Ekholm Byggtjänst

Lost£0

AI facts

As at Fri 9 Oct 2026

Ekholm is a Gothenburg construction services prospect with no executed order form, no invoices and no tickets. Its only deal, a Starter new-business deal with an ACV of £20k, closed lost on 20 Feb 2026 with the reason no decision. Two unsigned Starter proposals, dated 12 Jan 2026 and 15 Jan 2026, quote £20k a year plus £6,000 implementation. No platform usage is recorded. The last interaction was the 5 Feb 2026 negotiation call.

Read from 4 calls · 3 email threads · 1 deals · 3 people · 2 documents, newest 5 Feb 26

AImade from

Profile

Updated 9 Oct 26

IndustryConstruction services
Websiteekholm.example
CountrySweden
HQ cityGothenburg
Size410 employees
CRM ownerLewis Kerr
TypeProspectdiffers
StateLost

CRMmade from

AI opinion

As at Fri 9 Oct 2026

Lost, because the Starter deal closed lost on 20 Feb 2026 for no decision after the CFO had agreed a year-one price and said he would move to signature. No interaction is recorded since 5 Feb 2026. A Starter re-approach through Sara Forsberg remains possible.

Signals Ekholm Byggtjänst – New Document roll-up Ekholm Byggtjänst / BG-Demo – Negotiation Ekholm Byggtjänst / BG-Demo – Proposal

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

Key facts

Updated 9 Oct 26

Last contact5 Feb 2026

Computedmade from

Next step

As at Fri 9 Oct 2026

What: Lewis Kerr contacts Sara Forsberg to learn why the agreed Starter deal stalled and to propose a fresh Starter offer at the v2 list with a defined year-two price. Re engage
Who: Lewis Kerr
When: This week by 9 Oct 2026
Why: Lewis Kerr should reopen the lost Starter deal with Sara Forsberg, learn why signature stalled after the 5 Feb 2026 call, and bring a Starter proposal at the v2 list that also defines the year-two price.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

The story

As at Fri 9 Oct 2026

Lost

Lost: the Starter deal at £20k a year closed lost on 20 Feb 2026 for no decision, after the CFO agreed to move to signature. Nothing was executed or invoiced, and Lewis Kerr now reopens with Sara Forsberg.

Lost. Ekholm had one deal, a Starter deal at £20k a year plus £6,000 implementation, which closed lost on 20 Feb 2026 for no decision. No order form was executed and there are no invoices.

Nothing was implemented, so no usage or tickets are recorded. Sara Forsberg, Head of Operations, called the price reasonable, and Gustav Åberg, CFO, agreed on the 5 Feb 2026 call to move to signature.

No interaction is recorded since then, and the records do not show why signature stalled. The main risk is budget: Gustav called the company stretched, and the £20k quote sits below the £22k v2 Starter list.

Lewis Kerr should contact Sara by 9 Oct 2026 to learn why the deal stalled and bring a fresh Starter proposal at the v2 list with a defined year-two price.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

ARR journey

No ARR history: no order forms or invoices for this organisation.

Accountingmade from

Platform usage

No platform usage: this organisation has no tenant in product analytics.

Usagemade from

Documents

Updated 9 Oct 26

2 documents in 1 folders; 1 drafts hang on their executed paper. All documents

presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list

Proposals (2)
- Starter tier proposal, first draft draft · proposal · 12 Jan 2026
- Starter tier proposal issued · proposal · 15 Jan 2026

Documentsmade from

Open deals

No open deals.

CRMmade from

Open tickets

No open tickets.

