Kestle Bay Hotels

Win-back£0

AI facts

Current to 14 Oct 26

Kestle Bay Hotels, a Truro hospitality business, has no contract with BB-Demo: the CRM stage is lost and ARR is £0. The Starter deal of £26k, including £20k a year and £6,000 implementation, closed lost on 15 Nov 2024 with the reason no decision. There is no usage, no tickets and no invoices on record. The final proposal of 14 Oct 2024 has no executed order form behind it. The last interaction was the 31 Oct 2024 negotiation call.

Read from 4 calls · 1 email threads · 1 deals · 3 people · 2 documents, newest 31 Oct 24

AImade from

Profile

Updated 9 Oct 26

IndustryHospitality
Websitekestlebay.example
CountryUnited Kingdom
HQ cityTruro
Size600 employees
CRM ownerTom Ashdown
TypeProspectdiffers
StateWin-back

CRMmade from

AI opinion

Current to 14 Oct 26

Win-back, because the deal was lost to no decision rather than to a rival, and both Sam Hollis and Gary Underwood were keen on the value. Price was the objection. Any new offer would be at the v2 Starter list of £22k.

Signals Kestle Bay Hotels – New Document roll-up Kestle Bay Hotels / BB-Demo – Negotiation Kestle Bay Hotels / BB-Demo – Demo Kestle Bay Hotels / BB-Demo – Proposal

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

Key facts

Updated 9 Oct 26

Last contact31 Oct 2024

Computedmade from

Next step

Current to 14 Oct 26

What: Tom Ashdown contacts Sam Hollis to reopen a Starter win-back built on the reviews, reservations and helpdesk connectors Sam named. re_engage
Who: Tom Ashdown
When: This week by 9 Oct 2026
Why: Tom Ashdown should reopen the lost Starter deal with Sam Hollis on value, around the connectors Sam named. The deal closed lost to no decision, not to a rival, and nothing is recorded since 31 Oct 2024.

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

The story

Current to 14 Oct 26

Win-back

Win-back: Kestle Bay Hotels never signed. The £26k Starter deal closed lost on 15 Nov 2024 with no decision, after Sam Hollis and Gary Underwood showed real interest. Nothing is recorded since 31 Oct 2024. Tom Ashdown should reopen the deal with Sam on value.

Win-back for Kestle Bay Hotels, which has no contract and no invoices. The CRM's Starter deal of £26k, £20k a year plus £6,000 implementation, closed lost on 15 Nov 2024 with the reason no decision.

There is no usage because the brain never went live. Sam Hollis, Head of Operations and the CRM champion, joined all four calls. Gary Underwood, Chief Executive, joined two.

Nothing is recorded since the 31 Oct 2024 call, where Gary called the price steep and Owen Tallis promised a revised price that the records do not show was sent. Any new offer sits at the v2 Starter list of £22k.

Tom Ashdown reopens the deal with Sam on value by 9 Oct 2026, around the reviews, reservations and helpdesk connectors Sam named. Owen agrees the price position with Tom first.

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

ARR journey

Not yet analysedNo ARR history: no order forms or invoices for this organisation.

Accountingmade from

Platform usage

Not yet analysedNo platform usage: this organisation has no tenant in product analytics.

Usagemade from

Documents

Updated 9 Oct 26

2 documents in 1 folders; 1 drafts hang on their executed paper. All documents

presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list

Proposals (2)
- Draft Starter tier proposal draft · proposal · 9 Oct 2024
- Starter tier proposal issued · proposal · 14 Oct 2024

Documentsmade from

Open deals

Not yet analysedNo open deals.

CRMmade from

Open tickets

Not yet analysedNo open tickets.

