Ambrose Kell Associates

Ambrose Kell Associates, a London professional services firm, has no contract with BB-Demo: there is no executed order form and no invoices. The only deal, a Starter new-business deal with an amount of £26k and ACV of £20k, closed lost on 15 Sep 2023 because the prospect chose a competitor. Two unsigned Starter proposals, dated 17 Aug 2023 and 22 Aug 2023, are held. There is no usage and there are no tickets. The last recorded interaction was 1 Sep 2023.

Lost: Ambrose Kell Associates' only deal, a Starter new-business deal, closed lost to a competitor on 15 Sep 2023. No order form was executed, no invoices were raised, and there has been no contact since 1 Sep 2023. Nell Ashcombe leads a win-back approach to Priti Priestley.

Lost describes Ambrose Kell Associates, which never signed. Its only deal, Starter at £26k for year one then £20k a year, closed lost to a competitor on 15 Sep 2023, with no executed order form and no invoices.

There is no usage and no ticket history, because the brain was never deployed. Nell Ashcombe led all three calls with Emma Illingworth, Head of Client Services, and Priti Priestley, Finance Director, who called the proposal workable.

Nothing has been heard since 1 Sep 2023, and the records show neither which competitor won nor whether Emma and Priti remain. Two unsigned Starter proposals, from 17 Aug 2023 and 22 Aug 2023, are not agreed terms.

Nell should email Priti by 9 Oct 2026 to confirm she is still Finance Director and propose a short win-back call on current Starter terms.

AI · claude-opus-5-5 · 14 Oct 2026