Sara Forsberg
Person
Ekholm Byggtjänst · champion
Sara Forsberg is Head of Operations and the CRM champion. She took part in discovery, demo and proposal calls for a Starter deal and says the price is reasonable. The order form is not shown as signed.
Who they are
Insight
As at Fri 9 Oct 2026Sara Forsberg is Head of Operations and the CRM champion. She took part in discovery, demo and proposal calls for a Starter deal and says the price is reasonable. The order form is not shown as signed.
Role: Head of Operations, recorded in the CRM as champion. She joined all three calls and two email threads, and the CRM shows one deal.
Influence: she is the sponsor of the deal. On the 29 Dec 2025 demo she said she was pretty convinced, and on 15 Jan 2026 she called the price reasonable. Gustav, the CFO, reviews cost and commitment and replied that both were satisfied.
Watch: the thread does not show the order form sent or signed, so the Starter proposal is still an open item. She asked about adding users and teams later, which points to Growth or add-on demand.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Ekholm Byggtjänst | Head of Operations | champion | sara.forsberg@ekholm.example |
Activity
- 16 Jul 2026eventBG-Demo webinar
+38 - 19 Jan 2026email threadProposal for review
- 15 Jan 2026callEkholm Byggtjänst / BG-Demo – Proposal
- 29 Dec 2025callEkholm Byggtjänst / BG-Demo – Demo
- 15 Dec 2025callEkholm Byggtjänst / BG-Demo – Discovery
- 24 Nov 2025dealEkholm Byggtjänst – New
- 16 Oct 2025eventBG-Demo webinar
+28 - 23 Sep 2025email threadBG-Demo webinar