Helpdeskmade from

Activity

11 Mar 2026eventData leaders conference (BB-Demo stand) Alice Brewer, Simon Harte, Sam Cheney, Margaret Cleland, Nicola Brearley, Shane Twomey, Owain Jenkins, Tyler Brookes, Brenda Oldroyd, Martina Engel, Eoin Hegarty, Karen Midgley, Robyn Tyson, Rhonda Stierwalt, Gary Underwood, Stuart Haworth, Conor Daly, Petra Lüders, Clare Huddleston+16
31 Oct 2024callKestle Bay Hotels / BB-Demo – Negotiation Tom Ashdown, Owen Tallis, Gary Underwood, Sam Hollis+1
14 Oct 2024documentKestle Bay Hotels - Proposal Tom Ashdown
14 Oct 2024callKestle Bay Hotels / BB-Demo – Proposal Tom Ashdown, Sam Hollis, Gary Underwood
9 Oct 2024eventData leaders conference (BB-Demo stand) Sofia Marchetti, Andrew Pickering, Tariq Hussain, Rob Gledhill, Priti Haworth, Nadia Bashir, Abi Coombes+4
9 Oct 2024documentKestle Bay Hotels - Proposal v1 Tom Ashdown
30 Sep 2024callKestle Bay Hotels / BB-Demo – Demo Tom Ashdown, Hannah Lowe, Sam Hollis, Rob Gledhill+1
28 Sep 2024email_threadData leaders conference, Amsterdam, October Sofia Marchetti, Rob Gledhill
16 Sep 2024callKestle Bay Hotels / BB-Demo – Discovery Tom Ashdown, Sam Hollis
27 Aug 2024dealKestle Bay Hotels – New Tom Ashdown, Sam Hollis
20 Jun 2024eventBB-Demo webinar Nell Ashcombe, Claire Haddon, Peter Mayes, Emma Jagger, Rosa Ellwood, Kristen Abernathy, Jamal Edwards, Craig Holt, Thomas Schumacher, Glenys Routledge, Vanessa Guerrero, Sander Hofman, Jeffrey Illingworth, Marie Wouters, Rob Gledhill, Claire Girard, Layla Al, Polly Illingworth, Ian Dobson+16

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26

hide membership not yet analysed

Key

Source rows
Raw things
People
Organisation
Organisation AI
Pages
AI-written record (ring)
not yet analysed
belongs to the organisation (one line per group)
Size: how many records a group holds

Kestle Bay Hotels' pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 7 AI summaries of 8 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 3 staff (0 with an AI write-up), shown on 3 pages.

The trail as a list (block, record, entity, raw row)

