Mats Eklund
Person
Lindqvarn Retail · Economic buyer
Chief Financial Officer and economic buyer at Lindqvarn Retail. He holds the signature, agrees nothing on a call and wants written numbers and a measured return before any price or renewal decision.
Who they are
Insight
As at Fri 9 Oct 2026Chief Financial Officer and economic buyer at Lindqvarn Retail. He holds the signature, agrees nothing on a call and wants written numbers and a measured return before any price or renewal decision.
Role: Chief Financial Officer at Lindqvarn Retail and the CRM economic buyer, based in Stockholm. He is a platform user, not an admin, and asks about 6% of the organisation's questions.
Influence: He decides price and signature. In the 1 May 2026 thread he held the renewal order form until he saw a split of £114k against £103k and next year's cost.
Watch: He wants the return in numbers, not stories, and repeatedly says he will not agree a price on a call. The Enterprise term ran to 31 May 2026, and the evidence does not show the renewal outcome.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Lindqvarn Retail | Chief Financial Officer | Economic buyer | mats.eklund@lindqvarn.example |
Activity
- Upcoming
- 15 Oct 2026upcoming callLindqvarn Retail / BG-Demo – Check In
- Held
- 21 May 2026email threadFollow-up from our QBR
+1 - 20 May 2026callLindqvarn Retail / BG-Demo – QBR+1
- 1 May 2026email threadRenewal order form for signature
- 16 Apr 2026callLindqvarn Retail / BG-Demo – Renewal+2
- 14 Apr 2026email threadRenewal call and recent tickets
- 23 Mar 2026callLindqvarn Retail / BG-Demo – Renewal+2
- 16 Mar 2026email threadScheduling the renewal conversation
- 2 Mar 2026email threadRenewal notice: Lindqvarn Retail
- 5 Feb 2026email threadOrder form for signature
- 2 Feb 2026email threadNext steps on the expansion order form
+2 - 30 Jan 2026callLindqvarn Retail / BG-Demo – Negotiation+2
- 18 Dec 2025email threadFollowing up on the proposal
- 16 Dec 2025callLindqvarn Retail / BG-Demo – Proposal
- 18 Nov 2025email threadFollow-up from our quarterly review+2
- 17 Nov 2025callLindqvarn Retail / BG-Demo – QBR+2
- 21 May 2025email threadOrder form for signature
- 23 Apr 2025email threadProposal and next steps after negotiation call+2
- 23 Apr 2025callLindqvarn Retail / BG-Demo – Negotiation+2
- 24 Mar 2025callLindqvarn Retail / BG-Demo – Proposal
- 20 Jan 2025email threadFollowing up on our discovery call
- 20 Jan 2025callLindqvarn Retail / BG-Demo – Discovery