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Merriott Lyle Distribution

Healthy£138kRenews 28 Feb 27
made from

AI facts

Current to 14 Oct 26

Merriott Lyle Distribution holds an Enterprise subscription at £128k a year for 200 licensed users, 28 Feb 2026 to 27 Feb 2027, signed 17 Feb 2026. A second order form of 14 Sep 2026 adds two connector blocks at £10k a year, co-termed. Questions asked rose from 7958 in May 2026 to 8979 in September 2026 (13%). Renewal falls on 28 Feb 2027, 142 days away, with no renewal proposal on file. A possible freshness credit from July 2026 remains unresolved.

Read from 38 calls · 87 email threads · 35 tickets · 1 news items · 3 deals · 7 people · 20 documents, newest 7 Oct 26

AImade from

Profile

Updated 9 Oct 26
  • IndustryWholesale distributionSource: CRM company record
  • Websitemerriottlyle.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityBirminghamSource: CRM company record
  • Size1,450 employeesSource: CRM company record
  • CRM ownerLewis KerrSource: CRM company record · Account Executive · CSM Daniel Okafor
  • Customer since28 Feb 2025Source: first executed order form ctr_076_01, signed 14 Feb 2025 · Enterprise tier · In the CRM since 8 Nov 2024
  • TypeCustomerSource: contracts and invoices (signals) · CRM stage customer
  • StateHealthySource: AI assessment · Written 14 Oct 2026
CRMmade from

AI opinion

Current to 14 Oct 26

Healthy, because no hard signal has fired, invoices are paid and questions asked rose 13% since May 2026. The CFO's doubt about two hundred seats is the real renewal risk. Opportunity: a sourced value case built with credit control could defend the seat count.

SignalsINV-076-0008Merriott Lyle Distribution - Order Form (signed)Merriott Lyle Distribution - Order Form (signed)Merriott Lyle Distribution / BB-Demo – NegotiationDocument roll-up

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

Key facts

Updated 9 Oct 26
  • Contracted ARR£137,500differsSource: executed order form ctr_076_03, 15 Sep 2026 to 27 Feb 2027 · CRM £137,500 · Invoiced run rate £132,048 · As of 9 Oct 2026 · The sources disagree
  • Next renewal28 Feb 2027Basis: order form ctr_076_03 ends 27 Feb 2027 · In 142 days · Renewal price £125,000 (+1150%) · list price of the tier on the renewal date (price book); v1 prices and first-term discounts end at renewal
  • Term15 Sep 2026 to 27 Feb 2027Source: order form ctr_076_03 (expansion), signed 14 Sep 2026 · Billed annually · 150 seats, 30 connectors
  • TierEnterpriseSource: the current order form
  • Last contact23 Sep 2026Email: Invitation: BB-Demo webinar on Thursday 15 Oct 2026 · 16 days before 9 Oct 2026
  • Tenanteu-west-1Source: product analytics, reporting since Feb 2025 · 18 connectors configured
  • Licensed seats200differs165 active users in Sep 2026 · Order form ctr_076_03: 150 seats · The sources disagree
Computedmade from

Next step

Current to 14 Oct 26
What
Daniel Okafor should send Deepa Chauhan a sourced value case before the 23 Oct 2026 check-in, covering reconciled usage by team, a test of Bernadette Lowry's chosen accounts and the outcome of the July freshness credit. renewal
Who
Daniel Okafor Daniel Okafor
When
Within 2 weeks by 15 Oct 2026
Why
Daniel Okafor should bring Deepa Chauhan a sourced value case to the 23 Oct 2026 check-in. It should reconcile usage with the feed, test Bernadette Lowry's chosen accounts and settle the July freshness credit, so Deepa can face the CFO before the 28 Feb 2027 renewal.

AI · claude-opus-5-5 · 14 Oct 2026

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The story

Current to 14 Oct 26
Healthy

Healthy: Enterprise at £128k a year to 27 Feb 2027, invoices paid and questions asked up 13% since May 2026, but the CFO doubts what 200 seats return. Daniel Okafor owes Deepa Chauhan a value case before the 23 Oct 2026 check-in.

Healthy: Merriott Lyle Distribution holds Enterprise at £128k a year for 200 licensed users under the 17 Feb 2026 order form, plus £10k a year of connectors from 14 Sep 2026. The term ends 27 Feb 2027; renewal falls on 28 Feb 2027.

Questions asked rose from 7958 in May 2026 to 8979 in September 2026; the usage feed shows 165 active users in both, though calls describe a fall. Deepa Chauhan champions the brain while Malcolm Ridgway, the CFO, questions what 200 seats return.

A P1 ticket on 22 Jul 2026 waited 56 minutes for a first response against a 30-minute target, and a possible freshness credit is unresolved. The main risk is value doubt: Malcolm may question the subscription itself.

Daniel Okafor should send Deepa a sourced value case by 15 Oct 2026, ahead of the 23 Oct 2026 check-in, which is booked, not held.