Activity page block
- Kestle Bay Hotels / BB-Demo – Discovery entity
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
  - call_recorder/calls.csv call_036_001 raw row
- Kestle Bay Hotels / BB-Demo – Demo entity
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
  - call_recorder/calls.csv call_036_002 raw row
- Kestle Bay Hotels / BB-Demo – Proposal entity
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
  - call_recorder/calls.csv call_036_003 raw row
- Kestle Bay Hotels / BB-Demo – Negotiation entity
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
  - call_recorder/calls.csv call_036_004 raw row
- Kestle Bay Hotels – New entity
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
  - crm/deal_line_items.csv deal_036_01:1 raw row
  - crm/deal_line_items.csv deal_036_01:2 raw row
  - crm/deal_stage_history.csv deal_036_01:1 raw row
  - crm/deal_stage_history.csv deal_036_01:2 raw row
  - crm/deal_stage_history.csv deal_036_01:3 raw row
  - +4 more
- Kestle Bay Hotels - Proposal v1 entity
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
  - document_store/files.csv doc_036_001 raw row
- +5 more
AI opinion page block
- Kestle Bay Hotels: win-back AI record
  - Kestle Bay Hotels – New entity
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
    - crm/deal_line_items.csv deal_036_01:1 raw row
    - crm/deal_line_items.csv deal_036_01:2 raw row
    - crm/deal_stage_history.csv deal_036_01:1 raw row
    - crm/deal_stage_history.csv deal_036_01:2 raw row
    - crm/deal_stage_history.csv deal_036_01:3 raw row
    - +4 more
  - Kestle Bay Hotels: proposals, nothing executed AI record
    - Kestle Bay Hotels - Proposal v1 entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - document_store/files.csv doc_036_001 raw row
    - Kestle Bay Hotels - Proposal entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - document_store/files.csv doc_036_002 raw row
    - Starter tier proposal, draft v1 AI record
      - Kestle Bay Hotels - Proposal v1 entity
        Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
        document_store/files.csv doc_036_001 raw row
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
    - Starter tier proposal, Kestle Bay Hotels AI record
      - Kestle Bay Hotels - Proposal entity
        Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
        document_store/files.csv doc_036_002 raw row
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
  - Discovery: Starter for hotel operations AI record
    - Kestle Bay Hotels / BB-Demo – Discovery entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - call_recorder/calls.csv call_036_001 raw row
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
  - Starter demo on Kestle Bay's own data AI record
    - Kestle Bay Hotels / BB-Demo – Demo entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - call_recorder/calls.csv call_036_002 raw row
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
  - Starter proposal walk-through AI record
    - Kestle Bay Hotels / BB-Demo – Proposal entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - call_recorder/calls.csv call_036_003 raw row
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
  - Starter price negotiation and signing timeline AI record
    - Kestle Bay Hotels / BB-Demo – Negotiation entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - call_recorder/calls.csv call_036_004 raw row
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
  - +9 more
ARR journey (not yet analysed) page block
- facts.arr_monthly:org_036 facts table
  - Kestle Bay Hotels – New entity
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
    - crm/deal_line_items.csv deal_036_01:1 raw row
    - crm/deal_line_items.csv deal_036_01:2 raw row
    - crm/deal_stage_history.csv deal_036_01:1 raw row
    - crm/deal_stage_history.csv deal_036_01:2 raw row
    - crm/deal_stage_history.csv deal_036_01:3 raw row
    - +4 more
AI facts page block
- Kestle Bay Hotels: win-back AI record
  - Kestle Bay Hotels – New entity
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
    - crm/deal_line_items.csv deal_036_01:1 raw row
    - crm/deal_line_items.csv deal_036_01:2 raw row
    - crm/deal_stage_history.csv deal_036_01:1 raw row
    - crm/deal_stage_history.csv deal_036_01:2 raw row
    - crm/deal_stage_history.csv deal_036_01:3 raw row
    - +4 more
  - Kestle Bay Hotels: proposals, nothing executed AI record
    - Kestle Bay Hotels - Proposal v1 entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - document_store/files.csv doc_036_001 raw row
    - Kestle Bay Hotels - Proposal entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - document_store/files.csv doc_036_002 raw row
    - Starter tier proposal, draft v1 AI record
      - Kestle Bay Hotels - Proposal v1 entity
        Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
        document_store/files.csv doc_036_001 raw row
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
    - Starter tier proposal, Kestle Bay Hotels AI record
      - Kestle Bay Hotels - Proposal entity
        Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
        document_store/files.csv doc_036_002 raw row
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
  - Discovery: Starter for hotel operations AI record
    - Kestle Bay Hotels / BB-Demo – Discovery entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - call_recorder/calls.csv call_036_001 raw row
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
  - Starter demo on Kestle Bay's own data AI record
    - Kestle Bay Hotels / BB-Demo – Demo entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - call_recorder/calls.csv call_036_002 raw row
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
  - Starter proposal walk-through AI record
    - Kestle Bay Hotels / BB-Demo – Proposal entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - call_recorder/calls.csv call_036_003 raw row
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
  - Starter price negotiation and signing timeline AI record
    - Kestle Bay Hotels / BB-Demo – Negotiation entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - call_recorder/calls.csv call_036_004 raw row
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
