Fosdyke Packaging / BG-Demo – Demo
Callcompleted
Fosdyke Packaging · 15 Sep 2025 11:15
Hannah Lowe demoed the brain to Sam Entwistle and Fiona Fairclough, and Tom Ashdown quoted Starter at £6,000 plus £20k a year. Sam called the price in the ballpark and will run it past the team.
What was said
What this says
As at Fri 9 Oct 2026Hannah Lowe demoed the brain to Sam Entwistle and Fiona Fairclough, and Tom Ashdown quoted Starter at £6,000 plus £20k a year. Sam called the price in the ballpark and will run it past the team.
What happened: Hannah showed the brain pulling order status, production notes and call sentiment together on sample data. The customer asked about speed, dashboards, access control, connectors, data residency and support.
Customer view: Fiona found it "really useful". Sam said the timeline was tight but possible and the price was in the ballpark.
Commercial: Starter was quoted at £6,000 implementation and £20k a year, £26k in year one. Sam needs team sign-off, and no decision is recorded.
Watch: The evidence does not show who else must approve or whether a quote was sent.
Themes
As at Fri 9 Oct 2026Theme
Starter demo and pricing
Importance
neutral
Sentiment
positive
Voice
decision-maker
Who was there
BG-Demo
CRMmade from
Them
CRMmade from
Follow-up
Next steps
As at Fri 9 Oct 2026- Tom Ashdown to send Sam Entwistle the quote and Hannah Lowe's summary of architecture, timeline and support terms the day after the call.
Risks
As at Fri 9 Oct 2026- Sam must run the price past the team, and no decision-maker beyond the two attendees is identified.
- The proposed mid-October kickoff depends on signing by end of September or early October.
Opportunities
As at Fri 9 Oct 2026- Starter limits of fifteen users and four connectors leave room for add-on users or connectors later.
Transcript
Tom AshdownMorning, everyone. Thanks for making the time.
Sam EntwistleHi Tom. Keen to see what you've got.- Tom AshdownGreat. So Hannah, our solutions engineer, is going to walk you through the brain. It's an AI layer on top of your data. Hannah, take it away.
Hannah LoweThanks, Tom. So, Sam and Fiona, what we're going to show you is how the brain queries across your order data, your CRM, your production records, all at once. We've loaded sample data so you can see it in action. What's the question you'd most like to answer?- Sam EntwistleWell, we often get asked 'what's the status of this order and have there been any delays or issues'. We'd like to see that pulled together quickly.
- Hannah LowePerfect. So I'll ask the brain: 'Show me the order for customer X, including status, any production notes, any calls with the customer about this order, and current timeline.' Watch. The brain scans your CRM, your production system, your call logs, and here's a complete picture. Status, production notes, customer sentiment from calls, expected delivery date.
Fiona FaircloughThat's really useful. How fast is it?- Hannah LoweSub-second for most questions. If the query is complex, maybe a few seconds. Much faster than manually looking it up in three systems.
- Sam EntwistleAnd people can build their own dashboards?
- Hannah LoweYes. No code needed. You drag fields in, set a refresh schedule. So if you wanted to show 'orders at risk of delay' or 'customer satisfaction by order', you build that here and it updates nightly.
- Fiona FaircloughCan everyone see everything?
- Hannah LoweNo. On Starter you get fifteen users. You set access so operations see operations data, sales see customer data. Granular controls.
- Sam EntwistleWhat systems do you connect?
- Hannah LoweSalesforce, your production system, call recorders, accounting tools. On Starter you get four connectors. If you need more later, that's an add-on.
- Fiona FaircloughAnd the data stays with us?
- Hannah LoweIt lives in your Snowflake account. We query inside your account. Nothing moves to us or to any cloud. Your IT team has full audit logs.
- Sam EntwistleHow often is it refreshed?
- Hannah LoweNightly, complete by 07:00 your local time on business days. So every morning your dashboards are fresh and your search index is current.
- Fiona FaircloughWhat happens if something goes wrong?
- Hannah LoweWe have a helpdesk. For Starter, first response is within four hours on a priority issue. Most problems are 'why isn't this data showing' or 'how do I build a dashboard'. We solve those fast.
- Sam EntwistleAnd to implement this?
- Hannah LoweFour weeks. We audit your systems, build the connectors, validate the data, train your team, and go live. We need read access to your systems and a champion on your side.
- Fiona FaircloughWhen would you want to start?
- Hannah LoweIf you sign by end of September or early October, we'd kick off mid-October and you'd be live by mid-November.
- Sam EntwistleThat's tight but possible.
- Hannah LoweI'll send you a summary with the architecture, the timeline, and our support terms. And Tom will follow up with pricing.
- Tom AshdownYeah, I'll send you a quote in the next day or two. Just to set expectations, Starter tier is £6,000 implementation, £19,500 a year. First year is £25,500 all in. Does that sound like it could work for you?
- Sam EntwistleThat's in the ballpark. Let me run it past the team.
- Tom AshdownPerfect. I'll get the quote and the summary to you tomorrow. Any other questions?
- Fiona FaircloughNo, I think we're good.
- Tom AshdownBrilliant. I'll be in touch tomorrow. Cheers, both.
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