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Harrowden Foods

Watch£58kRenews 5 Jan 27Renewal_open · £58k/yr

AI facts

Current to 14 Oct 26

Harrowden Foods holds a Growth subscription at £50k a year from 5 Jan 2026 to 4 Jan 2027 under the 12 Dec 2025 order form, plus a twenty-user add-on at £8,000 a year signed 17 Jun 2026. Active users rose from 40 in May 2026 to 58 in September 2026, against 60 licensed users. A renewal deal at £58k and an £8,000 planner add-on proposal are open, with calls booked for 12 Oct 2026. The CRM records £58k, a figure no executed document states.

Read from 28 calls · 49 email threads · 12 tickets · 1 news items · 4 deals · 3 people · 16 documents, newest 6 Oct 26

Profile

Updated 9 Oct 26
  • IndustryFood manufacturingSource: CRM company record
  • Websiteharrowden.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityLeicesterSource: CRM company record
  • Size1,600 employeesSource: CRM company record
  • CRM ownerLewis KerrSource: CRM company record · Account Executive · CSM Amara Obi
  • Customer since5 Jan 2026Source: first executed order form ctr_009_01, signed 12 Dec 2025 · Growth tier · In the CRM since 19 Sep 2025
  • TypeCustomerSource: contracts and invoices (signals) · CRM stage customer
  • StateWatchSource: AI assessment · Written 14 Oct 2026

AI opinion

Current to 14 Oct 26

Watch, because the renewal is 88 days away, its price is not yet confirmed in writing, and Rajesh Mistry will judge it on usage by team. Usage is climbing and invoices are paid within terms. The planner add-on could fold into the renewal.

AI · claude-opus-5-5 · 14 Oct 2026

Key facts

Updated 9 Oct 26
  • Contracted ARR£58,000differsSource: executed order form ctr_009_02, 18 Jun 2026 to 4 Jan 2027 · CRM £58,000 · Invoiced run rate £54,405 · As of 9 Oct 2026 · The sources disagree
  • Next renewal5 Jan 2027Basis: order form ctr_009_02 ends 4 Jan 2027 · In 88 days · Renewal price £50,000 (+525%) · list price of the tier on the renewal date (price book); v1 prices and first-term discounts end at renewal
  • Term18 Jun 2026 to 4 Jan 2027Source: order form ctr_009_02 (expansion), signed 17 Jun 2026 · Billed annually · 60 seats, 8 connectors
  • TierGrowthSource: the current order form
  • Open dealRenewal open · £58,000Source: CRM deal Harrowden Foods – Renewal · renewal deal · Expected close 24 Dec 2026 · Owner Lewis Kerr · 1 more open
  • Last contact9 Oct 2026Email: Your Growth subscription renewal: notice and next steps · On 9 Oct 2026
  • Tenanteu-west-1Source: product analytics, reporting since Jan 2026 · 7 connectors configured
  • Licensed seats6058 active users in Sep 2026 · Order form ctr_009_02: 60 seats
Computedmade from

Next step

Current to 14 Oct 26
What
Amara Obi sends Rajesh Mistry one written usage table by team, with questions asked and who asks them, agreed with Lewis Kerr before the 12 Oct 2026 calls. renewal
Who
Amara Obi Amara Obi
When
This week by 9 Oct 2026
Why
Amara Obi sends Rajesh Mistry one written usage table, agreed with Lewis Kerr, before the 12 Oct 2026 calls. He will not discuss the Growth renewal on 5 Jan 2027 or the £8,000 add-on until he has read it.

AI · claude-opus-5-5 · 14 Oct 2026

The story

Current to 14 Oct 26
Watch

Watch: Harrowden Foods' Growth renewal on 5 Jan 2027 is 88 days away with its price unconfirmed in writing. Rajesh Mistry wants written usage proof before any renewal call. Active users and questions are rising, and all invoices are paid within terms.

Watch: Harrowden Foods holds Growth at £50k a year under the 12 Dec 2025 order form to 4 Jan 2027, plus a twenty-user add-on at £8,000 a year. The 5 Jan 2027 renewal is 88 days away, its price unconfirmed.

