What it says
What this says
As at Fri 9 Oct 2026Executed Master Services Agreement signed 16 Aug 2024 for the Growth tier plus Growth implementation. Availability 99.5%, P1 first response one business hour, annual subscription £44k, term 2 Sep 2024 to 1 Sep 2025, not automatic renewal.
What it is: the executed MSA between BG-Demo and Calderbrook Housing Group, signed 16 Aug 2024 by Tom Ashdown for BG-Demo. It covers the Growth tier and a one-off Growth implementation.
Commits: subscription of £44k billed annually in advance, implementation of £12k, total contract value £56k. Service levels are 99.5% availability and "One business hour" P1 first response.
Unusual: renewal "is not automatic under this agreement" and is led by the customer success manager. Service credits are for availability only, not data freshness, and a credit does not change the annual recurring charge.
Not settled: the initial term ended 1 Sep 2025. The document does not show what was agreed for any later term, its price, or whether the v2 price list applies. The customer signatory is named only as an authorised signatory.
As found in this document
As at Fri 9 Oct 2026- Date end1 Sep 2025Source: the AI read of this record
- Date signed16 Aug 2024Source: the AI read of this record
- Date start2 Sep 2024Source: the AI read of this record
- Price£44,000Source: the AI read of this record
- Annual subscription (SUB-GROWTH)£44,000Source: the AI read of this record
- Implementation (IMP-GROWTH)£12,000 one-off, eight weeks, up to eight connectorsSource: the AI read of this record
- Total contract value£56,000Source: the AI read of this record
- Availability99.5%Source: the AI read of this record
- P1 first responseOne business hourSource: the AI read of this record
- Service credit10% of one month's fee, for each month in which availability is missedSource: the AI read of this record
- Credit basisAvailability onlySource: the AI read of this record
- BillingBilled annually in advanceSource: the AI read of this record
- Payment termsInvoices are payable within 30 days of the invoice dateSource: the AI read of this record
- CurrencyAll amounts are in pounds sterlingSource: the AI read of this record
The document
Body
Calderbrook Housing Group - Master Services Agreement (signed)
Status: Executed Version: 1 Date of signature: 16 Aug 2024
Parties
This Master Services Agreement is made between:
- BG-Demo, a data business based in London ("BG-Demo"); and
- Calderbrook Housing Group, a housing association based in Leeds ("the Customer").
BG-Demo account owner: Tom Ashdown, Account Executive. BG-Demo customer success manager: Daniel Okafor.
Background
The Customer wishes to use the BG-Demo B-Glass, an AI-queryable layer over its own business data, built and run inside the Customer's own Snowflake account. The Customer's business-intelligence team intends to use it to bring tenant calls, repairs tickets, complaints and rent arrears into one board-ready picture. BG-Demo has agreed to implement and provide the service on the terms below.
Services and tier
BG-Demo will provide the Growth tier of B-Glass, together with a one-off Growth implementation. The Growth tier covers several teams and includes the dashboards builder and quarterly business reviews.
Order lines
Read the whole document (4,024 characters)
| SKU | Description | Type | Quantity | Unit price | Discount | Net |
|---|---|---|---|---|---|---|
| SUB-GROWTH | B-Glass, Growth subscription | Recurring, annual | 1 | £44k | 0% | £44k |
| IMP-GROWTH | Implementation, Growth (eight weeks, up to eight connectors) | One-off | 1 | £12k | 0% | £12k |
Total contract value: £56k, being the annual subscription of £44k plus the one-off implementation fee of £12k.
Annual recurring charge: £44k.
No discount applies to either line.
Term
| Item | Detail |
|---|---|
| Start date | 2 Sep 2024 |
| End date | 1 Sep 2025 |
| Tier | Growth |
The initial term runs from the start date to the end date above. Renewal is a separate conversation between the parties, led on BG-Demo's side by the customer success manager, and is not automatic under this agreement.
Billing and payment
- The subscription is billed annually in advance.
- The implementation fee is a fixed, one-off charge.
- Invoices are payable within 30 days of the invoice date.
- All amounts are in pounds sterling.
Service levels
| Measure | Commitment |
|---|---|
| Availability | 99.5% |
| P1 first response | One business hour |
| Service credit | 10% of one month's fee, for each month in which availability is missed |
| Credit basis | Availability only |
Service credits under this agreement are given for availability only. They are not given for data freshness. A credit is a one-off adjustment to an invoice and does not change the annual recurring charge.
Implementation
BG-Demo will deliver the implementation over eight weeks from the start date, connecting up to eight of the Customer's source systems to the brain inside the Customer's Snowflake account. The Customer will make a technical contact available throughout and will grant BG-Demo the access it reasonably needs to each system.
Customer data
The Customer's data stays in the Customer's own Snowflake account. BG-Demo will process it only to provide the services described here, and only as the Customer instructs. On the end of the term, access to the brain will close in line with the Customer's instructions.
Confidentiality
Each party will keep the other's confidential information private, use it only for the purposes of this agreement, and share it only with those who need it to perform their part.
General
- This agreement and the order lines above are the whole agreement between the parties on this subject.
- Any change must be in writing and signed by both parties.
- This agreement is governed by the law of England and Wales.
Signatures
Signed for and on behalf of the parties on 16 Aug 2024.
| BG-Demo | Calderbrook Housing Group | |
|---|---|---|
| Name | Tom Ashdown | Authorised signatory |
| Title | Account Executive | Authorised signatory of Calderbrook Housing Group |
| Date | 16 Aug 2024 | 16 Aug 2024 |
| Signature | Signed | Signed |
Unusual terms
As at Fri 9 Oct 2026- Renewal not automatic
- Service credits for availability only, not data freshness
- No discount on either order line