Kersey Mill Foods / BG-Demo – Proposal
Callcompleted
Kersey Mill Foods · 2 Aug 2024 12:30
Tom Ashdown presented the Growth tier proposal to Peter Mayes and Gillian Woolnough: year-one price, then £44k, eight-week implementation, 40 users. Both were comfortable. A go-live expectation gap and an unsigned order form remain open.
What was said
What this says
As at Fri 9 Oct 2026Tom Ashdown presented the Growth tier proposal to Peter Mayes and Gillian Woolnough: year-one price, then £44k, eight-week implementation, 40 users. Both were comfortable. A go-live expectation gap and an unsigned order form remain open.
What happened: Tom Ashdown walked Peter Mayes and Gillian Woolnough through the Growth tier proposal: price, eight-week implementation, 40 users and next steps. Both left comfortable.
Customer view: Peter asked whether implementation was a one-off cost, how many people the tier covers, whether users can be added, and where the data sits if BG-Demo failed. Tom answered that it stays in the customer's own Snowflake account.
Commercial: Tom quoted a year-one price covering subscription, implementation and training, then £44k a year. This is a proposal and an open item; the call does not show a signed order form.
Watch: Gillian expected to be live by early October, while Tom said early November if they sign in early September. The call does not show that gap being settled, and Hannah is the single named technical contact.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Tom Ashdown sends the formal quote and order form to Peter Mayes and Gillian Woolnough the day after the call.
- Peter and Gillian review the paperwork internally over about two weeks and raise questions.
- Tom confirms the go-live date from signature in writing so it matches the eight-week commitment.
Risks
As at Fri 9 Oct 2026- Gillian expected go-live in early October but Tom said early November if signed in early September, so expectations differ.
- The year-one price bundles subscription, implementation and training, and Peter asked whether implementation was one-time, so the price structure may need restating in writing.
- Hannah is the only named technical contact for the customer's IT team during implementation.
Opportunities
As at Fri 9 Oct 2026- Peter asked about adding users later, which points to the additional 10 users add-on if the 40 included users fill up.
- Gillian and Peter both signalled they were happy to proceed to an order form.
Transcript
Tom AshdownHi Peter, hi Gillian, thanks for jumping on. So we're here to walk through what we're proposing: the Growth tier, the timeline, the implementation approach. Gillian's seen the demo, so hopefully this brings it all together for you.
Peter MayesGood, yeah, Gillian filled me in a bit. So the pitch is this sits in the middle and connects all our systems?- Tom AshdownExactly. Your CRM, your calls, your tickets, all in one place that your team can ask questions of. No more logging into five systems to answer a customer question. For you it's the Growth tier, fifty-six thousand in year one, then forty-four thousand after.
- Peter MayesRight. And that implementation cost, that's one-time, yeah?
- Tom AshdownYes, the fifty-six is all-in for the first year, so that's the subscription and the implementation and the training. Year two it drops to forty-four, which is just the subscription.
Gillian WoolnoughAnd he was saying the implementation takes eight weeks, so we'd be live by, what would it be, early October?- Tom AshdownRight, eight weeks from signature. So if you sign in early September, you're live early November. We'd have Hannah's team work with your IT on the connectors, then we'd run a training day with your ops and customer service.
- Peter MayesOK. And how many of my people would this cover?
- Tom AshdownGrowth tier is forty users. From what we understand, that's your customer service team, your ops people, maybe some of your sales team, plenty of room in there.
- Peter MayesAll right, and if we want to add more users later, we can do that?
- Tom AshdownHappy to make this easy, you can add in blocks of ten users whenever you need. There's an add-on for that, we can talk through the details later, but it's straightforward.
- Gillian WoolnoughOne thing I wanted to ask, what happens if we hit a problem during implementation?
- Tom AshdownHannah would be the main contact for your IT team, she's the one doing all the technical setup. You'd have direct access to her, and we've got support during business hours. Growth gets you a quarterly check-in with me as well, so we're keeping an eye on how you're using it.
- Peter MayesFair enough. And what happens if you go bust? Where's our data?
- Tom AshdownIt lives in your own Snowflake account, so it's always yours. If anything happened to us, you still have the data and the account. It's secure and it's yours.
- Peter MayesOK, that's good. So what's the next step here?
- Tom AshdownI'll send over a formal quote and an order form. Take a couple of weeks to review it internally, let me know if you have questions, and if you're happy with it we can get it signed and kick off the implementation. How does that sound?
- Peter MayesSounds reasonable. Gillian, you happy with all that?
- Gillian WoolnoughYeah, I think we're in good shape.
- Tom AshdownBrilliant. I'll get the paperwork to you tomorrow and let's catch up once you've had a chance to look it over. Cheers, both.