AI · claude-opus-5-5 · 14 Oct 2026

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ARR journey

Updated 9 Oct 26
Updated 09 Oct 26
CSV
Contracted ARRInvoiced ARR
£0k£75k£150kMay 25Sep 25Jan 26May 26Sep 26newexpansionexpansion£138k£132kFeb 25: Contracted ARR £116,500; Invoiced ARR £116,500Mar 25: Contracted ARR £116,500; Invoiced ARR £116,500Apr 25: Contracted ARR £116,500; Invoiced ARR £116,500May 25: Contracted ARR £116,500; Invoiced ARR £116,500Jun 25: Contracted ARR £116,500; Invoiced ARR £116,500Jul 25: Contracted ARR £116,500; Invoiced ARR £116,500Aug 25: Contracted ARR £116,500; Invoiced ARR £116,500Sep 25: Contracted ARR £116,500; Invoiced ARR £116,500Oct 25: Contracted ARR £116,500; Invoiced ARR £116,500Nov 25: Contracted ARR £116,500; Invoiced ARR £116,500Dec 25: Contracted ARR £116,500; Invoiced ARR £116,500Jan 26: Contracted ARR £116,500; Invoiced ARR £116,500Feb 26: Contracted ARR £127,500; Invoiced ARR £127,500Mar 26: Contracted ARR £127,500; Invoiced ARR £127,500Apr 26: Contracted ARR £127,500; Invoiced ARR £127,500May 26: Contracted ARR £127,500; Invoiced ARR £127,500Jun 26: Contracted ARR £127,500; Invoiced ARR £127,500Jul 26: Contracted ARR £127,500; Invoiced ARR £127,500Aug 26: Contracted ARR £127,500; Invoiced ARR £127,500Sep 26: Contracted ARR £137,500; Invoiced ARR £132,048

One point per month; the dot and figure at the right end are the latest value. Dashed upright lines mark dated events. Latest (Sep 26): Contracted ARR £138k; Invoiced ARR £132k. Basis: accounting system, facts.arr_monthly:org_076.

Show the figures as a table
MonthContracted ARRInvoiced ARR
Feb 25£116,500£116,500
Mar 25£116,500£116,500
Apr 25£116,500£116,500
May 25£116,500£116,500
Jun 25£116,500£116,500
Jul 25£116,500£116,500
Aug 25£116,500£116,500
Sep 25£116,500£116,500
Oct 25£116,500£116,500
Nov 25£116,500£116,500
Dec 25£116,500£116,500
Jan 26£116,500£116,500
Feb 26£127,500£127,500
Mar 26£127,500£127,500
Apr 26£127,500£127,500
May 26£127,500£127,500
Jun 26£127,500£127,500
Jul 26£127,500£127,500
Aug 26£127,500£127,500
Sep 26£137,500£132,048
Accountingmade from

Platform usage

Updated 9 Oct 26
Active users · Sep 26
165level vs 3 months earlierof 150 included on the tier
Questions asked · Sep 26
8,979down 673 vs 3 months earlier
Connectors configured · Sep 26
18up 2 vs 3 months earlierof 20 included on the tier
Active admins · Sep 26
3level vs 3 months earlier
Data volume · Sep 26
66.7 GBup 10.0 GB vs 3 months earlier
Active users and questions · monthlyUpdated 09 Oct 26
CSV
Left axisActive usersLicensed seatsIncluded users (150)Right axisQuestions asked
001005,00020010,000Mar 25Jun 25Sep 25Dec 25Mar 26Jun 26Sep 26Included users (150)2008,979165Feb 25: Active users 7; Licensed seats 200; Questions asked 32Mar 25: Active users 58; Licensed seats 200; Questions asked 1,432Apr 25: Active users 95; Licensed seats 200; Questions asked 2,729May 25: Active users 123; Licensed seats 200; Questions asked 5,588Jun 25: Active users 143; Licensed seats 200; Questions asked 7,208Jul 25: Active users 163; Licensed seats 200; Questions asked 8,906Aug 25: Active users 165; Licensed seats 200; Questions asked 4,961Sep 25: Active users 165; Licensed seats 200; Questions asked 9,055Oct 25: Active users 165; Licensed seats 200; Questions asked 9,142Nov 25: Active users 165; Licensed seats 200; Questions asked 8,130Dec 25: Active users 165; Licensed seats 200; Questions asked 6,855Jan 26: Active users 165; Licensed seats 200; Questions asked 8,719Feb 26: Active users 165; Licensed seats 200; Questions asked 8,034Mar 26: Active users 165; Licensed seats 200; Questions asked 9,288Apr 26: Active users 165; Licensed seats 200; Questions asked 8,650May 26: Active users 165; Licensed seats 200; Questions asked 7,958Jun 26: Active users 165; Licensed seats 200; Questions asked 9,652Jul 26: Active users 165; Licensed seats 200; Questions asked 8,677Aug 26: Active users 165; Licensed seats 200; Questions asked 5,288Sep 26: Active users 165; Licensed seats 200; Questions asked 8,979

Questions asked are read on the right axis, on their own scale, and users on the left: questions run to thousands a month where users run to hundreds. The dotted line is the allowance. Latest (Sep 26): Active users 165; Licensed seats 200; Questions asked 8,979. Basis: product usage, facts.usage_monthly:org_076, signals:org_076.

