Ekholm Byggtjänst / BG-Demo – Discovery
Callcompleted
Ekholm Byggtjänst · 15 Dec 2025 08:00
Discovery call with Sara Forsberg and Gustav Åberg. Scattered project, safety and cost data; Starter quoted at £6,000 implementation and £20k subscription. Both agreed to a demo in February.
What was said
What this says
As at Fri 9 Oct 2026Discovery call with Sara Forsberg and Gustav Åberg. Scattered project, safety and cost data; Starter quoted at £6,000 implementation and £20k subscription. Both agreed to a demo in February.
What happened: Lewis Kerr ran a first discovery call on 2025-12-15. Sara and Gustav described scattered project, site and safety data, and cost tracking done by spreadsheet.
Customer view: Sara said "This sounds useful. What's next?" Gustav asked about data location, cost and refresh, which points to a finance-led check on value and control.
Commercial: Lewis quoted Starter at £6,000 implementation over four weeks and £20k a year, £26k in the first year. Fifteen users and four connectors fit one team; more connectors would be an add-on.
Watch: The evidence does not show a budget, a competitor or a decision date. Lewis promised a summary by end of week and a demo in February.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Lewis Kerr to send the summary to Sara Forsberg and Gustav Åberg by end of week.
- Lewis Kerr to book the demo on the customer's own data for February.
Risks
As at Fri 9 Oct 2026- The evidence does not show a budget, a decision date or any competitor being considered.
- Four connectors on Starter may not cover project, accounting and document systems.
Opportunities
As at Fri 9 Oct 2026- Starter at £19,500 a year plus £6,000 implementation for a team with clear data pain.
- Extra connectors as an add-on, or a move up a tier, if the demo lands.
Transcript
Lewis KerrGood morning. Thanks for making time early in the day.
Sara ForsbergHi Lewis, we're keen to hear what you have.- Lewis KerrGreat. So just to set the scene: we help companies query all their data in one place, instead of bouncing between systems. Before we dive in, what's the pain you're trying to solve?
- Sara ForsbergSo we're a building-services contractor, and we have project data, site photos, safety records, all scattered across different places. When we need to answer a question like 'what happened on site on Tuesday', we're fishing around. It's slow and we miss context.
Gustav ÅbergAnd from a financial perspective, we can't easily track project costs or see profitability by job. We do that mostly by spreadsheet.- Lewis KerrThat's a classic problem. We've built the brain: an AI layer that sits over all your systems. You ask a question in plain language and it pulls answers from your project data, your photos, your financials, all at once.
- Sara ForsbergSo we could ask 'show me all safety incidents on site X in the past year'?
- Lewis KerrExactly. Or 'which projects are over budget and why'. The brain pulls it together from everywhere.
- Gustav ÅbergWhere does the data live?
- Lewis KerrIn your Snowflake account. We build on top of what you already own. Nothing moves to us.
- Sara ForsbergHow many people can use it?
- Lewis KerrStarter tier gives you fifteen users, soft limit. Search, chat, and dashboards. Four connectors to your key systems.
- Gustav ÅbergAnd the cost?
- Lewis KerrImplementation is £6,000, four weeks. Annual subscription is £19,500. So first year is £25,500.
- Sara ForsbergAnd every year after that?
- Lewis Kerr£19,500 annually, so you're not locked in. You renew every year.
- Sara ForsbergWhat systems can you connect?
- Lewis KerrWe work with Salesforce, project-management tools, accounting systems, document storage. We can connect four systems on Starter. If you need more later, that's an add-on.
- Gustav ÅbergTimeline for setup?
- Lewis KerrFour weeks for Starter. We set up the connectors, validate the data, do a handover with your team. By week four you're live.
- Sara ForsbergAnd you'd need something from us?
- Lewis KerrRead access to your systems, a champion on your side to own it, and a team to test with us. That's typical.
- Gustav ÅbergHow often is data refreshed?
- Lewis KerrNightly, complete by 07:00 your local time. Every morning your dashboards are fresh.
- Sara ForsbergThis sounds useful. What's next?
- Lewis KerrI'd like to do a demo. We'll show you the brain on data like yours. Maybe an hour, just you and me or with Hannah from our team if you want technical depth.
- Sara ForsbergWhen?
- Lewis KerrEarly in the new year. February works for us if you're free then.
- Gustav ÅbergThat's fine by us.
- Lewis KerrGreat. I'll send over a summary and we'll get a demo in the diary. You should have it by end of week.
- Sara ForsbergPerfect.
- Lewis KerrCheers. Speak soon.