Douglas Baird
Person
Lornefield Pensions Administration · Economic buyer
Douglas Baird is the COO and economic buyer at Lornefield. He signed the Growth upgrade in March 2024, gave notice of non-renewal on 2 Feb 2026, and has since reopened talks about a return, with group approval needed for any spend.
Who they are
Insight
As at Fri 9 Oct 2026Douglas Baird is the COO and economic buyer at Lornefield. He signed the Growth upgrade in March 2024, gave notice of non-renewal on 2 Feb 2026, and has since reopened talks about a return, with group approval needed for any spend.
Role: Chief Operating Officer and CRM economic buyer, based in Edinburgh. He signed the Growth order form on 20 Mar 2024 and led the renewal conversations. His platform user was deactivated on 2 Apr 2026.
Influence: he decides for Lornefield but repeatedly says he cannot commit the group. He gave notice of non-renewal on 2 Feb 2026 because of the group move to Signalvane, and said it was not a judgement on the service.
Watch: he asked to talk again on 14 Sep 2026. Fiona Mackie of the group must approve any spend, and he wants plain termination terms. The Growth proposal is an open item.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Lornefield Pensions Administration | Chief Operating Officer | Economic buyer | douglas.baird@lornefield.example |
Activity
- Upcoming
- 13 Oct 2026upcoming callLornefield Pensions Administration / BG-Demo – Discovery
- Held
- 8 Oct 2026email threadFollowing up on today's call
- 6 Oct 2026dealLornefield Pensions Administration – Win Back
- 6 Oct 2026callLornefield Pensions Administration / BG-Demo – Win Back
- 6 Oct 2026callLornefield Pensions Administration / BG-Demo – Win Back
+1 - 2 Oct 2026email threadCatching up after our chat
- 2 Oct 2026email threadA conversation about Lornefield and the brain
- 28 Sep 2026email threadDiscovery call: finding a time
- 24 Sep 2026eventYour renewals, read by the brain
+40 - 14 Sep 2026email threadWould BG-Demo be willing to talk again?
- 10 Sep 2026email threadWebinar invitation: Your renewals, read by the brain
- 24 Feb 2026eventRevenue leaders roundtable
+43 - 11 Feb 2026callLornefield Pensions Administration / BG-Demo – Check In
- 6 Feb 2026email threadInvitation: Revenue leaders roundtable in London
- 5 Feb 2026email threadFinding a time to check in
- 2 Feb 2026email threadRenewal: notice of non-renewal
- 26 Jan 2026callLornefield Pensions Administration / BG-Demo – Renewal+1
- 7 Jan 2026callLornefield Pensions Administration / BG-Demo – Renewal+2
- 2 Jan 2026email threadRenewal notice for the Growth subscription
- 30 Dec 2025email threadFinding a time to talk about the renewal
- 30 Jul 2025callLornefield Pensions Administration / BG-Demo – QBR
+1 - 1 Apr 2025email threadRenewal order form for signature
- 6 Mar 2025callLornefield Pensions Administration / BG-Demo – Renewal+1
- 28 Feb 2025email threadTime to talk about the renewal
- 4 Feb 2025email threadQBR follow-up and next steps+1
- 3 Feb 2025callLornefield Pensions Administration / BG-Demo – QBR+1
- 22 Jan 2025callLornefield Pensions Administration / BG-Demo – Renewal+1
- 17 Jan 2025email threadFinding a time for the renewal conversation
- 2 Jan 2025email threadYour Growth subscription renewal
- 25 Mar 2024email threadFollowing up on the Growth proposal
- 21 Mar 2024callLornefield Pensions Administration / BG-Demo – Proposal
- 18 Mar 2024email threadOrder form for signature
- 13 Mar 2024email threadFollow-up on the Growth proposal
+2 - 11 Mar 2024callLornefield Pensions Administration / BG-Demo – Negotiation+2
- 7 Aug 2023email threadFollowing up on our quarterly review+1
- 4 Aug 2023callLornefield Pensions Administration / BG-Demo – QBR+1
- 15 Mar 2023email threadLornefield order form for signature
- 1 Mar 2023email threadNegotiation follow-up - Lornefield+1
- 28 Feb 2023callLornefield Pensions Administration / BG-Demo – Negotiation+1
- 23 Feb 2023email threadTime to talk through terms
- 8 Feb 2023email threadProposal follow-up - Lornefield
- 6 Feb 2023callLornefield Pensions Administration / BG-Demo – Proposal
- 30 Dec 2022callLornefield Pensions Administration / BG-Demo – Discovery