Helen Marsden
Person
Calderbrook Housing Group · champion
Helen Marsden was the champion and platform admin at Calderbrook Housing Group. She defended the brain through the in-house platform review, but the non-renewal was decided above her and the Growth term ended on 1 Sep 2026.
Who they are
Insight
As at Fri 9 Oct 2026Helen Marsden was the champion and platform admin at Calderbrook Housing Group. She defended the brain through the in-house platform review, but the non-renewal was decided above her and the Growth term ended on 1 Sep 2026.
Role: Head of Business Intelligence in Leeds and the CRM champion. She was the day-to-day contact and a platform admin from 2 Sep 2024 until her account was deactivated on 1 Sep 2026.
Influence: She leaned on the brain for the board pack and pressed for traceable figures. Craig Oduya, Director of Digital and Data, held the in-house platform mandate, and she said the decision was taken above her team.
Watch: The Growth term ended with no renewal. She asked for traceable exports and said she would not rule out a return, so a clean handover keeps a later win-back possible.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Calderbrook Housing Group | Head of Business Intelligence | champion | helen.marsden@calderbrook.example |
CRMmade from
Activity
- 2 Sep 2026email threadNotes from our check-in
- 1 Sep 2026callCalderbrook Housing Group / BG-Demo – Check In
- 27 Aug 2026email threadFinding a time to check in
- 6 Aug 2026callCalderbrook Housing Group / BG-Demo – Check In
+1 - 29 Jul 2026email threadCheck-in before the term ends
- 8 Jul 2026callCalderbrook Housing Group / BG-Demo – Check In
- 1 Jul 2026email threadGetting a check-in in the diary
- 25 Jun 2026callCalderbrook Housing Group / BG-Demo – Renewal
+1 - 8 Jun 2026callCalderbrook Housing Group / BG-Demo – Renewal+1
- 3 Jun 2026dealCalderbrook Housing Group – Renewal
- 29 Apr 2026email threadFollowing up on our quarterly review
- 28 Apr 2026callCalderbrook Housing Group / BG-Demo – QBR
- 23 Apr 2026email threadGetting the next QBR into the diary
- 8 Apr 2026callCalderbrook Housing Group / BG-Demo – Check In
- 1 Apr 2026email threadSetting up our next check-in
- 10 Mar 2026callCalderbrook Housing Group / BG-Demo – QBR
+1 - 6 Mar 2026email threadNotes from today's check-in
- 5 Mar 2026callCalderbrook Housing Group / BG-Demo – Check In
- 3 Mar 2026email threadCalderbrook QBR: finding a date
- 25 Feb 2026email threadScheduling a check-in
- 2 Feb 2026email threadIntroduction: your Calderbrook account at BG-Demo
- 28 Jan 2026email threadBoard-pack figures not matching the housing system
- 27 Jan 2026email threadCalderbrook QBR: notes and next steps
- 27 Jan 2026callCalderbrook Housing Group / BG-Demo – Escalation
+2 - 26 Jan 2026callCalderbrook Housing Group / BG-Demo – QBR
- 22 Jan 2026email threadSetting a date for the Calderbrook QBR
- 20 Jan 2026email threadCalderbrook: time to talk this week
- 29 Dec 2025callCalderbrook Housing Group / BG-Demo – Check In
- 17 Dec 2025email threadCheck-in call: this afternoon or tomorrow
- 24 Nov 2025callCalderbrook Housing Group / BG-Demo – Check In
- 20 Nov 2025callCalderbrook Housing Group / BG-Demo – Check In+1
- 19 Nov 2025email threadCheck-in call: finding a time
- 18 Nov 2025email threadArranging a check-in call
- 23 Oct 2025email threadFollowing up on the quarterly review
- 22 Oct 2025callCalderbrook Housing Group / BG-Demo – QBR
- 17 Oct 2025email threadSetting up the next quarterly review
- 17 Sep 2025callCalderbrook Housing Group / BG-Demo – Check In
- 15 Sep 2025callCalderbrook Housing Group / BG-Demo – QBR
- 10 Sep 2025email threadFinding time for a check-in
- 10 Sep 2025email threadQuarterly review: finding a time
- 22 Aug 2025email threadNotes from our check-in call
- 21 Aug 2025callCalderbrook Housing Group / BG-Demo – Check In
- 19 Aug 2025email threadInvoice INV-007-0003 for Calderbrook Housing Group
- 19 Aug 2025email threadScheduling a check-in
- 19 Aug 2025invoiceINV-007-0003
- 7 Aug 2025email threadCalderbrook renewal: order form for signature
- 29 Jul 2025email threadFollowing up on our quarterly review
- 28 Jul 2025callCalderbrook Housing Group / BG-Demo – QBR
- 23 Jul 2025email threadQuarterly review: finding a time
- 23 Jul 2025callCalderbrook Housing Group / BG-Demo – Renewal
- 18 Jul 2025email threadFinding a time to talk about the renewal
- 7 Jul 2025callCalderbrook Housing Group / BG-Demo – Check In
- 1 Jul 2025email threadSetting up our check-in call
- 13 Jun 2025callCalderbrook Housing Group / BG-Demo – Renewal
- 10 Jun 2025email threadYour support request: where we have got to
- 9 Jun 2025ticketBoard-pack queries running slow
- 5 Jun 2025email threadFinding time to talk about the renewal
- 3 Jun 2025email threadYour Growth renewal on 1 Sep 2025
- 3 Jun 2025dealCalderbrook Housing Group – Renewal
- 27 May 2025eventRevenue leaders roundtable
+32 - 13 May 2025callCalderbrook Housing Group / BG-Demo – Check In
- 8 May 2025email threadInvitation: Revenue leaders roundtable in London
- 7 May 2025email threadTime for a check-in?
