Fosdyke Packaging

Lost£0

AI facts

As at Fri 9 Oct 2026

Fosdyke Packaging, a Leicester manufacturer, was offered Starter at £6,000 implementation and £20k a year, £26k in year one, in proposals of 24 Sep 2025 and 29 Sep 2025. Neither proposal was executed, and there are no invoices, tickets or usage on record. The CRM deal closed lost on 31 Oct 2025 with the reason chose_competitor, after Beth Varley verbally accepted a two-year term on 15 Oct 2025. A news item reported an unnamed senior leadership appointment effective 19 Jun 2026.

Read from 4 calls · 8 email threads · 1 news items · 1 deals · 3 people · 2 documents, newest 19 Jun 26

AImade from

Profile

Updated 9 Oct 26

IndustryManufacturing
Websitefosdyke.example
CountryUnited Kingdom
HQ cityLeicester
Size420 employees
CRM ownerTom Ashdown
TypeProspectdiffers
StateLost

CRMmade from

AI opinion

As at Fri 9 Oct 2026

Lost, because the only deal closed lost on 31 Oct 2025 to a competitor and no executed order form exists. There has been no interaction since 27 Oct 2025. The unnamed senior appointment of 19 Jun 2026 is a possible reason to reopen a Starter conversation.

Signals Fosdyke Packaging – New Document roll-up Fosdyke Packaging / BG-Demo – Negotiation Terms and implementation details Fosdyke Packaging Strengthens Senior Leadership

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

Key facts

Updated 9 Oct 26

Last contact27 Oct 2025

Computedmade from

Next step

As at Fri 9 Oct 2026

What: Tom Ashdown writes to Sam Entwistle about the senior appointment effective 19 Jun 2026, acknowledges the unanswered 16 Oct 2025 terms request, and proposes a Starter discovery call. Re engage
Who: Tom Ashdown
When: This week by 9 Oct 2026
Why: Tom Ashdown should write to Sam Entwistle about the senior appointment effective 19 Jun 2026, close the unanswered 16 Oct 2025 terms request, and offer a short Starter discovery call priced at the v2 list.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

The story

As at Fri 9 Oct 2026

Lost

Lost: Fosdyke Packaging's only Starter deal closed lost to a competitor on 31 Oct 2025 with no executed order form. Tom Ashdown should reopen with Sam Entwistle, citing the senior appointment effective 19 Jun 2026.

Lost is the status for Fosdyke Packaging: its only Starter deal closed lost on 31 Oct 2025, CRM reason chose_competitor. Proposals of 24 Sep 2025 and 29 Sep 2025 at £6,000 implementation and £20k a year were never executed.

Fosdyke Packaging never went live, so there are no users, questions, tickets or invoices. Sam Entwistle, Head of Business Systems, championed the deal, and Beth Varley, Finance Director, verbally accepted a two-year term on 15 Oct 2025.

An unnamed senior appointment effective 19 Jun 2026 is the only signal since contact stopped on 27 Oct 2025. Sam's 16 Oct 2025 terms request went unanswered, and Beth's lower rival pitch means price sensitivity remains.

Tom Ashdown writes to Sam by 9 Oct 2026, acknowledging the unanswered request and proposing a Starter discovery call at the v2 list of £22k. Owen Tallis first agrees the price position within the 20% discount limit.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

ARR journey

No ARR history: no order forms or invoices for this organisation.

Accountingmade from

Platform usage

No platform usage: this organisation has no tenant in product analytics.

Usagemade from

Documents

Updated 9 Oct 26

2 documents in 1 folders; 1 drafts hang on their executed paper. All documents

presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list

Proposals (2)
- Starter tier draft proposal draft · proposal · 24 Sep 2025
- Starter tier proposal issued · proposal · 29 Sep 2025

Documentsmade from

Open deals

No open deals.

CRMmade from

Open tickets

No open tickets.

