AI facts
Current to 13 Oct 26Ardfinnan Freight Services, a Cork logistics firm, has no subscription, no executed order form and no invoices. The Growth deal, at £56k with an ACV of £44k, closed lost on 6 Feb 2025 with the reason no decision. Two Growth proposals of 30 Dec 2024 and 3 Jan 2025 remain unexecuted, and no usage is recorded. The CRM stage is lost and the last interaction was on 24 Jan 2025, when Grainne Lynch said the order form would be signed.
Profile
Updated 9 Oct 26- IndustryLogisticsSource: CRM company record
- Websiteardfinnan.exampleSource: CRM company record
- CountryIrelandSource: CRM company record · CRM code IE · Region EU
- HQ cityCorkSource: CRM company record
- Size280 employeesSource: CRM company record
- CRM ownerLewis KerrSource: CRM company record · Account Executive
- TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
- StateLostSource: AI assessment · Written 13 Oct 2026
AI opinion
Current to 13 Oct 26Lost, because the Growth deal closed lost on 6 Feb 2025 after a signing promise that never became an executed order form, and nothing has been heard since 24 Jan 2025. The pain was real, so a win-back approach on route margin is the one opportunity.
Key facts
Updated 9 Oct 26- Last contact24 Jan 2025Email: Commercial, Ardfinnan · 623 days before 9 Oct 2026
Next step
Current to 13 Oct 26- What
- Lewis Kerr contacts Grainne Lynch to learn why the Growth decision stalled and to propose a Growth win-back built on margin by client and route. re_engage
- Who
Lewis Kerr
- When
- This week by 9 Oct 2026
- Why
- Lewis Kerr should reopen Ardfinnan Freight Services with Grainne Lynch. The pitch is the Finance Director's stated need for margin by client and route. The Growth deal closed lost for no decision on 6 Feb 2025, and nothing has been heard since 24 Jan 2025.
The story
Current to 14 Oct 26Lost: Ardfinnan Freight Services' £56k Growth deal closed lost on 6 Feb 2025 for no decision after a signing promise on 24 Jan 2025. No order form was executed. Lewis Kerr leads a win-back on margin by client and route.
Lost: Ardfinnan Freight Services' Growth deal of £56k, with an ACV of £44k, closed lost on 6 Feb 2025 for no decision. No order form was executed, there are no invoices and the CRM stage is lost.
No usage or tickets exist because the brain was never implemented. Lewis Kerr ran all four calls with Grainne Lynch, the champion, and Brendan O'Mahony, the Finance Director, who secured a year-one discount from Owen Tallis.
Nothing has been heard since 24 Jan 2025, when Grainne said the order form would be signed. Brendan still needed the COO, the 7 Jan 2025 currency question shows no reply, and the records do not show why the decision stalled.
Lewis should contact Grainne by 9 Oct 2026 to learn what held up the decision and propose a Growth win-back on margin by client and route. Hannah Lowe rechecks the 24 Dec 2024 security answers.
