AI facts
As at Fri 9 Oct 2026Cairnlea Homes, a Glasgow housebuilder, has no contract with BG-Demo. Its one Growth deal, with a deal amount of £56k and an ACV of £44k, closed lost on 28 Feb 2025 with security review as the reason. The final proposal of 16 Jan 2025 priced Growth at £12k implementation and £44k a year, and no order form was executed. There are no invoices, no tickets and no usage on record, and the last interaction was a webinar invitation to Luke Kershaw on 17 Nov 2025.
Profile
Updated 9 Oct 26- IndustryHousebuildingSource: CRM company record
- Websitecairnlea.exampleSource: CRM company record
- CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
- HQ cityGlasgowSource: CRM company record
- Size450 employeesSource: CRM company record
- CRM ownerTom AshdownSource: CRM company record · Account Executive
- TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
- StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 14 Oct 2026
AI opinion
As at Fri 9 Oct 2026Lost, because the Growth deal closed lost on 28 Feb 2025 over the security review and nothing has been signed since. Contact since has been one-way marketing with no reply. The strong ROI case Luke Kershaw described leaves a possible win-back if the security answers are refreshed.
Key facts
Updated 9 Oct 26- Last contact17 Nov 2025Email: BG-Demo webinar, 20 Nov 2025 · 326 days before 9 Oct 2026
Next step
As at Fri 9 Oct 2026- What
- Tom Ashdown calls Neil Metcalfe to establish which security review points lost the Growth deal on 28 Feb 2025. Re engage
- Who
Tom Ashdown
- When
- This week by 9 Oct 2026
- Why
- Tom Ashdown should ask Neil Metcalfe what failed in the security review that lost the Growth deal on 28 Feb 2025, so any win-back starts from refreshed security answers rather than more unanswered webinar invitations.
The story
As at Fri 9 Oct 2026Lost: Cairnlea Homes' Growth deal closed lost on 28 Feb 2025 over the security review, and no order form was executed. Webinar invitations since then drew no reply. Tom Ashdown should ask Neil Metcalfe what failed before any win-back.
Lost: Cairnlea Homes has no contract with BG-Demo. Its Growth deal, CRM amount £56k and ACV £44k, closed lost on 28 Feb 2025 over the security review; no order form was executed.
It never went live, so there is no usage, no tickets and no invoices. Tom Ashdown ran the sale with Neil Metcalfe as champion and Luke Kershaw, Chief Financial Officer, as economic buyer.
Since then only webinar invitations have gone out, the last to Luke on 17 Nov 2025, with no reply. The Security Questionnaire of 30 Dec 2024 may no longer match current controls.
Tom should call Neil by 9 Oct 2026 to learn which security review points lost the deal. Hannah Lowe then refreshes the security answers, and Owen Tallis agrees win-back terms at the v2 Growth list.
ARR journey
Platform usage
Documents
Updated 9 Oct 26- presales
Folders and documents as a list
- Proposals (2)
- Draft Growth tier proposal draft · proposal · 13 Jan 2025
- Growth tier sales proposal issued · proposal · 16 Jan 2025
- Security (1)
- Growth tier security questionnaire issued · security questionnaire · 30 Dec 2024
Activity
- 20 Nov 2025eventBG-Demo webinar
+30
- 17 Nov 2025email threadBG-Demo webinar, 20 Nov 2025
- 16 Oct 2025eventBG-Demo webinar
+28
- 19 Jun 2025eventBG-Demo webinar
+26
- 17 Apr 2025eventBG-Demo webinar
+20
- 23 Mar 2025email threadBG-Demo webinar, 17 Apr 2025
- 20 Feb 2025eventBG-Demo webinar
+23
- 10 Feb 2025callCairnlea Homes / BG-Demo – Negotiation
+2
- 4 Feb 2025email threadService levels and contract terms
- 17 Jan 2025email threadProposal and next steps
- 17 Jan 2025callCairnlea Homes / BG-Demo – Proposal
- 16 Jan 2025documentCairnlea Homes - Proposal
- 13 Jan 2025email threadProposal review, let's find a time
- 13 Jan 2025documentCairnlea Homes - Proposal v1
- 6 Jan 2025callCairnlea Homes / BG-Demo – Demo
- 30 Dec 2024email threadQuick scheduling question
- 30 Dec 2024documentCairnlea Homes - Security Questionnaire
- 27 Dec 2024email threadDemo ready
- 27 Dec 2024callCairnlea Homes / BG-Demo – Demo
- 18 Dec 2024email threadDemo, let's lock in a time
- 6 Dec 2024email threadDiscovery call follow-up
- 6 Dec 2024callCairnlea Homes / BG-Demo – Discovery
- 29 Nov 2024email threadLet's schedule a discovery call
- 14 Nov 2024dealCairnlea Homes – New
- 15 Feb 2024eventBG-Demo webinar
+11
- 16 Nov 2023eventBG-Demo webinar
+11
Contacts
Evidence trail