Active users rose from 40 in May 2026 to 58 in September 2026 against 60 licensed, and questions from 1100 to 1900. One unnamed user asked 19% of questions in the last 90 days; Gemma Holt is champion and Rajesh Mistry signs.

The CRM's £58k appears in no executed document, and a duplicate search ticket is open. On 9 Oct 2026 Rajesh asked for usage in writing before any renewal call.

Amara Obi sends Rajesh a written usage table, agreed with Lewis Kerr, by 9 Oct 2026, before the 12 Oct 2026 calls. Owen Tallis and Lewis confirm the renewal price in writing by 12 Oct 2026.

AI · claude-opus-5-5 · 14 Oct 2026

ARR journey

Updated 9 Oct 26
Updated 09 Oct 26
CSV
Contracted ARRInvoiced ARR
£0k£30k£60kJan 26Mar 26May 26Jul 26Sep 26newexpansion£58k£54kJan 26: Contracted ARR £50,000; Invoiced ARR £50,000Feb 26: Contracted ARR £50,000; Invoiced ARR £50,000Mar 26: Contracted ARR £50,000; Invoiced ARR £50,000Apr 26: Contracted ARR £50,000; Invoiced ARR £50,000May 26: Contracted ARR £50,000; Invoiced ARR £50,000Jun 26: Contracted ARR £58,000; Invoiced ARR £54,405Jul 26: Contracted ARR £58,000; Invoiced ARR £54,405Aug 26: Contracted ARR £58,000; Invoiced ARR £54,405Sep 26: Contracted ARR £58,000; Invoiced ARR £54,405

One point per month; the dot and figure at the right end are the latest value. Dashed upright lines mark dated events. Latest (Sep 26): Contracted ARR £58k; Invoiced ARR £54k. Basis: accounting system, facts.arr_monthly:org_009.

Show the figures as a table
MonthContracted ARRInvoiced ARR
Jan 26£50,000£50,000
Feb 26£50,000£50,000
Mar 26£50,000£50,000
Apr 26£50,000£50,000
May 26£50,000£50,000
Jun 26£58,000£54,405
Jul 26£58,000£54,405
Aug 26£58,000£54,405
Sep 26£58,000£54,405
Accountingmade from

Platform usage

Updated 9 Oct 26
Active users · Sep 26
58up 10 vs 3 months earlierof 40 included on the tier
Questions asked · Sep 26
1,900up 600 vs 3 months earlier
Connectors configured · Sep 26
7level vs 3 months earlierof 8 included on the tier
Active admins · Sep 26
2level vs 3 months earlier
Data volume · Sep 26
84.0 GBup 4.4 GB vs 3 months earlier
Active users and questions · monthlyUpdated 09 Oct 26
CSV
Left axisActive usersLicensed seatsIncluded users (40)Right axisQuestions asked
00301,000602,000Jan 26Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26Included users (40)60581,900Jan 26: Active users 12; Licensed seats 40; Questions asked 300Feb 26: Active users 19; Licensed seats 40; Questions asked 500Mar 26: Active users 26; Licensed seats 40; Questions asked 700Apr 26: Active users 33; Licensed seats 40; Questions asked 900May 26: Active users 40; Licensed seats 40; Questions asked 1,100Jun 26: Active users 48; Licensed seats 60; Questions asked 1,300Jul 26: Active users 55; Licensed seats 60; Questions asked 1,500Aug 26: Active users 56; Licensed seats 60; Questions asked 1,700Sep 26: Active users 58; Licensed seats 60; Questions asked 1,900

Questions asked are read on the right axis, on their own scale, and users on the left: questions run to thousands a month where users run to hundreds. The dotted line is the allowance. Dashed upright lines mark dated events. Latest (Sep 26): Active users 58; Licensed seats 60; Questions asked 1,900. Basis: product usage, facts.usage_monthly:org_009, signals:org_009.