Helpdeskmade from

Activity

19 Jun 2026newsFosdyke Packaging Strengthens Senior Leadership
20 Nov 2025eventBG-Demo webinar Alice Brewer, Harriet Gale, Lorna Wishart, Koen Janssens, Edward Grey, Mark Ellwood, Shona Baird, Morven Tait, Matthew Grice, Cerys Llewellyn, Emma Haworth, Susan Tweddle, Clodagh Fitzgerald, Nathan Booth, Aaron Graham, Julian Gatcombe, Jacqueline Sutcliffe, Amanda Holt, Willem Arts, Wayne Entwistle, Marloes Hendriks, Gráinne Lynch, Ida Mortensen, Brodie Kennedy, Luke Kershaw, Fiona Ibbotson, Fiona Fairclough, Bernadette Lowry, Desmond Oyelaran, Philip Annear, Priscilla Bowen, Liam Corner, Florian Becker+30
27 Oct 2025email threadBG-Demo webinar invitation Alice Brewer, Fiona Fairclough
16 Oct 2025email threadTerms and implementation details Tom Ashdown, Owen Tallis, Beth Varley, Sam Entwistle+1
16 Oct 2025eventBG-Demo webinar Alice Brewer, Claire Haddon, Toby Underwood, Anouk Zijlstra, Robin Hatherell, Mairead Hurley, Siân Pritchard, Morven Tait, Heather Gillespie, Lindsey Ward, Daan Visser, Janice Haddon, Anita Mistry, Maeve Doherty, Layla Mansour, Leanne Moss, Hugh Fenton, Liz Waddington, Bas Vermeulen, Ida Mortensen, Anders Thomsen, Luke Kershaw, Sara Forsberg, Sam Entwistle, Jess Ferrand, Morag Cowie, Graeme Charlton, Hamish Crawford, Iain Lumsden, Joanne Unwin, Sue Ditchfield+28
15 Oct 2025callFosdyke Packaging / BG-Demo – Negotiation Tom Ashdown, Owen Tallis, Beth Varley, Sam Entwistle+1
8 Oct 2025email threadLet's discuss the proposal Tom Ashdown, Beth Varley
8 Oct 2025eventData leaders conference (BG-Demo stand) Alice Brewer, Kofi Mensah, Mark Siddall, Sven Hoffmann, Dean Furlong, Glenys Routledge, Sofie Bech, Nicole Hayes, Sam Entwistle, Wes Jago, Mirjam Hendriks, Vikram Sethi+9
30 Sep 2025email threadBG-Demo webinar invitation Alice Brewer, Sam Entwistle
30 Sep 2025callFosdyke Packaging / BG-Demo – Proposal Tom Ashdown, Sam Entwistle, Beth Varley
29 Sep 2025documentFosdyke Packaging - Proposal Tom Ashdown
24 Sep 2025email threadBG-Demo proposal Tom Ashdown, Sam Entwistle
24 Sep 2025documentFosdyke Packaging - Proposal v1 Tom Ashdown
21 Sep 2025email threadData leaders conference invitation Alice Brewer, Sam Entwistle
18 Sep 2025eventBG-Demo webinar Alice Brewer, Jodie Sims, Robin Hatherell, Katie Halsall, Doug Fairweather, Hugh Firth, Heather Gillespie, Lindsey Ward, Helen Varley, Lee Garside, Paula Rennie, Kristin Lindahl, Rakesh Solanki, Asif Nuttall, Simon Ashworth, Charles Braithwaite, Sofie Bech, Fiona Fairclough, Ian Dobson, Jonas Albrecht, Mark Dodds, Joost van der Linden+19
15 Sep 2025callFosdyke Packaging / BG-Demo – Demo Tom Ashdown, Hannah Lowe, Sam Entwistle, Fiona Fairclough+1
11 Sep 2025email threadWhen works for the demo? Tom Ashdown, Sam Entwistle
26 Aug 2025callFosdyke Packaging / BG-Demo – Discovery Tom Ashdown, Sam Entwistle, Beth Varley
15 Aug 2025email threadYour data systems Tom Ashdown, Sam Entwistle
8 Aug 2025dealFosdyke Packaging – New Tom Ashdown, Sam Entwistle

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26

hide membership AI records not written yet

Key

Source rows
Raw things
People
Organisation
Organisation AI
Pages
AI-written record (ring)
AI record not written yet
belongs to the organisation (one line per group)
Size: how many records a group holds

Fosdyke Packaging's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 15 AI summaries of 16 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 3 staff (0 with an AI write-up), shown on 4 pages.

The trail as a list (block, record, entity, raw row)