ARR journey
Platform usage
Documents
Updated 9 Oct 26- presales
Folders and documents as a list
- Proposals (2)
- Growth tier proposal, first draft draft · proposal · 30 Dec 2024
- Growth tier sales proposal issued · proposal · 3 Jan 2025
- Security (1)
- Growth tier security questionnaire issued · security questionnaire · 24 Dec 2024
Open deals
Open tickets
Activity
- 26 May 2026eventRevenue leaders roundtable
+39
- 19 Jun 2025eventBB-Demo webinar
+26
- 27 May 2025eventRevenue leaders roundtable
+32
- 23 Jan 2025email_threadCommercial, Ardfinnan
+1
- 22 Jan 2025callArdfinnan Freight Services / BB-Demo – Negotiation
+1
- 14 Jan 2025email_threadArdfinnan Freight Services, next steps
- 3 Jan 2025email_threadProposal, Ardfinnan
- 3 Jan 2025documentArdfinnan Freight Services - Proposal
- 3 Jan 2025callArdfinnan Freight Services / BB-Demo – Proposal
- 30 Dec 2024documentArdfinnan Freight Services - Proposal v1
- 24 Dec 2024documentArdfinnan Freight Services - Security Questionnaire
- 20 Dec 2024callArdfinnan Freight Services / BB-Demo – Demo
+1
- 5 Dec 2024callArdfinnan Freight Services / BB-Demo – Discovery
- 26 Nov 2024newsArdfinnan Freight Services Adapts to Regulatory Changes
- 13 Nov 2024dealArdfinnan Freight Services – New
- 18 Jan 2024eventBB-Demo webinar
+14
Contacts
Evidence trail
Updated 9 Oct 26Ardfinnan Freight Services' pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 11 AI summaries of 12 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 3 staff (0 with an AI write-up), shown on 4 pages.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Ardfinnan Freight Services / BB-Demo – Discovery entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- call_recorder/calls.csv call_127_001 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services / BB-Demo – Demo entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- call_recorder/calls.csv call_127_002 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services / BB-Demo – Proposal entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- call_recorder/calls.csv call_127_003 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services / BB-Demo – Negotiation entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- call_recorder/calls.csv call_127_004 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services – New entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- crm/deal_line_items.csv deal_127_01:1 raw row
- crm/deal_line_items.csv deal_127_01:2 raw row
- crm/deal_stage_history.csv deal_127_01:1 raw row
- crm/deal_stage_history.csv deal_127_01:2 raw row
- crm/deal_stage_history.csv deal_127_01:3 raw row
- +4 more
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services - Security Questionnaire entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- document_store/files.csv doc_127_001 raw row
- Ardfinnan Freight Services entity
- +10 more
- Ardfinnan Freight Services / BB-Demo – Discovery entity
- AI opinion page block
- Ardfinnan Freight Services lost AI record
- Ardfinnan Freight Services – New entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- crm/deal_line_items.csv deal_127_01:1 raw row
- crm/deal_line_items.csv deal_127_01:2 raw row
- crm/deal_stage_history.csv deal_127_01:1 raw row
- crm/deal_stage_history.csv deal_127_01:2 raw row
- crm/deal_stage_history.csv deal_127_01:3 raw row
- +4 more
- Ardfinnan Freight Services entity
- Ardfinnan Freight: no executed paper on file AI record
- Ardfinnan Freight Services - Security Questionnaire entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- document_store/files.csv doc_127_001 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services - Proposal v1 entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- document_store/files.csv doc_127_002 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services - Proposal entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- document_store/files.csv doc_127_003 raw row
- Ardfinnan Freight Services entity
- Security questionnaire, Growth implementation AI record
- Ardfinnan Freight Services - Security Questionnaire entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- document_store/files.csv doc_127_001 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- Ardfinnan Freight Services - Security Questionnaire entity
- Growth tier proposal, draft v1 AI record
- Ardfinnan Freight Services - Proposal v1 entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- document_store/files.csv doc_127_002 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- Ardfinnan Freight Services - Proposal v1 entity
- Growth tier proposal, 3 Jan 2025 AI record
- Ardfinnan Freight Services - Proposal entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- document_store/files.csv doc_127_003 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- Ardfinnan Freight Services - Proposal entity
- +1 more
- Ardfinnan Freight Services - Security Questionnaire entity
- Discovery: fragmented freight and client data AI record
- Ardfinnan Freight Services / BB-Demo – Discovery entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- call_recorder/calls.csv call_127_001 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- Ardfinnan Freight Services / BB-Demo – Discovery entity
- Demo of the brain on Ardfinnan's own data AI record