Show the figures as a table
MonthActive usersLicensed seatsQuestions asked
Feb 25720032
Mar 25582001,432
Apr 25952002,729
May 251232005,588
Jun 251432007,208
Jul 251632008,906
Aug 251652004,961
Sep 251652009,055
Oct 251652009,142
Nov 251652008,130
Dec 251652006,855
Jan 261652008,719
Feb 261652008,034
Mar 261652009,288
Apr 261652008,650
May 261652007,958
Jun 261652009,652
Jul 261652008,677
Aug 261652005,288
Sep 261652008,979
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
CSV
Left axisConnectors configuredActive adminsIncluded connectors (20)Right axisData volume
00.0 GB1040.0 GB2080.0 GBMar 25Jun 25Sep 25Dec 25Mar 26Jun 26Sep 26Included connectors (20)1866.7 GB3Feb 25: Connectors configured 0; Active admins 2; Data volume 0.00 GBMar 25: Connectors configured 5; Active admins 3; Data volume 13.65 GBApr 25: Connectors configured 11; Active admins 3; Data volume 30.61 GBMay 25: Connectors configured 13; Active admins 3; Data volume 36.89 GBJun 25: Connectors configured 15; Active admins 3; Data volume 43.37 GBJul 25: Connectors configured 16; Active admins 3; Data volume 47.15 GBAug 25: Connectors configured 16; Active admins 3; Data volume 48.03 GBSep 25: Connectors configured 16; Active admins 3; Data volume 48.89 GBOct 25: Connectors configured 16; Active admins 3; Data volume 49.77 GBNov 25: Connectors configured 16; Active admins 3; Data volume 50.63 GBDec 25: Connectors configured 16; Active admins 3; Data volume 51.51 GBJan 26: Connectors configured 16; Active admins 3; Data volume 52.39 GBFeb 26: Connectors configured 16; Active admins 3; Data volume 53.19 GBMar 26: Connectors configured 16; Active admins 3; Data volume 54.08 GBApr 26: Connectors configured 16; Active admins 3; Data volume 54.93 GBMay 26: Connectors configured 16; Active admins 3; Data volume 55.82 GBJun 26: Connectors configured 16; Active admins 3; Data volume 56.67 GBJul 26: Connectors configured 16; Active admins 3; Data volume 57.56 GBAug 26: Connectors configured 16; Active admins 3; Data volume 58.44 GBSep 26: Connectors configured 18; Active admins 3; Data volume 66.71 GB

Data volume is read on the right axis, in GB, and connectors and admins on the left, as counts: one scale would flatten the counts. The dotted line is the allowance. Latest (Sep 26): Connectors configured 18; Active admins 3; Data volume 66.7 GB. Basis: product usage, facts.usage_monthly:org_076, signals:org_076.

Show the figures as a table
MonthConnectors configuredActive adminsData volume
Feb 25020.00 GB
Mar 255313.65 GB
Apr 2511330.61 GB
May 2513336.89 GB
Jun 2515343.37 GB
Jul 2516347.15 GB
Aug 2516348.03 GB
Sep 2516348.89 GB
Oct 2516349.77 GB
Nov 2516350.63 GB
Dec 2516351.51 GB
Jan 2616352.39 GB
Feb 2616353.19 GB
Mar 2616354.08 GB
Apr 2616354.93 GB
May 2616355.82 GB
Jun 2616356.67 GB
Jul 2616357.56 GB
Aug 2616358.44 GB
Sep 2618366.71 GB
Usagemade from

Documents

Updated 9 Oct 26

20 documents in 7 folders; 4 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

Not yet analysedNo open deals.
CRMmade from

Open tickets

Helpdeskmade from

Activity

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • not yet analysed
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds

Merriott Lyle Distribution's pages are written from 4 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 181 AI summaries of 193 raw things (calls, tickets, emails, news), 7 people (7 with an AI write-up) and 8 staff (0 with an AI write-up), shown on 16 pages. 1 AI record in this trail is not yet analysed.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Web · Usage
made from

BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Brain is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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Press Ask Brain in the header. Type a question, or pick one of the examples.

The site itself does not call an AI model; answers in Claude come from the same figures you see here.

What the data covers

DataRecords
Organisations225
People at customers862
BB-Demo staff58
Calls1,995
Email threads3,013
Support tickets1,159
Documents1,218
Deals315
Invoices285
Events49
News items119

Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BB-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Brain is the tool that reads its data.

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