What it says
What this says
As at Fri 9 Oct 2026Master Services Agreement signed 3 Apr 2023 for the Growth tier, 40 users, £44k contracted ARR. It records written non-renewal notice received 2 Feb 2026, effective at term end on 2 Apr 2026. Access to the brain ends then.
What it is: the master agreement between BG-Demo and Lornefield Pensions Administration, effective 3 Apr 2023, signed by Nell Ashcombe and Douglas Baird, Chief Operating Officer. It sets the Growth tier position: "Licensed users | 40" and "Annual recurring revenue (contracted) | £44k".
Commits: invoicing annually in advance in pounds sterling, payable within thirty days. Customer data stays in the Customer's own Snowflake account.
Unusual: the document was created and modified on 2 Feb 2026 and records "written notice of non-renewal was received from the Customer on 2 Feb 2026". Renewal needs both parties to agree.
Not settled: the reason for non-renewal is not stated. Service level figures are not given, only "those for the Growth tier". The order form is not in this document, and the text does not say whether any win-back was attempted.
As found in this document
As at Fri 9 Oct 2026- Date end2 Apr 2026Source: the AI read of this record
- Date signed3 Apr 2023Source: the AI read of this record
- Date start3 Apr 2023Source: the AI read of this record
- Price£44,000Source: the AI read of this record
- InvoicingThe subscription is invoiced annually in advance, in pounds sterling.Source: the AI read of this record
- Payment termsInvoices are payable within thirty days of the invoice date.Source: the AI read of this record
- Service levelsService levels are those for the Growth tier, unless the executed order form states otherwise.Source: the AI read of this record
- Licensed users40Source: the AI read of this record
- Liability caplimited to the fees paid or payable for the subscription year in which the claim arisesSource: the AI read of this record
The document
Body
Lornefield Pensions Administration - Master Services Agreement
Status: Final. Effective date: 3 Apr 2023.
Parties
This agreement is between BG-Demo, a data business based in London ("BG-Demo"), and Lornefield Pensions Administration, of Edinburgh ("the Customer").
Purpose
BG-Demo provides B-Glass: an AI-queryable layer over the Customer's connected systems, built and run inside the Customer's own Snowflake account. The Customer uses it to give scheme-relationship managers one view of trustee calls, member-query tickets and fee invoices.
Order forms
Each subscription and implementation is set out in an order form under this agreement. Where an executed order form states a price, term or service level, the order form prevails over any other document, including any draft, proposal or CRM record.
Current commercial position
| Item | Detail |
|---|---|
| Tier | Growth |
| Licensed users | 40 |
| Annual recurring revenue (contracted) | £44k |
| Term start | 3 Apr 2023 |
| Term end | 2 Apr 2026 |
Fees and payment
Read the whole document (3,425 characters)
- The subscription is invoiced annually in advance, in pounds sterling.
- Invoices are payable within thirty days of the invoice date.
- Accounting records, not CRM figures, are the record of what has been invoiced and paid.
Service levels
Service levels are those for the Growth tier, unless the executed order form states otherwise. Service credits, where they apply, are as set out in the order form and the Growth service description.
Customer data
- Customer data stays within the Customer's own Snowflake account.
- BG-Demo processes it only to provide the services and as the Customer instructs.
- Each party will comply with the data protection law that applies to it.
Confidentiality
Each party will keep the other's confidential information secure, use it only for the purposes of this agreement, and not disclose it except to those who need it and are bound to the same duty, or where the law requires.
Term, renewal and notice
- The agreement continues for as long as any order form is in force.
- A subscription term renews only if both parties agree, and either party may give written notice that it will not renew.
- BG-Demo records that written notice of non-renewal was received from the Customer on 2 Feb 2026, effective at the end of the current term on 2 Apr 2026.
- Until that date the services continue on the existing terms.
After the term
On the end of the term, access to the brain ends. BG-Demo will work with the Customer on an orderly wind-down and on the return or removal of data held within the Customer's Snowflake account, as the Customer directs.
Liability
Neither party excludes liability that cannot lawfully be excluded. Subject to that, each party's total liability under this agreement is limited to the fees paid or payable for the subscription year in which the claim arises.
General
- This agreement and its order forms are the whole agreement between the parties on this subject.
- Changes must be in writing and agreed by both parties.
- This agreement is governed by the law of England and Wales.
Signature
| For BG-Demo | For Lornefield Pensions Administration | |
|---|---|---|
| Name | Nell Ashcombe | Douglas Baird |
| Title | Account Owner | Chief Operating Officer |
| Date | 3 Apr 2023 | 3 Apr 2023 |
Customer success contact at BG-Demo: Daniel Okafor, Customer Success Manager.
Unusual terms
As at Fri 9 Oct 2026- Non-renewal notice recorded 2 Feb 2026
- Renewal only if both parties agree
- Access ends at term end