  - +9 more
Contacts page block
- Sam Hollis entity
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
  - crm/contacts.csv per_3601:org_036 raw row
- Gary Underwood entity
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
  - crm/contacts.csv per_3602:org_036 raw row
- Rob Gledhill entity
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
  - crm/contacts.csv per_3603:org_036 raw row
Open deals (not yet analysed) page block
- Kestle Bay Hotels entity
  - crm/companies.csv org_036 raw row
Documents page block
- Kestle Bay Hotels - Proposal v1 entity
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
  - document_store/files.csv doc_036_001 raw row
- Kestle Bay Hotels - Proposal entity
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
  - document_store/files.csv doc_036_002 raw row
hero page block
- Kestle Bay Hotels: win-back AI record
  - Kestle Bay Hotels – New entity
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
    - crm/deal_line_items.csv deal_036_01:1 raw row
    - crm/deal_line_items.csv deal_036_01:2 raw row
    - crm/deal_stage_history.csv deal_036_01:1 raw row
    - crm/deal_stage_history.csv deal_036_01:2 raw row
    - crm/deal_stage_history.csv deal_036_01:3 raw row
    - +4 more
  - Kestle Bay Hotels: proposals, nothing executed AI record
    - Kestle Bay Hotels - Proposal v1 entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - document_store/files.csv doc_036_001 raw row
    - Kestle Bay Hotels - Proposal entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - document_store/files.csv doc_036_002 raw row
    - Starter tier proposal, draft v1 AI record
      - Kestle Bay Hotels - Proposal v1 entity
        Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
        document_store/files.csv doc_036_001 raw row
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
    - Starter tier proposal, Kestle Bay Hotels AI record
      - Kestle Bay Hotels - Proposal entity
        Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
        document_store/files.csv doc_036_002 raw row
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
  - Discovery: Starter for hotel operations AI record
    - Kestle Bay Hotels / BB-Demo – Discovery entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - call_recorder/calls.csv call_036_001 raw row
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
  - Starter demo on Kestle Bay's own data AI record
    - Kestle Bay Hotels / BB-Demo – Demo entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - call_recorder/calls.csv call_036_002 raw row
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
  - Starter proposal walk-through AI record
    - Kestle Bay Hotels / BB-Demo – Proposal entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - call_recorder/calls.csv call_036_003 raw row
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
  - Starter price negotiation and signing timeline AI record
    - Kestle Bay Hotels / BB-Demo – Negotiation entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - call_recorder/calls.csv call_036_004 raw row
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
  - +9 more
- facts.reconciliation_t0:org_036 facts table
  - Kestle Bay Hotels – New entity
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
    - crm/deal_line_items.csv deal_036_01:1 raw row
    - crm/deal_line_items.csv deal_036_01:2 raw row
    - crm/deal_stage_history.csv deal_036_01:1 raw row
    - crm/deal_stage_history.csv deal_036_01:2 raw row
    - crm/deal_stage_history.csv deal_036_01:3 raw row
    - +4 more
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
- Kestle Bay Hotels entity
  - crm/companies.csv org_036 raw row
- Signals: Kestle Bay Hotels signals (no model)
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
Key facts page block
- Kestle Bay Hotels / BB-Demo – Negotiation entity
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
  - call_recorder/calls.csv call_036_004 raw row
- facts.reconciliation_t0:org_036 facts table
  - Kestle Bay Hotels – New entity
    - Kestle Bay Hotels entity
      - crm/companies.csv org_036 raw row
    - crm/deal_line_items.csv deal_036_01:1 raw row
    - crm/deal_line_items.csv deal_036_01:2 raw row
    - crm/deal_stage_history.csv deal_036_01:1 raw row
    - crm/deal_stage_history.csv deal_036_01:2 raw row
    - crm/deal_stage_history.csv deal_036_01:3 raw row
    - +4 more
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
- Kestle Bay Hotels entity
  - crm/companies.csv org_036 raw row
- Signals: Kestle Bay Hotels signals (no model)
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
  - Kestle Bay Hotels entity
    - crm/companies.csv org_036 raw row
Evidence trail page block
- Kestle Bay Hotels entity
  - crm/companies.csv org_036 raw row
The story page block
- Customer: Kestle Bay Hotels AI record
  - Kestle Bay Hotels: win-back AI record
    - Kestle Bay Hotels – New entity
      - Kestle Bay Hotels entity
        crm/companies.csv org_036 raw row
      - crm/deal_line_items.csv deal_036_01:1 raw row
      - crm/deal_line_items.csv deal_036_01:2 raw row
      - crm/deal_stage_history.csv deal_036_01:1 raw row
      - crm/deal_stage_history.csv deal_036_01:2 raw row
      - crm/deal_stage_history.csv deal_036_01:3 raw row
      - +4 more
    - Kestle Bay Hotels: proposals, nothing executed AI record
      - Kestle Bay Hotels - Proposal v1 entity
        Kestle Bay Hotels entity
    - +9 more
  - +6 more
Next step page block
Open tickets (not yet analysed) page block
Profile page block
Sources page block
Platform usage (not yet analysed) page block

Computedmade from

Sources AI · Calls · CRM · Documents · Events · Email

made from

BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

Data	Records
Organisations	225
People at customers	862
BB-Demo staff	58
Calls	1,995
Email threads	3,013
Support tickets	1,159
Documents	1,218
Deals	315
Invoices	285
Events	49
News items	119

Kestle Bay Hotels

AI facts

Profile

AI opinion

Key facts

Next step

The story

ARR journey

Platform usage

Documents

Open deals

Open tickets

Activity

Contacts

Evidence trail

Help & Support

Help & Support

How to use the site

How to ask

What the data covers

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