Who they are
Insight
As at Fri 9 Oct 2026Luke Kershaw is the CFO at Cairnlea Homes and the CRM economic buyer. He negotiated Growth terms and contract points directly, and asked about effort, exit terms and commitment. The evidence does not show the agreed discount.
Role: Chief Financial Officer at Cairnlea Homes, recorded in the CRM as economic buyer. He joined the discovery call on 6 Dec 2024 and the negotiation call on 10 Feb 2025.
Influence: He sets the demo priority, handles contract terms and said he and Neil can sign. He asked for ten percent off, citing tight cash flow, while calling the ROI case strong.
Watch: The agreed discount and the open contract points are not shown. Renewal price was raised as a later topic. He was invited to the 20 Nov 2025 webinar; the evidence does not show whether he attended.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Cairnlea Homes | Chief Financial Officer | Economic buyer | luke.kershaw@cairnlea.example |
Activity
- 20 Nov 2025eventBG-Demo webinar
+30
- 17 Nov 2025email threadBG-Demo webinar, 20 Nov 2025
- 16 Oct 2025eventBG-Demo webinar
+28
- 20 Feb 2025eventBG-Demo webinar
+23
- 10 Feb 2025callCairnlea Homes / BG-Demo – Negotiation
+2
- 4 Feb 2025email threadService levels and contract terms
- 6 Dec 2024email threadDiscovery call follow-up
- 6 Dec 2024callCairnlea Homes / BG-Demo – Discovery
- 15 Feb 2024eventBG-Demo webinar
+11
- 16 Nov 2023eventBG-Demo webinar
+11