- Ardfinnan Freight Services / BB-Demo – Demo entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- call_recorder/calls.csv call_127_002 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- Ardfinnan Freight Services / BB-Demo – Demo entity
- Growth proposal walk-through AI record
- Ardfinnan Freight Services / BB-Demo – Proposal entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- call_recorder/calls.csv call_127_003 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- Ardfinnan Freight Services / BB-Demo – Proposal entity
- Growth deal price negotiation AI record
- Ardfinnan Freight Services / BB-Demo – Negotiation entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- call_recorder/calls.csv call_127_004 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- Ardfinnan Freight Services / BB-Demo – Negotiation entity
- +13 more
- Ardfinnan Freight Services – New entity
- Ardfinnan Freight Services lost AI record
- ARR journey (not yet analysed) page block
- facts.arr_monthly:org_127 facts table
- Ardfinnan Freight Services – New entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- crm/deal_line_items.csv deal_127_01:1 raw row
- crm/deal_line_items.csv deal_127_01:2 raw row
- crm/deal_stage_history.csv deal_127_01:1 raw row
- crm/deal_stage_history.csv deal_127_01:2 raw row
- crm/deal_stage_history.csv deal_127_01:3 raw row
- +4 more
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services – New entity
- facts.arr_monthly:org_127 facts table
- AI facts page block
- Ardfinnan Freight Services lost AI record
- Ardfinnan Freight Services – New entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- crm/deal_line_items.csv deal_127_01:1 raw row
- crm/deal_line_items.csv deal_127_01:2 raw row
- crm/deal_stage_history.csv deal_127_01:1 raw row
- crm/deal_stage_history.csv deal_127_01:2 raw row
- crm/deal_stage_history.csv deal_127_01:3 raw row
- +4 more
- Ardfinnan Freight Services entity
- Ardfinnan Freight: no executed paper on file AI record
- Ardfinnan Freight Services - Security Questionnaire entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- document_store/files.csv doc_127_001 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services - Proposal v1 entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- document_store/files.csv doc_127_002 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services - Proposal entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- document_store/files.csv doc_127_003 raw row
- Ardfinnan Freight Services entity
- Security questionnaire, Growth implementation AI record
- Ardfinnan Freight Services - Security Questionnaire entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- document_store/files.csv doc_127_001 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- Ardfinnan Freight Services - Security Questionnaire entity
- Growth tier proposal, draft v1 AI record
- Ardfinnan Freight Services - Proposal v1 entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- document_store/files.csv doc_127_002 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- Ardfinnan Freight Services - Proposal v1 entity
- Growth tier proposal, 3 Jan 2025 AI record
- Ardfinnan Freight Services - Proposal entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- document_store/files.csv doc_127_003 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- Ardfinnan Freight Services - Proposal entity
- +1 more
- Ardfinnan Freight Services - Security Questionnaire entity
- Discovery: fragmented freight and client data AI record
- Ardfinnan Freight Services / BB-Demo – Discovery entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- call_recorder/calls.csv call_127_001 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- Ardfinnan Freight Services / BB-Demo – Discovery entity
- Demo of the brain on Ardfinnan's own data AI record
- Ardfinnan Freight Services / BB-Demo – Demo entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- call_recorder/calls.csv call_127_002 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- Ardfinnan Freight Services / BB-Demo – Demo entity
- Growth proposal walk-through AI record
- Ardfinnan Freight Services / BB-Demo – Proposal entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- call_recorder/calls.csv call_127_003 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- Ardfinnan Freight Services / BB-Demo – Proposal entity
- Growth deal price negotiation AI record
- Ardfinnan Freight Services / BB-Demo – Negotiation entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- call_recorder/calls.csv call_127_004 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- Ardfinnan Freight Services / BB-Demo – Negotiation entity
- +13 more
- Ardfinnan Freight Services – New entity
- Ardfinnan Freight Services lost AI record
- Contacts page block
- Grainne Lynch entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- crm/contacts.csv per_12701:org_127 raw row
- Ardfinnan Freight Services entity
- Brendan O'Mahony entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- crm/contacts.csv per_12702:org_127 raw row
- Ardfinnan Freight Services entity
- Noel Cronin entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- crm/contacts.csv per_12703:org_127 raw row
- Ardfinnan Freight Services entity
- Grainne Lynch entity
