Kersey Mill Foods
Lost£0AI facts
As at Fri 9 Oct 2026Kersey Mill Foods, an Ipswich food manufacturer, has no contract with BG-Demo. The CRM records the Growth deal as closed lost on 9 Sep 2024, with security review as the reason. The unsigned 31 Jul 2024 proposal quoted £44k a year plus £12k implementation. No usage, tickets or invoices are on record, no document is executed and no deal is open. The last recorded interaction was the 5 Aug 2024 email thread on payment terms.
Profile
Updated 9 Oct 26- IndustryFood manufacturingSource: CRM company record
- Websitekerseymill.exampleSource: CRM company record
- CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
- HQ cityIpswichSource: CRM company record
- Size520 employeesSource: CRM company record
- CRM ownerTom AshdownSource: CRM company record · Account Executive
- TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
- StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 14 Oct 2026
CRMmade from
AI opinion
As at Fri 9 Oct 2026Lost, because the Growth deal closed lost on 9 Sep 2024, with security review as the reason, and nothing has been signed or invoiced since. No contact is recorded since 5 Aug 2024. Gillian Woolnough's strong view of the demos is the one basis for a later win-back.
Key facts
Updated 9 Oct 26- Last contact5 Aug 2024Email: Proposal, Kersey Mill Foods · 795 days before 9 Oct 2026
Computedmade from
Next step
As at Fri 9 Oct 2026- What
- Tom Ashdown contacts Gillian Woolnough to book a short call that finds out what the security review objected to and whether the complaints query need still stands. Re engage
- Who
Tom Ashdown- When
- This week by 9 Oct 2026
- Why
- Tom Ashdown should reopen contact with Gillian Woolnough to find out what the security review objected to. The Growth deal closed lost on 9 Sep 2024 for that reason, and no contact is recorded since 5 Aug 2024.
The story
As at Fri 9 Oct 2026Lost
Lost: the Growth deal closed lost on 9 Sep 2024 at security review, with the 31 Jul 2024 proposal at £44k a year unsigned and nothing invoiced. No contact is recorded since 5 Aug 2024; Tom Ashdown should reopen contact with Gillian Woolnough.
Lost: Kersey Mill Foods' Growth deal closed lost on 9 Sep 2024, with security review as the CRM's loss reason. The 31 Jul 2024 proposal at £44k a year plus £12k implementation was never signed, and nothing was invoiced.
The brain never went live: no usage, no tickets. Tom Ashdown held all four recorded calls with Gillian Woolnough, Head of Customer Service, who called the complaints query exactly what they need; Peter Mayes, Commercial Director, raised payment terms.
Two product-range launches, on 2 Sep 2024 and 27 Nov 2025, do not move the account. The main risk: no record shows the security objection, and no contact is recorded since 5 Aug 2024.
Tom should contact Gillian by 9 Oct 2026 to learn the security objection and whether her need still stands. Hannah Lowe should prepare a briefing on running inside the customer's own Snowflake account.