Helpdeskmade from

Activity

16 Jul 2026eventBG-Demo webinar Alice Brewer, Callum Reid, Fran Whiting, Asif Jagger, Claire Ackroyd, Jamal Edwards, Russell Bland, Adrian Mellor, Abigail Hinchliffe, Brenda Oldroyd, Maureen Ellis, Kayla Ramirez, Lieke Hermans, Beth Venn, Roy Saxton, Travis Whitaker, Chris Jagger, Ian Brearley, Imran Qureshi, Siobhán Dunne, Gráinne Lynch, Lucas Goossens, Jonas Hofmann, Vicky Brearley, Steve Yates, Donna Dobson, Kirsty Hollis, Sara Forsberg, Aaron Goh, Tariq Saleem, Neil Ashworth, Trent Nakamura, Bryony Searle, Nadia Bashir, Leanne Armstrong, Tomasz Wiśniewski, Joost van der Linden, Joanne Unwin, Anthony Garrow, Tracey Bainbridge, Yara El Idrissi+38
5 Feb 2026callEkholm Byggtjänst / BG-Demo – Negotiation Lewis Kerr, Owen Tallis, Gustav Åberg
28 Jan 2026email threadScheduling our discussion Lewis Kerr, Gustav Åberg
19 Jan 2026email threadProposal for review Lewis Kerr, Sara Forsberg, Gustav Åberg
15 Jan 2026documentEkholm Byggtjänst - Proposal Lewis Kerr
15 Jan 2026callEkholm Byggtjänst / BG-Demo – Proposal Lewis Kerr, Sara Forsberg, Gustav Åberg
12 Jan 2026documentEkholm Byggtjänst - Proposal v1 Lewis Kerr
29 Dec 2025callEkholm Byggtjänst / BG-Demo – Demo Lewis Kerr, Hannah Lowe, Sara Forsberg
15 Dec 2025callEkholm Byggtjänst / BG-Demo – Discovery Lewis Kerr, Sara Forsberg, Gustav Åberg
24 Nov 2025dealEkholm Byggtjänst – New Lewis Kerr, Sara Forsberg
16 Oct 2025eventBG-Demo webinar Alice Brewer, Claire Haddon, Toby Underwood, Anouk Zijlstra, Robin Hatherell, Mairead Hurley, Siân Pritchard, Morven Tait, Heather Gillespie, Lindsey Ward, Daan Visser, Janice Haddon, Anita Mistry, Maeve Doherty, Layla Mansour, Leanne Moss, Hugh Fenton, Liz Waddington, Bas Vermeulen, Ida Mortensen, Anders Thomsen, Luke Kershaw, Sara Forsberg, Sam Entwistle, Jess Ferrand, Morag Cowie, Graeme Charlton, Hamish Crawford, Iain Lumsden, Joanne Unwin, Sue Ditchfield+28
23 Sep 2025email threadBG-Demo webinar Alice Brewer, Sara Forsberg

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26

hide membership AI records not written yet

Key

Source rows
Raw things
People
Organisation
Organisation AI
Pages
AI-written record (ring)
AI record not written yet
belongs to the organisation (one line per group)
Size: how many records a group holds

Ekholm Byggtjänst's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 9 AI summaries of 10 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 3 staff (0 with an AI write-up), shown on 3 pages.

The trail as a list (block, record, entity, raw row)

