What was said
What this says
Current to 13 Oct 26Daniel Okafor gave formal notice of the Growth renewal. COO Douglas Baird replied that the group must agree renewals and he could not commit. The renewal was left open while the group review progressed.
Ask: Daniel opened the Growth renewal and wanted Douglas's view on how the team was finding the brain, aiming to agree by 2 Feb 2026.
Customer view: Douglas was candid that the group's agreement was needed and he would not hurry the colleague handling the review. He gave no view on value or price.
Next: Daniel left the renewal open, offered a usage note for the reviewer and Nell Ashcombe's time, and planned to check in again before 2 Feb 2026.
The thread
Updated 9 Oct 26Messages
- Daniel Okafor 2 Jan 2026 16:30Dear Douglas, Further to our exchange earlier today, I'm writing formally to say that Lornefield's Growth subscription, currently £44,000 a year for 40 licensed users, comes up for renewal on 2 Apr 2026. We have opened the renewal on our side, with a view to agreeing it by 2 Feb 2026. I've copied Nell Ashcombe, who owns the Lornefield relationship at BB-Demo. We'd be glad to set out what the team has been using, answer any questions you or the group have, and talk through options. How is the team finding it at the moment? I'd value your view before we put anything on paper. Best wishes, Daniel
- Douglas Baird 7 Jan 2026 17:03Dear Daniel, Thank you for the notice, and for copying Nell. I must be candid. The group's position is that renewals of this kind need its agreement, and I am not in a position to give you an answer, or to make a promise on the group's behalf, at present. I have passed your note to the colleague handling the review and I would not like to hurry that. I appreciate that your timetable is a fixed one, and I would be grateful if you would bear with us. Kind regards, Douglas Baird
- Daniel Okafor 12 Jan 2026 16:02Dear Douglas, Thank you for being so open with me, which I do appreciate. There is no wish on our part to hurry anyone, and I understand that the group needs to take its own view. To keep things simple, I'll leave the renewal open on our side and look to hear from you once the review has progressed. If it would help your colleague, I'm happy to put together a short note on how the brain has been used at Lornefield, and Nell is available to speak with them directly. I'll check in with you again in a couple of weeks, ahead of 2 Feb 2026, just to close the loop. Best wishes, Daniel