Show the figures as a table
MonthActive usersLicensed seatsQuestions asked
Jan 261240300
Feb 261940500
Mar 262640700
Apr 263340900
May 2640401,100
Jun 2648601,300
Jul 2655601,500
Aug 2656601,700
Sep 2658601,900
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
CSV
Left axisConnectors configuredActive adminsIncluded connectors (8)Right axisData volume
00 GB450 GB8100 GBJan 26Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26Included connectors (8)784 GB2Jan 26: Connectors configured 4; Active admins 2; Data volume 38.93 GBFeb 26: Connectors configured 6; Active admins 2; Data volume 63.29 GBMar 26: Connectors configured 6; Active admins 2; Data volume 64.55 GBApr 26: Connectors configured 6; Active admins 2; Data volume 65.77 GBMay 26: Connectors configured 6; Active admins 2; Data volume 67.04 GBJun 26: Connectors configured 7; Active admins 2; Data volume 79.63 GBJul 26: Connectors configured 7; Active admins 2; Data volume 81.11 GBAug 26: Connectors configured 7; Active admins 2; Data volume 82.58 GBSep 26: Connectors configured 7; Active admins 2; Data volume 84.00 GB

Data volume is read on the right axis, in GB, and connectors and admins on the left, as counts: one scale would flatten the counts. The dotted line is the allowance. Latest (Sep 26): Connectors configured 7; Active admins 2; Data volume 84.0 GB. Basis: product usage, facts.usage_monthly:org_009, signals:org_009.

Show the figures as a table
MonthConnectors configuredActive adminsData volume
Jan 264238.93 GB
Feb 266263.29 GB
Mar 266264.55 GB
Apr 266265.77 GB
May 266267.04 GB
Jun 267279.63 GB
Jul 267281.11 GB
Aug 267282.58 GB
Sep 267284.00 GB

Documents

Updated 9 Oct 26

16 documents in 6 folders; 3 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

DealStageAmountClose
Harrowden Foods – Renewalrenewal_open£58,00024 Dec 2026
Harrowden Foods – Expansionproposal£8,00030 Oct 2026

Open tickets

Helpdeskmade from

Activity

Contacts

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • not yet analysed
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds

Harrowden Foods' pages are written from 6 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 106 AI summaries of 113 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 5 staff (0 with an AI write-up), shown on 13 pages. 2 AI records in this trail are not yet analysed.