Activity page block
- Fosdyke Packaging / BG-Demo – Discovery entity
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
  - call_recorder/calls.csv call_072_001 raw row
- Fosdyke Packaging / BG-Demo – Demo entity
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
  - call_recorder/calls.csv call_072_002 raw row
- Fosdyke Packaging / BG-Demo – Proposal entity
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
  - call_recorder/calls.csv call_072_003 raw row
- Fosdyke Packaging / BG-Demo – Negotiation entity
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
  - call_recorder/calls.csv call_072_004 raw row
- Fosdyke Packaging – New entity
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
  - crm/deal_line_items.csv deal_072_01:1 raw row
  - crm/deal_line_items.csv deal_072_01:2 raw row
  - crm/deal_stage_history.csv deal_072_01:1 raw row
  - crm/deal_stage_history.csv deal_072_01:2 raw row
  - crm/deal_stage_history.csv deal_072_01:3 raw row
  - +4 more
- Fosdyke Packaging - Proposal v1 entity
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
  - document_store/files.csv doc_072_001 raw row
- +14 more
AI opinion page block
- Fosdyke Packaging lost AI record
  - Fosdyke Packaging – New entity
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
    - crm/deal_line_items.csv deal_072_01:1 raw row
    - crm/deal_line_items.csv deal_072_01:2 raw row
    - crm/deal_stage_history.csv deal_072_01:1 raw row
    - crm/deal_stage_history.csv deal_072_01:2 raw row
    - crm/deal_stage_history.csv deal_072_01:3 raw row
    - +4 more
  - Fosdyke Packaging: two proposals, none executed AI record
    - Fosdyke Packaging - Proposal v1 entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - document_store/files.csv doc_072_001 raw row
    - Fosdyke Packaging - Proposal entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - document_store/files.csv doc_072_002 raw row
    - Starter proposal v1, draft AI record
      - Fosdyke Packaging - Proposal v1 entity
        Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
        document_store/files.csv doc_072_001 raw row
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
    - Starter proposal for Fosdyke Packaging AI record
      - Fosdyke Packaging - Proposal entity
        Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
        document_store/files.csv doc_072_002 raw row
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
  - Fosdyke Packaging discovery: Starter scoping AI record
    - Fosdyke Packaging / BG-Demo – Discovery entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - call_recorder/calls.csv call_072_001 raw row
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
  - Starter demo on Fosdyke order data AI record
    - Fosdyke Packaging / BG-Demo – Demo entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - call_recorder/calls.csv call_072_002 raw row
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
  - Starter proposal walk-through AI record
    - Fosdyke Packaging / BG-Demo – Proposal entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - call_recorder/calls.csv call_072_003 raw row
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
  - Price negotiation and two-year term AI record
    - Fosdyke Packaging / BG-Demo – Negotiation entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - call_recorder/calls.csv call_072_004 raw row
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
  - +17 more
ARR journey (computed from the records; nothing to show yet) page block
- facts.arr_monthly:org_072 facts table
  - Fosdyke Packaging – New entity
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
    - crm/deal_line_items.csv deal_072_01:1 raw row
    - crm/deal_line_items.csv deal_072_01:2 raw row
    - crm/deal_stage_history.csv deal_072_01:1 raw row
    - crm/deal_stage_history.csv deal_072_01:2 raw row
    - crm/deal_stage_history.csv deal_072_01:3 raw row
    - +4 more
AI facts page block
- Fosdyke Packaging lost AI record
  - Fosdyke Packaging – New entity
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
    - crm/deal_line_items.csv deal_072_01:1 raw row
    - crm/deal_line_items.csv deal_072_01:2 raw row
    - crm/deal_stage_history.csv deal_072_01:1 raw row
    - crm/deal_stage_history.csv deal_072_01:2 raw row
    - crm/deal_stage_history.csv deal_072_01:3 raw row
    - +4 more
  - Fosdyke Packaging: two proposals, none executed AI record
    - Fosdyke Packaging - Proposal v1 entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - document_store/files.csv doc_072_001 raw row
    - Fosdyke Packaging - Proposal entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - document_store/files.csv doc_072_002 raw row
    - Starter proposal v1, draft AI record
      - Fosdyke Packaging - Proposal v1 entity
        Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
        document_store/files.csv doc_072_001 raw row
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
    - Starter proposal for Fosdyke Packaging AI record
      - Fosdyke Packaging - Proposal entity
        Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
        document_store/files.csv doc_072_002 raw row
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
  - Fosdyke Packaging discovery: Starter scoping AI record
    - Fosdyke Packaging / BG-Demo – Discovery entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - call_recorder/calls.csv call_072_001 raw row
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
  - Starter demo on Fosdyke order data AI record
    - Fosdyke Packaging / BG-Demo – Demo entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - call_recorder/calls.csv call_072_002 raw row
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
  - Starter proposal walk-through AI record
    - Fosdyke Packaging / BG-Demo – Proposal entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - call_recorder/calls.csv call_072_003 raw row
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
  - Price negotiation and two-year term AI record
    - Fosdyke Packaging / BG-Demo – Negotiation entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - call_recorder/calls.csv call_072_004 raw row
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
  - +17 more
Contacts page block
- Sam Entwistle entity