- Open deals (not yet analysed) page block
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- Ardfinnan Freight Services entity
- Documents page block
- Ardfinnan Freight Services - Security Questionnaire entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- document_store/files.csv doc_127_001 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services - Proposal v1 entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- document_store/files.csv doc_127_002 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services - Proposal entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- document_store/files.csv doc_127_003 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services - Security Questionnaire entity
- hero page block
- Ardfinnan Freight Services lost AI record
- Ardfinnan Freight Services – New entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- crm/deal_line_items.csv deal_127_01:1 raw row
- crm/deal_line_items.csv deal_127_01:2 raw row
- crm/deal_stage_history.csv deal_127_01:1 raw row
- crm/deal_stage_history.csv deal_127_01:2 raw row
- crm/deal_stage_history.csv deal_127_01:3 raw row
- +4 more
- Ardfinnan Freight Services entity
- Ardfinnan Freight: no executed paper on file AI record
- Ardfinnan Freight Services - Security Questionnaire entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- document_store/files.csv doc_127_001 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services - Proposal v1 entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- document_store/files.csv doc_127_002 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services - Proposal entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- document_store/files.csv doc_127_003 raw row
- Ardfinnan Freight Services entity
- Security questionnaire, Growth implementation AI record
- Ardfinnan Freight Services - Security Questionnaire entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- document_store/files.csv doc_127_001 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- Ardfinnan Freight Services - Security Questionnaire entity
- Growth tier proposal, draft v1 AI record
- Ardfinnan Freight Services - Proposal v1 entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- document_store/files.csv doc_127_002 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- Ardfinnan Freight Services - Proposal v1 entity
- Growth tier proposal, 3 Jan 2025 AI record
- Ardfinnan Freight Services - Proposal entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- document_store/files.csv doc_127_003 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- Ardfinnan Freight Services - Proposal entity
- +1 more
- Ardfinnan Freight Services - Security Questionnaire entity
- Discovery: fragmented freight and client data AI record
- Ardfinnan Freight Services / BB-Demo – Discovery entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- call_recorder/calls.csv call_127_001 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- Ardfinnan Freight Services / BB-Demo – Discovery entity
- Demo of the brain on Ardfinnan's own data AI record
- Ardfinnan Freight Services / BB-Demo – Demo entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- call_recorder/calls.csv call_127_002 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- Ardfinnan Freight Services / BB-Demo – Demo entity
- Growth proposal walk-through AI record
- Ardfinnan Freight Services / BB-Demo – Proposal entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- call_recorder/calls.csv call_127_003 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- Ardfinnan Freight Services / BB-Demo – Proposal entity
- Growth deal price negotiation AI record
- Ardfinnan Freight Services / BB-Demo – Negotiation entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- call_recorder/calls.csv call_127_004 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- Ardfinnan Freight Services / BB-Demo – Negotiation entity
- +13 more
- Ardfinnan Freight Services – New entity
- facts.reconciliation_t0:org_127 facts table
- Ardfinnan Freight Services – New entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- crm/deal_line_items.csv deal_127_01:1 raw row
- crm/deal_line_items.csv deal_127_01:2 raw row
- crm/deal_stage_history.csv deal_127_01:1 raw row
- crm/deal_stage_history.csv deal_127_01:2 raw row
- crm/deal_stage_history.csv deal_127_01:3 raw row
- +4 more
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- Ardfinnan Freight Services – New entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- Signals: Ardfinnan Freight Services signals (no model)
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services lost AI record
- Key facts page block
- facts.reconciliation_t0:org_127 facts table
- Ardfinnan Freight Services – New entity
- Ardfinnan Freight Services entity
- crm/companies.csv org_127 raw row
- crm/deal_line_items.csv deal_127_01:1 raw row
- crm/deal_line_items.csv deal_127_01:2 raw row
- +4 more
- Ardfinnan Freight Services entity
- Ardfinnan Freight Services – New entity
- facts.reconciliation_t0:org_127 facts table
- Evidence trail page block
- The story page block
- Next step page block
- Open tickets (not yet analysed) page block
- Profile page block
- Sources page block
- Platform usage (not yet analysed) page block