Activity page block
- Ekholm Byggtjänst / BG-Demo – Discovery entity
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
  - call_recorder/calls.csv call_061_001 raw row
- Ekholm Byggtjänst / BG-Demo – Demo entity
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
  - call_recorder/calls.csv call_061_002 raw row
- Ekholm Byggtjänst / BG-Demo – Proposal entity
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
  - call_recorder/calls.csv call_061_003 raw row
- Ekholm Byggtjänst / BG-Demo – Negotiation entity
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
  - call_recorder/calls.csv call_061_004 raw row
- Ekholm Byggtjänst – New entity
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
  - crm/deal_line_items.csv deal_061_01:1 raw row
  - crm/deal_line_items.csv deal_061_01:2 raw row
  - crm/deal_stage_history.csv deal_061_01:1 raw row
  - crm/deal_stage_history.csv deal_061_01:2 raw row
  - crm/deal_stage_history.csv deal_061_01:3 raw row
  - +4 more
- Ekholm Byggtjänst - Proposal v1 entity
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
  - document_store/files.csv doc_061_001 raw row
- +6 more
AI opinion page block
- Ekholm: Starter deal lost AI record
  - Ekholm Byggtjänst – New entity
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
    - crm/deal_line_items.csv deal_061_01:1 raw row
    - crm/deal_line_items.csv deal_061_01:2 raw row
    - crm/deal_stage_history.csv deal_061_01:1 raw row
    - crm/deal_stage_history.csv deal_061_01:2 raw row
    - crm/deal_stage_history.csv deal_061_01:3 raw row
    - +4 more
  - Two Starter proposals, no executed contract AI record
    - Ekholm Byggtjänst - Proposal v1 entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - document_store/files.csv doc_061_001 raw row
    - Ekholm Byggtjänst - Proposal entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - document_store/files.csv doc_061_002 raw row
    - Starter tier proposal v1, draft AI record
      - Ekholm Byggtjänst - Proposal v1 entity
        Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
        document_store/files.csv doc_061_001 raw row
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
    - Starter tier proposal, 15 Jan 2026 AI record
      - Ekholm Byggtjänst - Proposal entity
        Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
        document_store/files.csv doc_061_002 raw row
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
  - Starter discovery for a building contractor AI record
    - Ekholm Byggtjänst / BG-Demo – Discovery entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - call_recorder/calls.csv call_061_001 raw row
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
  - Demo on mock-up data, CFO to be looped in AI record
    - Ekholm Byggtjänst / BG-Demo – Demo entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - call_recorder/calls.csv call_061_002 raw row
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
  - Starter proposal walk-through with CFO AI record
    - Ekholm Byggtjänst / BG-Demo – Proposal entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - call_recorder/calls.csv call_061_003 raw row
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
  - Starter price negotiation with the CFO AI record
    - Ekholm Byggtjänst / BG-Demo – Negotiation entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - call_recorder/calls.csv call_061_004 raw row
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
  - +11 more
ARR journey (computed from the records; nothing to show yet) page block
- facts.arr_monthly:org_061 facts table
  - Ekholm Byggtjänst – New entity
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
    - crm/deal_line_items.csv deal_061_01:1 raw row
    - crm/deal_line_items.csv deal_061_01:2 raw row
    - crm/deal_stage_history.csv deal_061_01:1 raw row
    - crm/deal_stage_history.csv deal_061_01:2 raw row
    - crm/deal_stage_history.csv deal_061_01:3 raw row
    - +4 more
AI facts page block
- Ekholm: Starter deal lost AI record
  - Ekholm Byggtjänst – New entity
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
    - crm/deal_line_items.csv deal_061_01:1 raw row
    - crm/deal_line_items.csv deal_061_01:2 raw row
    - crm/deal_stage_history.csv deal_061_01:1 raw row
    - crm/deal_stage_history.csv deal_061_01:2 raw row
    - crm/deal_stage_history.csv deal_061_01:3 raw row
    - +4 more
  - Two Starter proposals, no executed contract AI record
    - Ekholm Byggtjänst - Proposal v1 entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - document_store/files.csv doc_061_001 raw row
    - Ekholm Byggtjänst - Proposal entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - document_store/files.csv doc_061_002 raw row
    - Starter tier proposal v1, draft AI record
      - Ekholm Byggtjänst - Proposal v1 entity
        Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
        document_store/files.csv doc_061_001 raw row
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
    - Starter tier proposal, 15 Jan 2026 AI record
      - Ekholm Byggtjänst - Proposal entity
        Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
        document_store/files.csv doc_061_002 raw row
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
  - Starter discovery for a building contractor AI record
    - Ekholm Byggtjänst / BG-Demo – Discovery entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - call_recorder/calls.csv call_061_001 raw row
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
  - Demo on mock-up data, CFO to be looped in AI record
    - Ekholm Byggtjänst / BG-Demo – Demo entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - call_recorder/calls.csv call_061_002 raw row
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
  - Starter proposal walk-through with CFO AI record
    - Ekholm Byggtjänst / BG-Demo – Proposal entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - call_recorder/calls.csv call_061_003 raw row
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
  - Starter price negotiation with the CFO AI record
    - Ekholm Byggtjänst / BG-Demo – Negotiation entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - call_recorder/calls.csv call_061_004 raw row
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
  - +11 more
Contacts page block
