Who they are
Insight
As at Fri 9 Oct 2026Annika Lund is the Accounts Payable Lead at Lindqvarn Retail and the finance contact for invoices and purchase orders. She gates payment but does not set price. Several invoice threads show no reply from her on PO numbers.
Role: Annika is the finance contact at Lindqvarn Retail for invoicing and purchase orders. The record shows 4 calls and 8 email threads, with no tickets and no deals.
Influence: She is a process gate, not a decision-maker. Mats Eklund, the CFO, decides on price. On the 16 Apr 2026 call she said she would not set anything up until she had the signed order form.
Watch: Rachel Dunmore's invoice threads to her, including INV-026-0004 for £114k due 17 Jun 2026, show no reply on the PO number. The evidence does not show whether it was paid.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Lindqvarn Retail | Accounts Payable Lead | finance | annika.lund@lindqvarn.example |
Activity
- 11 Jun 2026eventBG-Demo Customer Day London
+91
- 18 May 2026email threadInvoice INV-026-0004
- 18 May 2026invoiceINV-026-0004
- 16 Apr 2026eventBG-Demo webinar
+32
- 16 Apr 2026callLindqvarn Retail / BG-Demo – Renewal
+2
- 23 Mar 2026callLindqvarn Retail / BG-Demo – Renewal
+2
- 24 Feb 2026eventRevenue leaders roundtable
+43
- 10 Feb 2026email threadInvoice INV-026-0003
- 10 Feb 2026invoiceINV-026-0003
- 6 Feb 2026email threadInvitation: Revenue leaders roundtable in London
- 2 Feb 2026email threadNext steps on the expansion order form
+2
- 30 Jan 2026callLindqvarn Retail / BG-Demo – Negotiation
+2
- 23 Sep 2025eventRevenue leaders roundtable
+37
- 2 Jun 2025email threadInvoice INV-026-0002 for Lindqvarn Retail
- 2 Jun 2025invoiceINV-026-0002
- 27 May 2025email threadInvoice INV-026-0001
- 27 May 2025invoiceINV-026-0001
- 23 Apr 2025email threadProposal and next steps after negotiation call
+2
- 23 Apr 2025callLindqvarn Retail / BG-Demo – Negotiation
+2
- 20 Mar 2025eventBG-Demo webinar
+17
- 21 Nov 2024eventBG-Demo webinar
+22
- 8 Nov 2024email threadInvitation to our November webinar