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Lornefield Pensions Administration logo

Lornefield Pensions Administration

Lost£0Lead · £50k/yr
made from

AI facts

Current to 14 Oct 26

Lornefield Pensions Administration held a Growth subscription at £44k per year under the order form executed 3 Apr 2025, which ended on 2 Apr 2026 after Douglas Baird gave notice of non-renewal on 2 Feb 2026. No questions were asked in the last 90 days. The CRM still shows stage customer with ARR of £44k, against contracted ARR of £0. An open win-back deal at £50k sits at stage lead, with expected close on 29 Jan 2027. A discovery call is booked for 13 Oct 2026.

Read from 39 calls · 54 email threads · 31 tickets · 6 news items · 5 deals · 5 people · 22 documents, newest 8 Oct 26

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Profile

Updated 9 Oct 26
  • IndustryPensions administrationSource: CRM company record
  • Websitelornefield.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityEdinburghSource: CRM company record
  • Size380 employeesSource: CRM company record
  • CRM ownerNell AshcombeSource: CRM company record · Chief Executive Officer and Co-founder · CSM Daniel Okafor
  • Customer since3 Apr 2023Source: first executed order form ctr_005_01, signed 17 Mar 2023 · Starter tier · In the CRM since 9 Dec 2022
  • TypeChurneddiffersSource: contracts and invoices (signals) · CRM stage customer · The sources disagree
  • StateLostSource: AI assessment · Written 14 Oct 2026
CRMmade from

AI opinion

Current to 14 Oct 26

Lost, because the Growth term ended on 2 Apr 2026 with no executed paper after it, and the group moved to Signalvane. Payment was never the issue: all four invoices were paid within terms. The win-back is the opportunity, since Douglas Baird says the group tool falls short.

SignalsLornefield Pensions Administration - Order Form (signed)Renewal: notice of non-renewalLast day at LornefieldWould BB-Demo be willing to talk again?Lornefield Pensions Administration / BB-Demo – Win BackFollowing up on today's call

AI · claude-opus-5-5 · 14 Oct 2026

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Key facts

Updated 9 Oct 26
  • Contracted ARR£0differsSource: executed order forms · CRM £44,000 · Invoiced run rate £0 · As of 9 Oct 2026 · The sources disagree
  • TierGrowthSource: deal_005_03
  • Open dealLead · £50,000Source: CRM deal Lornefield Pensions Administration – Win Back · win_back deal · Expected close 29 Jan 2027 · Owner Tom Ashdown
  • Last contact8 Oct 2026Email: Following up on today's call · 1 days before 9 Oct 2026
  • Tenanteu-west-1Source: product analytics, reporting since Apr 2023 · 5 connectors configured
  • Licensed seats400 active users in Sep 2026
Computedmade from

Next step

Current to 14 Oct 26
What
Nell Ashcombe sends Douglas Baird and Fiona Mackie the Growth win-back proposal, with subscription and implementation shown separately and termination terms in plain language, before the call booked for 13 Oct 2026. proposal
Who
Nell Ashcombe Nell Ashcombe
When
This week by 9 Oct 2026
Why
Nell Ashcombe should send Douglas Baird and Fiona Mackie the Growth win-back proposal, with subscription split from implementation and plain-language termination terms, before the 13 Oct 2026 call, because group approval depends on clear contract exposure.

AI · claude-opus-5-5 · 14 Oct 2026

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The story

Current to 14 Oct 26
Lost

Lost: the Growth subscription at £44k per year ended on 2 Apr 2026 after the group moved to Signalvane, though the CRM still shows a customer. A £50k win-back deal is open, and Nell Ashcombe sends the proposal before the 13 Oct 2026 call.

Lost is our verdict on Lornefield Pensions Administration: its Growth subscription at £44k per year, under the order form executed 3 Apr 2025, ended on 2 Apr 2026 with no later executed paper.