- 29 Apr 2025email threadNotes and next steps from the QBR+1
- 28 Apr 2025callCalderbrook Housing Group / BG-Demo – QBR+1
- 17 Apr 2025email threadBooking your quarterly business review
- 7 Apr 2025callCalderbrook Housing Group / BG-Demo – Check In
- 2 Apr 2025email threadCatching up on how the brain is going
- 17 Mar 2025callCalderbrook Housing Group / BG-Demo – Check In
- 11 Mar 2025email threadFinding a time for our check-in
- 20 Feb 2025callCalderbrook Housing Group / BG-Demo – Check In
- 12 Feb 2025email threadScheduling our next check-in
- 30 Jan 2025ticketCan the brain schedule automated board-pack exports?
- 27 Jan 2025email threadFollowing up on our QBR
- 24 Jan 2025callCalderbrook Housing Group / BG-Demo – QBR
- 17 Jan 2025email threadQuarterly review: finding a slot
- 2 Jan 2025callCalderbrook Housing Group / BG-Demo – Check In
- 24 Dec 2024email threadCheck-in before the break
- 2 Dec 2024callCalderbrook Housing Group / BG-Demo – Check In
- 22 Nov 2024email threadFinding a time for our next check-in
- 11 Nov 2024callCalderbrook Housing Group / BG-Demo – Training
- 5 Nov 2024email threadGetting your team's training session booked
- 29 Oct 2024callCalderbrook Housing Group / BG-Demo – Training
- 23 Oct 2024callCalderbrook Housing Group / BG-Demo – Onboarding
- 22 Oct 2024email threadTraining for the business intelligence team
- 16 Oct 2024callCalderbrook Housing Group / BG-Demo – Onboarding
- 7 Oct 2024callCalderbrook Housing Group / BG-Demo – Onboarding
- 1 Oct 2024callCalderbrook Housing Group / BG-Demo – Onboarding
- 25 Sep 2024callCalderbrook Housing Group / BG-Demo – Onboarding
- 20 Sep 2024ticketHow do I drill down from a dashboard total into the source records?
- 17 Sep 2024callCalderbrook Housing Group / BG-Demo – Onboarding
- 11 Sep 2024email threadKickoff recap and what happens next+1
- 10 Sep 2024callCalderbrook Housing Group / BG-Demo – Kickoff+1
- 4 Sep 2024email threadKickoff call: finding a time this week
- 2 Sep 2024email threadSubscription invoice for the Growth tier
- 2 Sep 2024invoiceINV-007-0002
- 19 Aug 2024email threadYour first invoice from BG-Demo
- 19 Aug 2024invoiceINV-007-0001
- 14 Aug 2024email threadCalderbrook order form for signature
- 6 Aug 2024email threadGrowth proposal: where we've got to
- 5 Aug 2024callCalderbrook Housing Group / BG-Demo – Negotiation
- 26 Jul 2024email threadFinding a time to go through the terms
- 22 Jul 2024email threadCalderbrook proposal after our call
- 22 Jul 2024callCalderbrook Housing Group / BG-Demo – Proposal
- 16 Jul 2024email threadNotes from the technical session and next steps
+1 - 15 Jul 2024email threadGetting the proposal walkthrough in the diary
- 12 Jul 2024callCalderbrook Housing Group / BG-Demo – Demo+1
- 10 Jul 2024email threadFollowing up on Wednesday's demo+1
- 9 Jul 2024email threadRe-arranging the second demo session
- 8 Jul 2024callCalderbrook Housing Group / BG-Demo – Demo+1
- 2 Jul 2024email threadGetting a demo in the diary
- 26 Jun 2024email threadFollowing up on our discovery call
- 24 Jun 2024callCalderbrook Housing Group / BG-Demo – Discovery
- 19 Jun 2024email threadDiscovery call: Calderbrook and BG-Demo
- 7 Jun 2024dealCalderbrook Housing Group – New
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