Updated 9 Oct 26Cairnlea Homes' pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 18 AI summaries of 19 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 3 staff (0 with an AI write-up), shown on 3 pages.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Cairnlea Homes / BG-Demo – Discovery entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- call_recorder/calls.csv call_038_001 raw row
- Cairnlea Homes entity
- Cairnlea Homes / BG-Demo – Demo entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- call_recorder/calls.csv call_038_002 raw row
- Cairnlea Homes entity
- Cairnlea Homes / BG-Demo – Demo entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- call_recorder/calls.csv call_038_003 raw row
- Cairnlea Homes entity
- Cairnlea Homes / BG-Demo – Proposal entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- call_recorder/calls.csv call_038_004 raw row
- Cairnlea Homes entity
- Cairnlea Homes / BG-Demo – Negotiation entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- call_recorder/calls.csv call_038_005 raw row
- Cairnlea Homes entity
- Cairnlea Homes – New entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- crm/deal_line_items.csv deal_038_01:1 raw row
- crm/deal_line_items.csv deal_038_01:2 raw row
- crm/deal_stage_history.csv deal_038_01:1 raw row
- crm/deal_stage_history.csv deal_038_01:2 raw row
- crm/deal_stage_history.csv deal_038_01:3 raw row
- +4 more
- Cairnlea Homes entity
- +20 more
- Cairnlea Homes / BG-Demo – Discovery entity
- AI opinion page block
- Cairnlea Homes lost AI record
- Cairnlea Homes – New entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- crm/deal_line_items.csv deal_038_01:1 raw row
- crm/deal_line_items.csv deal_038_01:2 raw row
- crm/deal_stage_history.csv deal_038_01:1 raw row
- crm/deal_stage_history.csv deal_038_01:2 raw row
- crm/deal_stage_history.csv deal_038_01:3 raw row
- +4 more
- Cairnlea Homes entity
- Cairnlea Homes: no executed paper on file AI record
- Cairnlea Homes - Security Questionnaire entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- document_store/files.csv doc_038_001 raw row
- Cairnlea Homes entity
- Cairnlea Homes - Proposal v1 entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- document_store/files.csv doc_038_002 raw row
- Cairnlea Homes entity
- Cairnlea Homes - Proposal entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- document_store/files.csv doc_038_003 raw row
- Cairnlea Homes entity
- Security questionnaire, Growth implementation AI record
- Cairnlea Homes - Security Questionnaire entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- document_store/files.csv doc_038_001 raw row
- Cairnlea Homes entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- Cairnlea Homes - Security Questionnaire entity
- Growth tier proposal, draft v1 AI record
- Cairnlea Homes - Proposal v1 entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- document_store/files.csv doc_038_002 raw row
- Cairnlea Homes entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- Cairnlea Homes - Proposal v1 entity
- Cairnlea Homes Growth tier proposal AI record
- Cairnlea Homes - Proposal entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- document_store/files.csv doc_038_003 raw row
- Cairnlea Homes entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- Cairnlea Homes - Proposal entity
- +1 more
- Cairnlea Homes - Security Questionnaire entity
- Customer care visibility discovery AI record
- Cairnlea Homes / BG-Demo – Discovery entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- call_recorder/calls.csv call_038_001 raw row
- Cairnlea Homes entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- Cairnlea Homes / BG-Demo – Discovery entity
- Growth demo on sample Cairnlea data AI record
- Cairnlea Homes / BG-Demo – Demo entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- call_recorder/calls.csv call_038_002 raw row
- Cairnlea Homes entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- Cairnlea Homes / BG-Demo – Demo entity
- Growth connector design follow-up AI record
- Cairnlea Homes / BG-Demo – Demo entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- call_recorder/calls.csv call_038_003 raw row
- Cairnlea Homes entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- Cairnlea Homes / BG-Demo – Demo entity
- Growth proposal terms and signing plan AI record
- Cairnlea Homes / BG-Demo – Proposal entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- call_recorder/calls.csv call_038_004 raw row
- Cairnlea Homes entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- Cairnlea Homes / BG-Demo – Proposal entity
- +20 more
- Cairnlea Homes – New entity
- Cairnlea Homes lost AI record
- ARR journey (computed from the records; nothing to show yet) page block
- facts.arr_monthly:org_038 facts table
