistics entity
        • accounting/customers.csv org_024 raw row
        • crm/companies.csv org_024 raw row
        • product_analytics/tenants.csv org_024 raw row
      • crm/contacts.csv per_2401:org_024 raw row
      • product_analytics/users.csv usr_024_002 raw row
    • Marloes Hendriks entity
      • Brakkevoort Logistics entity
        • accounting/customers.csv org_024 raw row
        • crm/companies.csv org_024 raw row
        • product_analytics/tenants.csv org_024 raw row
      • crm/contacts.csv per_2402:org_024 raw row
      • product_analytics/users.csv usr_024_004 raw row
    • Bas Vermeulen entity
      • Brakkevoort Logistics entity
        • accounting/customers.csv org_024 raw row
        • crm/companies.csv org_024 raw row
        • product_analytics/tenants.csv org_024 raw row
      • crm/contacts.csv per_2403:org_024 raw row
      • product_analytics/users.csv usr_024_001 raw row
    • Ilse de Graaf entity
      • Brakkevoort Logistics entity
        • accounting/customers.csv org_024 raw row
        • crm/companies.csv org_024 raw row
        • product_analytics/tenants.csv org_024 raw row
      • crm/contacts.csv per_2404:org_024 raw row
      • product_analytics/users.csv usr_024_003 raw row
    • Wouter Kok entity
      • Brakkevoort Logistics entity
        • accounting/customers.csv org_024 raw row
        • crm/companies.csv org_024 raw row
        • product_analytics/tenants.csv org_024 raw row
      • crm/contacts.csv per_2405:org_024 raw row
    • Eva Mulder entity
      • Brakkevoort Logistics entity
        • accounting/customers.csv org_024 raw row
        • crm/companies.csv org_024 raw row
        • product_analytics/tenants.csv org_024 raw row
      • crm/contacts.csv per_2406:org_024 raw row
  • Open deals (computed from the records; nothing to show yet) page block
    • Brakkevoort Logistics entity
      • accounting/customers.csv org_024 raw row
      • crm/companies.csv org_024 raw row
      • product_analytics/tenants.csv org_024 raw row
  • Documents page block
  • hero page block
    • Key facts page block
      • Evidence trail page block
        • The story page block
          • Next step page block
            • Open tickets (computed from the records; nothing to show yet) page block
              • Profile page block
                • Sources page block
                  • Platform usage page block
                    Computedmade from
                    Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Usage
                    made from

                    BG-Demo is a fictional company; every organisation and person here is invented. B-Glass is the tool. Data as of Fri 9 Oct 2026. Help & Support

                    Help & Support

                    Open as a page

                    Help & Support

                    B-Glass is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

                    How to use the site

                    How to ask

                    Press Ask B (the speech bubble) in the header, or open the Ask B page. Type a question, or pick one of the suggestions.

                    What the data covers

                    DataRecords
                    Organisations225
                    People at customers862
                    BG-Demo staff records (in post and leavers)58
                    Calls1,995
                    Email threads3,013
                    Support tickets1,159
                    Documents1,218
                    Deals315
                    Invoices285
                    Events49
                    News items119

                    Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

                    BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Glass is the tool that reads its data.

                    Who to contact

                    Email info@b-glass.uk or talk to your B-Glass account team. Tell us the page address and what looked wrong; a screenshot helps.
                    Help

                    Ask B

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