- Sara Forsberg entity
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
  - crm/contacts.csv per_6101:org_061 raw row
- Gustav Åberg entity
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
  - crm/contacts.csv per_6102:org_061 raw row
- Gustav Lindberg entity
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
  - crm/contacts.csv per_6103:org_061 raw row
Open deals (computed from the records; nothing to show yet) page block
- Ekholm Byggtjänst entity
  - crm/companies.csv org_061 raw row
Documents page block
- Ekholm Byggtjänst - Proposal v1 entity
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
  - document_store/files.csv doc_061_001 raw row
- Ekholm Byggtjänst - Proposal entity
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
  - document_store/files.csv doc_061_002 raw row
hero page block
- Ekholm: Starter deal lost AI record
  - Ekholm Byggtjänst – New entity
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
    - crm/deal_line_items.csv deal_061_01:1 raw row
    - crm/deal_line_items.csv deal_061_01:2 raw row
    - crm/deal_stage_history.csv deal_061_01:1 raw row
    - crm/deal_stage_history.csv deal_061_01:2 raw row
    - crm/deal_stage_history.csv deal_061_01:3 raw row
    - +4 more
  - Two Starter proposals, no executed contract AI record
    - Ekholm Byggtjänst - Proposal v1 entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - document_store/files.csv doc_061_001 raw row
    - Ekholm Byggtjänst - Proposal entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - document_store/files.csv doc_061_002 raw row
    - Starter tier proposal v1, draft AI record
      - Ekholm Byggtjänst - Proposal v1 entity
        Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
        document_store/files.csv doc_061_001 raw row
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
    - Starter tier proposal, 15 Jan 2026 AI record
      - Ekholm Byggtjänst - Proposal entity
        Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
        document_store/files.csv doc_061_002 raw row
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
  - Starter discovery for a building contractor AI record
    - Ekholm Byggtjänst / BG-Demo – Discovery entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - call_recorder/calls.csv call_061_001 raw row
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
  - Demo on mock-up data, CFO to be looped in AI record
    - Ekholm Byggtjänst / BG-Demo – Demo entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - call_recorder/calls.csv call_061_002 raw row
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
  - Starter proposal walk-through with CFO AI record
    - Ekholm Byggtjänst / BG-Demo – Proposal entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - call_recorder/calls.csv call_061_003 raw row
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
  - Starter price negotiation with the CFO AI record
    - Ekholm Byggtjänst / BG-Demo – Negotiation entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - call_recorder/calls.csv call_061_004 raw row
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
  - +11 more
- facts.reconciliation_t0:org_061 facts table
  - Ekholm Byggtjänst – New entity
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
    - crm/deal_line_items.csv deal_061_01:1 raw row
    - crm/deal_line_items.csv deal_061_01:2 raw row
    - crm/deal_stage_history.csv deal_061_01:1 raw row
    - crm/deal_stage_history.csv deal_061_01:2 raw row
    - crm/deal_stage_history.csv deal_061_01:3 raw row
    - +4 more
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
- Ekholm Byggtjänst entity
  - crm/companies.csv org_061 raw row
- Signals: Ekholm Byggtjänst signals (no model)
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
Key facts page block
- Ekholm Byggtjänst / BG-Demo – Negotiation entity
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
  - call_recorder/calls.csv call_061_004 raw row
- facts.reconciliation_t0:org_061 facts table
  - Ekholm Byggtjänst – New entity
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
    - crm/deal_line_items.csv deal_061_01:1 raw row
    - crm/deal_line_items.csv deal_061_01:2 raw row
    - crm/deal_stage_history.csv deal_061_01:1 raw row
    - crm/deal_stage_history.csv deal_061_01:2 raw row
    - crm/deal_stage_history.csv deal_061_01:3 raw row
    - +4 more
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
- Ekholm Byggtjänst entity
  - crm/companies.csv org_061 raw row
- Signals: Ekholm Byggtjänst signals (no model)
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
Evidence trail page block
- Ekholm Byggtjänst entity
  - crm/companies.csv org_061 raw row
The story page block
- Customer: Ekholm AI record
  - Ekholm: Starter deal lost AI record
    - Ekholm Byggtjänst – New entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - crm/deal_line_items.csv deal_061_01:1 raw row
      - crm/deal_line_items.csv deal_061_01:2 raw row
      - crm/deal_stage_history.csv deal_061_01:1 raw row
      - crm/deal_stage_history.csv deal_061_01:2 raw row
      - crm/deal_stage_history.csv deal_061_01:3 raw row
      - +4 more
    - Two Starter proposals, no executed contract AI record
      - Ekholm Byggtjänst - Proposal v1 entity
        Ekholm Byggtjänst entity
    - +11 more
  - +7 more
Next step page block
Open tickets (computed from the records; nothing to show yet) page block
Profile page block
Sources page block
Platform usage (computed from the records; nothing to show yet) page block

Computedmade from

Sources AI · Calls · CRM · Documents · Events · Email

made from

BG-Demo is a fictional company; every organisation and person here is invented. B-Glass is the tool. Data as of Fri 9 Oct 2026. Help & Support

Data	Records
Organisations	225
People at customers	862
BG-Demo staff records (in post and leavers)	58
Calls	1,995
Email threads	3,013
Support tickets	1,159
Documents	1,218
Deals	315
Invoices	285
Events	49
News items	119

Ekholm Byggtjänst

AI facts

Profile

AI opinion

Key facts

Next step

The story

ARR journey

Platform usage

Documents

Open deals

Open tickets

Activity

Contacts

Evidence trail

Help & Support

Help & Support

How to use the site

How to ask

What the data covers

Who to contact

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