- Cairnlea Homes – New entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- crm/deal_line_items.csv deal_038_01:1 raw row
- crm/deal_line_items.csv deal_038_01:2 raw row
- crm/deal_stage_history.csv deal_038_01:1 raw row
- crm/deal_stage_history.csv deal_038_01:2 raw row
- crm/deal_stage_history.csv deal_038_01:3 raw row
- +4 more
- Cairnlea Homes entity
- Cairnlea Homes – New entity
- facts.arr_monthly:org_038 facts table
- AI facts page block
- Cairnlea Homes lost AI record
- Cairnlea Homes – New entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- crm/deal_line_items.csv deal_038_01:1 raw row
- crm/deal_line_items.csv deal_038_01:2 raw row
- crm/deal_stage_history.csv deal_038_01:1 raw row
- crm/deal_stage_history.csv deal_038_01:2 raw row
- crm/deal_stage_history.csv deal_038_01:3 raw row
- +4 more
- Cairnlea Homes entity
- Cairnlea Homes: no executed paper on file AI record
- Cairnlea Homes - Security Questionnaire entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- document_store/files.csv doc_038_001 raw row
- Cairnlea Homes entity
- Cairnlea Homes - Proposal v1 entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- document_store/files.csv doc_038_002 raw row
- Cairnlea Homes entity
- Cairnlea Homes - Proposal entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- document_store/files.csv doc_038_003 raw row
- Cairnlea Homes entity
- Security questionnaire, Growth implementation AI record
- Cairnlea Homes - Security Questionnaire entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- document_store/files.csv doc_038_001 raw row
- Cairnlea Homes entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- Cairnlea Homes - Security Questionnaire entity
- Growth tier proposal, draft v1 AI record
- Cairnlea Homes - Proposal v1 entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- document_store/files.csv doc_038_002 raw row
- Cairnlea Homes entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- Cairnlea Homes - Proposal v1 entity
- Cairnlea Homes Growth tier proposal AI record
- Cairnlea Homes - Proposal entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- document_store/files.csv doc_038_003 raw row
- Cairnlea Homes entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- Cairnlea Homes - Proposal entity
- +1 more
- Cairnlea Homes - Security Questionnaire entity
- Customer care visibility discovery AI record
- Cairnlea Homes / BG-Demo – Discovery entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- call_recorder/calls.csv call_038_001 raw row
- Cairnlea Homes entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- Cairnlea Homes / BG-Demo – Discovery entity
- Growth demo on sample Cairnlea data AI record
- Cairnlea Homes / BG-Demo – Demo entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- call_recorder/calls.csv call_038_002 raw row
- Cairnlea Homes entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- Cairnlea Homes / BG-Demo – Demo entity
- Growth connector design follow-up AI record
- Cairnlea Homes / BG-Demo – Demo entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- call_recorder/calls.csv call_038_003 raw row
- Cairnlea Homes entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- Cairnlea Homes / BG-Demo – Demo entity
- Growth proposal terms and signing plan AI record
- Cairnlea Homes / BG-Demo – Proposal entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- call_recorder/calls.csv call_038_004 raw row
- Cairnlea Homes entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- Cairnlea Homes / BG-Demo – Proposal entity
- +20 more
- Cairnlea Homes – New entity
- Cairnlea Homes lost AI record
- Contacts page block
- Neil Metcalfe entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- crm/contacts.csv per_3801:org_038 raw row
- Cairnlea Homes entity
- Luke Kershaw entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- crm/contacts.csv per_3802:org_038 raw row
- Cairnlea Homes entity
- Faye Metcalfe entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- crm/contacts.csv per_3803:org_038 raw row
- Cairnlea Homes entity
- Neil Metcalfe entity
- Open deals (computed from the records; nothing to show yet) page block
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- Cairnlea Homes entity
- Documents page block
- Cairnlea Homes - Security Questionnaire entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- document_store/files.csv doc_038_001 raw row
- Cairnlea Homes entity
- Cairnlea Homes - Proposal v1 entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- document_store/files.csv doc_038_002 raw row
- Cairnlea Homes entity