The trail as a list (block, record, entity, raw row)
  • Activity page block
  • AI opinion page block
    • Harrowden Foods on watch AI record
      • Harrowden Foods – New entity
        • Harrowden Foods entity
          • accounting/customers.csv org_009 raw row
          • crm/companies.csv org_009 raw row
          • product_analytics/tenants.csv org_009 raw row
        • contracts/order_form_lines.csv ctr_009_01:1 raw row
        • contracts/order_form_lines.csv ctr_009_01:2 raw row
        • contracts/order_forms.csv ctr_009_01 raw row
        • crm/deal_line_items.csv deal_009_01:1 raw row
        • crm/deal_line_items.csv deal_009_01:2 raw row
        • +7 more
      • Harrowden Foods – Expansion entity
        • Harrowden Foods entity
          • accounting/customers.csv org_009 raw row
          • crm/companies.csv org_009 raw row
          • product_analytics/tenants.csv org_009 raw row
        • contracts/order_form_lines.csv ctr_009_02:1 raw row
        • contracts/order_forms.csv ctr_009_02 raw row
        • crm/deal_line_items.csv deal_009_02:1 raw row
        • crm/deal_stage_history.csv deal_009_02:1 raw row
        • crm/deal_stage_history.csv deal_009_02:2 raw row
        • +3 more
      • Harrowden Foods – Expansion entity
        • Harrowden Foods entity
          • accounting/customers.csv org_009 raw row
          • crm/companies.csv org_009 raw row
          • product_analytics/tenants.csv org_009 raw row
        • crm/deal_stage_history.csv deal_009_03:1 raw row
        • crm/deal_stage_history.csv deal_009_03:2 raw row
        • crm/deals.csv deal_009_03 raw row
      • Harrowden Foods – Renewal entity
        • Harrowden Foods entity
          • accounting/customers.csv org_009 raw row
          • crm/companies.csv org_009 raw row
          • product_analytics/tenants.csv org_009 raw row
        • crm/deal_line_items.csv deal_009_04:1 raw row
        • crm/deal_line_items.csv deal_009_04:2 raw row
        • crm/deal_stage_history.csv deal_009_04:1 raw row
        • crm/deals.csv deal_009_04 raw row
      • Harrowden Foods contract roll-up AI record
      • INV-009-0001 entity
        • Harrowden Foods entity
          • accounting/customers.csv org_009 raw row
          • crm/companies.csv org_009 raw row
          • product_analytics/tenants.csv org_009 raw row
        • accounting/invoice_lines.csv inv_009_001:1 raw row
        • accounting/invoices.csv inv_009_001 raw row
        • accounting/payments.csv pay_009_001 raw row
      • +87 more
  • ARR journey page block
    • facts.arr_monthly:org_009 facts table
      • Harrowden Foods – New entity
        • Harrowden Foods entity
          • accounting/customers.csv org_009 raw row
          • crm/companies.csv org_009 raw row
          • product_analytics/tenants.csv org_009 raw row
        • contracts/order_form_lines.csv ctr_009_01:1 raw row
        • contracts/order_form_lines.csv ctr_009_01:2 raw row
        • contracts/order_forms.csv ctr_009_01 raw row
        • crm/deal_line_items.csv deal_009_01:1 raw row
        • crm/deal_line_items.csv deal_009_01:2 raw row
        • +7 more
      • Harrowden Foods – Expansion entity
        • Harrowden Foods entity
          • accounting/customers.csv org_009 raw row
          • crm/companies.csv org_009 raw row
          • product_analytics/tenants.csv org_009 raw row
        • contracts/order_form_lines.csv ctr_009_02:1 raw row
        • contracts/order_forms.csv ctr_009_02 raw row
        • crm/deal_line_items.csv deal_009_02:1 raw row
        • crm/deal_stage_history.csv deal_009_02:1 raw row
        • crm/deal_stage_history.csv deal_009_02:2 raw row
        • +3 more
      • Harrowden Foods – Expansion entity
        • Harrowden Foods entity
          • accounting/customers.csv org_009 raw row
          • crm/companies.csv org_009 raw row
          • product_analytics/tenants.csv org_009 raw row
        • crm/deal_stage_history.csv deal_009_03:1 raw row
        • crm/deal_stage_history.csv deal_009_03:2 raw row
        • crm/deals.csv deal_009_03 raw row
      • Harrowden Foods – Renewal entity
        • Harrowden Foods entity
          • accounting/customers.csv org_009 raw row
          • crm/companies.csv org_009 raw row
          • product_analytics/tenants.csv org_009 raw row
        • crm/deal_line_items.csv deal_009_04:1 raw row
        • crm/deal_line_items.csv deal_009_04:2 raw row
        • crm/deal_stage_history.csv deal_009_04:1 raw row
        • crm/deals.csv deal_009_04 raw row
      • INV-009-0001 entity
        • Harrowden Foods entity
          • accounting/customers.csv org_009 raw row
          • crm/companies.csv org_009 raw row
          • product_analytics/tenants.csv org_009 raw row
        • accounting/invoice_lines.csv inv_009_001:1 raw row
        • accounting/invoices.csv inv_009_001 raw row
        • accounting/payments.csv pay_009_001 raw row
      • INV-009-0002 entity
        • Harrowden Foods entity
          • accounting/customers.csv org_009 raw row
          • crm/companies.csv org_009 raw row
          • product_analytics/tenants.csv org_009 raw row
        • accounting/invoice_lines.csv inv_009_002:1 raw row
        • accounting/invoices.csv inv_009_002 raw row
        • accounting/payments.csv pay_009_002 raw row