Questions fell from 20512 in 2025 to 8949 in the last 12 months, with none in the last 90 days, and two unnamed users each asked 15%. Imogen Hartley, the champion, left on 30 Jan 2026.

Douglas Baird, COO, gave notice on 2 Feb 2026 as the group moved to Signalvane, yet the CRM still shows a customer at £44k. The £50k win-back deal, a total including implementation, sits at CRM stage lead and needs Dunmarra Group approval via Fiona Mackie.

Nell Ashcombe sends Douglas and Fiona the Growth win-back proposal by 9 Oct 2026, with subscription and implementation shown separately and plain-language termination terms. That lands before the discovery call booked for 13 Oct 2026.

AI · claude-opus-5-5 · 14 Oct 2026

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ARR journey

Updated 9 Oct 26
Updated 09 Oct 26
CSV
Contracted ARRInvoiced ARR
£0k£25k£50kMay 23Dec 23Jul 24Feb 25Sep 25Apr 26newexpansionchurn£0k£0kApr 23: Contracted ARR £19,500; Invoiced ARR £19,500May 23: Contracted ARR £19,500; Invoiced ARR £19,500Jun 23: Contracted ARR £19,500; Invoiced ARR £19,500Jul 23: Contracted ARR £19,500; Invoiced ARR £19,500Aug 23: Contracted ARR £19,500; Invoiced ARR £19,500Sep 23: Contracted ARR £19,500; Invoiced ARR £19,500Oct 23: Contracted ARR £19,500; Invoiced ARR £19,500Nov 23: Contracted ARR £19,500; Invoiced ARR £19,500Dec 23: Contracted ARR £19,500; Invoiced ARR £19,500Jan 24: Contracted ARR £19,500; Invoiced ARR £19,500Feb 24: Contracted ARR £19,500; Invoiced ARR £19,500Mar 24: Contracted ARR £19,500; Invoiced ARR £19,500Apr 24: Contracted ARR £44,000; Invoiced ARR £44,000May 24: Contracted ARR £44,000; Invoiced ARR £44,000Jun 24: Contracted ARR £44,000; Invoiced ARR £44,000Jul 24: Contracted ARR £44,000; Invoiced ARR £44,000Aug 24: Contracted ARR £44,000; Invoiced ARR £44,000Sep 24: Contracted ARR £44,000; Invoiced ARR £44,000Oct 24: Contracted ARR £44,000; Invoiced ARR £44,000Nov 24: Contracted ARR £44,000; Invoiced ARR £44,000Dec 24: Contracted ARR £44,000; Invoiced ARR £44,000Jan 25: Contracted ARR £44,000; Invoiced ARR £44,000Feb 25: Contracted ARR £44,000; Invoiced ARR £44,000Mar 25: Contracted ARR £44,000; Invoiced ARR £44,000Apr 25: Contracted ARR £44,000; Invoiced ARR £44,000May 25: Contracted ARR £44,000; Invoiced ARR £44,000Jun 25: Contracted ARR £44,000; Invoiced ARR £44,000Jul 25: Contracted ARR £44,000; Invoiced ARR £44,000Aug 25: Contracted ARR £44,000; Invoiced ARR £44,000Sep 25: Contracted ARR £44,000; Invoiced ARR £44,000Oct 25: Contracted ARR £44,000; Invoiced ARR £44,000Nov 25: Contracted ARR £44,000; Invoiced ARR £44,000Dec 25: Contracted ARR £44,000; Invoiced ARR £44,000Jan 26: Contracted ARR £44,000; Invoiced ARR £44,000Feb 26: Contracted ARR £44,000; Invoiced ARR £44,000Mar 26: Contracted ARR £44,000; Invoiced ARR £44,000Apr 26: Contracted ARR £0; Invoiced ARR £0

One point per month; the dot and figure at the right end are the latest value. Dashed upright lines mark dated events. Latest (Apr 26): Contracted ARR £0k; Invoiced ARR £0k. Invoiced ARR matches Contracted ARR in every month, so it is drawn dashed over it. Basis: accounting system, facts.arr_monthly:org_005.