ARR journey
Accountingmade from
Platform usage
Usagemade from
Documents
Updated 9 Oct 26- presales
Folders and documents as a list
- Proposals (2)
- Draft Growth tier proposal draft · proposal · 26 Jul 2024
- Growth tier proposal issued · proposal · 31 Jul 2024
- Security (1)
- Security questionnaire answers for Growth issued · security questionnaire · 30 Jun 2024
Documentsmade from
Activity
- 19 Feb 2026eventBG-Demo webinar
+31 - 27 Nov 2025newsKersey Mill Foods launches new chilled range
- 2 Sep 2024newsKersey Mill Foods Launches New Product Range
- 5 Aug 2024email threadProposal, Kersey Mill Foods
- 2 Aug 2024callKersey Mill Foods / BG-Demo – Proposal
- 31 Jul 2024email threadProposal meeting, Kersey Mill Foods
- 31 Jul 2024documentKersey Mill Foods - Proposal
- 26 Jul 2024documentKersey Mill Foods - Proposal v1
- 15 Jul 2024email threadDemo, Kersey Mill Foods
- 11 Jul 2024callKersey Mill Foods / BG-Demo – Demo
- 30 Jun 2024documentKersey Mill Foods - Security Questionnaire
- 24 Jun 2024callKersey Mill Foods / BG-Demo – Demo
- 20 Jun 2024eventBG-Demo webinar
+16 - 18 Jun 2024email threadDemo scheduled
- 1 Jun 2024email threadBG-Demo webinar, 20 Jun 2024
- 16 May 2024callKersey Mill Foods / BG-Demo – Discovery
- 2 Apr 2024dealKersey Mill Foods – New
CRMmade from
Contacts
CRMmade from
Evidence trail
Updated 9 Oct 26Kersey Mill Foods' pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 14 AI summaries of 15 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 2 staff (0 with an AI write-up), shown on 5 pages.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Kersey Mill Foods / BG-Demo – Discovery entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- call_recorder/calls.csv call_124_001 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods / BG-Demo – Demo entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- call_recorder/calls.csv call_124_002 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods / BG-Demo – Demo entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- call_recorder/calls.csv call_124_003 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods / BG-Demo – Proposal entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- call_recorder/calls.csv call_124_004 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods – New entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- crm/deal_line_items.csv deal_124_01:1 raw row
- crm/deal_line_items.csv deal_124_01:2 raw row
- crm/deal_stage_history.csv deal_124_01:1 raw row
- crm/deal_stage_history.csv deal_124_01:2 raw row
- crm/deal_stage_history.csv deal_124_01:3 raw row
- +3 more
- Kersey Mill Foods entity
- Kersey Mill Foods - Security Questionnaire entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- document_store/files.csv doc_124_001 raw row
- Kersey Mill Foods entity
- +11 more
- Kersey Mill Foods / BG-Demo – Discovery entity
- AI opinion page block
- Kersey Mill Foods: lost AI record
- Kersey Mill Foods – New entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- crm/deal_line_items.csv deal_124_01:1 raw row
- crm/deal_line_items.csv deal_124_01:2 raw row
- crm/deal_stage_history.csv deal_124_01:1 raw row
- crm/deal_stage_history.csv deal_124_01:2 raw row
- crm/deal_stage_history.csv deal_124_01:3 raw row
- +3 more
- Kersey Mill Foods entity
- Kersey Mill Foods: no executed paper AI record
- Kersey Mill Foods - Security Questionnaire entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- document_store/files.csv doc_124_001 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods - Proposal v1 entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- document_store/files.csv doc_124_002 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods - Proposal entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- document_store/files.csv doc_124_003 raw row
- Kersey Mill Foods entity
- Security questionnaire, Growth tier AI record
- Kersey Mill Foods - Security Questionnaire entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- document_store/files.csv doc_124_001 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- Kersey Mill Foods - Security Questionnaire entity
- Growth tier proposal v1, draft AI record
- Kersey Mill Foods - Proposal v1 entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- document_store/files.csv doc_124_002 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- Kersey Mill Foods - Proposal v1 entity
- Kersey Mill Foods Growth proposal AI record
- Kersey Mill Foods - Proposal entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- document_store/files.csv doc_124_003 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- Kersey Mill Foods - Proposal entity
- +1 more
- Kersey Mill Foods - Security Questionnaire entity
- Discovery: scattered customer data AI record
- Kersey Mill Foods / BG-Demo – Discovery entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- call_recorder/calls.csv call_124_001 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- Kersey Mill Foods / BG-Demo – Discovery entity
- Growth tier demo on own data AI record