      • +1 more
  • AI facts page block
    • Harrowden Foods on watch AI record
      • Harrowden Foods – New entity
        • Harrowden Foods entity
          • accounting/customers.csv org_009 raw row
          • crm/companies.csv org_009 raw row
          • product_analytics/tenants.csv org_009 raw row
        • contracts/order_form_lines.csv ctr_009_01:1 raw row
        • contracts/order_form_lines.csv ctr_009_01:2 raw row
        • contracts/order_forms.csv ctr_009_01 raw row
        • crm/deal_line_items.csv deal_009_01:1 raw row
        • crm/deal_line_items.csv deal_009_01:2 raw row
        • +7 more
      • Harrowden Foods – Expansion entity
        • Harrowden Foods entity
          • accounting/customers.csv org_009 raw row
          • crm/companies.csv org_009 raw row
          • product_analytics/tenants.csv org_009 raw row
        • contracts/order_form_lines.csv ctr_009_02:1 raw row
        • contracts/order_forms.csv ctr_009_02 raw row
        • crm/deal_line_items.csv deal_009_02:1 raw row
        • crm/deal_stage_history.csv deal_009_02:1 raw row
        • crm/deal_stage_history.csv deal_009_02:2 raw row
        • +3 more
      • Harrowden Foods – Expansion entity
        • Harrowden Foods entity
          • accounting/customers.csv org_009 raw row
          • crm/companies.csv org_009 raw row
          • product_analytics/tenants.csv org_009 raw row
        • crm/deal_stage_history.csv deal_009_03:1 raw row
        • crm/deal_stage_history.csv deal_009_03:2 raw row
        • crm/deals.csv deal_009_03 raw row
      • Harrowden Foods – Renewal entity
        • Harrowden Foods entity
          • accounting/customers.csv org_009 raw row
          • crm/companies.csv org_009 raw row
          • product_analytics/tenants.csv org_009 raw row
        • crm/deal_line_items.csv deal_009_04:1 raw row
        • crm/deal_line_items.csv deal_009_04:2 raw row
        • crm/deal_stage_history.csv deal_009_04:1 raw row
        • crm/deals.csv deal_009_04 raw row
      • Harrowden Foods contract roll-up AI record
      • INV-009-0001 entity
        • Harrowden Foods entity
          • accounting/customers.csv org_009 raw row
          • crm/companies.csv org_009 raw row
          • product_analytics/tenants.csv org_009 raw row
        • accounting/invoice_lines.csv inv_009_001:1 raw row
        • accounting/invoices.csv inv_009_001 raw row
        • accounting/payments.csv pay_009_001 raw row
      • +87 more
  • Contacts page block
    • Gemma Holt entity
      • Harrowden Foods entity
        • accounting/customers.csv org_009 raw row
        • crm/companies.csv org_009 raw row
        • product_analytics/tenants.csv org_009 raw row
      • crm/contacts.csv per_0901:org_009 raw row
      • product_analytics/users.csv usr_009_001 raw row
    • Rajesh Mistry entity
      • Harrowden Foods entity
        • accounting/customers.csv org_009 raw row
        • crm/companies.csv org_009 raw row
        • product_analytics/tenants.csv org_009 raw row
      • crm/contacts.csv per_0902:org_009 raw row
      • product_analytics/users.csv usr_009_003 raw row
    • Kelly Sharpe entity
      • Harrowden Foods entity
        • accounting/customers.csv org_009 raw row
        • crm/companies.csv org_009 raw row
        • product_analytics/tenants.csv org_009 raw row
      • crm/contacts.csv per_0903:org_009 raw row
      • product_analytics/users.csv usr_009_002 raw row
  • Open deals page block
    • Harrowden Foods – Expansion entity
      • Harrowden Foods entity
        • accounting/customers.csv org_009 raw row
        • crm/companies.csv org_009 raw row
        • product_analytics/tenants.csv org_009 raw row
      • crm/deal_stage_history.csv deal_009_03:1 raw row
      • crm/deal_stage_history.csv deal_009_03:2 raw row
      • crm/deals.csv deal_009_03 raw row
    • Harrowden Foods – Renewal entity
      • Harrowden Foods entity
        • accounting/customers.csv org_009 raw row
        • crm/companies.csv org_009 raw row
        • product_analytics/tenants.csv org_009 raw row
      • crm/deal_line_items.csv deal_009_04:1 raw row
      • crm/deal_line_items.csv deal_009_04:2 raw row
      • crm/deal_stage_history.csv deal_009_04:1 raw row
      • crm/deals.csv deal_009_04 raw row
  • Documents page block
  • hero page block
    • Key facts page block
      • Evidence trail page block
        • The story page block
          • Next step page block
            • Open tickets page block
              • Profile page block
                • Sources page block
                  • Platform usage page block
                    Computedmade from
                    Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Web · Usage

                    BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

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                    Calls1,995
                    Email threads3,013
                    Support tickets1,159
                    Documents1,218
                    Deals315
                    Invoices285
                    Events49
                    News items119

                    Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

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