B-Glass
Malcolm Ridgway

Malcolm Ridgway

Person

Merriott Lyle Distribution logo Merriott Lyle Distribution · Economic buyer

CFO and economic buyer at Merriott Lyle Distribution. He decides on signature and reads every figure against its base. Since the Enterprise renewal he has pressed on seat usage and value, and he has held the £4,548 expansion pending a usage review.

Who they are

Insight

As at Fri 9 Oct 2026

CFO and economic buyer at Merriott Lyle Distribution. He decides on signature and reads every figure against its base. Since the Enterprise renewal he has pressed on seat usage and value, and he has held the £4,548 expansion pending a usage review.

Role: Chief Financial Officer in Birmingham, held in the CRM as economic buyer. His platform user was created on 28 Feb 2025 and is not an admin. He has no tickets and no deals recorded against him.

Influence: he is the signing authority. In the 30 Jan 2025 negotiation call he would not sign without Bernadette Lowry's comfort, so credit control carries weight with him.

Watch: he rejects any figure without a base, wants value in terms the board will accept, and links falling usage to the price of two hundred seats. He wants usage and a value note before the expansion moves. The evidence does not show the outcome of 14 Sep 2026.

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

CRM records

OrganisationTitleRoleEmail
Merriott Lyle DistributionChief Financial OfficerEconomic buyermalcolm.ridgway@merriottlyle.example

Activity

BG-Demo is a fictional company; every organisation and person here is invented. B-Glass is the tool. Data as of Fri 9 Oct 2026. Help & Support

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DataRecords
Organisations225
People at customers862
BG-Demo staff records (in post and leavers)58
Calls1,995
Email threads3,013
Support tickets1,159
Documents1,218
Deals315
Invoices285
Events49
News items119

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Glass is the tool that reads its data.

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