Harrowden Foods - QBR
Documentfinal Harrowden Foods · QBR deck · final · 1 Jun 2026
BG-Demo's first quarterly review deck for Harrowden Foods, dated 1 Jun 2026. Ten daily active users against 40 licences, one ticket, no overdue invoices. Contract end 4 Jan 2027 at £50k contracted annual recurring revenue.
What it says
What this says
As at Fri 9 Oct 2026BG-Demo's first quarterly review deck for Harrowden Foods, dated 1 Jun 2026. Ten daily active users against 40 licences, one ticket, no overdue invoices. Contract end 4 Jan 2027 at £50k contracted annual recurring revenue.
What it is: a BG-Demo customer deck prepared by Amara Obi, Customer Success Manager, for the first QBR on 1 Jun 2026. It is marked final, version one.
Says: "Average daily active users over the last month: ten" against 40 licensed users, with active users "up by well over half" on the prior quarter. Support is quiet: one ticket, none high priority, no overdue invoices.
Commits: nothing new. It restates the contract end of 4 Jan 2027 and £50k contracted annual recurring revenue, and sets next steps for Amara, Lewis Kerr and the customer.
Not settled: question volumes, who asks them and records indexed over time are not shown. No value case exists yet, and the renewal price is not discussed. It is a review deck, not a contract, so the order form decides terms.
As found in this document
As at Fri 9 Oct 2026- Date end4 Jan 2027Source: the AI read of this record
Body
Harrowden Foods - QBR
Quarterly business review, Growth tier
Prepared by Amara Obi, Customer Success Manager, BG-Demo
Account owner: Lewis Kerr
Review date: Monday 1 June 2026
Status: Final, version one
1. Why we are here
This is our first quarterly review together, so I want to be clear about where I am starting from. I took over the day-to-day relationship recently and I have not been part of the account since it began. Everything in this pack comes from the usage and ticket records, plus the contract, rather than from memory.
Three questions for the session:
- What does good look like for Harrowden Foods this quarter?
- Is the brain being used by the people who need it?
- Who else should have access?
2. The account at a glance
| Item | Position |
|---|---|
| Customer | Harrowden Foods, Leicester |
| Industry | Food manufacturing |
| Tier | Growth |
| Customer since | 5 Jan 2026 |
| Contract end | 4 Jan 2027 |
| Contracted annual recurring revenue | £50k |
| Licensed users | 40 |
| BG-Demo account owner | Lewis Kerr |
| BG-Demo Customer Success Manager | Amara Obi |
Read the whole document (5,425 characters)
Harrowden Foods makes own-label chilled ready meals and bakery for UK supermarkets from two sites. The brain was bought so that commercial insights and customer service can see retailer accounts, service-level complaints and orders together, in one place.
3. Usage: here's what the numbers say
- Average daily active users over the last month: ten.
- Licensed users: 40.
- Active users are up by well over half compared with the prior quarter.
The direction is the good news. More people are opening the brain than a quarter ago, which is what we want from an account that is still settling in after go-live.
The level is the opportunity. Ten active people against 40 licences means a large part of the Growth user allowance is not yet in use. That is headroom, not a problem, but it is also the main thing standing between this account and the full value of what it has bought.
What this pack does not show: the number of questions asked, who is asking them, and records indexed over time. I would like to bring those into the next review so we can see whether use is spread across commercial insights and customer service, or concentrated in a few people.
4. Value: what the brain is for here
The reason Harrowden Foods bought was to stop reconciling retailer accounts, complaints and orders by hand. The test of value is simple: when a retailer raises a service-level complaint, can someone in customer service and someone in commercial insights see the same picture in one question?
I would like to leave this session with:
- Two or three concrete questions each team asks most often, in their own words.
- A view from the customer on where the brain has already saved time.
- A named person in each team who can tell us when an answer looks wrong or out of date.
With those in hand we can write a plain value case for the renewal, rather than leaving it to usage charts alone.
5. Support and service health
| Measure | Last month |
|---|---|
| Tickets raised | One |
| High priority tickets | None |
| Overdue invoices | None |
Support has been quiet. One ticket in the last month and none at high priority is consistent with a stable set-up. I would still like to confirm with the team that quiet means things are working, rather than that people have stopped trying. With usage rising, I think it is the former, but I would rather ask than assume.
Accounts are in good order. There are no overdue invoices.
6. What is working
- Active use is growing quarter on quarter.
- Very little friction: one ticket and nothing urgent.
- Invoices are being paid without chasing.
- Two sites, two teams and one shared view of retailer accounts is a clear and sensible reason for the brain to exist.
7. What I would like to improve
| Area | Observation | Proposed action |
|---|---|---|
| Adoption | Ten daily active users against 40 licences | Agree which roles at both sites should have access |
| Spread | Not yet clear who asks the most questions | Review question volumes by person at the next QBR |
| Dashboards | The Growth tier includes the dashboards builder | Ask whether either team wants a retailer complaints view built |
| Key people | One champion on each side would help | Name a lead in commercial insights and one in customer service |
8. Next steps
| Action | Owner | When |
|---|---|---|
| Share the usage view by team with Harrowden Foods | Amara Obi | This week |
| Confirm which roles need access and which licences to assign | Harrowden Foods, with Amara Obi | Within the next fortnight |
| Walk through the dashboards builder with both teams | Amara Obi | Next month |
| Review commercial position ahead of renewal with the account owner | Lewis Kerr and Amara Obi | Well before the contract end of 4 Jan 2027 |
| Put the next QBR in the diary | Amara Obi | Next quarter |
9. Renewal outlook
The contract runs to 4 Jan 2027 at a contracted annual recurring revenue of £50k. There is plenty of time, and nothing in the usage or support records suggests concern. The best preparation is to close the gap between licences and active users, and to have a clear value story in the customer's own words.
I will not let a usage question go unmentioned at any review, so expect the same numbers, honestly laid out, at the next one.
Best, Amara