Brakkevoort Logistics - QBR
Documentfinal Brakkevoort Logistics · qbr_deck · final · 2026-08-25
QBR deck by Marcus Bell dated 25 Aug 2026 for a Growth customer with 40 licensed users and a term ending 31 Mar 2027. Active users are fewer than ten, down by roughly a third. No measured value case is on file.
What it says
What this says
Current to 13 Oct 26QBR deck by Marcus Bell dated 25 Aug 2026 for a Growth customer with 40 licensed users and a term ending 31 Mar 2027. Active users are fewer than ten, down by roughly a third. No measured value case is on file.
What it is: a customer success QBR deck prepared by Marcus Bell, stored as final. It states "Contracted annual recurring revenue is £44k, with 40 licensed users" and that payment has been on time.
What it shows: "Fewer than ten" average active users in the last 30 days, "Down by roughly a third on the prior quarter". One high priority ticket is new this period.
Not settled: the deck says the evidence "does not show why" usage fell, and the ticket's category and response time are unreviewed. It also says "We have no measured value case on file for this account yet".
Next steps: Marcus owns the ticket review, the user breakdown and the value summary. Tom Ashdown owns the renewal discussion ahead of the term end on 31 Mar 2027.
As found in this document
Current to 9 Oct 26- Date end31 Mar 2027Source: object_read:doc_024_014
- Date renewal31 Mar 2027Source: object_read:doc_024_014
- Date start1 Apr 2025Source: object_read:doc_024_014
The document
Body
Brakkevoort Logistics - QBR
Prepared by: Marcus Bell, Customer Success Manager, BB-Demo Review date: 25 Aug 2026 Tier: Growth Contract: current term ends 31 Mar 2027
1. Where we are
- Brakkevoort Logistics has been a customer since 1 Apr 2025 on the Growth tier.
- Contracted annual recurring revenue is £44k, with 40 licensed users.
- No invoices are overdue. Payment has been on time.
- The brain was bought so that account managers can see shipper accounts, exception tickets and calls in one place.
2. Usage this quarter
| Measure | Reading | Direction |
|---|---|---|
| Licensed users | 40 | Unchanged |
| Average active users, last 30 days | Fewer than ten | Down by roughly a third on the prior quarter |
| Support tickets, last 30 days | One | Steady |
| High priority tickets, last 30 days | One | New this period |
I've pulled the numbers and the main point is the active user count. Only a small share of the licensed seats are in regular use, and that share has dropped since the last quarter. Usage is not a pass or fail test, but the direction is what I want us to talk about.
3. What the evidence does and does not show
Read the whole document (3,014 characters)
- It shows fewer people asking questions of the brain than three months ago.
- It does not show why. We have not yet looked at which teams have stepped back, or whether a change in team or process explains it.
- It does not show a problem with the data itself. The single high priority ticket needs reviewing for its category before we draw anything from it.
4. Value to date
- The original aim was a joined-up view of shipper accounts, exception tickets and calls for the account managers.
- Those who still use the brain are the ones to ask what it saves them. A short account of that, in their words, would help the wider team.
- We have no measured value case on file for this account yet, and building one is part of the plan below.
5. Issues to review
- High priority ticket. Review the ticket, its response time against the Growth service level and its resolution, and confirm with the customer that it is closed.
- Usage trend. Identify which users have dropped away and which teams they sit in.
- Unused seats. With 40 licensed users and far fewer active, there is headroom, which is a chance to widen use rather than a reason to cut.
6. Plan and next steps
| Action | Owner | Timing |
|---|---|---|
| Review the high priority ticket and confirm closure | Marcus Bell | This week |
| Break down active users by team and by person | Marcus Bell | Within two weeks |
| Short working session with account managers on how they use the brain | Marcus Bell, with the customer's operations lead | Within the next few weeks |
| Draft a simple value summary from that session | Marcus Bell | Before the renewal conversation |
| Commercial and renewal discussion | Tom Ashdown | Ahead of the term end on 31 Mar 2027 |
Happy to jump on a call to go through any of this. Shall we book 30 minutes?
Thanks, Marcus