What it says
What this says
As at Fri 9 Oct 2026Draft renewal proposal from Tom Ashdown, dated 23 Jun 2025, for the Growth tier at £44k per year, unchanged, with 40 users and annual billing in advance. It is not agreed, not signed and not an order form.
What it is: a first-draft renewal proposal for the term ending 1 Sep 2025. It states "Draft, for discussion. Not yet agreed with Calderbrook Housing Group."
Commits: nothing binding. The acceptance block says it "becomes binding only when an order form is signed by both parties", and both signature lines read "Not yet signed". The proposed terms are Growth, 40 users, £44k annual price, annual billing in advance.
Unusual: nothing off standard terms. Service levels are only referred to as those "set out in your current order form", so no figures are stated here.
Not settled: whether to renew on the same terms, who signs for Calderbrook, and whether billing stays annual. The text notes usage had "softened a little" against the previous quarter. The document does not show whether a renewal was signed, so check for an executed order form before relying on it.
As found in this document
As at Fri 9 Oct 2026- Date end1 Sep 2025Source: the AI read of this record
- Date renewal1 Sep 2025Source: the AI read of this record
- Price£44,000Source: the AI read of this record
- Annual price£44,000Source: the AI read of this record
- Licensed users40Source: the AI read of this record
- BillingAnnual, in advanceSource: the AI read of this record
- Current term ends1 Sep 2025Source: the AI read of this record
- Service levelsThe Growth service levels for availability, first response on priority tickets and the nightly refresh, as set out in your current order form.Source: the AI read of this record
Body
Calderbrook Housing Group - Renewal Proposal v1
Status: Draft, for discussion. Not yet agreed with Calderbrook Housing Group.
Prepared by Tom Ashdown, Account Executive, BG-Demo Customer success contact: Daniel Okafor, BG-Demo Date prepared: Monday 23 June 2025
Purpose of this document
This proposal sets out how BG-Demo suggests Calderbrook Housing Group continues with B-Glass after the current term ends on 1 Sep 2025. It is a first draft. Tom will walk through it with the team at Calderbrook, and anything here can change once we have heard what you want from the next year.
Where we are today
Calderbrook Housing Group has been a BG-Demo customer since 2 Sep 2024, on the Growth tier. The brain was bought so that the business-intelligence team could bring tenant calls, repairs tickets, complaints and rent arrears into one board-ready picture, running inside Calderbrook's own Snowflake account.
The account is in good order from a commercial point of view:
Read the whole document (4,703 characters)
- The current contracted annual recurring revenue is £44k.
- There are no overdue invoices.
- The licensed user allowance is 40 users.
- Support contact has been light, with one ticket raised in the last month, which was treated as high priority and handled through the normal process.
Usage among the regular users has softened a little compared with the previous quarter. That is not unusual at this point in a first year, and it is something we would like to talk through with you rather than assume. We would value your view on which teams are using the brain most, and which are not yet.
What we propose
We propose a straightforward renewal of the existing subscription:
| Item | Proposal |
|---|---|
| Tier | Growth |
| Deal type | Renewal |
| Licensed users | 40 |
| Annual price | £44k |
| Deal amount | £44k |
| Billing | Annual, in advance |
| Current term ends | 1 Sep 2025 |
There is no implementation fee on a renewal, so the deal amount and the annual price are the same figure. The price is unchanged from the current term. Tom will confirm the final commercial terms in writing before anything is signed.
What stays the same
- The Growth tier feature set, including pages, chat and search, and the dashboards builder.
- Quarterly business reviews with your customer success manager.
- The Growth service levels for availability, first response on priority tickets and the nightly refresh, as set out in your current order form.
- Your data, which remains in your own Snowflake account throughout.
Making the next year count
A renewal is a good moment to ask what the brain is worth to Calderbrook. We suggest using the weeks before the term ends to agree a small number of things:
- Questions asked. Which questions the business-intelligence team and the wider business now ask the brain that they could not answer before, and who is asking them.
- Reporting to the board. Whether the joined-up picture across calls, repairs, complaints and arrears is now part of the regular board reporting cycle.
- Wider adoption. Whether other teams, such as housing management or customer services, would benefit from access within the existing user allowance.
- Data coverage. Whether any connected sources need attention so that the nightly refresh keeps the brain current.
Daniel will pull together a short usage summary ahead of that conversation so that it is grounded in what has actually happened on the account.
Open points
These are not yet settled and are marked here so that nothing is assumed:
- Whether Calderbrook wishes to renew on the same terms, or adjust the number of users or connectors.
- Whether any change in your internal platform plans affects how you want to use the brain over the coming year.
- Who at Calderbrook will be the commercial signatory for the renewal.
- Whether annual billing in advance remains your preference, or you would like to discuss quarterly billing.
Proposed next steps
- Tom to share this draft with the Calderbrook business-intelligence lead and agree a date for a short call.
- Daniel to prepare the usage and value summary for that call.
- Calderbrook to confirm its intentions on tier, users and connectors, in good time before the term ends.
- Tom to issue a renewal order form once the terms are agreed, for signature before 1 Sep 2025.
Acceptance
This document is a draft proposal and is not an order form. It becomes binding only when an order form is signed by both parties.
| Role | Organisation | Signature | Date |
|---|---|---|---|
| Account Executive | BG-Demo | Not yet signed | Not yet signed |
| Authorised signatory | Calderbrook Housing Group | Not yet signed | Not yet signed |