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
  - crm/contacts.csv per_7201:org_072 raw row
- Beth Varley entity
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
  - crm/contacts.csv per_7202:org_072 raw row
- Fiona Fairclough entity
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
  - crm/contacts.csv per_7203:org_072 raw row
Open deals (computed from the records; nothing to show yet) page block
- Fosdyke Packaging entity
  - crm/companies.csv org_072 raw row
Documents page block
- Fosdyke Packaging - Proposal v1 entity
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
  - document_store/files.csv doc_072_001 raw row
- Fosdyke Packaging - Proposal entity
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
  - document_store/files.csv doc_072_002 raw row
hero page block
- Fosdyke Packaging lost AI record
  - Fosdyke Packaging – New entity
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
    - crm/deal_line_items.csv deal_072_01:1 raw row
    - crm/deal_line_items.csv deal_072_01:2 raw row
    - crm/deal_stage_history.csv deal_072_01:1 raw row
    - crm/deal_stage_history.csv deal_072_01:2 raw row
    - crm/deal_stage_history.csv deal_072_01:3 raw row
    - +4 more
  - Fosdyke Packaging: two proposals, none executed AI record
    - Fosdyke Packaging - Proposal v1 entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - document_store/files.csv doc_072_001 raw row
    - Fosdyke Packaging - Proposal entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - document_store/files.csv doc_072_002 raw row
    - Starter proposal v1, draft AI record
      - Fosdyke Packaging - Proposal v1 entity
        Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
        document_store/files.csv doc_072_001 raw row
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
    - Starter proposal for Fosdyke Packaging AI record
      - Fosdyke Packaging - Proposal entity
        Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
        document_store/files.csv doc_072_002 raw row
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
  - Fosdyke Packaging discovery: Starter scoping AI record
    - Fosdyke Packaging / BG-Demo – Discovery entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - call_recorder/calls.csv call_072_001 raw row
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
  - Starter demo on Fosdyke order data AI record
    - Fosdyke Packaging / BG-Demo – Demo entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - call_recorder/calls.csv call_072_002 raw row
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
  - Starter proposal walk-through AI record
    - Fosdyke Packaging / BG-Demo – Proposal entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - call_recorder/calls.csv call_072_003 raw row
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
  - Price negotiation and two-year term AI record
    - Fosdyke Packaging / BG-Demo – Negotiation entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - call_recorder/calls.csv call_072_004 raw row
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
  - +17 more
- facts.reconciliation_t0:org_072 facts table
  - Fosdyke Packaging – New entity
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
    - crm/deal_line_items.csv deal_072_01:1 raw row
    - crm/deal_line_items.csv deal_072_01:2 raw row
    - crm/deal_stage_history.csv deal_072_01:1 raw row
    - crm/deal_stage_history.csv deal_072_01:2 raw row
    - crm/deal_stage_history.csv deal_072_01:3 raw row
    - +4 more
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
- Fosdyke Packaging entity
  - crm/companies.csv org_072 raw row
- Signals: Fosdyke Packaging signals (no model)
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
Key facts page block
- facts.reconciliation_t0:org_072 facts table
  - Fosdyke Packaging – New entity
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
    - crm/deal_line_items.csv deal_072_01:1 raw row
    - crm/deal_line_items.csv deal_072_01:2 raw row
    - crm/deal_stage_history.csv deal_072_01:1 raw row
    - crm/deal_stage_history.csv deal_072_01:2 raw row
    - crm/deal_stage_history.csv deal_072_01:3 raw row
    - +4 more
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
- Fosdyke Packaging entity
  - crm/companies.csv org_072 raw row
- Signals: Fosdyke Packaging signals (no model)
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
- BG-Demo webinar invitation entity
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
  - mailbox/messages.csv thr_072_0008:1 raw row
  - mailbox/threads.csv thr_072_0008 raw row
Evidence trail page block
- Fosdyke Packaging entity
  - crm/companies.csv org_072 raw row
The story page block
- Customer: Fosdyke Packaging AI record
  - Fosdyke Packaging lost AI record
    - Fosdyke Packaging – New entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - crm/deal_line_items.csv deal_072_01:1 raw row
      - crm/deal_line_items.csv deal_072_01:2 raw row
      - crm/deal_stage_history.csv deal_072_01:1 raw row
      - crm/deal_stage_history.csv deal_072_01:2 raw row
      - crm/deal_stage_history.csv deal_072_01:3 raw row
      - +4 more
    - Fosdyke Packaging: two proposals, none executed AI record
      - Fosdyke Packaging - Proposal v1 entity
    - +17 more
  - +7 more
Next step page block
Open tickets (computed from the records; nothing to show yet) page block
Profile page block
Sources page block
Platform usage (computed from the records; nothing to show yet) page block

Computedmade from

Sources AI · Calls · CRM · Documents · Events · Email · Web

made from

BG-Demo is a fictional company; every organisation and person here is invented. B-Glass is the tool. Data as of Fri 9 Oct 2026. Help & Support

Data	Records
Organisations	225
People at customers	862
BG-Demo staff records (in post and leavers)	58
Calls	1,995
Email threads	3,013
Support tickets	1,159
Documents	1,218
Deals	315
Invoices	285
Events	49
News items	119

Fosdyke Packaging

AI facts

Profile

AI opinion

Key facts

Next step

The story

ARR journey

Platform usage

Documents

Open deals

Open tickets

Activity

Contacts

Evidence trail

Help & Support

Help & Support

How to use the site

How to ask

What the data covers

Who to contact

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