- Kersey Mill Foods / BG-Demo – Demo entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- call_recorder/calls.csv call_124_002 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- Kersey Mill Foods / BG-Demo – Demo entity
- Demo of the brain on Salesforce and Zendesk AI record
- Kersey Mill Foods / BG-Demo – Demo entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- call_recorder/calls.csv call_124_003 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- Kersey Mill Foods / BG-Demo – Demo entity
- Proposal call: Growth tier and timeline AI record
- Kersey Mill Foods / BG-Demo – Proposal entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- call_recorder/calls.csv call_124_004 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- Kersey Mill Foods / BG-Demo – Proposal entity
- +16 more
- Kersey Mill Foods – New entity
- Kersey Mill Foods: lost AI record
- ARR journey (computed from the records; nothing to show yet) page block
- facts.arr_monthly:org_124 facts table
- Kersey Mill Foods – New entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- crm/deal_line_items.csv deal_124_01:1 raw row
- crm/deal_line_items.csv deal_124_01:2 raw row
- crm/deal_stage_history.csv deal_124_01:1 raw row
- crm/deal_stage_history.csv deal_124_01:2 raw row
- crm/deal_stage_history.csv deal_124_01:3 raw row
- +3 more
- Kersey Mill Foods entity
- Kersey Mill Foods – New entity
- facts.arr_monthly:org_124 facts table
- AI facts page block
- Kersey Mill Foods: lost AI record
- Kersey Mill Foods – New entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- crm/deal_line_items.csv deal_124_01:1 raw row
- crm/deal_line_items.csv deal_124_01:2 raw row
- crm/deal_stage_history.csv deal_124_01:1 raw row
- crm/deal_stage_history.csv deal_124_01:2 raw row
- crm/deal_stage_history.csv deal_124_01:3 raw row
- +3 more
- Kersey Mill Foods entity
- Kersey Mill Foods: no executed paper AI record
- Kersey Mill Foods - Security Questionnaire entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- document_store/files.csv doc_124_001 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods - Proposal v1 entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- document_store/files.csv doc_124_002 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods - Proposal entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- document_store/files.csv doc_124_003 raw row
- Kersey Mill Foods entity
- Security questionnaire, Growth tier AI record
- Kersey Mill Foods - Security Questionnaire entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- document_store/files.csv doc_124_001 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- Kersey Mill Foods - Security Questionnaire entity
- Growth tier proposal v1, draft AI record
- Kersey Mill Foods - Proposal v1 entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- document_store/files.csv doc_124_002 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- Kersey Mill Foods - Proposal v1 entity
- Kersey Mill Foods Growth proposal AI record
- Kersey Mill Foods - Proposal entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- document_store/files.csv doc_124_003 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- Kersey Mill Foods - Proposal entity
- +1 more
- Kersey Mill Foods - Security Questionnaire entity
- Discovery: scattered customer data AI record
- Kersey Mill Foods / BG-Demo – Discovery entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- call_recorder/calls.csv call_124_001 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- Kersey Mill Foods / BG-Demo – Discovery entity
- Growth tier demo on own data AI record
- Kersey Mill Foods / BG-Demo – Demo entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- call_recorder/calls.csv call_124_002 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- Kersey Mill Foods / BG-Demo – Demo entity
- Demo of the brain on Salesforce and Zendesk AI record
- Kersey Mill Foods / BG-Demo – Demo entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- call_recorder/calls.csv call_124_003 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- Kersey Mill Foods / BG-Demo – Demo entity
- Proposal call: Growth tier and timeline AI record
- Kersey Mill Foods / BG-Demo – Proposal entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- call_recorder/calls.csv call_124_004 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- Kersey Mill Foods / BG-Demo – Proposal entity
- +16 more
- Kersey Mill Foods – New entity
- Kersey Mill Foods: lost AI record
- Contacts page block
- Gillian Woolnough entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- crm/contacts.csv per_12401:org_124 raw row
- Kersey Mill Foods entity
- Peter Mayes entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- crm/contacts.csv per_12402:org_124 raw row
- Kersey Mill Foods entity
- Kerry Pask entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- crm/contacts.csv per_12403:org_124 raw row
- Kersey Mill Foods entity
- Gillian Woolnough entity
- Open deals (computed from the records; nothing to show yet) page block
