Gustav Åberg

Person

Gustav is the Chief Financial Officer and CRM economic buyer on the customer's Starter deal. He pushed the price towards a £24k budget, accepted £26k for year one and agreed to move to signature. The year-two price is still open.

made from

Who they are

Insight

As at Fri 9 Oct 2026

Gustav is the Chief Financial Officer and CRM economic buyer on the customer's Starter deal. He pushed the price towards a £24k budget, accepted £26k for year one and agreed to move to signature. The year-two price is still open.

Role: Chief Financial Officer and the CRM economic buyer. He joined three calls and two email threads on the Starter deal, working alongside Sara Forsberg.

Influence: He sets the commercial terms. On 15 Jan 2026 he asked about cost, price flexibility, exit rights, adding users and service levels, and on 5 Feb 2026 he negotiated the price down to a first-year-only figure.

Watch: Year two was left open as market-dependent, and he described the company as stretched. The records do not show the order form being signed, so the proposal is still an open item.

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

AImade from

CRM records

Organisation	Title	Role	Email
Ekholm Byggtjänst	Chief Financial Officer	Economic buyer	gustav.aberg@ekholm.example

CRMmade from

Activity

5 Feb 2026callEkholm Byggtjänst / BG-Demo – Negotiation Lewis Kerr, Owen Tallis, Gustav Åberg
28 Jan 2026email threadScheduling our discussion Lewis Kerr, Gustav Åberg
19 Jan 2026email threadProposal for review Lewis Kerr, Sara Forsberg, Gustav Åberg
15 Jan 2026callEkholm Byggtjänst / BG-Demo – Proposal Lewis Kerr, Sara Forsberg, Gustav Åberg
15 Dec 2025callEkholm Byggtjänst / BG-Demo – Discovery Lewis Kerr, Sara Forsberg, Gustav Åberg

CRMmade from

BG-Demo is a fictional company; every organisation and person here is invented. B-Glass is the tool. Data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Glass is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

How to use the site

Summary is the landing page: what happened this week, the calls just held and the calls coming up, the risks and the renewals due.
Organisations lists every customer. Open one to see its key facts, the AI assessment and next step, platform usage, the ARR journey, deals, documents, contacts and activity, and the lineage of every block.
Conversations, Commercial, People, News and Documents cut the same data by topic. System explains how the site is built and where each figure comes from.
Every card ends with a small made from link: it opens the lineage explorer focused on that card, so you can walk from the figure down to the raw rows it came from.
Use the sun and moon button at the top right to choose dark or light. Choose your device's own mode again to go back to following the device.

How to ask

Press Ask B (the speech bubble) in the header, or open the Ask B page. Type a question, or pick one of the suggestions.

Ask B sends your question to Claude through the B-Glass connector. Claude answers from the same records as these pages, read-only, and links each claim to its source page.
Find (the box in the header) finds the organisations, people, calls, emails, tickets, documents and news that match your words, with links to their pages.
The same connector works in Claude Desktop or the B-Glass Claude Project, with the same answers and sources.

What the data covers

Data	Records
Organisations	225
People at customers	862
BG-Demo staff records (in post and leavers)	58
Calls	1,995
Email threads	3,013
Support tickets	1,159
Documents	1,218
Deals	315
Invoices	285
Events	49
News items	119

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Glass is the tool that reads its data.

Who to contact

Email info@b-glass.uk or talk to your B-Glass account team. Tell us the page address and what looked wrong; a screenshot helps.

Help