Who they are
Insight
Current to 14 Oct 26Karin is Lindqvarn Retail's day-to-day champion and platform admin. She backs the brain but needs store examples for leadership. Her platform user shows as deactivated on 2026-09-04, after usage fell on the 1 Sep 2026 check-in.
Role: Head of Customer Insight and CRM champion, based in Stockholm. She is the main contact for check-ins, tickets and the expansion order form, and holds a platform admin account.
Influence: she shapes adoption and brings the finance director, Mats Eklund, into value reviews. He is the one who decides price, and he will agree nothing on a call. Karin has asked for store examples ahead of the 1 Jun 2027 renewal.
Watch: her platform user is deactivated as of 2026-09-04, and the evidence does not show why. Usage fell sharply by the 1 Sep 2026 check-in, and she raised row-level access controls as a governance blocker on 14 Jul 2026.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Lindqvarn Retail | Head of Customer Insight | champion | karin.sjoberg@lindqvarn.example |
Activity
- 1 Sep 2026callLindqvarn Retail / BG-Demo – Check In
- 12 Aug 2026ticketCustomer service data not syncing correctly
- 14 Jul 2026ticketFeature request: row-level access controls
- 25 Jun 2026callLindqvarn Retail / BG-Demo – Check In
- 15 Jun 2026ticketDuplicate customer records in the brain
- 11 Jun 2026eventBG-Demo Customer Day London
+91
- 6 Jun 2026email_threadInvitation: BG-Demo Customer Day London
- 21 May 2026email_threadFollow-up from our QBR
+1
- 20 May 2026callLindqvarn Retail / BG-Demo – Qbr
+1
- 15 May 2026email_threadQuarterly review scheduling
- 5 May 2026callLindqvarn Retail / BG-Demo – Check In
- 30 Apr 2026email_threadTime for a check-in
- 27 Apr 2026ticketHow can we segment customer data by store location?
- 16 Apr 2026callLindqvarn Retail / BG-Demo – Renewal
+2
- 9 Apr 2026ticketBug: Segment filters not applying correctly
- 23 Mar 2026callLindqvarn Retail / BG-Demo – Renewal
+2
- 6 Mar 2026ticketDashboard queries running slowly
- 2 Mar 2026dealLindqvarn Retail – Renewal
- 27 Feb 2026email_threadCheck-in notes
- 26 Feb 2026callLindqvarn Retail / BG-Demo – Check In
- 24 Feb 2026email_threadScheduling a check-in
- 2 Feb 2026email_threadNext steps on the expansion order form
+2
- 30 Jan 2026callLindqvarn Retail / BG-Demo – Negotiation
+2
- 15 Jan 2026eventBG-Demo webinar
+35
- 18 Dec 2025email_threadFollowing up on the proposal
- 16 Dec 2025callLindqvarn Retail / BG-Demo – Proposal
- 9 Dec 2025email_threadScheduling the proposal walkthrough
- 1 Dec 2025dealLindqvarn Retail – Expansion
- 18 Nov 2025email_threadFollow-up from our quarterly review
+2
- 17 Nov 2025callLindqvarn Retail / BG-Demo – Qbr
+2
- 10 Nov 2025email_threadQuarterly review: finding a slot
- 20 Oct 2025callLindqvarn Retail / BG-Demo – Check In
- 13 Oct 2025email_threadSupport follow-up on your recent ticket
- 10 Oct 2025ticketDuplicate records in customer data
- 11 Sep 2025ticketStore feedback dashboard training
- 13 Aug 2025ticketCustomer service connector down - no new data loading
- 12 Aug 2025ticketDashboard filter not saving preference
- 7 Aug 2025callLindqvarn Retail / BG-Demo – Onboarding
- 24 Jul 2025callLindqvarn Retail / BG-Demo – Onboarding
- 10 Jul 2025callLindqvarn Retail / BG-Demo – Onboarding
- 23 Jun 2025callLindqvarn Retail / BG-Demo – Onboarding
- 12 Jun 2025callLindqvarn Retail / BG-Demo – Onboarding
- 6 Jun 2025callLindqvarn Retail / BG-Demo – Kickoff
+2
- 23 Apr 2025email_threadProposal and next steps after negotiation call
+2
- 23 Apr 2025callLindqvarn Retail / BG-Demo – Negotiation
+2
- 24 Mar 2025callLindqvarn Retail / BG-Demo – Proposal
- 6 Mar 2025email_threadFollow-up from Thursday's demo
+1
- 5 Mar 2025callLindqvarn Retail / BG-Demo – Demo
+1
- 3 Mar 2025email_threadBooking the next demo session
- 20 Feb 2025email_threadFollow-up after the demo
+1
- 19 Feb 2025callLindqvarn Retail / BG-Demo – Demo
+1
- 14 Feb 2025email_threadScheduling the demo
- 20 Jan 2025email_threadFollowing up on our discovery call
- 20 Jan 2025callLindqvarn Retail / BG-Demo – Discovery
- 17 Dec 2024dealLindqvarn Retail – New