Show the figures as a table
MonthContracted ARRInvoiced ARR
Apr 23£19,500£19,500
May 23£19,500£19,500
Jun 23£19,500£19,500
Jul 23£19,500£19,500
Aug 23£19,500£19,500
Sep 23£19,500£19,500
Oct 23£19,500£19,500
Nov 23£19,500£19,500
Dec 23£19,500£19,500
Jan 24£19,500£19,500
Feb 24£19,500£19,500
Mar 24£19,500£19,500
Apr 24£44,000£44,000
May 24£44,000£44,000
Jun 24£44,000£44,000
Jul 24£44,000£44,000
Aug 24£44,000£44,000
Sep 24£44,000£44,000
Oct 24£44,000£44,000
Nov 24£44,000£44,000
Dec 24£44,000£44,000
Jan 25£44,000£44,000
Feb 25£44,000£44,000
Mar 25£44,000£44,000
Apr 25£44,000£44,000
May 25£44,000£44,000
Jun 25£44,000£44,000
Jul 25£44,000£44,000
Aug 25£44,000£44,000
Sep 25£44,000£44,000
Oct 25£44,000£44,000
Nov 25£44,000£44,000
Dec 25£44,000£44,000
Jan 26£44,000£44,000
Feb 26£44,000£44,000
Mar 26£44,000£44,000
Apr 26£0£0
Accountingmade from

Platform usage

Updated 9 Oct 26
Active users · Apr 26
0of 40 included on the tier
Questions asked · Apr 26
0
Connectors configured · Apr 26
5of 8 included on the tier
Active admins · Apr 26
0
Data volume · Apr 26
0.0 GB
Active users and questions · monthlyUpdated 09 Oct 26
CSV
Left axisActive usersLicensed seatsIncluded users (40)Right axisQuestions asked
00201,000402,000May 23Oct 23Mar 24Aug 24Jan 25Jun 25Nov 25Apr 26crm stage staleIncluded users (40)4000Apr 23: Active users 7; Licensed seats 15; Questions asked 121May 23: Active users 10; Licensed seats 15; Questions asked 475Jun 23: Active users 11; Licensed seats 15; Questions asked 576Jul 23: Active users 13; Licensed seats 15; Questions asked 625Aug 23: Active users 13; Licensed seats 15; Questions asked 419Sep 23: Active users 13; Licensed seats 15; Questions asked 663Oct 23: Active users 13; Licensed seats 15; Questions asked 708Nov 23: Active users 13; Licensed seats 15; Questions asked 695Dec 23: Active users 13; Licensed seats 15; Questions asked 470Jan 24: Active users 13; Licensed seats 15; Questions asked 590Feb 24: Active users 13; Licensed seats 15; Questions asked 608Mar 24: Active users 13; Licensed seats 15; Questions asked 664Apr 24: Active users 37; Licensed seats 40; Questions asked 1,678May 24: Active users 37; Licensed seats 40; Questions asked 1,886Jun 24: Active users 37; Licensed seats 40; Questions asked 1,824Jul 24: Active users 37; Licensed seats 40; Questions asked 1,995Aug 24: Active users 37; Licensed seats 40; Questions asked 1,059Sep 24: Active users 37; Licensed seats 40; Questions asked 1,839Oct 24: Active users 37; Licensed seats 40; Questions asked 1,886Nov 24: Active users 37; Licensed seats 40; Questions asked 1,863Dec 24: Active users 37; Licensed seats 40; Questions asked 1,377Jan 25: Active users 37; Licensed seats 40; Questions asked 1,729Feb 25: Active users 37; Licensed seats 40; Questions asked 1,701Mar 25: Active users 37; Licensed seats 40; Questions asked 1,822Apr 25: Active users 37; Licensed seats 40; Questions asked 1,864May 25: Active users 37; Licensed seats 40; Questions asked 1,766Jun 25: Active users 37; Licensed seats 40; Questions asked 1,687Jul 25: Active users 37; Licensed seats 40; Questions asked 1,956Aug 25: Active users 37; Licensed seats 40; Questions asked 1,001Sep 25: Active users 37; Licensed seats 40; Questions asked 1,900Oct 25: Active users 37; Licensed seats 40; Questions asked 1,885Nov 25: Active users 37; Licensed seats 40; Questions asked 1,751Dec 25: Active users 38; Licensed seats 40; Questions asked 1,450Jan 26: Active users 38; Licensed seats 40; Questions asked 1,630Feb 26: Active users 37; Licensed seats 40; Questions asked 1,258Mar 26: Active users 37; Licensed seats 40; Questions asked 975Apr 26: Active users 0; Licensed seats 40; Questions asked 0

