Brakkevoort Logistics / BG-Demo – Proposal
Callcompleted
Brakkevoort Logistics · 17 Feb 2025 13:15
Pieter van Dam confirmed finance and legal have seen the draft order form. He asked that the fifty-six thousand pounds be explained as all-in, implementation included. Working signature date is Fri 21 Mar 2025.
What was said
What this says
As at Fri 9 Oct 2026Pieter van Dam confirmed finance and legal have seen the draft order form. He asked that the fifty-six thousand pounds be explained as all-in, implementation included. Working signature date is Fri 21 Mar 2025.
What happened: Tom Ashdown walked Pieter through the Growth proposal. Pieter said finance and legal had both read the draft order form and he had read it twice.
Customer view: The goal is a weekly shipper review about what to do, not about finding out what happened. Pieter wants the first phase limited to shipper accounts, tickets and calls.
Commercial: Tom quoted fifty-six thousand pounds all-in, with the implementation fee included and the yearly subscription split shown on the order form. This is a proposal figure, not an executed price, and it is not an annual figure.
Watch: Procurement still has to read the master agreement and order form, and the evidence does not show signature. Pieter will name an IT contact and send legal feedback on Wednesday.
Themes
As at Fri 9 Oct 2026Theme
Growth proposal and signature
Importance
upsell
Sentiment
positive
Voice
decision-maker
Who was there
BG-Demo
CRMmade from
Them
CRMmade from
Follow-up
Next steps
As at Fri 9 Oct 2026- Tom Ashdown to send the final order form, the one-pager with the split and the connector list by the end of the week.
- Pieter van Dam to send the IT contact name and legal feedback on Wednesday.
Risks
As at Fri 9 Oct 2026- Procurement may raise questions on terms, payment and notice before signature.
- The all-in figure could be misread as the yearly price by the finance director.
Opportunities
As at Fri 9 Oct 2026- Close the Growth tier deal on the working signature date of Fri 21 Mar 2025.
Transcript
Tom AshdownHello Pieter, can you hear me alright? Good. How's your week been so far, busy?
Pieter van DamHi Tom, yes, I hear you fine. Busy, always busy. Before we start, to be clear, last time you were going to send the draft order form and the note on how the exception tickets come through. Did that go out?- Tom AshdownIt did, it went over to you on Friday, I think. Let me just check. Yeah, Friday afternoon, the draft and the scope note together. Did your finance people get a look at it?
- Pieter van DamFinance has seen it. Legal has seen it. I have read it twice. So we can be concrete today. What is the plan from your side?
- Tom AshdownRight, no drama, that's what I'd hoped. So the plan is simple really. I'd like to walk through the proposal once more so we're both looking at the same thing, then talk about what's left to do before signature, and then let's get something in the diary for the dates.
- Pieter van DamGood. Go ahead.
- Tom AshdownSo, you're on the Growth tier. That covers several teams, so your account managers, the people on the exception desk, and whoever else you want to bring in. The idea is the one you gave me at the start: your account managers see a shipper account, its exception tickets and the calls with that shipper all in one place, in your own Snowflake account, before the shipper rings to complain.
- Pieter van DamYes. That is the point. The weekly shipper review is where it hurts now. My people spend half the meeting finding out what happened. I want the meeting to be about what to do.
- Tom AshdownExactly, and that's what we showed in the demo on your own data, so it's not a theory. On the money, I don't want to quote it from memory, so I'll confirm it in writing, but the number on the proposal is fifty-six thousand pounds all-in. That's with the implementation included.
- Pieter van DamAll-in. So that is not the yearly price. Is it? I need to be clear for my finance director.
- Tom AshdownNo, you're right to ask, and that's the thing to keep straight. The fifty-six is the total value of the deal, so it includes the one-off implementation fee. The yearly subscription is inside that, and the split is shown separately on the order form. I'll make sure the covering email says it in plain words so nobody reads it the wrong way.
- Pieter van DamOkay. Then I will say to him: total of fifty-six, implementation included, split on the form. Correct?
- Tom AshdownCorrect. Leave that with me, I'll send you the one-pager with the split so you've got it in black and white.
- Pieter van DamGood. Next question. The connectors. Which systems are in the first phase? I do not want a long project where nothing is visible for months.
- Tom AshdownFair. The order form names the connectors, and they carry a live-within commitment, so it isn't a vague promise. First are the ones that matter for your shipper view: the CRM, the helpdesk where the exception tickets sit, and the call recorder. Your warehouse side can follow, but I'd start where the pain is.
- Pieter van DamYes. Start with the shipper accounts, the tickets and the calls. The rest can wait. Who from my side do you need?
- Tom AshdownSomebody who can grant access to the CRM and the helpdesk, ideally a person in IT or sales operations who knows the setup. And you, as the one who owns it. Marcus Bell will look after you after signing, he's our customer success manager, and he'll sit in on the early sessions.
- Pieter van DamI can be the owner. For access I will name somebody from IT this week. Not a problem.
- Tom AshdownBrilliant. Now, the bit I always get wrong on paperwork, so bear with me. Where are you on procurement? Is there anything else they're going to ask for that I could get ahead of?
- Pieter van DamProcurement will read the master agreement and the order form. They always have questions on the terms, payment and the notice. It is a normal process. If they have no big objection, we can sign without delay.
- Tom AshdownThat's all fine. And the dates, what are you working to? I'd like to put something in the diary rather than leave it open.
- Pieter van DamOur working date is Friday 21 March 2025 for signature. If procurement is going to have a problem, I will tell you before that, not on that day.
- Tom AshdownPerfect, that's what I've got as the expected close too, Friday 21 March 2025. I'll mark it, and if anything wobbles you shout and we'll sort it.
- Pieter van DamI will not let it slip without saying so. And you, Tom? What do you send, and when?
- Tom AshdownFair question. By the end of this week you'll have the final order form, the one-pager with the split, and the connector list written out. Then if procurement come back with questions, send them straight to me and I'll turn them round quickly.
- Pieter van DamGood. And from my side: the name from IT, and the feedback from legal. Let's make it concrete. Wednesday I send you both.
- Tom AshdownWednesday, lovely. Right, anything else on your mind before I let you get back to it?
- Pieter van DamNo, that is clear for me now. Thank you, Tom.
- Tom AshdownCheers Pieter, speak soon. Enjoy the rest of your afternoon.
- Pieter van DamGroet, Pieter. Bye.
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