- Cairnlea Homes - Proposal entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- document_store/files.csv doc_038_003 raw row
- Cairnlea Homes entity
- Cairnlea Homes - Security Questionnaire entity
- hero page block
- Cairnlea Homes lost AI record
- Cairnlea Homes – New entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- crm/deal_line_items.csv deal_038_01:1 raw row
- crm/deal_line_items.csv deal_038_01:2 raw row
- crm/deal_stage_history.csv deal_038_01:1 raw row
- crm/deal_stage_history.csv deal_038_01:2 raw row
- crm/deal_stage_history.csv deal_038_01:3 raw row
- +4 more
- Cairnlea Homes entity
- Cairnlea Homes: no executed paper on file AI record
- Cairnlea Homes - Security Questionnaire entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- document_store/files.csv doc_038_001 raw row
- Cairnlea Homes entity
- Cairnlea Homes - Proposal v1 entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- document_store/files.csv doc_038_002 raw row
- Cairnlea Homes entity
- Cairnlea Homes - Proposal entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- document_store/files.csv doc_038_003 raw row
- Cairnlea Homes entity
- Security questionnaire, Growth implementation AI record
- Cairnlea Homes - Security Questionnaire entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- document_store/files.csv doc_038_001 raw row
- Cairnlea Homes entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- Cairnlea Homes - Security Questionnaire entity
- Growth tier proposal, draft v1 AI record
- Cairnlea Homes - Proposal v1 entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- document_store/files.csv doc_038_002 raw row
- Cairnlea Homes entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- Cairnlea Homes - Proposal v1 entity
- Cairnlea Homes Growth tier proposal AI record
- Cairnlea Homes - Proposal entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- document_store/files.csv doc_038_003 raw row
- Cairnlea Homes entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- Cairnlea Homes - Proposal entity
- +1 more
- Cairnlea Homes - Security Questionnaire entity
- Customer care visibility discovery AI record
- Cairnlea Homes / BG-Demo – Discovery entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- call_recorder/calls.csv call_038_001 raw row
- Cairnlea Homes entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- Cairnlea Homes / BG-Demo – Discovery entity
- Growth demo on sample Cairnlea data AI record
- Cairnlea Homes / BG-Demo – Demo entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- call_recorder/calls.csv call_038_002 raw row
- Cairnlea Homes entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- Cairnlea Homes / BG-Demo – Demo entity
- Growth connector design follow-up AI record
- Cairnlea Homes / BG-Demo – Demo entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- call_recorder/calls.csv call_038_003 raw row
- Cairnlea Homes entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- Cairnlea Homes / BG-Demo – Demo entity
- Growth proposal terms and signing plan AI record
- Cairnlea Homes / BG-Demo – Proposal entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- call_recorder/calls.csv call_038_004 raw row
- Cairnlea Homes entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- Cairnlea Homes / BG-Demo – Proposal entity
- +20 more
- Cairnlea Homes – New entity
- facts.reconciliation_t0:org_038 facts table
- Cairnlea Homes – New entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- crm/deal_line_items.csv deal_038_01:1 raw row
- crm/deal_line_items.csv deal_038_01:2 raw row
- crm/deal_stage_history.csv deal_038_01:1 raw row
- crm/deal_stage_history.csv deal_038_01:2 raw row
- crm/deal_stage_history.csv deal_038_01:3 raw row
- +4 more
- Cairnlea Homes entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- Cairnlea Homes – New entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- Signals: Cairnlea Homes signals (no model)
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- Cairnlea Homes entity
- Cairnlea Homes lost AI record
- Key facts page block
- facts.reconciliation_t0:org_038 facts table
- Cairnlea Homes – New entity
- Cairnlea Homes entity
- crm/companies.csv org_038 raw row
- crm/deal_line_items.csv deal_038_01:1 raw row
- crm/deal_line_items.csv deal_038_01:2 raw row
- +4 more
- Cairnlea Homes entity
- Cairnlea Homes – New entity
- facts.reconciliation_t0:org_038 facts table
- Evidence trail page block
- The story page block
- Next step page block
- Open tickets (computed from the records; nothing to show yet) page block
- Profile page block
- Sources page block
- Platform usage (computed from the records; nothing to show yet) page block