Questions asked are read on the right axis, on their own scale, and users on the left: questions run to thousands a month where users run to hundreds. The dotted line is the allowance. Dashed upright lines mark dated events. Latest (Apr 26): Active users 0; Licensed seats 40; Questions asked 0. Basis: product usage, facts.usage_monthly:org_005, signals:org_005.

Show the figures as a table
MonthActive usersLicensed seatsQuestions asked
Apr 23715121
May 231015475
Jun 231115576
Jul 231315625
Aug 231315419
Sep 231315663
Oct 231315708
Nov 231315695
Dec 231315470
Jan 241315590
Feb 241315608
Mar 241315664
Apr 2437401,678
May 2437401,886
Jun 2437401,824
Jul 2437401,995
Aug 2437401,059
Sep 2437401,839
Oct 2437401,886
Nov 2437401,863
Dec 2437401,377
Jan 2537401,729
Feb 2537401,701
Mar 2537401,822
Apr 2537401,864
May 2537401,766
Jun 2537401,687
Jul 2537401,956
Aug 2537401,001
Sep 2537401,900
Oct 2537401,885
Nov 2537401,751
Dec 2538401,450
Jan 2638401,630
Feb 2637401,258
Mar 263740975
Apr 260400
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
CSV
Left axisConnectors configuredActive adminsIncluded connectors (8)Right axisData volume
00.0 GB410.0 GB820.0 GBMay 23Oct 23Mar 24Aug 24Jan 25Jun 25Nov 25Apr 26Included connectors (8)500.0 GBApr 23: Connectors configured 0; Active admins 1; Data volume 0.00 GBMay 23: Connectors configured 1; Active admins 1; Data volume 1.89 GBJun 23: Connectors configured 3; Active admins 1; Data volume 5.76 GBJul 23: Connectors configured 3; Active admins 1; Data volume 5.88 GBAug 23: Connectors configured 3; Active admins 1; Data volume 5.99 GBSep 23: Connectors configured 3; Active admins 1; Data volume 6.10 GBOct 23: Connectors configured 3; Active admins 1; Data volume 6.21 GBNov 23: Connectors configured 3; Active admins 1; Data volume 6.32 GBDec 23: Connectors configured 3; Active admins 1; Data volume 6.43 GBJan 24: Connectors configured 3; Active admins 1; Data volume 6.54 GBFeb 24: Connectors configured 3; Active admins 1; Data volume 6.65 GBMar 24: Connectors configured 3; Active admins 1; Data volume 6.76 GBApr 24: Connectors configured 4; Active admins 1; Data volume 9.16 GBMay 24: Connectors configured 5; Active admins 1; Data volume 11.64 GBJun 24: Connectors configured 5; Active admins 1; Data volume 11.82 GBJul 24: Connectors configured 6; Active admins 1; Data volume 14.41 GBAug 24: Connectors configured 6; Active admins 1; Data volume 14.64 GBSep 24: Connectors configured 6; Active admins 1; Data volume 14.85 GBOct 24: Connectors configured 6; Active admins 1; Data volume 15.08 GBNov 24: Connectors configured 6; Active admins 1; Data volume 15.30 GBDec 24: Connectors configured 6; Active admins 1; Data volume 15.52 GBJan 25: Connectors configured 6; Active admins 1; Data volume 15.75 GBFeb 25: Connectors configured 6; Active admins 1; Data volume 15.95 GBMar 25: Connectors configured 6; Active admins 1; Data volume 16.18 GBApr 25: Connectors configured 6; Active admins 1; Data volume 16.39 GBMay 25: Connectors configured 6; Active admins 1; Data volume 16.62 GBJun 25: Connectors configured 6; Active admins 1; Data volume 16.84 GBJul 25: Connectors configured 6; Active admins 1; Data volume 17.06 GBAug 25: Connectors configured 6; Active admins 1; Data volume 17.29 GBSep 25: Connectors configured 6; Active admins 1; Data volume 17.50 GBOct 25: Connectors configured 6; Active admins 1; Data volume 17.73 GBNov 25: Connectors configured 6; Active admins 1; Data volume 17.95 GBDec 25: Connectors configured 6; Active admins 1; Data volume 18.17 GBJan 26: Connectors configured 6; Active admins 1; Data volume 15.74 GBFeb 26: Connectors configured 5; Active admins 1; Data volume 9.97 GBMar 26: Connectors configured 5; Active admins 1; Data volume 6.39 GBApr 26: Connectors configured 5; Active admins 0; Data volume 0.00 GB

