What it says
What this says
As at Fri 9 Oct 2026Renewal proposal issued 12 Jan 2026 for the Growth subscription ending 2 Apr 2026. It proposes the same tier, a usage review and a value check, and cites £44k as the contracted annual figure. It states no availability or P1 response terms.
What it is: a BG-Demo renewal proposal from Nell Ashcombe and Daniel Okafor, stored as final. The text is a proposal, not an order form, so it is an open item.
Commits: the renewal is on "the Growth tier, with the licensed users and connectors you have today". Price and term are left to the order form, which "takes precedence over this proposal".
Unusual: it says plainly that "Fewer than one in five of the 40 licensed users are active on an average day", well over a third lower than the previous quarter. It also offers a user-count review before the order form.
Not settled: no service levels, billing terms or discount are stated. The evidence does not show whether an order form followed; the 2 Apr 2026 end date is past as of 9 Oct 2026.
As found in this document
As at Fri 9 Oct 2026- Date end2 Apr 2026Source: the AI read of this record
- Date renewal2 Apr 2026Source: the AI read of this record
- Price£44,000Source: the AI read of this record
- Renewal scopethe Growth tier, with the licensed users and connectors you have todaySource: the AI read of this record
- Price and termThe price and term will be stated in the order form, which sits under your existing agreement and takes precedence over this proposal.Source: the AI read of this record
- Order form timingThe order form follows once we have agreed the user count with you, ahead of 2 Apr 2026.Source: the AI read of this record
The document
Body
Lornefield Pensions Administration - Renewal Proposal
Prepared by Nell Ashcombe, Chief Executive Officer and Co-founder, BG-Demo, with Daniel Okafor, Customer Success Manager. Issued Monday 12 January 2026.
Summary
Your Growth subscription ends on 2 Apr 2026. We propose to renew it on the same tier and to spend the next few weeks making sure the brain is earning its place in your scheme-relationship managers' week. You have been with us since 3 Apr 2023, and as a Year 1 design partner you shaped much of what the brain does for administrators today.
Current position
| Item | Position |
|---|---|
| Tier | Growth |
| Contracted annual recurring revenue | £44k |
| Licensed users | 40 |
| Invoices | None overdue |
| Support | A couple of tickets in the last thirty days, none high priority |
What we see in usage
Read the whole document (2,252 characters)
Fewer than one in five of the 40 licensed users are active on an average day, and that is well over a third lower than the previous quarter. Payments are on time and support is calm, so we do not read this as unhappiness. We read it as a gap between what the brain can do and what people reach for. We would rather say so plainly than wait for you to raise it.
What we propose
- Renewal: the Growth tier, with the licensed users and connectors you have today.
- Usage review: a working session with the scheme-relationship managers, led by Daniel, to find out which questions they still answer by hand across trustee calls, member-query tickets and fee invoices.
- Value check: before the term ends, a one-page summary of the questions asked and the time they saved, so the renewal rests on evidence.
- Licensed users: a review of the user count after the session, so the subscription matches the people who use it.
Commercial terms
The contracted annual figure of £44k is the reference for this renewal. The price and term will be stated in the order form, which sits under your existing agreement and takes precedence over this proposal.
Next steps
- Daniel will contact your team this week to book the usage review.
- Nell will join the session and bring the value summary.
- The order form follows once we have agreed the user count with you, ahead of 2 Apr 2026.
Best, Nell
Unusual terms
As at Fri 9 Oct 2026- Proposal only: order form takes precedence
- User count to be reviewed before order form
- Value check before the term ends