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- Kersey Mill Foods entity
- Documents page block
- Kersey Mill Foods - Security Questionnaire entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- document_store/files.csv doc_124_001 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods - Proposal v1 entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- document_store/files.csv doc_124_002 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods - Proposal entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- document_store/files.csv doc_124_003 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods - Security Questionnaire entity
- hero page block
- Kersey Mill Foods: lost AI record
- Kersey Mill Foods – New entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- crm/deal_line_items.csv deal_124_01:1 raw row
- crm/deal_line_items.csv deal_124_01:2 raw row
- crm/deal_stage_history.csv deal_124_01:1 raw row
- crm/deal_stage_history.csv deal_124_01:2 raw row
- crm/deal_stage_history.csv deal_124_01:3 raw row
- +3 more
- Kersey Mill Foods entity
- Kersey Mill Foods: no executed paper AI record
- Kersey Mill Foods - Security Questionnaire entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- document_store/files.csv doc_124_001 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods - Proposal v1 entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- document_store/files.csv doc_124_002 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods - Proposal entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- document_store/files.csv doc_124_003 raw row
- Kersey Mill Foods entity
- Security questionnaire, Growth tier AI record
- Kersey Mill Foods - Security Questionnaire entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- document_store/files.csv doc_124_001 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- Kersey Mill Foods - Security Questionnaire entity
- Growth tier proposal v1, draft AI record
- Kersey Mill Foods - Proposal v1 entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- document_store/files.csv doc_124_002 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- Kersey Mill Foods - Proposal v1 entity
- Kersey Mill Foods Growth proposal AI record
- Kersey Mill Foods - Proposal entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- document_store/files.csv doc_124_003 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- Kersey Mill Foods - Proposal entity
- +1 more
- Kersey Mill Foods - Security Questionnaire entity
- Discovery: scattered customer data AI record
- Kersey Mill Foods / BG-Demo – Discovery entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- call_recorder/calls.csv call_124_001 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- Kersey Mill Foods / BG-Demo – Discovery entity
- Growth tier demo on own data AI record
- Kersey Mill Foods / BG-Demo – Demo entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- call_recorder/calls.csv call_124_002 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- Kersey Mill Foods / BG-Demo – Demo entity
- Demo of the brain on Salesforce and Zendesk AI record
- Kersey Mill Foods / BG-Demo – Demo entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- call_recorder/calls.csv call_124_003 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- Kersey Mill Foods / BG-Demo – Demo entity
- Proposal call: Growth tier and timeline AI record
- Kersey Mill Foods / BG-Demo – Proposal entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- call_recorder/calls.csv call_124_004 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- Kersey Mill Foods / BG-Demo – Proposal entity
- +16 more
- Kersey Mill Foods – New entity
- facts.reconciliation_t0:org_124 facts table
- Kersey Mill Foods – New entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- crm/deal_line_items.csv deal_124_01:1 raw row
- crm/deal_line_items.csv deal_124_01:2 raw row
- crm/deal_stage_history.csv deal_124_01:1 raw row
- crm/deal_stage_history.csv deal_124_01:2 raw row
- crm/deal_stage_history.csv deal_124_01:3 raw row
- +3 more
- Kersey Mill Foods entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- Kersey Mill Foods – New entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- Signals: Kersey Mill Foods signals (no model)
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- Kersey Mill Foods entity
- Kersey Mill Foods: lost AI record
- Key facts page block
- facts.reconciliation_t0:org_124 facts table
- Kersey Mill Foods – New entity
- Kersey Mill Foods entity
- crm/companies.csv org_124 raw row
- crm/deal_line_items.csv deal_124_01:1 raw row
- crm/deal_line_items.csv deal_124_01:2 raw row
- +3 more
- Kersey Mill Foods entity
- Kersey Mill Foods – New entity
- facts.reconciliation_t0:org_124 facts table
- Evidence trail page block
- The story page block
- Next step page block
- Open tickets (computed from the records; nothing to show yet) page block
- Profile page block
- Sources page block
- Platform usage (computed from the records; nothing to show yet) page block
Computedmade from