Data volume is read on the right axis, in GB, and connectors and admins on the left, as counts: one scale would flatten the counts. The dotted line is the allowance. Latest (Apr 26): Connectors configured 5; Active admins 0; Data volume 0.0 GB. Basis: product usage, facts.usage_monthly:org_005, signals:org_005.

Show the figures as a table
MonthConnectors configuredActive adminsData volume
Apr 23010.00 GB
May 23111.89 GB
Jun 23315.76 GB
Jul 23315.88 GB
Aug 23315.99 GB
Sep 23316.10 GB
Oct 23316.21 GB
Nov 23316.32 GB
Dec 23316.43 GB
Jan 24316.54 GB
Feb 24316.65 GB
Mar 24316.76 GB
Apr 24419.16 GB
May 245111.64 GB
Jun 245111.82 GB
Jul 246114.41 GB
Aug 246114.64 GB
Sep 246114.85 GB
Oct 246115.08 GB
Nov 246115.30 GB
Dec 246115.52 GB
Jan 256115.75 GB
Feb 256115.95 GB
Mar 256116.18 GB
Apr 256116.39 GB
May 256116.62 GB
Jun 256116.84 GB
Jul 256117.06 GB
Aug 256117.29 GB
Sep 256117.50 GB
Oct 256117.73 GB
Nov 256117.95 GB
Dec 256118.17 GB
Jan 266115.74 GB
Feb 26519.97 GB
Mar 26516.39 GB
Apr 26500.00 GB
Usagemade from

Documents

Updated 9 Oct 26

22 documents in 5 folders; 3 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

DealStageAmountClose
Lornefield Pensions Administration – Win Backlead£50,00029 Jan 2027
CRMmade from

Open tickets

Not yet analysedNo open tickets.
Helpdeskmade from

Activity

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • not yet analysed
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds

Lornefield Pensions Administration's pages are written from 4 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 152 AI summaries of 161 raw things (calls, tickets, emails, news), 4 people (4 with an AI write-up) and 5 staff (0 with an AI write-up), shown on 18 pages.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Web · Usage
made from

BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Brain is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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How to ask

Press Ask Brain in the header. Type a question, or pick one of the examples.

The site itself does not call an AI model; answers in Claude come from the same figures you see here.

What the data covers

DataRecords
Organisations225
People at customers862
BB-Demo staff58
Calls1,995
Email threads3,013
Support tickets1,159
Documents1,218
Deals315
Invoices285
Events49
News items119

Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BB-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Brain is the tool that reads its data.

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