Lindqvarn Retail / BB-Demo – Proposal
Callcompleted
Lindqvarn Retail · 2025-12-16 12:15
On 16 Dec 2025 Tom Ashdown walked Lindqvarn Retail through a £1,216 expansion on the existing subscription. Mats Eklund called it small but wants to know what changes next year's cost and agreed nothing on the call.
What was said
What this says
Current to 13 Oct 26On 16 Dec 2025 Tom Ashdown walked Lindqvarn Retail through a £1,216 expansion on the existing subscription. Mats Eklund called it small but wants to know what changes next year's cost and agreed nothing on the call.
What happened: Tom presented an expansion on the existing Enterprise subscription, same terms and order form. The deal total on the proposal is £1,216, against the £99k annual subscription.
Customer view: Karin Sjöberg supports it because stores want to ask their own questions and usage has grown. Mats Eklund asked whether it repeats every year and said he needs to know what changes the cost next year.
Commercial: Tom has pencilled 9 Feb 2026 as the expected close and promised a written proposal with the figure, scope and effect on the term. The evidence does not show whether the amount is one-off or recurring, or whether it closed.
Watch: Mats will review it against the store investment plan after the new year. Two small how-to tickets were closed quickly.
Themes
Current to 9 Oct 26Theme
Small expansion proposal review
Importance
upsell
Sentiment
neutral
Voice
decision-maker
Who was there
BB-Demo
CRMmade from
Them
CRMmade from
Follow-up
Next steps
Current to 9 Oct 26- Tom Ashdown sends the written proposal within days with the amount, scope and effect on the term.
- Karin Sjöberg sends Mats Eklund the list of manual reports that stopped.
- Mats Eklund reviews the proposal after the new year, with the close pencilled for 9 Feb 2026.
Risks
Current to 9 Oct 26- Mats Eklund has agreed nothing and needs to know what changes the cost next year.
- Whether the amount repeats each year is not yet set out, which could complicate the renewal conversation.
Opportunities
Current to 9 Oct 26- Karin Sjöberg backs the expansion because stores want to ask their own questions about their customers.
- A small, clearly scoped add-on on the existing order form keeps the account growing between renewals.
Transcript
Tom Ashdown NoneHello, Karin. Hello, Mats. Can you hear me? I've got a bit of an echo on my side, so tell me if it's the same for you.
Karin Sjöberg NoneHello, Tom. No echo here, you sound fine. How are you? Mats is joining in a moment, I see him in the lobby.- Tom Ashdown NoneI'm well, thanks. Getting towards the end of the year, so everyone's dashing about. How's it been your end, with the Christmas rush in the stores?
- Karin Sjöberg NoneIt is very busy. Everyone sells candles and blankets, it seems. But the insight team is calm, which is a good sign, I think.
Mats Eklund NoneHello. I have the agenda you sent. A proposal for the expansion, and then the timing. Is that right?- Tom Ashdown NoneThat's it exactly, Mats. Thanks for joining. So, I'll keep it simple, because it's a small piece. You're on Enterprise, a hundred and fifty users, and what we've talked about is a modest expansion on top of that. I've got the proposal in front of me, and I'll walk you through it and then you tell me what's missing.
- Karin Sjöberg NoneYes, please. Perhaps first remind us why we discussed it. I have it in my notes, but I want Mats to hear it from you.
- Tom Ashdown NoneSure. When Marcus and I last spoke with you, you were saying the stores were asking for a bit more than the first set-up covered, and you wanted it sorted in a way that didn't mean opening a whole new contract. So this is the expansion on the existing subscription, same terms, same order form, just the extra piece.
- Mats Eklund NoneWhat is the amount?
- Tom Ashdown NoneThe deal total on the proposal is £1,216. I'd want to confirm that in writing before you rely on it, because I don't like quoting from memory, but that's what's on the page in front of me. It's a small number against the £99,000 you pay each year for the subscription.
- Mats Eklund NoneIt is small. Is it a one-off, or does it repeat every year?
- Tom Ashdown NoneGood question, and it's the right one to ask. I'll set that out in the written proposal so there's no doubt, how much is one-off and what, if anything, carries into the renewal. I don't want to say it wrong on a call.
- Mats Eklund NoneYes. Please put it clearly. I need to know what changes the cost next year.
- Karin Sjöberg NoneMay I add, Mats, the reason I support this is that the usage has grown a lot since the summer. We are now at about forty people active on an ordinary day, and the stores want to ask their own questions about their customers. This expansion helps us to do that without a lot of extra work.
- Mats Eklund NoneWhat is the return?
- Karin Sjöberg NoneFor this piece, I think it is mostly about avoiding the manual reports. Linnea made a list of them, and several of them stopped completely. I can send you the list if that helps.
- Mats Eklund NoneSend me the list. And the numbers first, before the meeting, please.
- Karin Sjöberg NoneOf course. I will send it tomorrow.
- Tom Ashdown NoneBrilliant. And on our side, I'll get you the written proposal in the next few days, with the figure, the scope and what it means for the term. Then Mats has it all in one place.
- Karin Sjöberg NoneTom, one question about the tickets. We had two in the last weeks, both small. Will they be affected by this expansion?
- Tom Ashdown NoneNo, they shouldn't be. Marcus tells me both were quick how-to type questions and they were closed. I'm not a support person, so I'd ask Marcus to confirm if you want chapter and verse, but nothing there holds this up.
- Karin Sjöberg NoneOkay. That is what I thought. We were happy with the speed.
- Mats Eklund NoneNow timing. I see you have an expected close in February.
- Tom Ashdown NoneYes, I've pencilled 9 Feb 2026. That's not a deadline from us, it's just where the proposal sits at the moment. If you need longer, or you want it sooner, tell me and I'll move it. There's no pressure.
- Mats Eklund NoneFebruary is acceptable. I will review it against the store investment plan after the new year. I do not agree anything on this call.
- Tom Ashdown NoneUnderstood, and I wouldn't ask you to. No drama. You look at it, we talk again in the new year, and if it's a yes it's a yes.
- Karin Sjöberg NoneLet us think about it together, Mats, after you have the document. I can bring what the stores say.
- Mats Eklund NoneGood. That is helpful.
- Tom Ashdown NoneRight. So, let me play it back. I send the written proposal this week with the amount, the scope and the effect on the term. Karin sends Mats the list of manual reports that stopped. Mats reviews after the new year, and we aim at the February date, give or take. Does that sound right?
- Karin Sjöberg NoneYes, that is right.
- Mats Eklund NoneYes.
- Tom Ashdown NoneLovely. Thanks, both. Have a good Christmas, and I'll be in touch. Cheers.
- Karin Sjöberg NoneThank you, Tom. Happy holidays.
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