Brakkevoort Logistics / BG-Demo – Check In
Callcompleted
Brakkevoort Logistics · 16 Sep 2026 14:45
Pieter van Dam heard that daily active users are up a little but still down about a fifth on the previous quarter. He agreed to use the brain in his Monday shipper review. His manager Marloes wants board-ready numbers before the renewal.
What was said
What this says
As at Fri 9 Oct 2026Pieter van Dam heard that daily active users are up a little but still down about a fifth on the previous quarter. He agreed to use the brain in his Monday shipper review. His manager Marloes wants board-ready numbers before the renewal.
What happened: Marcus Bell reported that the account manager sessions and the access check are done. Average daily active users is around eleven, up on a few weeks ago but down by about a fifth on the previous quarter.
Customer view: Pieter wants the honest version and sees the problem as habit, not a fault. No tickets were raised in the last month, refresh is landing nightly and all connectors are loading.
Commercial: Marloes has asked about the renewal and wants something to show the board. Pieter told her to wait for the numbers. Marcus put the renewal on 1 Apr 2027 and left price with Tom.
Watch: Recovery is one fortnight old and Pieter will personally chase five named people. The evidence does not show who Marloes is by title.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Pieter sends Marcus Bell three shipper names the day after the call so Marcus can build the view before the Monday review.
- Marcus sends the one-page monthly usage summary by the end of the following week.
- Marcus books thirty minutes in about a month to review usage again, with Tom picking up price nearer the renewal.
Risks
As at Fri 9 Oct 2026- Daily active users are still down by about a fifth on the previous quarter, so the board may see a weak trend at renewal.
- Adoption depends on habit change among account managers who still prefer the spreadsheet.
Opportunities
As at Fri 9 Oct 2026- Building the weekly shipper review around the brain could make its use routine and show value to the board.
- A month-by-month usage page gives Marloes a clear trend to take to the board.
Transcript
Marcus BellHi Pieter, can you hear me alright?
Pieter van DamYes, hello Marcus. Good afternoon. I am two minutes early, sorry.- Marcus BellNo, that's fine, I was just getting my notes up. How's the week going?
- Pieter van DamQuiet start, now busy again. Two shippers asking for reviews at the same time. But okay. Let me check last time's actions. You were going to run the sessions with the account managers and send me the list.
- Marcus BellYes, both done. I'll share my screen so you can see the numbers. Give me a moment. There. So the sessions are finished and the list went to you yesterday, and Bas's access check is done as well, so nobody is locked out now.
- Pieter van DamGood. So what do the numbers say? To be clear, I want the honest version.
- Marcus BellHonest version. Average daily active users is around eleven now, which is a little up on where it was a few weeks ago. But compared with the previous quarter it's still down by about a fifth.
- Pieter van DamSo better, but not back.
- Marcus BellYeah, that's how I read it. The direction's right, the level isn't there yet.
- Pieter van DamWhich people are coming back? Is it the same group as before, or new faces?
- Marcus BellMostly the people who came to the sessions, which is encouraging. A few account managers who were never in there are now opening the exception tickets view most days. The ones who still haven't, I've marked in the list so you can see.
- Pieter van DamI saw the list. Five names I will talk to myself. The others, I think they are on leave or on the road.
- Marcus BellThat would make sense. And I'd rather not read too much into one fortnight. What I'm watching is whether it keeps climbing.
- Pieter van DamTickets. Anything on your side? Anything broken?
- Marcus BellNo tickets at all in the last month, none open. Refresh is landing every night and the connectors are all loading. So nothing technical is in the way.
- Pieter van DamThen it is about habit. Same as Bas said. They go to the spreadsheet because it is familiar.
- Marcus BellRight. One idea, and tell me if it's daft. If the weekly shipper review you run was built around the brain, so the exception tickets and calls for each shipper are on the page you're all looking at, they'd have to open it. It's not me pushing a feature, it's just using what you've already got.
- Pieter van DamHm. It is not daft. I do the review on Monday. I could start with the three largest shippers and open the brain on the screen. If an account manager has not looked, I will see it immediately.
- Marcus BellThat would help a lot. I can prepare a view for those three shippers if you tell me which. Happy to jump on a call with you beforehand so it's ready.
- Pieter van DamLet's make it concrete. I will send you the three names tomorrow. You build the view. We test it before Monday review.
- Marcus BellDeal. And I'll keep sending the usage list every fortnight, same format.
- Pieter van DamGood. One more thing. Marloes asked me last week about the renewal. She wants to see something she can show the board. I told her to wait for the numbers.
- Marcus BellUnderstood. The renewal's on 1 Apr 2027, so there's time. What I can do is give you a simple one-page summary of usage month by month so you've got a clear trend to share. Tom will pick up the commercial side nearer the time, I'd leave price with him.
- Pieter van DamYes. I will tell her. Please send the page before the end of next week.
- Marcus BellWill do. So just to recap. You send me three shipper names tomorrow, I build the view, we test it before your Monday review. I send the usage page by the end of next week, and I'll book thirty minutes in a month or so to look again. Anything I've missed?
- Pieter van DamNo. That is complete. Thank you, Marcus.
- Marcus BellThanks, Pieter. Speak soon.
- Pieter van DamGroet. Goodbye.